Data Warehousing Supports Corporate Strategy at First

American Corporation

Presented To: Dr. Dina Rateb

Presented By: Maha Waguih

Strategy Shifted

Realizing the huge losses Fierce competition Shifting from the traditional banking

strategy to customer based relationship (TCS).

Phases to adopt the new strategy (TCS)

1- Redesign business processes2- Gathering customer information

(VISION) (Segmentation)3- Enhance product line offered

(Customize-customers with similar profiles-profitable Products)

4- Consistent quality service (loyalty)5- Distribution channels

VISION Implementation

The data warehouse VISION contains customer info, product profitability and distribution revenues and costs.

In house built VISION:

1- size and complexity

2- lack of experience

Vision Implementation

Outsourcing:

1- NCR consultants, hardware and software.

2- Started developing formulas.

3- Building data warehouse platform to accommodate for up to 2 million accounts

VISION Implementation

4- Data can be analyzed by the line of business or by personal accounts.

5- Irregularities in the data

6- Manage and control data and automate processes

7- Key people leave the IT group (bonuses by FAC)

Transformation Impact

Predicting customer actions Transforming the technology

infrastructure and the business processes

creating a competitive edge among competitors

Reasons for FAC Success

Integration of: 1- Business Strategy A-Organizational Culture (innovation-

accept the change) B- Organizational Structure: allocating

resource 2- Organizational Infrastructure Creating a Vision

Reasons For FAC Success

3- IT infrastructure:

A- recognize their weakness in the in house built, so they resorted to outsourcing (offering technical skills)

B- Understand the business processes and the business requirements

Reasons for FAC Success

4- IT strategy:

Incentives to keep key IT people

Thank You