data highways: transporting member data through integration
DESCRIPTION
Ron McGrath, CTO and Co-Founder of HighRoad Solution, discusses the value of data integration between membership management systems and eMessaging systems.TRANSCRIPT
HIGHROAD SOLUTIONUSER GROUP CONFERENCE
Data Highways: Transporting Member Data through Integration
June 6, 2013 • WASHINGTON, DC
Ron McGrath, CTO HighRoad Solution
06/04/13
AMS/Database
Integration Flow
Discovery Process
Member Syncing
Syncing Time Zone
Segmentation Syncing
Email Preference Center
Basic Member
Email Preference Center
Leader
Email Preference Center
Multilingual
Email Preference Center
Multilingual
Email Preference Center
Email Preference Center
Button to confirm opt-out
Analytics
Invalid Emails
Transactional Messages
Break-out