data presentation and analysis for case study research
TRANSCRIPT
How to write chapter Data presentation
Write chapter 4: Data presentationReport the content of the interviewHow to report?
Use “Indirect Speech” Examples of Direct Speech and Indirect
Speech?
Direct speech: The respondent said “I don’t like to use the
bus” Indirect speech
The respondent said he does not like to use the bus
What if many respondents report the same things
You need to combine all of them into one statement
Eg., Most respondents said they don’t use the bus because it is not on time…
Eg., Regarding the question about why not use bus for work, respondents indicate many reasons. First, it is because the bus is not on time, so if they use the bus, they may be late for work…”
Illustrate your conceptual framework
In chapter 3 (Conceptual framework) you have proposed a conceptual framework What is the conceptual framework for your
research proposal so far?Where do you get it?
Framework examples
The success factor for new start-up businesses?
The main factors that affect service quality?
Illustrate your conceptual framework
Analyse the data to illustrate the frameworkDo the data support the frameworkAre the framework applicable in these
cases?
Comparison
Finding similarities: What are common across cases
(individuals/families/companies…) Finding differences
Finding concepts/themes from data
Organizing similar ideas/data/ into a group
Develop a new name/new concepts for the group
Develop/find themes for the data The teacher thesis as example
Thesis for reference
The teacher’s Master thesis – 2003-2004, Lulea University of Technology - Sweden “Success factors for electronic
marketplaces”
Literature review Research topic: Success factors for e-marketplaces Literature review revealed: Success factors are
Target marketFunctions (Service offerings)Neutrality or BiasTechnologyPartnershipsLiquidityRevenue model
My conceptual framework
Also called My Frame of ReferenceTarget marketFunctionsTechnologyLiquidityRevenue mod
My research questions
How can the above factors be described? How can target market in e-marketplaces
be described? How can technological problems in e-
marketplaces be described?… ??? …???
Methodology
Interview two managing directors of two e-marketplaces: Phonetrade.com and Printoffer.com
Telephone interviews Questions:
Is data from the interview enough to answer the Research Questions?
Use your intuition for the answer!
Methodology
Read, research, find information about the companies in the internet and the press
Combine interview data with information from websites, from the press.
If you use a company to illustrate your research questions, you are using CASE STUDY RESEARCH
If you use many companies to illustrate your research questions, you are using MULTIPLE CASE STUDY RESEARCH
The unit of analysis is The COMPANY (or companies)
What if you study a PEOPLE to answer the research question, is it a case study?
What if you study a hamlet, a group of similar people, a group of students, a country…Is it a case study research?
What is the relationship between Case study research and Interview Research?
Interview research is a tool for you to do case study research.
Can you say the reverse? So, what are other tools?
Tools for case study research
Interview (focus group method) Documentation (Read websites, articles
and archives) Observation method What do archaelogists research?
Read Section 4.4 Data collection method in teacher thesis
Tools for all kinds research
Interview (focus group method) Documentation (Read websites, articles and
archives) Observation method What do archaelogists research? Experiment method Survey method Should you combine many tools for your
research?
Case study analysis
If you study a hamlet, you will analyse that hamlet.
If you study two hamlets, you will analyze these two hamlets
Should you compare the two hamlets? If you do that, it is called Cross-case
Analysis
Cross case analysis
If you do multiple case study, you need to compare them
It is called Cross-case analysis
Must-do things in Case analysis
Analyse each caseCompare with theory, frameworkFind themesGrouping, categorizationFind new factors, new insights
Compare cases (cross-case analysis)
Thesis for reference
The teacher’s thesis Lulea University of Technology – Thesis
library http://pure-test.ltu.se:8080/portal/en/p
ublications-phd/search.html (For Licentiate thesis)
Use appropriate keywords: e.g., case study, why, how, interview,
Some related thesis – Keyword: why
Why are WE not more attractive for women?: different perspectives on a collaboration process to increase gender awareness, Lundkvist, H. Jan 2012 Luleå: Luleå tekniska universitet.
Adoption, use and influence of computer based information systems for product development: qualitative studies of small firms within the wood industry
Örtqvist, D. 2005 Luleå: Luleå tekniska universitet. 190 p. (Licentiate thesis / Luleå University of Technology; No. 2005:01).
Keywords: how
Approaches to improve quality in supply chains
Holmbom, M. Mar 2013 Luleå: Luleå tekniska universitet. 48 p.
Keywords: interview
A study of R&D projects: how teams innovate
Karlsson, A. Jun 2012 Luleå: Luleå tekniska universitet. 61 p. (Licentiate thesis / Luleå University of Technology).Publication: Research › Licentiate thesis
Home assignment
Do the data collection phaseInterviewNo of respondents: at least 10 respondents
Write chapter: Data presentation Write chapter: Data analysis
Read teacher’ thesis or other “Licentiate” thesis for reference
Report requirement
Make group presentation in 6 minutes Deadline:
Next week = 7.11 Hand in Word documents: 6 pages
maximum for two chapters