Presented

By

Arvind Mattoo, CBIP

Data Quality – “Are We There Yet?”

August 17, 2011

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Data Quality

• Data Quality – Explained

• Data Quality – CEO’s Concern

• Data Quality – CIO’s Nightmare

• Data Quality – PM’s Approach

• Data Quality – IT’s Deliverable

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Data Quality – Dimensions

Data QualityFACT

• Accessible• Consistent• Complete• Lineage• Controllable• Secure

• Accurate• Integral• Unique• Valid• Secure

• Relevant• Existent• Reliable• Reportable• Compliant• Measurable

• Currency• Timeliness• Historical

Process Dimension Business Dimension

Technical Dimension Time Dimension

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Dimension – Business

Relevant: Does it Map to our Requirements?

Existent: Do we Own it?

Reliable: Can we Trust it?

Reportable: Can we Visualize it?

Compliance: Is it Mandated?

Measurable: Can we Baseline it?

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Dimension – Process

Accessible: Can I Get it?

Consistent: Can I Standardize it?

Complete: Does it Encompass Usability?

Lineage: Can we Trace it?

Controllable: Can we Discipline it?

Secure: Can we Trust it?

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Dimension – Technical

Accurate: To what Degree does it Jive?

Integral: Does it Comply Structurally?

Unique: To what extent is it De-Duped?

Valid: Does it Conform by the Rules?

Secure: To what Level is it Secured?

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Dimension – Time

Currency: To what Degree is it Current?

Timeliness: How Readily is it Available?

Historical: How far back can we Audit?

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Data Quality – CEO’s Concern

• Lack of Strategic Information Capabilities

• Quality of Decision Making

• Lack of Visibility

• Loss of Opportunities

• Increasing IT Expenditures

• Diminishing Rate of Return

• Lack of Collaboration

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Data Quality – CIO’s Nightmare

• How did we get into this mess?

• How does it impact our business?

• Are we the only one?

• How do we get out of this?

• How do we sustain it?

• Are we there yet?

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Data Quality – As We Speak!

• Data Misused: Not Authorized

• Data Abused: Not Qualified

• Data Confused: Not Clarified

• Data Refused: Not Ratified

• Data Diffused: Not Archived

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How did we get into this mess?

Business

• Mergers

• Acquisitions

• Expansions

• Diversification

• Regulatory

• Lack of Ownership

• Business Process Changes

• Lack of Executive Awareness

• Lack of Training

Technical

• Conversion

• Manual Data Feeds

• Lack of Automation

• System Upgrades

• Consolidation

• Insufficient DQ Rules

• System Errors

• Source System Changes

• Lack of Expertise

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How does it impact our business?

Surging Cost

• Reputation at Stake• Lower Quality of Service• Customer dissatisfaction• Loss of Motivation • Compliance Issues• Expectations not met

• Time to Reconcile Data• Delay in New System Deployment• Poor System Performance • Loss of Credibility • Downstream System Data Issues• No Single Version of Truth

CEO CIO

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Are we the only one?

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How Bad is it?

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Who is Controlling Whom?

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How do we get out of this?

• Data Quality – PM’s Approach

• Data Quality – IT’s Deliverables

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Data Quality – PM’s Approach

• Assess/Profile Data

• Define Baseline

• Define Metrics and Targets

• Define and Build Data Quality Rules

• Enforce Data Standards across Board

• Monitor Data Quality against Targets

• Review Exceptions and Gaps

• Cataloguing Errors

• Refine Data Quality Rules

• Manage Data Quality against Targets

• Automate Data Quality Process

• Fine Tuning Data Quality Rules

Methodology

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Data Quality – PM’s Approach

• Governance Committee

• Data Stewards

• Business SME

• Business Analysts

• Technology SME

• Process SME

Governance Team

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Data Quality – PM’s Approach

• Data Profiler

• CRM

• Data Warehouse

• Master Data Management

• ETL/ELT

• CASE

• Custom Data Integration

• Master Data Integration

Technology

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Data Quality – IT’s Deliverables

• Referential Integrity Rules

• Attribute Rules

• Attribute Domain Rules

• Attribute Dependency Rules

• Historical Data Rules

• State-Dependent Rules

Establish Data Quality Rules

Cataloguing Errors

• Error Tracking• Error Notifications/Alerts

Score carding

• Record Level• Domain Level

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How do we Sustain over time?

• Follow Data Quality Framework

• Profile Data consistently

• Update Rule Based Engine Frequently

• Exploit Embedded DQ Functions/Solutions

• Adopt Proactive Approach

• Establish Stewardship

• Practice DQ Governance

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Data Quality – Are We There Yet?

• Accessible

• Relevant

• Reliable

• Reportable

• Compliant

• Accurate

• Consistent

• Complete

• Secured

• Integral

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Data Quality – Are We There Yet?

Not really!

Data Quality is an iterative process…