databreach infographic final - lifelock business solutions · 2015. 5. 22. · identity theft...

1
The known UNKNOWNS QUESTION TRUST A OF BREACHES IMPACT CONFIDENCE BEHAVIOR & YEAR BREACH OF THE LESSONSTHE FROM $10 $13 $21 $17 Do the following to reduce your cost for each customer record compromised 2 Appoint a Chief Information Security Officer Involve business continuity management Maintain a strong security posture inplace Create an incident response plan prior to a breach Cost of a Data Breach Ponemon Institute Create a breach response team Assemble a multi-functional team, such as legal, marketing, customer service, corporate communications, IT and HR Determine vulnerabilities Review the types of data that the company stores and what groups could be affected by a data breach Establish forensic and tech capabilities Ensure company is able to rapidly assess the size, scope and nature of a breach Calculate insurance coverage The cost of breach response is not covered by all general insurance plans, so understand the limitations of your plan Identify legal and regulatory obligations Understand the requirements for your company, as obligations vary by state and industry Evaluate comprehensive identity theft protection services Learn about available breach response services and how they differ Create a breach playbook Plan the legal processes, communications, and third-parties the company would activate in the event of a breach Review plan annually Assemble the crisis response team annually to reassess vulnerabilities and preparedness Negative publicity associated with a data breach can damage your reputation, resulting in higher churn rates & impede new customer acquisitions 2 1 in 9 customers affected by a data breach stopped shopping at a particular retailer 4 Interviews with 21 corporate executive decision-makers about data breach protocol revealed: percent of total cyber security budget goes to breach remediation 1 20 10 to know that they need a breach preparedness plan 1 73 of customers who signed up for LifeLock feel protected 43 of customers who signed up for credit monitoring feel protected 4 vs PERCENT PERCENT BREACH 101 HAVE A PLAN 1 2 3 4 100 % All rate their concern of data breach around a 4 or 5 on a 5 point scale 1 5 6X Individuals who were notified their personal information was part of a breach are more likely to have been a victim of identity theft in the past 5 6 Customers want retailers & banks to do more to protect their customers from a data breach 4 12 3 MONTHS 1. “B2B Data Breach Qualitative Research,” a commissioned survey conducted by JTZ Inc. on behalf of LifeLock. June 2014. 2. “2014 Cost of a Data Breach: Global Analysis.” Ponemon Institute. May 2014. 3. Identity Theft Study, a commissioned survey conducted by Forrester Consulting on behalf of LifeLock, April/May 2014. Results are based on survey participant identity theft and life events of past 12 months. 4. Based on the responses of 1,200+ U.S. consumers surveyed by Morpace, an independent third-party research firm, September 2014.

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Page 1: DataBreach Infographic Final - LifeLock Business Solutions · 2015. 5. 22. · Identity Theft Study, a commissioned survey conducted by Forrester Consulting on behalf of LifeLock,

The known

UNKNOWNS

QUESTIONTRUST

AOF

BREACHES IMPACT CONFIDENCEB E H A V I O R&

YEAR BREACHOFTHE

LESSONSTHEFROM

$10 $13 $21 $17Do the following to reduce your cost for each customer record compromised2

Appoint a Chief Information

Security Officer

Involve business continuity

management

Maintain astrong securityposture inplace

Create an incidentresponse plan

prior to a breach

Cost of a Data BreachPonemon Institute

Create a breach response teamAssemble a multi-functional team, such as legal, marketing, customer service, corporate communications, IT and HR

Determine vulnerabilitiesReview the types of data that the company stores and what groups could be a�ected by a data breach

Establish forensic and tech capabilitiesEnsure company is able to rapidly assess the size, scope and nature of a breach

Calculate insurance coverageThe cost of breach response is not covered by all general insurance plans, so understand the limitations of your plan

Identify legal and regulatory obligationsUnderstand the requirements for your company, as obligations vary by state and industry

Evaluate comprehensive identity theft protection servicesLearn about available breach response services and how they di�er

Create a breach playbookPlan the legal processes, communications, and third-parties the company would activate in the event of a breach

Review plan annuallyAssemble the crisis response team annually to reassess vulnerabilities and preparedness

Negative publicity associated with a data breach can damageyour reputation, resulting in higher churn rates & impede new

customer acquisitions2

1 in 9 customers a�ected by a data breach stopped shopping at a particular retailer4

Interviews with 21 corporate executive decision-makers about data breach protocol revealed:

percent of

total cyber

security

budget goes

to breach

remediation12010to

know that they

need a breach

preparedness plan1

73of customerswho signed

up for LifeLockfeel protected

43of customers who

signed up for credit monitoring feel protected4

vsPERCENT PERCENT

BREACH 101HAVE A PLAN

1 2 3 4100%

All rate their concern of data

breach around a 4 or 5 on a

5 point scale1

5

6X

Individualswho were

notified theirpersonal

informationwas part of

a breach are

more likely tohave been a

victim of identitytheft in the past

56

Customerswant retailers& banks to domore to protecttheir customers

from a data breach412

3MONTHS

1.“B2B Data Breach Qualitative Research,” a commissioned survey conducted by JTZ Inc. on behalf of LifeLock. June 2014.

2.“2014 Cost of a Data Breach: Global Analysis.” Ponemon Institute. May 2014.3.Identity Theft Study, a commissioned survey conducted by Forrester Consulting on behalf of LifeLock, April/May 2014. Results are based on survey participant identity theft and life events of past 12 months.4.Based on the responses of 1,200+ U.S. consumers surveyed by Morpace, an independent third-party research firm, September 2014.