Jason WILBY & Jonathan BUCK Auxilio Ventures, Co-founders

Supported by

Data is changing our lives

for good

We are never lost

We are never alone

Walking, sleeping and breathing are competitions

This is just the beginning

UN Humanitarian Data Exchange

SocialCops

How-Old

Are we really using Data for Good?

Data science (fiction)

And what is Data science?

Rami MUKHTUR Ambiata, CEO

Data and science have been helping us for years

Blind Trust = Varied Results

Scientific Medicine = Relative Certainty

Optimise

Prescribe

Try again

Big Data + Trials = Personalised Medicine

Data Scientists are applying the same techniques to help organisations create

happy customers

We collect anonymised data

Demographic Profile Interactions Transactions Digital

BehaviourPrevious

Interventions

We look for groups of similar customers and create new ideas of what customers may like

We experiment to learn

A

B

C

Control

We do this on massive scale, with machines, not people, looking at the data

Happy customers = profitable business

Ethics 10101

Facebook controls your Emotion

Clive HAMILTON Professor of Public Ethics, Centre for Applied Philosophy and Public Ethics

Privacy matters

Companies know us better than our loved ones

There are plenty of data fuck-ups

Most privacy cock-ups personal data - watchdog

are ‘careless’ spaffing of G20 world leader’s

leaked in ‘email error’personal information

But many of us are giving up our privacy…

Why?

Jodie SANGSTER CEO ADMA & IAPA

Defining

Data for good

Debate rather than codify ethics

Perhaps the answer lies in data?

Be open & honest about what we are doing

Have your say

Nick EVERSHED The Guardian, Journalist

Dr. Alan DUFFY Scientist

Can data protect our privacy and liberty?

How do we know when we are crossing ethical boundaries?

What does data science have in store for us?

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