#inEDU14 EducationConnect 2014

Data Insights for Higher Education

Valter Sciarillo Head of Projects, Marketing Solutions Insights

LinkedIn

To create research & data driven insights to power the most

effective sales and marketing

39m Students and recent grads on LinkedIn

Source: LinkedIn internal data, March 2014.

•  Your university MBA graduates

90K LinkedIn MBA graduates

100K* MBA graduates in the US

90% or more of US MBA’s are active on LinkedIn

*GMAC Deans Digest, 2010

LinkedIn members are highly driven to undertake further education

of members are at least considering

further study

49%

5

12%

6% 7%

10%

0-6 6-12 12-18 18+

Months

35%

14%

Aren’t sure yet

Likely to undertake future study in the next...

LinkedIn survey – US April 2014

LinkedIn members are in-market for specific courses

10% Of LinkedIn North American members

intend to do an MBA

22% Of LinkedIn North American members

intend to do a Postgraduate degree (non-MBA)

Source: LinkedIn internal data, May 2014. N = 1503.

Professional networks are used over 2x more than personal networks for educational information

86%

54%

53%

49%

39%

38%

32%

22%

22%

Institution Website

Online News Publication

Peers

Professional Social Networks

Brochures

Friends / Family

Email

Trade Events / Open-days

Personal Social Networks

#inEDU14 When researching educational institutions, what sources of information do you use? n=499

8

Top content expected from education institutions

What sort of information should education institutions be providing to you in order to help you make an informed decision on where to study? n=499

34%

35%

36%

38%

47%

52%

61% Staff / Lecturer profiles  

Career Advice  

Expert commentary / reviews of the institution  

On Campus Information Sessions  

Updates on institution research  

Alumni profiles / achievements  

Updates on institution rankings  

#inEDU14

A tool that informs you about content trends and guides your content strategy

Which topics are most discussed on LinkedIn, broken out by: §  Target Audience §  Geography §  Time

Trending Topic

Top articles shared for trending topics §  Top Sponsored

Content §  Top Organic Content §  Side by side audience

comparison

Top Articles

Recommendations around: §  What content engages

your target audience §  What audiences are

engaging with specific content topics

Recommendations

Strategy and Execution for both the short and long term

Spiking Trend Long-Term Trending Topic

Pop

ular

ity

Time Period

Catching trending topics Defining content strategy

Content is categorized using our native profile data

3 Who is sharing these articles?

1 What are members sharing?

2 What are the articles about? Leadership

Cross Culture

The bachelor’s class of 2015 is talking about…

e-commerce

design thinking

resume writing

personal development

coaching

onboarding

Trending Articles •  Chipotle’s Brilliant Hiring Process •  I Quit My Job: And It Was My Biggest Mistake Ever

•  Why I Hire People Without Experience •  An Approach to Mentorship – Why the Investment Is Worth It

•  Three Ways to Get Recognized at Work •  7 P’s to Achieving your Goals

•  10 Things That Aren’t On Your Resume (But Should Be) •  Why I Care More About Your Cover Letter Than Your Resume

•  Start with the Obvious •  6 Ideas That Define Design in 2014 | WIRED

•  The Company That May Soon Overtake Apple as World's Most Valuable

•  The Holidays are Coming to Town

Source: LinkedIn Trending Content, September-October 2014, US Only

“Business School” is a hot topic on the platform

Over

7K articles about

“Business School” were shared globally

(Sept-October 2014)

Top Universities are being mentioned on LinkedIn

Measuring Success

LinkedIn members can engage with your brand before setting foot in your school

17

Click on Ad

1

Consumes content Opens an Inmail

3

Subscribes to a Program

4

2

5

Follows company page . Consumes organic content

6

What does this mean for you?

What percentage of enrolled students is LinkedIn

influencing?

Which LinkedIn products did they engage with prior

to enrolling?

How do you compare to your competitor schools?

19% 31% 18% Of students enrolled on LinkedIn in Q3

2014 were impacted

Of students impacted read an

InMail

Is the average impacted

percentage for this schools peer set

Source: Data is for an actual school from Q3. Students impacted within previous 12 months

#inEDU14