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www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: [email protected] Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: [email protected] Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai, UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena@ datamonitor.com Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: [email protected] India - Pet Care 0102 - 2500 - 2009 © Datamonitor. This profile is a licensed product and is not to be photocopied Page 1 INDUSTRY PROFILE Pet Care in India Reference Code: 0102-2500 Publication Date: December 2010

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Page 1: Datamonitor Pet India

www.datamonitor.com Datamonitor USA

245 Fifth Avenue

4th Floor

New York, NY 10016

USA

t: +1 212 686 7400

f: +1 212 686 2626

e: [email protected]

Datamonitor Europe

119 Farringdon Road

London EC1R 3DA

United Kingdom

t: +44 20 7551 9000

f: +44 20 7675 7500

e: [email protected]

Datamonitor Middle East

and North Africa

Datamonitor

PO Box 24893

Dubai, UAE

t: +49 69 9754 4517

f: +49 69 9754 4900

e: datamonitormena@

datamonitor.com

Datamonitor Asia Pacific

Level 46, 2 Park Street

Sydney, NSW 2000

Australia

t: +61 2 8705 6900

f: +61 2 8705 6901

e: [email protected]

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 1

INDUSTRY PROFILE

Pet Care in

India

Reference Code: 0102-2500

Publication Date: December 2010

Page 2: Datamonitor Pet India

EXECUTIVE SUMMARY

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 2

EXECUTIVE SUMMARY

Market value

The Indian pet care market grew by 9.6% in 2009 to reach a value of $48.7 million.

Market value forecast

In 2014, the Indian pet care market is forecast to have a value of $73.3 million, an increase of 50.5%

since 2009.

Market segmentation I

Pet healthcare is the largest segment of the pet care market in India, accounting for 77.9% of the market's

total value.

Market segmentation II

India accounts for 0.6% of the Asia-Pacific pet care market value.

Market share

Daivie Exports is the leading player in the Indian pet care market, generating an 18.7% share of the

market's value.

Market rivalry

The Indian pet care market is relatively fragmented, with top three players holding 46.3% of the total

market value.

Page 3: Datamonitor Pet India

CONTENTS

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 3

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 7

Market definition 7

Research highlights 8

Market analysis 9

MARKET VALUE 10

MARKET SEGMENTATION I 11

MARKET SEGMENTATION II 12

MARKET SHARE 13

FIVE FORCES ANALYSIS 14

Summary 14

Buyer power 15

Supplier power 16

New entrants 17

Substitutes 18

Rivalry 19

LEADING COMPANIES 20

Daivie Exports 20

Mars, Inc. 22

Shreeji International 24

MARKET DISTRIBUTION 26

MARKET FORECASTS 27

Market value forecast 27

MACROECONOMIC INDICATORS 28

APPENDIX 30

Methodology 30

Industry associations 31

Related Datamonitor research 31

Page 4: Datamonitor Pet India

CONTENTS

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 4

Disclaimer 32

ABOUT DATAMONITOR 33

Premium Reports 33

Summary Reports 33

Datamonitor consulting 33

Page 5: Datamonitor Pet India

CONTENTS

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 5

LIST OF TABLES

Table 1: India pet care market value: $ million, 2005–09 10

Table 2: India pet care market segmentation I:% share, by value, 2009 11

Table 3: India pet care market segmentation II: % share, by value, 2009 12

Table 4: India pet care market share: % share, by value, 2009 13

Table 5: Daivie Exports: key facts 20

Table 6: Mars, Inc.: key facts 22

Table 7: Shreeji International: key facts 24

Table 8: India pet care market distribution: % share, by value, 2009 26

Table 9: India pet care market value forecast: $ million, 2009–14 27

Table 10: India size of population (million), 2005–09 28

Table 11: India gdp (constant 2000 prices, $ billion), 2005–09 28

Table 12: India gdp (current prices, $ billion), 2005–09 28

Table 13: India inflation, 2005–09 29

Table 14: India consumer price index (absolute), 2005–09 29

Table 15: India exchange rate, 2005–09 29

Page 6: Datamonitor Pet India

CONTENTS

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 6

LIST OF FIGURES

Figure 1: India pet care market value: $ million, 2005–09 10

Figure 2: India pet care market segmentation I:% share, by value, 2009 11

Figure 3: India pet care market segmentation II: % share, by value, 2009 12

Figure 4: India pet care market share: % share, by value, 2009 13

Figure 5: Forces driving competition in the pet care market in India, 2009 14

Figure 6: Drivers of buyer power in the pet care market in India, 2009 15

Figure 7: Drivers of supplier power in the pet care market in India, 2009 16

Figure 8: Factors influencing the likelihood of new entrants in the pet care market in India, 2009 17

Figure 9: Factors influencing the threat of substitutes in the pet care market in India, 2009 18

Figure 10: Drivers of degree of rivalry in the pet care market in India, 2009 19

Figure 11: India pet care market distribution: % share, by value, 2009 26

Figure 12: India pet care market value forecast: $ million, 2009–14 27

Page 7: Datamonitor Pet India

MARKET OVERVIEW

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 7

MARKET OVERVIEW

Market definition

The Pet care market consists of the retail sales of cat care, dog care, other pet care and pet healthcare

products. The market is valued according to retail selling price (RSP) and includes any applicable taxes.

Any currency conversions used in the compilation of this report have been calculated using 2009 annual

average exchange rates.

For the purposes of this report, Asia-Pacific comprises Australia, China, India, Japan, Singapore, South

Korea, and Taiwan.

Page 8: Datamonitor Pet India

MARKET OVERVIEW

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 8

Research highlights

The Indian pet care market generated total revenues of $48.7 million in 2009, representing a compound

annual growth rate (CAGR) of 9.3% for the period spanning 2005-2009.

Pet healthcare sales proved the most lucrative for the Indian pet care market in 2009, generating total

revenues of $38 million, equivalent to 77.9% of the market's overall value.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 8.5% for the five-

year period 2009-2014, which is expected to lead the market to a value of $73.3 million by the end of

2014.

Page 9: Datamonitor Pet India

MARKET OVERVIEW

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 9

Market analysis

The Indian pet care market grew at a strong rate during the period 2005-2009, as a result of robust sales

growth in the dog care and cat care categories. The overall market growth is expected to decelerate

gradually in the forthcoming five years.

The Indian pet care market generated total revenues of $48.7 million in 2009, representing a compound

annual growth rate (CAGR) of 9.3% for the period spanning 2005-2009. In comparison, the Chinese and

Japanese markets grew with CAGRs of 7.9% and 1.2% respectively, over the same period, to reach

respective values of $722.2 million and $7.3 billion in 2009.

Pet healthcare sales proved the most lucrative for the Indian pet care market in 2009, generating total

revenues of $38 million, equivalent to 77.9% of the market's overall value. In comparison, sales of dog

care generated revenues of $7.8 million in 2009, equating to 16% of the market's aggregate revenues.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 8.5% for the five-

year period 2009-2014, which is expected to lead the market to a value of $73.3 million by the end of

2014. Comparatively, the Chinese and Japanese markets will grow with CAGRs of 5.9% and 2.2%

respectively, over the same period, to reach respective values of $963.6 million and $8.1 billion in 2014.

Page 10: Datamonitor Pet India

MARKET VALUE

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 10

MARKET VALUE

The Indian pet care market grew by 9.6% in 2009 to reach a value of $48.7 million.

The compound annual growth rate of the market in the period 2005–09 was 9.3%.

Table 1: India pet care market value: $ million, 2005–09

Year $ million Rs. million € million % Growth

2005 34.1 1,664.8 24.5

2006 37.2 1,816.5 26.7 9.1%

2007 40.6 1,984.8 29.2 9.3%

2008 44.5 2,171.5 32.0 9.4%

2009 48.7 2,378.9 35.0 9.6%

CAGR: 2005–09 9.3%

Source: Datamonitor D A T A M O N I T O R

Figure 1: India pet care market value: $ million, 2005–09

Source: Datamonitor D A T A M O N I T O R

Page 11: Datamonitor Pet India

MARKET SEGMENTATION I

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 11

MARKET SEGMENTATION I

Pet healthcare is the largest segment of the pet care market in India, accounting for 77.9% of the market's

total value.

The dog care segment accounts for a further 16% of the market.

Table 2: India pet care market segmentation I:% share, by value, 2009

Category % Share

Pet healthcare 77.9%

Dog care 16.0%

Cat care 5.5%

Other Pet Care 0.5%

Total 100%

Source: Datamonitor D A T A M O N I T O R

Figure 2: India pet care market segmentation I:% share, by value, 2009

Source: Datamonitor D A T A M O N I T O R

Page 12: Datamonitor Pet India

MARKET SEGMENTATION II

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 12

MARKET SEGMENTATION II

India accounts for 0.6% of the Asia-Pacific pet care market value.

Japan accounts for a further 69.1% of the Asia-Pacific market.

Table 3: India pet care market segmentation II: % share, by value, 2009

Category % Share

Japan 69.1%

China 7.4%

South Korea 4.0%

India 0.6%

Rest of Asia-Pacific 18.9%

Total 100%

Source: Datamonitor D A T A M O N I T O R

Figure 3: India pet care market segmentation II: % share, by value, 2009

Source: Datamonitor D A T A M O N I T O R

Page 13: Datamonitor Pet India

MARKET SHARE

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 13

MARKET SHARE

Daivie Exports is the leading player in the Indian pet care market, generating an 18.7% share of the

market's value.

Shreeji International accounts for a further 13.9% of the market.

Table 4: India pet care market share: % share, by value, 2009

Company % Share

Daivie Exports 18.7%

Shreeji International 13.9%

Mars, Inc. 13.7%

Others 53.7%

Total 100%

Source: Datamonitor D A T A M O N I T O R

Figure 4: India pet care market share: % share, by value, 2009

Source: Datamonitor D A T A M O N I T O R

Page 14: Datamonitor Pet India

FIVE FORCES ANALYSIS

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 14

FIVE FORCES ANALYSIS

The pet care market will be analyzed taking manufacturers of pet care products as players. The key

buyers will be taken as retailers, wholesalers, distributors, and manufacturers of plastic, steel, chemicals,

meat, agro products as the key suppliers.

Summary

Figure 5: Forces driving competition in the pet care market in India, 2009

Source: Datamonitor D A T A M O N I T O R

The Indian pet care market is relatively fragmented, with top three players holding 46.3% of the total

market value.

As these players cater to the different market segments they are not formidable incumbents for

prospective new entrants to challenge. Suppliers of ingredients and packaging are smaller relative to

manufacturers, which decreases supplier power in this market. Strong growth in this market reduces the

rivalry between the leading players, who offer a broadly diversified portfolio of pet care products. This

wide range of available products with an accompanying variability in quality and price means that buyer

power is prevented from becoming disproportionately strong in this market. Substitutes to the market are

homemade food. Overall the substitute power is assessed as strong.

Page 15: Datamonitor Pet India

FIVE FORCES ANALYSIS

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 15

Buyer power

Figure 6: Drivers of buyer power in the pet care market in India, 2009

Source: Datamonitor D A T A M O N I T O R

In India, the main distribution channels for the pet care market are specialist retailers, which account for

84.1% of the total market value. These buyers do not have considerable bulk-purchasing power, and are

not in a position of negotiating a favorable purchase volume and value. This reduces the buyer power

significantly. Pet owners in India have traditionally relied on the vets regarding the pet care. Thus the

manufacturers have to focus on vets for recommending their products to the pet owners. Backward

integration increases the buyer power, especially for vets (that sells the pet food) in this market. However,

the fact that buyers offer the wide range of product, and the pet care segment constitutes only a part of

their business, strengthens the buyer power. Overall, buyer power is assessed as weak.

Page 16: Datamonitor Pet India

FIVE FORCES ANALYSIS

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 16

Supplier power

Figure 7: Drivers of supplier power in the pet care market in India, 2009

Source: Datamonitor D A T A M O N I T O R

Suppliers in the pet care market include those providing and manufacturing raw materials such as plastic,

steel, chemicals, meat, agro products and packaging materials. The main ingredients/raw materials for

pet care products are chicken, turkey, lamb, duck, grains (corn, wheat, soybeans) oil, metal cans, plastic

and paper bags. It is important for the players to focus on quality of raw material, and at the same time

follow the import regulations. In India most of the branded pet food products is imported from the other

countries and especially from the US. In recent years, new types of dog food have emerged in the Indian

market that differs from traditional commercial pet food for example frozen or freeze-dried, fresh or

refrigerated food, produced through pasteurization of fresh ingredients. Companies offering the raw

material are generally small; therefore, supplier power is correspondingly reduced. However, pet care

products constitute for a relatively small part of the total market, therefore it strengthens the supplier

power. Overall, supplier power is assessed as weak.

Page 17: Datamonitor Pet India

FIVE FORCES ANALYSIS

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 17

New entrants

Figure 8: Factors influencing the likelihood of new entrants in the pet care market in India, 2009

Source: Datamonitor D A T A M O N I T O R

The main players in the Indian pet care market are companies such as Mars Inc, Agro food industries,

Venky’s India Ltd, and Tetragon Chemie Pvt. Ltd. that supplies pet food and pet health care products and

the companies like Daivie Exports and Shreeji International that offers stainless steel pet bowls and

dishes. These players sell products on a global scale, and invest heavily in both, product innovation and

building wide brand portfolios. The development of pet food in India is at nascent stage thus new entrants

do not face formidable competition. Till 2008, the pet care industry in India was not regulated by any body

thus making it easier for the new entrants to enter the market. However in 2009, India Pet Industry

Association (IPIA) was formed to regulate the pet industry. Entering the Indian market requires a new

player to establish production facilities, which means significant capital outlay on machinery and factories.

Furthermore, potential new entrants will also need to persuade stores, to stock their products. The market

growth has been strong, which makes the market highly attractive to potential new entrants. Overall, there

is a moderate likelihood of new entrants.

Page 18: Datamonitor Pet India

FIVE FORCES ANALYSIS

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 18

Substitutes

Figure 9: Factors influencing the threat of substitutes in the pet care market in India, 2009

Source: Datamonitor D A T A M O N I T O R

Substitutes for pet care products include homemade food as the Indian pet owners prefer the freshly

cooked home made traditional food over the prepared food. However, it is relatively time-consuming to

prepare substitutes at home. But this kind of substitute is significant in Indian market, as domestically

made pet care food may prevent from being exposed to some potentially allergic ingredients. However,

pet healthcare and pet dietary supplements witnessed a lot of activity in recent years with more

companies entering these categories and new products being introduced in this market. Overall, the

threat of substitutes is assessed as strong.

Page 19: Datamonitor Pet India

FIVE FORCES ANALYSIS

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 19

Rivalry

Figure 10: Drivers of degree of rivalry in the pet care market in India, 2009

Source: Datamonitor D A T A M O N I T O R

The Indian pet care market is relatively fragmented, with top three players holding 46.3% of the total

market value. These players cater to the different market segments thus easing rivalry. Also with the

booming economy, middleclass Indians can now pamper their pets with products that were originally

considered to be out of their price range. Therefore, some Indian manufacturers of pet-related products

who were originally only exporting to Western markets are now setting up manufacturing units to supply

the domestic market. The strong market growth thus diminishes the rivalry even further. Overall, degree

of rivalry is assessed as weak.

Page 20: Datamonitor Pet India

LEADING COMPANIES

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 20

LEADING COMPANIES

Daivie Exports

Table 5: Daivie Exports: key facts

Head office: 60, Badli Industrial Estate, Phase – II, Delhi, IND

Telephone: 91 11 47034708

Fax: 91 11 47098680

Website: www.kitchenaccessories.in

Source: company website D A T A M O N I T O R

Daivie Exports is a manufacturer and exporter of stainless steel products. The company offers wide range

of products such as pet bowls, kitchen tools, stainless steel cutlery, table accessories, and bar and

bathroom accessories. The company markets its products in the US, Europe, Far East, Africa and Middle

East. It is headquartered in Delhi, India.

The company operates its business through eight product lines including bar accessories, bathroom

accessories, double wall, hotelware, kitchen tools, pet bowls, stainless steel cutlery and table

accessories.

Bar accessories product line comprises bottle opener, bottle stopper, bar tray, cocktail shaker, ice bucket,

ice tongs, bar tool set and wine holder.

Under the bathroom accessories product line, the company manufactures and markets stainless steel

products such as tooth brush holder, soap dispenser, soap dish and bathroom set.

Under the double wall product line, the company offers products made of stainless steel such as ice

buckets, wine coolers, ash trays, bucket, coffee pots, cups, mugs and bowls.

Hotelware product line comprises stainless steel products such as chaffing dish.

The kitchen tools product line comprises stainless steel buckets, bowls, colanders, sugar and coffee jars

set.

Pet bowls product line comprises stainless steel pet bowls, coop cups and containers.

Table accessories product line comprises products made of stainless steel such as coaster, table clock,

water pitcher, visiting card holders, tea set and water jug.

Page 21: Datamonitor Pet India

LEADING COMPANIES

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 21

Furthermore, the company offers flatware products including spoons, forks, knives, kitchen tools like

ladles, turners, scoops and salad servers made of stainless steel.

Key Metrics

As it is a private company financial information is not available.

Page 22: Datamonitor Pet India

LEADING COMPANIES

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 22

Mars, Inc.

Table 6: Mars, Inc.: key facts

Head office: 6885 Elm Street, McLean, Virginia 22101, USA

Telephone: 1 703 821 4900

Fax: 1 703 448 9678

Local office: 1st Floor, Ashoka Hitech Chambers, Road No. 2, Banjara Hills, Hyderabad 500034, IND

Telephone: 91 40 23555900

Fax: 91 40 23551528

Website: www.mars.com

Source: company website D A T A M O N I T O R

Mars is a privately-held company, primarily engaged in the manufacture and sale of branded snack foods,

main meal foods, drinks and pet care products. It also manufactures drink vending equipment and

electronic automated payment systems. The company has a direct presence in 68 countries spanning

North America, Africa, Middle East, Asia, Europe and Latin America. Its products are sold in over 100

countries.

The US Division, Masterfoods USA, is based in Hackettstown, New Jersey. The European Division,

Masterfoods Europe, has two headquarters; one in Brussels, Belgium and the other one in the Veghel,

the Netherlands. The company operates 135 manufacturing facilities in around 68 countries.

Mars operates through six core business segments: chocolate, petcare, food, Wrigley gum and

confections, and drinks and symbioscience.

The company's chocolate major brands include M&Ms, the Mars bar, Milky Way, Snickers, Starburst and

Twix. Its other brands include 3 Musketeers, Dove, Skittles, Combos and Kudos snacks. In addition, the

company has diversified into the ice cream market. Its ice cream brands include Mars, Bounty, Snickers,

Mascot, Dove, Opal Fruits and Milky Way.

Mars provides pet care products, snacks, treats and complete diets for cats, dogs, cage birds, aquarium

fish and horses. The company markets its pet care products in more than 50 countries worldwide. The

company's pet food brands include Pedigree, Cesar, Whiskas, Sheba, Kitekat, Trill, Aquarian and

Winergy. In India the major brands marketed by the company in this segment include Pedigree and

Whiskas.

Page 23: Datamonitor Pet India

LEADING COMPANIES

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 23

The company also operates pet hospital, The Banfield, with a chain of more than 750 hospitals in 680

locations across the US, the UK and Mexico. The Banfield hospitals offer medical services and pet

preventive care plans for pets.

The company through its food segment provides rice, sauces and curries, Dolmio fresh and chilled pasta,

sauces, frozen pastas, soups, sauces and vegetables. The other brands provided include Castellari, Ebly,

Master Foods, Seeds of Change, Thomas, Uncle Ben’s and Dine.

The company manufactures gum and confections through Wrigley under the brand names of Orbit,

Doublemint, Eclipse, Hubba-Bubba, Tunues, Wrigley’s Juicy Fruit, Wrigley’s Spearmint and Altoids.

The company’s drinks business segment produces its popular Flavia and Klix drinks products, and

delivers over one billion drinks to more than 35,000 businesses each year. Flavia operates within the US,

UK and Japanese markets, while Klix operates within the UK, Germany and France.

Symbioscience segment is involved in developing new products to improve human health. It includes

pharmaceutical and therapeutics ingredients and products for heart health, vascular health, cognitive

health and diabetes. The segment also includes fishcare division which develops products for aquaria and

ponds. Symbioscience segment brands include Cocoapro, Wisdom PanIMX, Seramis and CirkuHealth.

In November 2008, Mars acquired the Wm. Wrigley Jr. Company (Wrigley) for $23 billion.

Key Metrics

As a privately owned company, no recent financial data is available.

Page 24: Datamonitor Pet India

LEADING COMPANIES

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 24

Shreeji International

Table 7: Shreeji International: key facts

Head office: 4, Milan Industrial Estate, Maharashtra, IND

Telephone: 91 22 28148523

Fax: 91 22 39317178

Website: www.shreejiindia.com

Source: company website D A T A M O N I T O R

Shreeji International (Shreeji) is a manufacturer and exporter of stainless steel, copper and aluminum

products. The company markets its products in the US, Canada, the UK, France, Germany, Norway,

Oman and Australia. It is headquartered in Maharashtra, India.

Shreeji markets variety of products under 12 product categories that includes cookware; dinnerware;

hollowware; cutlery; kitchen tools and utensils; storage boxes and containers; bar accessories; hotel

ware; pet products; aluminum utensils, copperware; and iron ware.

The cookware product category includes cookware, stock pot, frying pan, sauce pan, and coffee warmer.

Its dinnerware/tableware product category comprises dinner set, plates, bowl, trays, and ice cream cups.

The company’s hollowware product category includes products such as colander, mixing bowls, spice

jars, pitchers and mugs.

The cutlery product category includes spoon, fork, knife, server, tong and cutlery set.

Kitchen tools and utensils product category includes strainers, lifter, gadgets such as spoon stand, mortar

& pestle, measuring cups, oil containers, oil pot, oil can and salt and pepper grinder.

The storage product category comprises products such as containers, spice jar, oil container, oil pot, oil

can, salt and pepper grinder and dispensers.

Under bar accessories product category, the company manufactures and markets spoons, tray, bottle

opener, champagne bucket, cocktail shaker, cocktail strainer, ice bucket, malt cup, wine cooler and wine

glasses.

The hotelware product category includes chafing dish, copperware such as copper fry pan, sauce pan,

copper and steel wok, picthers, glasses, plate, bowls, ice bucket and ice cream cup.

Page 25: Datamonitor Pet India

LEADING COMPANIES

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 25

Shreeji’s pet product category comprises pet bowls, dishes and coop cup available in various shapes and

sizes.

Bath accessories product line includes tooth bush holder, soap dispenser, soap dish, water tumbler,

serviette holder and toilet brush holder.

It also offers utensils made of aluminum such as cooking pots, milk pan, sauce pan, and tank and iron

utensils such as griddle and sweker.

Furthermore, it offers articles for worship purposes that are made of stainless steel, copper and brass

such as joss-sticks stand, bells; and utility items such as ash trays, cake stand, lemon squeezer and trash

bin.

Key Metrics

As it is a private company financial information is not available.

Page 26: Datamonitor Pet India

DISTRIBUTION

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 26

MARKET DISTRIBUTION

Specialist Retailers form the leading distribution channel in the Indian pet care market, accounting for a

84.1% share of the total market's value.

Supermarkets / hypermarkets accounts for a further 13% of the market.

Table 8: India pet care market distribution: % share, by value, 2009

Channel % Share

Specialist Retailers 84.1%

Supermarkets / hypermarkets 13.0%

Convenience Stores 1.8%

Others 1.2%

Total 100%

Source: Datamonitor D A T A M O N I T O R

Figure 11: India pet care market distribution: % share, by value, 2009

Source: Datamonitor D A T A M O N I T O R

Page 27: Datamonitor Pet India

MARKET FORECASTS

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 27

MARKET FORECASTS

Market value forecast

In 2014, the Indian pet care market is forecast to have a value of $73.3 million, an increase of 50.5%

since 2009.

The compound annual growth rate of the market in the period 2009–14 is predicted to be 8.5%.

Table 9: India pet care market value forecast: $ million, 2009–14

Year $ million Rs. million € million % Growth

2009 48.7 2,378.9 35.0 9.6%

2010 53.4 2,607.4 38.4 9.6%

2011 58.5 2,859.9 42.1 9.7%

2012 63.4 3,097.6 45.6 8.3%

2013 68.4 3,340.9 49.2 7.9%

2014 73.3 3,581.3 52.7 7.2%

CAGR: 2009–14 8.5%

Source: Datamonitor D A T A M O N I T O R

Figure 12: India pet care market value forecast: $ million, 2009–14

Source: Datamonitor D A T A M O N I T O R

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MACROECONOMIC INDICATORS

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MACROECONOMIC INDICATORS

Table 10: India size of population (million), 2005–09

Year Population (million) % Growth

2005 1,091.0 1.6%

2006 1,107.6 1.5%

2007 1,124.1 1.5%

2008 1,140.6 1.5%

2009 1,156.9 1.4%

Source: Datamonitor D A T A M O N I T O R

Table 11: India gdp (constant 2000 prices, $ billion), 2005–09

Year Constant 2000 Prices, $ billion % Growth

2005 648.8 9.1%

2006 711.8 9.7%

2007 776.8 9.1%

2008 832.5 7.2%

2009 892.5 7.2%

Source: Datamonitor D A T A M O N I T O R

Table 12: India gdp (current prices, $ billion), 2005–09

Year Current Prices, $ billion % Growth

2005 764.4 15.7%

2006 872.7 14.2%

2007 1,127.4 29.2%

2008 1,244.6 10.4%

2009 1,403.0 12.7%

Source: Datamonitor D A T A M O N I T O R

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MACROECONOMIC INDICATORS

India - Pet Care 0102 - 2500 - 2009

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Table 13: India inflation, 2005–09

Year Inflation Rate (%)

2005 3.3%

2006 6.9%

2007 8.1%

2008 8.4%

2009 10.9%

Source: Datamonitor D A T A M O N I T O R

Table 14: India consumer price index (absolute), 2005–09

Year Consumer Price Index (2000 =

100) % Growth

2005 115.6 3.3%

2006 123.6 6.9%

2007 133.6 8.1%

2008 144.8 8.4%

2009 160.6 10.9%

Source: Datamonitor D A T A M O N I T O R

Table 15: India exchange rate, 2005–09

Year Exchange rate ($/Rs.) Exchange rate (€/Rs.)

2005 44.1154 54.8337

2006 45.3188 56.8596

2007 41.3570 56.5898

2008 43.8145 64.1115

2009 48.8500 67.9264

Source: Datamonitor D A T A M O N I T O R

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APPENDIX

India - Pet Care 0102 - 2500 - 2009

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APPENDIX

Methodology

Datamonitor Industry Profiles draw on extensive primary and secondary research, all aggregated,

analyzed, cross-checked and presented in a consistent and accessible style.

Review of in-house databases – Created using 250,000+ industry interviews and consumer surveys

and supported by analysis from industry experts using highly complex modeling & forecasting tools,

Datamonitor’s in-house databases provide the foundation for all related industry profiles

Preparatory research – We also maintain extensive in-house databases of news, analyst

commentary, company profiles and macroeconomic & demographic information, which enable our

researchers to build an accurate market overview

Definitions – Market definitions are standardized to allow comparison from country to country. The

parameters of each definition are carefully reviewed at the start of the research process to ensure they

match the requirements of both the market and our clients

Extensive secondary research activities ensure we are always fully up-to-date with the latest

industry events and trends

Datamonitor aggregates and analyzes a number of secondary information sources, including:

- National/Governmental statistics

- International data (official international sources)

- National and International trade associations

- Broker and analyst reports

- Company Annual Reports

- Business information libraries and databases

Modeling & forecasting tools – Datamonitor has developed powerful tools that allow quantitative

and qualitative data to be combined with related macroeconomic and demographic drivers to create

market models and forecasts, which can then be refined according to specific competitive, regulatory

and demand-related factors

Continuous quality control ensures that our processes and profiles remain focused, accurate and

up-to-date

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APPENDIX

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 31

Industry associations

India Pet Industry Association (IPIA)

H-108, Sector-63, Noida – 201301, UP, India

Tel.: 91 120 2427282

Fax: 91120 2427108

www.ipia.co.in

Related Datamonitor research

Industry profiles

Pet care in United States

Pet care in Canada

Pet care in France

Pet care in the Germany

Pet care in the United Kingdom

Pet care in Europe

Global Pet care

Pet care in China

Pet care in Asia-Pacific

Pet care in Japan

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APPENDIX

India - Pet Care 0102 - 2500 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 32

Disclaimer

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accuracy we are not always in a position to guarantee. As such Datamonitor can accept no liability

whatever for actions taken based on any information that may subsequently prove to be incorrect.

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ABOUT DATAMONITOR

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