Data

General

• 63 female responses, 46 male responses

• How do you receive information about bar specials from local Vermillion bars?

Men:Facebook: 23.9%Twitter: 10.9%Text: 15.2%Newspaper: 2.2%Word of Mouth: 47.8%“Other” 2.2%

Women:Facebook: 19%Twitter: 19%Text: 11%Newspaper: 3.2%Word of Mouth: 38.1%“Other” 3.2%

• When I go out for an evening that includes drinking alcohol, I typically drink:

Men:Beer: 87.0%Wine: 6.5%Mixed Drinks: 73.9%Shots: 50.0%

Women:Beer: 61.3%Wine: 17.7%Mixed Drinks: 87.3%Shots: 57.1%

• Typically, I like to go out for drinks ______ nights a week.

Men:Max: 6.0Mean: 1.989

Women:Max: 4.5Mean: 1.857

• The best nights to go out for drinks are:

Men:Monday: 0%Tuesday: 6.5%Wednesday: 37%Thursday: 30.4%Friday: 78.3%Saturday: 82.6%Sunday 8.7%

Women:Monday: 3.2%Tuesday: 1.6%Wednesday: 34.9%Thursday: 30.2%Friday: 81%Saturday: 85.7%Sunday: 3.2%

• On average, how long do you stay at any ONE bar in a given night?

Men:2 hours 15 minutes

Women:2 hours 10 minutes

• When considering specials for alcoholic drinks, I would like the specials to be offered:

Men:5-6: 6.8%6-7: 6.8%7-8: 6.8%8-9: 34.1%9+: 84.1%

Women:5-6: 3.2%6-7: 3.2%7-8: 12.7%8-9: 41.3%9+: 85.7%

• When I go out for a night on the town, I generally arrive at my first location by:

Men:~9:45

Women:~9:30

• Of those surveyed _____ had visited the varsity:

Men:28%

Women:35%

• I consider ____ too much to spend on a tap domestic beer:

Men:$3.50

Women:$3.75

• I consider ____ too much to spend a glass of wine:

Men:$4.50

Women:$5.00

• How likely are you to purchase food from local vendors while out for a night that involves drinking?

Men:Somewhat likely

Women:Somewhat likely/Very likely

How important are the following factors?

• 1 is VERY important 7 Not important, Women:

2.52 First Impression 2.54 Drink Specials2.00 Price 3.54 Good Food Selection3.68 Discounted Food3.38 Beer Selection2.65 Liquor/Mixed

4.24 Wine2.65 Tables for Sitting2.67 Adequate Standing Space3.22 Dance Floor4.00 Local Bands3.43 A Seat at the Bar

How important are the following factors?

• 1 is VERY important 7 Not important, Men:

3.00 First Impression 2.74 Drink Specials2.26 Price 4.07 Good Food Selection4.28 Discounted Food3.11 Beer Selection3.30 Liquor/Mixed

5.52 Wine3.22 Tables for Sitting2.91 Adequate Standing Space3.89 Dance Floor4.37 Local Bands3.28 A Seat at the Bar