dataweek 2013 keynote - test driven business
DESCRIPTION
My keynote at Dataweek 2013 in San Francisco about lean startup and engines of growth.TRANSCRIPT
![Page 1: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/1.jpg)
Test Driven Business
October 2013
@davidjbland
![Page 2: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/2.jpg)
2
Intro to NeoNeo is a global product innovation company. We create compelling mobile and Web products for our
clients, with a focus on creating customer value and business success. Our clients include large
enterprises, startups, and governments. Founded by Joi Ito (director of the MIT Media Lab) and Ian
McFarland (ex-CTO of Pivotal Labs) we count Eric Ries (author of “The Lean Startup”) among our partners.
We are dedicated to Lean Startup rigor and the close collaboration of business, technology and design.
Lean InnovationOur team of thought leaders
has literally written the
manuals for lean startup,
lean UX and lean product
management. At Neo, we put
these ideas into practice
every day. We obsess about
value creation, as well as
shipping great code. We
treat our clients' products
like our own.
Agile DevelopmentWe make great software,
with deep expertise in Ruby
on Rails and iOS
development. We've been
doing agile for years, and
continue to lead the field.
With Neo, you get the best
industry talent, the very
highest code quality, and
unparalleled excellence in
software strategy, scalability,
and sustainability.
EducationWe want to help you become
successful, and part of that is
teaching best practices. In
our lean and agile projects,
we often apprentice client
staff. We also run focused
workshops for our clients,
run conferences on
technology and design, and
support the community
through open source
software and organizing
meetups.
![Page 3: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/3.jpg)
3
David J Bland
Principal Advisor @Neo
insert vanity
metrics here{
}
![Page 4: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/4.jpg)
4
1999
![Page 5: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/5.jpg)
5
![Page 6: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/6.jpg)
6
- Hits
We Measured…
![Page 7: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/7.jpg)
7
Lots of VC money later…
![Page 8: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/8.jpg)
8
![Page 9: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/9.jpg)
9
- Transactions- New- Pending- Submitted- Under Review- Approved- Time to Approval
- API calls- Authentication- License &
Appointment- Brokerage Account- Funds Availability
- Users- By Role- Last Activity- Commission- NIGO Rate…
We Measured…
![Page 10: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/10.jpg)
10
B2C to B2B Customer Segment Pivot
.ASP to XML Platform Pivot
App + Tools to App Zoom-In Pivot
![Page 11: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/11.jpg)
11
“ The pivot used to be called the f&$@ up”- Marc Andreessen
Lean Startup Conference 2012
![Page 12: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/12.jpg)
12
Important!
The Lean Startup – Eric Ries
![Page 13: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/13.jpg)
13
“Now we are drowning in data”
![Page 14: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/14.jpg)
14
“Metrics are people, too”- Eric Ries
![Page 15: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/15.jpg)
15
Are your customers…Aware of problem?Actively seeking a solution?Hacking together a solution?Have $$$ for your solution?
Adapted from Steve Blank – 4 Steps to the Epiphany
![Page 16: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/16.jpg)
16
![Page 17: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/17.jpg)
17
What do you measure here?
![Page 18: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/18.jpg)
18
![Page 19: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/19.jpg)
19
AcquisitionActivationRetentionReferralRevenue
Pirate Metrics – Dave McClure 500 Startups
![Page 20: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/20.jpg)
20
Aware
Hopeful
Satisfied
PassionateLean Entrepreneur – Brant Cooper & Patrick Vlaskovits
![Page 21: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/21.jpg)
21
Aware
Hopeful
SatisfiedPassionate
Acquisition
Activation
RetentionReferral
![Page 22: Dataweek 2013 Keynote - Test Driven Business](https://reader036.vdocument.in/reader036/viewer/2022081602/554bb7aab4c90594278b4a69/html5/thumbnails/22.jpg)
22
Questions?