@sandolinic

Birra Bellazzi management asks:

“How have our beers performed since the beginning of the year?”

This is quite a standard question!Product performances are usually defined by 3 KPIs: Revenues Budget Last Year

Data Visualization Challenge

Data extracted on Apr 15th All Measures are Year to Date

PRODUCT LINE REVENUES BUDGET LAST YEAR

JAKE 120 150 89

JAKE PIMPED 73 80 53

ALLEY HOP 154 120 157

MY BO 236 280 321

JANA 92 100 122

CALABRIFORNIA 182 110 98

Year to Date REVENUES - BUDGET - LAST YEAR by Product [k€]

@sandolinic

Approach #1

Starting with the standards:- Insert a default Bar Chart

I don’t like this view!It is too difficult to understand

Although I will probably change the overall approach I will try to fix the Legend.

Bar Chart (1/2)

#DataViz ChallengePRODUCT LINE REVENUES BUDGET LAST YEAR

JAKE 120 150 89JAKE PIMPED 73 80 53ALLEY HOP 154 120 157MY BO 236 280 321JANA 92 100 122CALABRIFORNIA 182 110 98

Year to Date REVENUES - BUDGET - LAST YEAR by Product [k€]

JAKE JAKE PIMPED ALLEY HOP MY BO JANA CALABRIFORNIA0

50

100

150

200

250

300

350

Year to Date REVENUES - BUDGET - LAST YEAR by Product [k€]

REVENUES BUDGET LAST YEAR

@sandolinic

LEGEND tip

- Remove the legend- Embed legend colors within the title

Still, I don’t like this view!Three bars in the same chart make it too difficult to understand.

I need a different approach.

What do I have:- 3 KPI- REVENUE is the main one- BUDGET & LAST YEAR are supporting KPI

Bar Chart (2/2)

#DataViz ChallengePRODUCT LINE REVENUES BUDGET LAST YEAR

JAKE 120 150 89JAKE PIMPED 73 80 53ALLEY HOP 154 120 157MY BO 236 280 321JANA 92 100 122CALABRIFORNIA 182 110 98

Year to Date REVENUES - BUDGET - LAST YEAR by Product [k€]

JAKE JAKE PIMPED ALLEY HOP MY BO JANA CALABRIFORNIA0

50

100

150

200

250

300

350

Year to Date REVENUES - BUDGET - LAST YEAR by Product [k€]

@sandolinic

Bar Chart series#DataViz ChallengePRODUCT LINE REVENUES BUDGET LAST YEAR BDG

%LY %

JAKE 120 150 89 20% -35%JAKE PIMPED 73 80 53 9% -38%ALLEY HOP 154 120 157 -28% 2%MY BO 236 280 321 16% 26%JANA 92 100 122 8% 25%CALABRIFORNIA 182 110 98 -65% -86%

Year to Date REVENUES - BUDGET - LAST YEAR by Product [k€]

Year to Date REVENUES - BUDGET - LAST YEAR by Product [k€]

-35%

-38%

2%

26%

25%

-86%

LAST YEAR %

20%

9%

-28%

16%

8%

-65%

BUDGET %

JAKE

JAKE PIMPED

ALLEY HOP

MY BO

JANA

CALABRIFORNIA

120

73

154

236

92

182

REVENUES

Approach #2

- 3 KPI probably means 3 charts

- I try with 3 aligned bar charts

- This time I use the % values for Budget and Last Year

I like this solution way better!i.e.- CALABRIFORNIA performed way better than expected and Bellazzi was able to improve the results for this beer.- ALLEY HOP is under budget but it is 2% up compared with last year: something went wrong with the budgeting phase

@sandolinic

Approach #3Want they want is to understand if a Beer:- reached its budget- performed better or worse then last year

Maybe a Bullet Graph is the solution I am looking for!

Compared with previous approaches:- It provides the same information- It takes less space

Issues:- Not many BI tools can draw it- No horizontal bullet graph with Excel

Bullet Graph*#DataViz Challenge

• A bullet graph is a variation of a bar graph developed by Stephen Few• More information: http://en.wikipedia.org/wiki/Bullet_graph• Create Bullet Graphs in Excel: http://youtu.be/sAmWAiwUVIQ

PRODUCT LINE REVENUES BUDGET LAST YEAR BDG% LY %MY BO 236 280 321 16% 26%CALABRIFORNIA 182 110 98 -65% -86%ALLEY HOP 154 120 157 -28% 2%JAKE 120 150 89 20% -35%JANA 92 100 122 8% 25%JAKE PIMPED 73 80 53 9% -38%

Year to Date REVENUES - BUDGET - LAST YEAR by Product [k€]

MY BO CALABRIFORNIA ALLEY HOP JAKE JANA JAKE PIMPED0

50

100

150

200

250

300

350

Year to Date REVENUES - BUDGET - LAST YEAR by Product [k€]

@sandolinic

Thank you to for sponsoring this

Episode

Data Visualization Challenge

Contacts:

info@birrabellazzi.it @birrabellazzi www.facebook.com/BirraBellazzi