data report on southeast asia financial apps · various financial apps, the picture on the left is...

Data Report on Southeast Asia Financial Apps

Resource：SocialPeta

CONTENTS

Financial App Advertiser Analysis - Southeast Asia

Methodology

iOS Financial Apps Ranking

Google Play Financial Apps Ranking

© Source: 2018 ZingFront Inc, December 2018 http://www.zingfront.cn/socialpeta/

PART1：Methodology

With the help of SocialPeta, the largest advertising intelligence analysis tool around the world, ZingFront's data team now presents you the data analysis report of strategy game advertisers in October 2018;

SocialPeta collects advertising data worldwide by sampling. It has accumulated over 500 million pieces of advertising data, with up to one million pieces of advertising data updated every day. With such a massive amount of data, SocialPeta allows us to gain insight into the general trend of the advertising industry.

SocialPeta has not carried out any data exchange with any channel or third-party platform, and all data comes from self-sampling.

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PART2：Financial App Advertiser Analysis - Southeast Asia


Financial Apps Advertisers Top10

● According to the data given by SocialPeta, combining the amount of creative display of various financial App advertisers, Top 10 financial advertisers in Southeast Asia from November to December 2018 of all channels are as above.

● The top two financial advertisers in the list, Wells Fargo Mobile and Recharge, Pay Bills & Shop are both bank apps. In addition, there are many Apps of credit financing in the Top10 List（Tala Phillippines, Rupiah Capat, Kerdit Pintar），It is worth noting that although the bitcoin market is turbulent, the virtual currency trading application "Blockchain Wallet: Bitcoin" is still in the top ten.

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Blockchain Wallet : BitcoinDeveloper：BlockchainPlatform：iOS

Network：Youtube

Duration：336 Days

Impression：44M

Conversion：220K

Countries：United States,Malaysia,United Kingdom,

Australia,Canada,etc.

PART2：Financial App Advertiser Analysis - Southeast Asia ZingFront Software


PART3：iOS Financial Apps Ranking - Indonesia


● Based on the data from SocialPeta and the ranking of various financial apps, the picture on the left is the Top10 list of Top Free, Top Paid and Bestselling iOS financial apps of all channels in the Indonesian region from November to December 2018.

● The iOS Top Free list is dominated by mobile phone apps launched by major banks in Indonesia, with functions of savings, loans, and wealth management.

Free GrossingPaid

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PART3：Analysis of Financial Apps Advertisers


After 1173 days of advertising, the total amount of display is 2M. The advertising is mainly on Facebook. Videos and

pictures each account for half of the advertising creativity.

Distribution of Advertising channels Distribution of advertising types

Money Lover： Expense Tracker

Developer：Finsify Technology Company Limited Platform：iOS

Video Image

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PART3：Analysis of Financial Apps Download and Revenue


The app has total downloads of 6.6k in Indonesia in the last 30 days, with total global downloads of 64k, and a total income of $2.8k for the past 30 days in Indonesia and a total global income of $24k. The main source of income is application purchase, and the ratio of advertising revenue of advertising is not high.

Trends in total downloads of the app in Indonesia in the past 30 days

Money Lover： Expense Tracker

Developer：Finsify Technology Company Limited Platform：iOS

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PART4：Google Play Financial Apps Advertisers Ranking - Indonesia


● Based on the data presented by SocialPeta, and the ranking of various financial apps, the picture on the left is the Top10 list of all-channel free, paid and best-selling financial apps in Google Play in the Indonesian region from November to December 2018.

● OVO, developed by PT Visionet International, ranks first on Top Free list in both iOS and Google Play store.

● Top Free list is dominated by apps that offer loans, and on the Top Paid list are mainly accounting apps by third-party companies, while the Bestseller list is mostly occupied with apps that provide information on Indonesian stock market in addition to the accounting apps.

Free GrossingPaid

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PART4：Analysis of Financial App Advertisers


OVODeveloper ：PT Visionet InternasionalPlatform : Android

After 219 days of advertising, the total amount of display was 49M. Facebook was the main channel for its advertisement. The

advertisements are all pictures, displayed mainly on efficiency apps and social medias.

Distribution of advertising channels Distribution of advertising types Distribution of medias

Image

Others

Lifestyle

Social-Networking

Productivity

Utilities

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PART4：Analysis of financial App downloads


OVODeveloper ：PT Visionet InternasionalPlatform : Android

In the past 30 days, the number of downloads of the application in Indonesia is 756.2K, and the number of daily active users reaches

880.7K, and the monthly active users 2.3M.

Trends in total downloads of the app in Indonesia in the past 30 days

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© Source: 2018 ZingFront Inc, November 2018



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© Source: 2018 ZingFront Inc, November 2018



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data report on southeast asia financial apps · various financial apps, the picture on the left is...

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