Business matching with real-time data analytics

Question

how do you make friends with somebody?

Pretty simple

Meet them Find what they like Listen to them Help them out

Reaching and keeping customers isn’t much different

Who they are Listen to themTheir interest Help them get

Transactions

Transactions ROIVALUE

of event attendance

follows the transactions

Relevant Transactions

Ticket sales

Sponsors

BoothSales

Venue Provider

Organiser

SponsorsAttendees

Exhibitors

I’m searching for…

I’m interested in…

I’m coming from…

I’m looking at…

What now?

Customer Data Top down analysis Charts

Customer Data Top down analysis Charts

??????????????????????

Pre, during and post event

Customer Data Bottom up analysis Trends

Customer Data Bottom up analysis Trends

Pre, during and post event

Customer Data Bottom up analysis Trends

Pre, during and post event

Delivering value back

Build value through data informed practices

Let data work for you

Understand Deliver Activate

Collected

Found+

Product interest

Profile

Product categorie

s

Exhibitors Product Gallery

EDMs Websites

AppInteraction

s

Onsite sessions

attendance

P2p networking

info

Content

Customer Data Bottom up analysis Trends

Pre, during and post event

Understand individuals at scale

Start personalized conversations

...Marketing Executive…

…from Shanghai..

A Managerial

level…

Hi A, I understand that you wanted to meet B and C previously but may have missed them. They are both attending conference X which happens to be in your interest too. Will you be interested to attend the conference X?”

‘RIGHT TOUCHING’ – Dave Chaffey

76% of marketers do not make use of segmented or behavioural data in their marketing.

‘The State of Always-On Marketing’ – alwayson.razorfish.com

Deliver personal conversations at scale

Data BroadcastDrive

Transactions

=

• 4500+ pre-registrants and exhibitors• 2 Engagement Manager

• 4500+预注册者和参展商• 2个项目经理

Activate transactions

A true “mobile first”strategy doesn’t end with creating a great app or mobile site. Marketers still need a solution that acquires their target customers, engages them, gets them to take action, and shows measurable results

– VentureBeat

Understand Deliver Activate Rewards Investment

Satisfaction + Contentment Reward

Stored value+ Reputation Investment in future reward

• 2 week implementation of Match©• 70% user adoption • 10X more meetings than the previous year

Before Banorte became one of the largest banks in Mexico, its employees knew each of their clients pesonally. But as the bank grew, it became more difficult to understand its customers as individuals. Using data analytics allows Banorte to gain insights into the banking behaviors of specific customers. The bank redesigned its system so that now its employees can tap into information that lets them know which products best suit the individual needs of each customer, creating an experience that feels personal again.

How Big Data Helps Banks Personalize Customer Service – Forbes

“User experience is everything.

It always has been, but it’s still undervalued and under-invested in.

If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it.

Get your whole company on board.”– Evan Williams, Twitter CEO

Thank you!