data.com or linkedin app for b2b social selling on salesforce?
DESCRIPTION
This independent study has been designed to help salesforce.com users that are willing to enter a social selling initiative and are deciding on the right tool to support their initiative. It has been finalized on May 2013. To download the whitepaper, slides or video of the presentation of the study, please visit: www.execus.com The study has been prepared by professionals at Execus professional Services. Sources of Information have been Linkedin and data.com on salesforce.com, except where noted.TRANSCRIPT
data.com or Linkedin app for B2B social selling on salesforce?
Execus Independent Research
© data.com, salesforce.com, Linkedin.com and the logos are copyrighted material from their respective corporations
May, 2013
Introduction to Execus
Jordi Gili, MD Spain, social practice leader and author of the book "Sell! with Linkedin", available on amazon.com
Execus is a leading consulting firm on strategy,
selection of systems, implementation and training on social media for Business to Business on a Pan-European and Latin America basis.
Other practices of the firm include Interim Management, Consulting within Finance, IT, HR, Sales and Operations.
Summary
I. Disclaimer and Notes on Study
II. Introduction
III. Research on Data.com and Linkedin for Social Selling
Item I. Relevance of Information
Item II. User experience and Integration
Item III. Accuracy of Information
Item IV. Geographical reach
Item V. Pricing
IV. Results and Conclusions
V. Contact Details
I. Disclaimer and Notes on Study
Independent study. It has been finalized on May 2013.
Prepared by Execus professionals via own research.
Data Sources: data.com, salesforce.com, Linkedin.com
The purpose of this study is to provide elements of judgment and contribute to a discussion on this topic.
Images: © 2013 Microsoft Corporation
II. Introduction
Data.com is today the leading account and contact data provider inside Salesforce Sales Cloud. It provides data from Dun & Bradstreet (NYSE:DNB), the leading provider of company information, merged with information from former jigsaw.com (owned by salesforce.com).
Linkedin's Sales Navigator is the social network's connector for Salesforce. It offers access to data from the 225M users on the site.
The study analyzes both options from 5 different views: Relevance, User experience and Integration, Accuracy of Information, Geography Reach and Pricing
III. Research on Data.com and Linkedin for Social Selling
Item I. Relevance of Information
Item II. User experience and Integration
Item III. Accuracy of Information
Item IV. Geography Reach
Item V. Pricing
Item
I. Rele
vance
of
Info
rmation
Item I. Relevance of information
Item
II.
Use
r experience
and
Inte
gra
tion
Item II. User experience and Integration
Item
III
. Acc
ura
cy o
f In
form
ation
Item III. Accuracy of Information
Item
IV.
Geogra
phic
al re
ach
Item IV. Geographical reach
Item
V. Prici
ng
Item V. Pricing
IV. Results and Conclusions
The conclusions may vary depending on the size, reach and target base of every organization to hop on social selling.
In our opinion, every company should review their processes, current tools and add-ons on salesforce, systems, strategy and organization before reaching a conclusion.
V. Contact details
Mr. Jordi Gili
MD, Spain
Execus Professional Services
www.execus.com
„„Gran Via de les Corts Catalanes, 583
08011 Barcelona, Spain
Tel. (+34) 933063448