Data Synergy VOICELoad/Performance Testing of Voice-Enabled Platforms

Target Market

• New & existing Contact Centres• Contact Centre systems integrators• Call Centres starting from 50 seats

Market Size – Australia• Current market size is 230K+ seats• Avg. annual growth 5% (past 5 years)• Avg. Contact Centre lifetime is 3 years• ~31K seats to be tested annually

18% Government200+ seats/CC

Telecomm Industry,50-100 seats/CC

67%Up to 50 seats / CC

[source: callcentres.net]

Competition – Australia

• Single vendor covers 80% of the market• HP Licences• If already purchased (high market penetration

already), incentive to buy more• If not, HP would be a better offering

• HP becomes one-stop shop for Contact Centres

Data Synergy Benefits

• Avg. call centre cost per seat – $3K• Q&A cost is high due to high penalty

rates• Current performance / load test market

price – $300 per seat/day (VUD model)• Annual market value - $9.3M (31K VUD’s

per annum)

Data Synergy Pricing Model

HP Platform

• HP LoadRunner licence cost

Annual Licence fee

• Data Synergy for design; incl. trunk, training and support, $20K

Professional Services

• $1,350 per man/day

Load / Perf. Test

• RRP @1000 VUD, $150/VUD