ADVERTISING What is an advertisement?

Where do you usually see or hear advertisements?

Match the words and the definitions: a brand name / a jingle / the target market / a logo / a catchphrase / a commercial / an advertisement ( = an advert = an ad)

An advert on radio or TV

The symbol that identifies the product

A sentence advertising the product

A written announcement to sell a product

A short song used by an advertising firm

The people who buy the product

The commercial name of a product

Imagine you had to buy the following items, which brands would you buy? Why? a) a pair of trainers (GB)/ sneakers (US) b) a mobile phone c) some perfume d) a pair of jeans

If I had to buy …………………………………………..…, I …………………………………………………………………………… because…

Look at the ads and answer the questions for each one: AD n°1 AD n°2 AD n°3

Who is the target market for the advertisement?What is the brand name of the product?What is the slogan?What is the product for?Is the slogan convincing?Would you buy the product?Which advert has caught your eye the most?

Ad n°1

Ad n°2 Ad n°3

Discuss and give your opinion about the following statements

Advertising shouldn’t be directed at children Tobacco and alcohol advertising should be prohibited Advertising manipulates many people Too glamorous girls/boys shouldn’t be used to sell products Advertising informs the public

VIDEO TIME: The power of advertising

Number of commercials we see every year?

Where?

Feeling we have when we buy?

Our society is subject to:

CONCLUSION, translate :

Everywhere we go, everywhere we look, we are inundated with subliminal messages that encourage us to buy. We don't even have to think for ourselves.

« Quoi porter, quoi manger, à quoi nos maisons devraient ressembler, comment rencontrer les gens, quelle voiture conduire », pratiquement chaque facette de nos vies est contrôlée.

A good advertisement tells us we need something even before we think we do.

Elle nous offre un regard sur la vie idéale, le corps idéal, le compagnon idéal, le tout enveloppé dans un monde idéal. C'est le pouvoir de la publicité.

HOMEWORK : A. Match the catchphrases and the products

1. Stronger than pain2. Champagne of table water3. Because I’m worth it4. Finger lickin’good5. Eat fresh !6. "Betcha can’t eat just one"

B. Imagine the name of a new shampoo and its slogan

Or Imagine the name of a new car and its slogan

Or Imagine a slogan to promote your High School, The Lycom