DATA-INSPIRED CREATIVE

@seanwood #jboye15

DIGITAL STRATEGY

DESIGNEXPERIENCE

@seanwood #jboye15

1. DATA-INSPIRED CREATIVE: HI, I’M SEAN

1. DATA-INSPIRED CREATIVE: IS THIS THE FUTURE?

@seanwood #jboye15

1. DATA-INSPIRED CREATIVE: ART & SCIENCE

BALANCE OF FORCES = COMPLEMENTARY OPPOSITES

@seanwood #jboye15

1. DATA-INSPIRED CREATIVE: WHAT IS IT?

@seanwood #jboye15

DATA INSPIRED

DRIVENINFORMED

1. DATA-INSPIRED CREATIVE: ONLINE EXAMPLE

PERSONALIZED ADS

@seanwood #jboye15

1. DATA-INSPIRED CREATIVE: FROM AUTOMATION & SCALE

@seanwood #jboye15

1. DATA-INSPIRED CREATIVE: EMOTIONAL CONNECTION

@seanwood #jboye15

Algorithms can’t evoke an emotional response - but data can inspire one.

2. DATA-INSPIRED CREATIVE: PLANNING FOR CHANGE

STARTS AT THE TOP

@seanwood #jboye15

2. DATA-INSPIRED CREATIVE: CULTURE LOCK

“Organizations which design systems… are constrained to produce designs which are copies of the communication structures of these organizations” - Melvin Conway, 1968

@seanwood #jboye15

CONWAY’S LAW

AGILE ADAPTIVE REAL-TIME DYNAMIC NATIVE

CREATIVITY

2. DATA-INSPIRED CREATIVE: NEW RULES

@seanwood #jboye15

2. DATA-INSPIRED CREATIVE: DESIGN FOR EMPATHY

@seanwood #jboye15

1. BOLDER WORK 2. SIMPLER MESSAGES 3. MORE CREATIVE 4. MORE CONTROL 5. NEW IDEAS

3. DATA-INSPIRED CREATIVE: WHAT IT ALLOWS

@seanwood #jboye15

3. DATA-INSPIRED CREATIVE: LOOKING AHEAD

PERSONAL TO CONTEXTUAL TO PREDICTIVE

@seanwood #jboye15

THANK YOU@seanwood #jboye15

3. DATA-INSPIRED CREATIVE