Experian Consumer Direct Confidential 1

Data Sharing & Network Optimization Ecosystem

Banner/ Landing MVT

firms

Adchemy

Tumri

AdReady

Omniture**

Teracent(acq

Google)Data Exchanges or

Compilers

BlueKai

Media Math

Axciom

EXelateDotomi

Audience Science

CoreMetrics

Ad Networks

Advertisers

Publishers

Ad Exchanges

Almond Net

Analytics or Measurement Networks

Quantcast

Web Trends

DART EBay

Algorithm or Demand Side

Platforms (DSP)

DataXu

Targus

Red Aril

AppNexusInvite Media

X+1**

Accenture

Agencies

Adnexus

Pubmatic

Rubicon

Publisher Platforms

Triggit

Akamai

Others

Aggregate Knowledge

Adobe

Red Aril