Data.com powers marketing automation Today’s customers have more options than ever, and they know it. To win them over, you need a carefully planned lead nurture campaign that proves your product or service is the best fit. You need a versatile marketing automation platform to manage and track complex campaigns. And you need great data to make sure you’re reaching the right people in the right places with perfectly tailored messages.

Eloqua’s marketing automation platform gives marketing professionals the tools they need to succeed at every step of the sales funnel—from lead generation to close. And Data.com is part of the Eloqua AppCloud, a collection of applications that lets Eloqua users integrate with other marketing, sales, and social media applications. The Eloqua Cloud Connector gives you direct access to Data.com’s 30+ million B2B contacts.

Data.com contacts by Jigsaw are crowd-sourced and constantly updated by a community of more than 2 million marketing and sales professionals, so they’re fresher, cleaner, and often more accurate than you’ll find anyplace else.

Get more than you started withUsing the Eloqua Cloud Connector, you can pass your contacts from Eloqua to Data.com to refresh your data and fill in any missing details, including email and phone number (70 percent direct dial). And you can pass a company name to Data.com and query for contacts by role, level, and geography. Together, Data.com and Eloqua put maximum power behind your marketing automation.

Increase conversion rates Want to increase your conversion rates? Just shorten your forms. It’s a proven strategy—but most companies don’t do it because it takes too much time and effort to track down the critical information from the deleted fields. Data.com and Eloqua make it easy.

First, you shorten your forms, so more online visitors fill them out and submit them. Then Eloqua passes the new leads to Data.com and any missing contact and account data is filled in. You get all the information you need to qualify your leads and to personalize your communications by industry, title, geography, or other segmentation criteria. Data.com starts you off with 100 percent complete and highly accurate data, and keeps your leads fresh and clean as they pass through your nurture track.

Better together ▪ Increase conversion rates by using shorter

forms

▪ Lower lead acquisition costs with clean data

▪ Fill your funnel with leads you know are interested

▪ Shorten sales cycles with highly targeted messaging

Data.com and Eloqua

Key features ▪ Fill in missing contact data with complete

details

▪ Get email and phone numbers—70% direct dial

▪ Filter company information for lead scoring

▪ Query for contacts by company name

▪ Keep contacts fresh and accurate

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Shorten sales cyclesUsing Data.com and Eloqua together, you can move leads through your funnel more quickly—and have them primed for bigger deals and faster closes.

Eloqua passes leads to Data.com as they’re generated to fill in any outdated or missing contact information. And you can use Data.com to filter your lists by contact or company detail. With complete and accurate data that’s highly segmented, you can run automated campaigns that make the most of cross-sell and up-sell opportunities right from the start. And because your messages are highly targeted from day one, you can pass leads to sales faster than ever and shorten the time between new leads and closed revenue.

It’s simple and seamlessOnce you’re set up, it’s simple and seamless to use Eloqua and Data.com together. To get started you need to have a license with Eloqua and an account at Jigsaw.com with points available for use. Then you just download the Eloqua Cloud Connector and configure it to use your Jigsaw.com points.

Ready to take the stress out of CRM?Thousands of customers are already using Data.com to grow their business.

Data.com provides easy access to high-value business information for sales, marketing, recruiting, and customer service. We have the most complete and accurate business data available in one place, with information on 30+ million people and millions of company profiles. Our industry-leading contact data is contributed and updated continuously by a global community of 2+ million B2B professionals. Data.com is a salesforce.com company. Learn more at www.salesforce.com/data. Or call 1-877-544-7299.