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1EMC CONFIDENTIAL—INTERNAL USE ONLY.
Data Protection TrendsBart VanhouttePractice Director EMEABackup Recovery Solutions
2EMC CONFIDENTIAL—INTERNAL USE ONLY.
Data Protection Market Appearance
• Software & Tape• Same Players• Single digit growth• Similar Share• Little Differentiation• Why Change?
3EMC CONFIDENTIAL—INTERNAL USE ONLY.
0%
2%
4%
6%
8%
10%
12%
2005 2006 2007 2008 2009 2010
Data Protection Market RealityTape Automation Revenue as % of External Storage Revenue
4.6%$1B
11.9%$2B
Source: IDC Tape Automation Worldwide Forecast 2010-2014, April 2010
4EMC CONFIDENTIAL—INTERNAL USE ONLY.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012 2013 2014
Data Protection and Recovery Software
Purpose Built Backup Applicances
Tape Automation
Data Protection Market Trends
Source: IDC Tape Automation Worldwide Forecast 2010-2014, April 2010; Purpose-Built Backup Appliance Market, 4/2011
Source: IDC
• Tape Marginalized• Disk-centric
solutions gain share• End-to-end designs
gain share
CAGR: –7.9%
CAGR: 16.6%
CAGR: 5.2%
$6.8B $9.7B
5EMC CONFIDENTIAL—INTERNAL USE ONLY.
Purpose-Built Backup AppliancesOpen Systems + Mainframe
EMC
IBM
HP
Oracle
Quantum
Sepaton
FalconStor
Dell
Others
Source: IDC Purpose Built Backup Appliances, April 2011. Above: Worldwide Supplier Revenue, Total PBBA Market
2010 Total Market
$1.69B
EMC: 64.2%
6EMC CONFIDENTIAL—INTERNAL USE ONLY.
Backup and Recovery Market Leadership
0
200
400
600
800
1000
1200
1400
1600
1800
EMC Symantec IBM Oracle Quantum CA
Data Protection & Recovery Software
Purpose-built Backup Appliances
Tape Automation (est.)
Source: IDC 2010 factory revenue worldwide for Tape Automation, Purpose-Built Backup Appliances (PBBA), Data Protection & Recovery Software (DPRS). Note: PBBA and DPRS both include Avamar software license revenue. To correct the summed chart, 50% of IDC’s value of this software was subtracted each from EMC’s PBBA segment and EMC’s DPRS segment.
$ M
illio
ns
8EMC CONFIDENTIAL—INTERNAL USE ONLY.
Companies Are Looking to Redesign Their Data Protection Environments• Data growth
• Server virtualization
Digital Information Created and Replicated Worldwide
2,500
2,000
1,500
1,000
500
0
Exabyte
s
20122011201020092008
Source: IDC Digital Universe white paper, sponsored by EMC, May 2009
5-FOLD Growth
in 4 YEARS
VirtualServer
A
Virtual Server B
Virtual Server C
Old ParadigmPhysical Environment: Low overall
server utilization and plenty of
bandwidth for backup
New ParadigmVirtual Environment: High overall
server utilization and little bandwidth for
backup
20 percent resource utilization 80 percent resource utilization
100%
80%
40%
0%
60%
20%
CP
U U
tiliz
atio
n
100%
80%
40%
0%
60%
20%C
PU
Uti
lizat
ion
ServerA
ServerB
ServerC
ESXServer
HardwareShared Physical Resources
9EMC CONFIDENTIAL—INTERNAL USE ONLY.
Impact of Data Growth• 5x Data Growth in 4 Years
• Has exponential impact on backup volumes– Backup data is 5x to 30x production – Daily, weekly, and monthly full backups kept for months or years– New requirements to keep more data for longer periods
• Rising Backup Costs – More to Backup– 60-70% of storage management effort is for Backup and Recovery.
• Rising Risk, Lower Reliability – More Tape Media, Drives, Robotics, Handling, Offsite
– 5-20% of B/R jobs fail nightly.– Relying on tape alone for data recovery is no longer a best practice.– 15% of a storage administrator’s time is spent on recovery operations.
10EMC CONFIDENTIAL—INTERNAL USE ONLY.
Use Case: Global Telco PlayerTraditional Approach Being Stretched
• Very heterogeneous environment:
• Oracle, SAP, Microsoft and home-grown.
• UNIX and X86 from all vendors.
• Networker environment using 6 fully loaded tape silos.
• Volumes and operating expenses expected to double by 2013.
With Backup & Recovery Redesign
• Standardization of backup infrastructure on DataDomain.
• Opex-to-Capex transformation resulted in 50% opex reduction in year 1 and slower expense growth.
• Overall savings of $15m over a 5 year period.
11EMC CONFIDENTIAL—INTERNAL USE ONLY.
Impact of Virtualization• Dynamic environment causes increased
complexity:– VM sprawl creates protection challenges: – Server consolidation creates high server
utilization leaving little bandwidth for backup
– Clone/snap based solutions dramatically increase storage requirements
• Virtual Data Centers raise expectations:– Cloud Computing/ IT as a Service drives
Higher Availability, more Flexibility.– This results in smaller Backup Windows
which means “less time”.– This reduces RTO/RPO which means
“quicker recovery, less downtime”.
12EMC CONFIDENTIAL—INTERNAL USE ONLY.
Use Case: Global IT Services Firm Reactive Approach - Traditional backup is good enough
• Discovered that traditional backup was causing operational issues –backup windows, restore SLA’s, VM/ESX server sprawl, bloating costs and manage complexity.
VMware deployment stopped until backup redesign was completed
Unexpected delays in the infrastructure build-out for cloud services
With Backup & Recovery Redesign
Saved $9m over 3 yrs; $3m used to fund VMware expansion
30% increase in VM to ESX server ratio; greater utilization
98% reduction in backup data
Improved SLAs for backup and recovery
Reduced operator staff from 60 to 10
9 month project including 3 month POC
Converted a problem into a huge win
Phase2 – 30-70% Two data centers 2,000+ ESX servers 200+ new servers/mo. 17 VM per ESX NetBackup & Tape Staff of 60 operators
14EMC CONFIDENTIAL—INTERNAL USE ONLY.
Deduplication Has Changed Everything
Source: Gartner DCC: "The Enterprise Storage Scenario: Future-Proofing Your Investment" Session (December 2009)
16EMC CONFIDENTIAL—INTERNAL USE ONLY.
Data Protection Ecosystem Evolution
App / ServerUtilities
StorageUtilities
BackupFrameworks
1) Protect to Tape
SnapshotsReplication
NetBackupNetWorker
vSphereRMAN
Other MainframeIBMi
17EMC CONFIDENTIAL—INTERNAL USE ONLY.
Conventional Backup – Classic Tape-Centric
1 TB30 TB+
$
$
$
$
$
Server
Offsite Storage
Primary Storage
Backup/mediaServer
TapeLibrary
5$ -> 5$/TB
18EMC CONFIDENTIAL—INTERNAL USE ONLY.
Data Protection Ecosystem Evolution
2) Cache to Disk, then Protect to Tape
App / ServerUtilities
StorageUtilities
BackupFrameworks
Other
SnapshotsReplication
NetBackupNetWorker
vSphereRMAN
MainframeIBMi
19EMC CONFIDENTIAL—INTERNAL USE ONLY.
Tape Augmentation – Still Tape-centric
2TB60 TB+
$$
$$
$$
$$
$$
Improvements:• Backup & recovery performance• Operational costs• Reliability
StagingDisk
Backup/mediaServer
TapeLibrary
Offsite Storage
Server
Primary Storage
$
11$ -> 5.5$/TB
20EMC CONFIDENTIAL—INTERNAL USE ONLY.
Data Protection Ecosystem Evolution
3) Consolidate Protection to De-duplicated Disk
App / ServerUtilities
StorageUtilities
BackupFrameworks
Other
SnapshotsReplication
NetBackupNetWorker
vSphereRMAN
MainframeIBMi
21EMC CONFIDENTIAL—INTERNAL USE ONLY.
Disk-centric, Deduplicated Storage and Replication – Still Classic Architecture
6 TB+
$$$ $$$
Improvements:• Backup & recovery performance• Operational costs• Reliability• Media costs• Scalability
TapeLibrary
Offsite StorageDedupe Storage
Backup/mediaServer
Server
Primary Storage
$$$ $$$
$$$
$
16$ -> 5.3$/TB 3TB
22EMC CONFIDENTIAL—INTERNAL USE ONLY.
Data Protection Ecosystem Evolution
3) Consolidate Protection to De-duplicated Disk
App / ServerUtilities
StorageUtilities
BackupFrameworks
Other
SnapshotsReplication
NetBackupNetWorker
vSphereRMAN
MainframeIBMi
23EMC CONFIDENTIAL—INTERNAL USE ONLY.
Disk-and-Network Centric Redesign
10 TB+
Improvements:• Backup & recovery performance• Operational costs• Reliability• Media costs• Scalability• Network costs
Dedupe Storage
Dedupe Replica
Server
Primary Storage
WAN
DedupeOnly
$$
$$$ $$$
$$
4TB 10$ -> 2.5$/TB
24EMC CONFIDENTIAL—INTERNAL USE ONLY.
Deduplication storageBackup software
Conventional(Tape-centric)
Transformational(Disk-centric)
Backup/MediaManager
Onsite Backup Storage
Disaster RecoveryStorage
Application BackupClients
VTL/Tape
Tape TapeNetWorker
NetWorker
NetWorker Data Domain
Avamar
Data Protection Advisor
Disk Library
Home
DB
Redesign: Backup Frameworks
Data Protection Management
Backup Software
Backup Software
Backup Software Deduplication Storage
Deduplication backup software and system
VTL