data visualization & data driven online sales
DESCRIPTION
Online businesses are struggling to deal with ever increasing and complex amounts of information – from Google Analytics, to e-commerce to internal data. This presentation will highlight how data visualization can allow everyone within an organization to access and understand e-commerce data in order to gain actionable insights, make informed decisions, and drive better results.TRANSCRIPT
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Data Visualization & Data Driven Sales
Gabriella Janni Managing Consultant
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The Data Deluge
By 2020, data will grow by 50 times
Source: IDC's Digital Universe Study, sponsored by EMC, December 2012
50X
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The Result?
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Too much data, too little insights
• Data in silos, cannot be merged or correlated
• Manual work, time consuming and error prone
• Cannot access information ”on demand”
• Inefficient mechanism to share reports
• Traditional tools generate static graphs
that provide limited insight
• Data vs analysis & insights
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Over-dependence on IT & Specialized Personnel
• Analysis limited to only those specialized pockets with advanced analytical skills
• Any adhoc analysis depends on IT or skilled modellers• Analysts are too few and too expensive
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How do we empower individuals and groups to effectively analyze and share data?
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Empower by visualizing your data
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The human visual system is powerfulHow many 9s?
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We are wired for visualization
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See meaningful information in your data
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Can I do that too for my e-commerce data?
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Visualization: a more effective and efficient way of working with data
Incremental
Expressive
Cross-source
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click click
Allow people to easily and incrementally change the data and how they are looking at it
Supporting the “Cycle of Visual Analysis”:
Incremental
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There is no single view for all tasks and all data
Supporting the “Cycle of Visual Analysis”:
Expressive
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Supporting the “Cycle of Visual Analysis”:
Expressive
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Merge all your data. Allow the user
to make new correlations across different sources.
Supporting the “Cycle of Visual Analysis”:
Cross Data
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Reverse your thinking – start with the data
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How easily can we segment and understand this data?
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Start with the data and incrementally gain insights
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Make correlations that would otherwise not be possible
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Adding calculacted metric as dimension
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Meaningfully correlate web activity and e-commerce
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Understand your demographics
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From opinions to data driven insights
Opinion Based Data Driven
Conventional Self- Reliant
Want Can
I.T./B.I.
Speed to Insight(Minutes/Seconds)
Want Can
Speed to Opinion(Weeks/Months)
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Visualization: Make your data work for you
All your data in one place in real time
Interactive: ”Always on” analysis Look at unlimited factors simultaneously
Intuitive: Anyone can use itMinimal integration or complicated set up
Share beautiful reports & dashboards
AffordableCheaper than an analyst or any traditional BI tool
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“There’s a revolution going on with data … People are 10x as likely to consume information if it’s presented in a visual format. Ever feel like nobody is listening? Let’s show them something”
Robert Enriques, Director, Advanced Analytics @ Delve