database presentation for siberian journalists
Post on 19-Oct-2014
3.118 views
DESCRIPTION
These are slides for my presentation on interactive databases for the Press Development Institute-Siberia, Dec. 3, 2009. Read my Newspaper Next report on interactive databases: http://bit.ly/d1D1GPTRANSCRIPT
![Page 1: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/1.jpg)
Become the Answer SourceDatabases help news organizationsbuild audience & generate revenue
Steve Buttry, Gazette CommunicationsPress Development Institute-Siberia
3 December [email protected], @stevebuttry on Twitter
Slideshare.net/stevebuttry
![Page 2: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/2.jpg)
Read about using databases
Available at Newspapernext.org
![Page 3: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/3.jpg)
Building on our traditional role
Stock listings Sports results Obituaries Calendars Movie schedules Police blotters Lawmakers’ votes
Job listings Service directories Homes for sale Garage sales Vehicles for sale Worship times
Newspapers were always a database
![Page 4: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/4.jpg)
How to develop databases
• Acquire or gather data on a topic of interest• Organize & present data (if no vendors offer
data & web services in Russia, that might present another opportunity)
• User asks question & database answers with relevant information
• Graphics & flexibility enhance presentation• Simple user interface
![Page 5: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/5.jpg)
Databases add value
Stories provide content today; databases provide evergreen content
Databases allow the user to personalize the content and the experience
Start with the question – the job
![Page 6: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/6.jpg)
Databases start with mega-jobs*
For consumers: “Help me make good spending decisions.” “Help me connect, talk and share with others” “Help me find/choose things to do” “Help me get answers about my community” “Give me a one-stop answer place”
* Newspaper Next 2.0
![Page 7: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/7.jpg)
Databases start with mega-jobs
For businesses: “Help me reach exactly the type of customer I
need to reach.” “Help me get considered when a customer is
about to make a choice.” “Help me show people the quality of my
product/service/user experience.” “Help me build and maintain customer loyalty.” “Make advertising simple and cheap enough that I
can actually do it.” “Help me with the customer transaction.”
![Page 8: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/8.jpg)
Opportunities for revenue growth
• Local search• Email, text advertising• Video advertising• Direct sales• Mobile• CalendarsDatabases help with all of these
![Page 9: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/9.jpg)
Mega-jobs for everyone
• For businesses: “Help me get considered when a customer is about to make a choice.”
• For consumers: “Help me make good spending decisions.”
![Page 10: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/10.jpg)
![Page 11: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/11.jpg)
![Page 12: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/12.jpg)
![Page 13: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/13.jpg)
![Page 14: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/14.jpg)
![Page 15: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/15.jpg)
![Page 16: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/16.jpg)
Databases help tell news stories
Consider whether database can have value that outlives the story
Consider whether a database can tell a continuing story or place daily stories in context
Consider how audience might contribute answers
![Page 17: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/17.jpg)
![Page 18: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/18.jpg)
![Page 19: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/19.jpg)
![Page 20: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/20.jpg)
Databases help with mega jobs
“Help me find/choose things to do”
![Page 21: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/21.jpg)
![Page 22: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/22.jpg)
![Page 23: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/23.jpg)
![Page 24: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/24.jpg)
![Page 25: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/25.jpg)
Don’t do all the work yourself
Burlington Times-News in North Carolina includes invitation to post events in the calendar in staff members’ email signatures.
![Page 26: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/26.jpg)
Databases help with mega jobs
• Mega-job: “Help me get answers about my community”
![Page 27: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/27.jpg)
![Page 28: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/28.jpg)
![Page 29: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/29.jpg)
![Page 30: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/30.jpg)
Answer questions about … Politics
![Page 31: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/31.jpg)
![Page 32: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/32.jpg)
Answer questions about … Politics Government
![Page 33: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/33.jpg)
![Page 34: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/34.jpg)
![Page 35: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/35.jpg)
Answer questions about … Politics Government Crime
![Page 36: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/36.jpg)
![Page 37: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/37.jpg)
![Page 38: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/38.jpg)
![Page 39: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/39.jpg)
Answer questions about … Politics Government Crime Education
![Page 40: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/40.jpg)
![Page 41: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/41.jpg)
Answer questions about … Politics Government Crime Education Sports
![Page 42: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/42.jpg)
![Page 43: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/43.jpg)
Answer questions about … Politics Government Crime Education Sports Recreation
![Page 44: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/44.jpg)
![Page 45: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/45.jpg)
![Page 46: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/46.jpg)
What else?What are some other kinds of answers you could provide for your community?
![Page 47: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/47.jpg)
Community answerbasesMultiple answers layered into one
database:• EveryBlock• Local Explorer• CinciNavigator
![Page 48: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/48.jpg)
![Page 49: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/49.jpg)
![Page 50: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/50.jpg)
![Page 51: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/51.jpg)
![Page 52: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/52.jpg)
![Page 53: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/53.jpg)
![Page 54: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/54.jpg)
![Page 55: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/55.jpg)
![Page 56: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/56.jpg)
![Page 57: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/57.jpg)
![Page 58: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/58.jpg)
![Page 59: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/59.jpg)
![Page 60: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/60.jpg)
Promotion builds traffic Promote databases in print product Promote databases in blog(s) Offer chance to sign up for emails
notifying of new databases TV, T-shirts Use widgets to direct traffic to databases
![Page 61: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/61.jpg)
![Page 62: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/62.jpg)
How will you do it? Data desk or team Job descriptions Training Measuring traffic
![Page 63: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/63.jpg)
Building database skills Get started with simple databases Vendors (Caspio, Zvents, Planet Discover,
LJWorld) provide plug-and-play solutions (not sure whether any work in Russian)
Start with the easy stuff (maps, simple queries)
![Page 64: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/64.jpg)
Building database skills Build on computer-assisted reporting
experience Build on web development experience Get started now and improve as you go Hire for programming skills
![Page 65: Database Presentation for Siberian Journalists](https://reader033.vdocument.in/reader033/viewer/2022061109/5444a57ab1af9fbc0e8b4a01/html5/thumbnails/65.jpg)
A great opportunity
• U.S. news organizations moved too slowly on digital opportunities
• Databases will help you seize the digital opportunity
• Start working now to become your community’s answer source