dataspring panel book april 2016

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1 Panel Book APRIL 2016 Turn a river of data into a Spring of insights www.d8aspring.com

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Page 1: dataSpring Panel Book April 2016

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Panel Book APRIL 2016

Turn a river of datainto a Spring of insights

www.d8aspring.com

Page 2: dataSpring Panel Book April 2016

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ABOUT US dataSpring offers one-stop research solutions to ensure that market researchers around the world succeed. We provide Global Sample coverage in over 35 countries, Fieldwork Suite, and an industry-leading programming and tabulation tool.

MISSION To connect brands with targeted consumers through our leading technology, thereby cultivating real relationships between products and people.

Page 3: dataSpring Panel Book April 2016

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OUR STORY dataSpring has a proud history that starts in 1999 with the founding of Voyage Group (VG). VG quickly grew to become a leading internet company in Japan. In 2009, it funded a subsidiary research company named Research Panel Asia (RPA). RPA, known for high-quality proprietary Asian panels and great service, was acquired in 2015 by Marketing Applications Inc. (MApps), a leading Tokyo-based research technology company. The resulting company is known globally as dataSpring

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WHERE DO OUR PANELS COME FROM?Proprietary Panels Our international proprietary panels are recruited

and managed by expert Springers with local

knowledge of the market. Panelists are recruited

through online advertising in local websites, search engines, and social networking services.

100% of recruitment is by double opt-in process

and strict registration measures are also in place

to ensure respondents are who they say they are.

API Integration survey on Partners is an API platform that

integrates verified partner panels into our system.

With this platform, we can provide an expansive

network of respondents instantaneously and offer partners an opportunity to monetize their

panels. We partner with various media

companies, including shopping websites and

mobile applications, as well as other panel

suppliers.

3rd Party Procurement To reach even more respondents, we also go

through the traditional method: through

approved Third Parties, a mix of local and global

panel suppliers. Though these partners are not part of our API, we also regularly evaluate their

performance to ensure panel health and data

quality.

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HOW DO WE MAINTAIN PANEL QUALITY?

VERIFIED Strict registration measures that include validation of personal ID or physical

address, as well as IP check, ensure that respondents are correctly profiled.

UNIQUE In-house Digital Fingerprint System blocks any duplicate respondents

for each survey.

ENGAGED Internal Quality Checks are regularly conducted to eliminate speeders, straight-liners, and respondents who give inconsistent information.

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WHAT PROFILES CAN WE TARGET?

Employment Status

Company Size Job Function

IT Decision Making Status

Occupation Category Department

Number of Computers (Worldwide)

Company's total consolidated assets/funds Official Position

Level of Involvement in contract and purchasing Role in decision-making

Home Appliances, Computers, Games

Ownership of: PC (Desktop/Laptop), Printer, Tablet, etc.

Home appliance Purchase within 1year

Home appliance Purchase Intent

Role in household purchases (Appliance, Assets, Food, Electronics, etc.) OTHER Baby items Purchase within 1 year

FAMILY COMPOSITION Parent Gender/Age

Children Under 18 Gender/Age

Pregnancy status

The number of family members HOMEMAKERS (Female) Age

Family Structure

MEDICAL Job Title (Doctor, Dentist, Pharmacist, Nurse, etc.)

Doctor Specialty

AILMENTS Symptoms

Current Ailments

Past Ailments

Method of visual correction

B2B HOME FAMILY HEALTHCARE

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VEHICLES Owner/Driver Status

Presence of a driver's license

Number of cars at home

Decision making to purchase

Vehicle body type

Vehicle engine type

Vehicle Manufacturer

Purchase Date

Purchase Type(New/Used)

Tire Purchase Date

Vehicle Purchase Intent (Budget, Engine type, Body type, Year)

MOTORCYCLES Presence of a driver's license

Number of motorcycles at home

Size of motorcycle

Travel in the Past Year by Type: Domestic, Overseas, Personal, Business

Decision making role for private trips

Overseas Travel Intent

MOBILE Type

OS

Carrier

Model

Mobile Brand

Tablet Brand

App Purchase Monthly Amount

ONLINE SHOPPING Online shopping experience

SNS SNS/Messenger Usage

ASSETS Financial asset amount (savings, stock, bond, mutual fund, etc.)

Type of insurance contracted

Credit card ownership

Type of loan

LUXURY Kind of luxury items purchased

The last time purchased Luxury/branded items

Luxury items Purchase within 1 year

BEAUTY Men's products usage (by Brand)

Frequency of using Cosmetic products

Anti-aging products usage

Cosmetic products usage (by Type, Brand)

Cosmetic Product Purchase Channel

AUTOMOTIVE TRAVEL MOBILE/ONLINE OTHERS

Beverage Type (Fruit juice, Soft drink, etc.)

Alcohol Type (Wine, Whisky, etc.)

Smoking Status

BEVERAGE & SMOKING

WHAT PROFILES CAN WE TARGET?

Page 8: dataSpring Panel Book April 2016

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COVERAGE - ASIA

REGION PANEL SIZE

JAPAN 6,900,393

CHINA 2,008,536

KOREA 503,856

TAIWAN 148,002

SINGAPORE 92,958

HONG KONG 73,200

INDONESIA 369,083

REGION PANEL SIZE

VIETNAM 357,914PHILIPPINES 233,713MALAYSIA 120,261THAILAND 377,147AUSTRALIA 426,859INDIA 3,236,411

Extensive coverage and detailed profiling for your global research needs. Our panels are always growing!

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COVERAGE - EUROPE

REGION PANEL SIZE

AUSTRIA 122,641

BELGIUM 60,840

CROATIA 60,072

DENMARK 164,163

FRANCE 46,585GERMANY 117,145ITALY 41,281

NETHERLANDS 199,192

REGION PANEL SIZENORWAY 67,640POLAND 64,080RUSSIA 104,250SPAIN 47,698SWEDEN 430,408SWITZERLAND 67,545TURKEY 113,942UK 379,118

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REGION PANEL SIZE

BRAZIL 421,723

EGYPT 37,218

MEXICO 317,961

PERU 111,856

SOUTH AFRICA 21,921

US 4,679,820

COVERAGE - US AND OTHERS

Page 11: dataSpring Panel Book April 2016

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Automotive ITDM

Infant & Baby Care Teenagers

SPECIALIST PANELS

Gamers

Within our Proprietary and API panels, we have a robust profiling that enables us to reach these niche markets. Please contact us for more details for our global Specialist Panels .

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CONVENIENCE There When You Need Us With 8 Offices around the world, we can respond to your inquiries at any time across all time zones, 24/7.

EXPERTISE Better Solutions Start Here In our 10+ years in the industry, we have successfully conducted multi-country research studies in all different methodologies including IHUT, mobile-app downloading, ad-tracking, long term trackers, and communities. Springers are a diverse group from many different countries, speaking multiple languages. Our multilingual Team intimately understands local respondents, ensuring your research projects succeed.

FLEXIBILITY The Choice is Yours We are here to support you in each step of your research project process-- from preparing the questionnaire, collecting the data online, and processing it to your exact needs.

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CONTACT US [email protected]

VISIT US

TOKYO Tel: +81 3-6380-0564

SEOUL +82 2-778-6050

SINGAPORE +65 9652-8783

NEW YORK +1 646-380-6790

SHANGHAI +86 21-5238-7703

MANILA +1 718-404-9260

LOS ANGELES +1 714-262-2790

LONDON +44 (0)7508027343

www.d8aspring.com/visit-us/

Page 14: dataSpring Panel Book April 2016

www.d8aspring.com