date: june 17, 2011 presenter’s name : bruce wu presenter’s title : pmd deputy manager
DESCRIPTION
FD8362/62E Product Announcement. Date: June 17, 2011 Presenter’s Name : Bruce Wu Presenter’s Title : PMD Deputy Manager. Market Status Report Product Feature, Advantage, Benefit Product Position Application Highlight Product Comparison Product Information Marketing Plan FAQ. - PowerPoint PPT PresentationTRANSCRIPT
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Date: June 17, 2011Presenter’s Name : Bruce WuPresenter’s Title : PMD Deputy Manager
FD8362/62E Product Announcement
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Market Status Report
Product Feature, Advantage, Benefit Product Position
Application Highlight
Product Comparison
Product Information
Marketing Plan
FAQ
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Product Features
■ 2MP with 1080p Full HD ■ Smart Focus System■ 3-9 mm F 1.2 lens■ Vandal-proof IK 10 Rated■ Weather-proof IP-66rated■ Triple Codec (H.264 / MPEG4 / MJPEG)■ Multiple Stream■ WDR Enhancement■ AC24v, DC12v, PoE■ Temp. spec.: -40 ~ 55 degree(FD8362E)■ DI/DO: 1/1■ Mirco SD/SDHC■ ONVIF Support■ 36m Warranty
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WDR EnhancementWDR Enhancement
2MP with Full HD2MP with Full HD
Micro SD/SDHCMicro SD/SDHC
Extreme Weather ProofExtreme Weather Proof
Smart focus systemSmart focus system
Easy Installation HousingEasy Installation Housing
FD8362/62E Selling Points
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Product Benefit – 2MP with Full HD
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2MP with Full HD
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Product Benefit – 2MP with Full HD
• Advantages
• Benefits
Wide CoverageWide Coverage Better details especially when Better details especially when zoomed inzoomed in HDTV (16:9) compatible standardHDTV (16:9) compatible standard
Compatible with Full HD TV or Compatible with Full HD TV or high resolution LCD Monitorshigh resolution LCD Monitors Compatible with Full HD softwares Compatible with Full HD softwares (e.g. Youtube HD)(e.g. Youtube HD)FD8362E is equivalent to a FD8362E is equivalent to a D1 45x analog speed dome D1 45x analog speed dome -- -- Better quality & Cost-saving!Better quality & Cost-saving!
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Smart Focus System
• Advantage
• Benefit
A. Auto focus while installingA. Auto focus while installingB. Provide precise focusB. Provide precise focus
A. Shorten installation timeA. Shorten installation timeB. Provide better image qualityB. Provide better image quality
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Product Benefit – Extreme Weather-proof
(IP66 & -40 ~55 Working Temperature)℃ ℃• Advantages
• Benefits
Ability to work in extremely cold Ability to work in extremely cold or hot areasor hot areas
Ability to withstand pouring Ability to withstand pouring water & dustwater & dust
Monitoring extremely hot areasMonitoring extremely hot areas(e.g. Mines, Deserts, Power Generators…)(e.g. Mines, Deserts, Power Generators…)
Monitoring extremely cold areasMonitoring extremely cold areas(e.g. Arctic areas, Mountain areas…)(e.g. Arctic areas, Mountain areas…)
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Product Benefit – WDR Enhanced
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Product Benefit – WDR Enhanced
• Advantage
• Benefit
Better visibility under high-contrast Better visibility under high-contrast scenesscenes
Ability to capture details under Ability to capture details under challenging scenarioschallenging scenarios(e.g. Entrance, Parking lot…)(e.g. Entrance, Parking lot…)
Ability to capture details even when Ability to capture details even when facing lightsfacing lights
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Product Benefit (FD8362E)– Extreme Weather-proof
(IP66 & -40 ~55 Working Temperature)℃ ℃
High-temperature Areas
Arctic Areas
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Micro SD Card
• Advantage
• Benefit
A. Local storage for system redundancyA. Local storage for system redundancyB. Local storage to replace NVRB. Local storage to replace NVRC. Local storage for seamless recordingC. Local storage for seamless recording
A1. Make system more reliableA1. Make system more reliableA2. Save BandwidthA2. Save BandwidthB. Save NVR costB. Save NVR costC. Make system more robustC. Make system more robust
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Easy Installation Housing
Flexible Mounting PlateFlexible Mounting Plate
Conduit AdaptorConduit Adaptor
Cable-less DesignCable-less Design
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Flexible Mounting Plate
Easy Installation
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Conduit Boxes
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One Plate for Different Boxes
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Flexible Mounting Plate
• Advantage
• Benefit
A. Easy installingA. Easy installingB. One plate for different conduit boxedB. One plate for different conduit boxed
A. Shorten installation timeA. Shorten installation timeB. Extra effort cut off in conduit boxes B. Extra effort cut off in conduit boxes installation installation
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Conduit Adaptor (Bushing)
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Conduit Adaptor (Bushing)
• Advantage
• Benefit
A. Adaptor for ½ inch conduitA. Adaptor for ½ inch conduit
A. Shorten installation timeA. Shorten installation timeB. Solution for wall mount water proofB. Solution for wall mount water proof
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Old thick cable problem
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Actual Complaints about FD7141 Cable
“The black covers that were removed are a bad design of their product. Try taking the .75” + rubber sheathed cover that is about 2.5 feet long and get it into a junction box. Not possible. On commercial jobs all wires must be run in conduit. We would have had to add extra junction boxes behind the mount point to accommodate this which is not standard.”
“I could be selling 50% more of these cameras if the camera didn’t have the cable coming out of it.”
“How do you expect me to install that?”
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Cable-less Design
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RJ45 connector
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Water-proof connector
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Cable-less design
• Advantage
• Benefit
A. Do not handle thick cableA. Do not handle thick cable
A. Manage cable more efficientlyA. Manage cable more efficiently
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Market Status Report
Product Feature, Advantage, Benefit
Product Position Application Highlight
Product Comparison
Product Information
Marketing Plan
FAQ
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Entry Level
SMB
Professional
Project
VGA D1 HD 1.3M 2M Full HD 3M 5M
Outdoor Dome Position Map
FD8335H
FD8362/62E
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Target Market Segment
Project
Professional
SMB
Entry Level
Target Market Segment TrendValue Position
Unique Specification Software Integration
Cost/Performance valueUnique SpecificationSoftware Integration
Install friendly User friendly Cost efficiency
Cost efficiencyEasy install ionUser friendly
Scale
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Company Profile
FD8362E Value Matrix
Cost Function Service
Experience
OfUse
ExperienceOf
Possession
Communication
Time V V V V
Money V V V V V
Function V V V
Psychological state
V V V V V V
Physiological state
V V
Social status V V V V V V
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Positioning Statement
FD8362(E) is a professional Full HD dome camera specialized on clear video quality.
Unlike other domes cameras, FD8362E is equipped with remote focus lens, bringing installation more convenience .
With extreme weather proof design, FD8362E is more capable and robust than others in outdoor environment.
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Market Status Report
Product Feature, Advantage, Benefit
Product Position
Application Highlight Product Comparison
Product Information
Marketing Plan
FAQ
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Vandal Proof / Extreme Weather Proof
BankingBanking Casino Casino
PrisonPrison
GovernmentGovernment
SchoolSchool
Application Highlight
IndustryIndustry
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Extreme Weather Proof
CanadaCanada NordicNordic
RussiaRussia
Focus Countries
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Market Status Report
Product Feature, Advantage, Benefit
Product Position
Application Highlight
Product Comparison Product Information
FAQ
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Axis
P3346-VE
AXIS VIVOTEK
Models P3346-VE FD8362E
MSRP USD $ $
Image Sensor 1/3" 1/2.7“
Lens Type 9mm/F1.23-9mm/F1.2
Remote focus
Horizontal angle 9mm: 84-30 31.7~93.0
Min Illumination9mm: 0.5 / 0.08
(B/W)0.08/0.01(BW)
Video compression
H.264Motion JPEG
H.264/MPEG4Motion JPEG
Max video resolution
2048x1536 (3MP)HDTV 1080P
1920x1080
Frames per second
20 (2048x1536)30 (HDTV 1080P &
720P)30 (1920x1080)
Audio support Two-way Two way
Power PoE Class 3 DC/AC/PoE Class3
Vandal V V
WDR/L storage V V
Video output - V
W tamper Range V V
P-Iris V -
Warranty 3 Years 3 Years
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SONY
SNCDH260/280
SONY VIVOTEK
Models SNCD260/280 FD8362E
MSRP USD $ $
Image Sensor 1/2.8“ 1/2.7“
Lens Type 3.1-8.9mm/F1.2Powered Focus
3-9mm/F1.2Remote focus
IR Illumination 15m ---
Min Illumination 0.4 lux 0.08/0.01(BW)
Video compression
H.264/MPEG4Motion JPEG
H.264/MPEG4Motion JPEG
Max video resolution
1920x1440 (3MP)HDTV 1080P
1920x1080
Frames per second
20 (1920x1440)30 (HDTV 1080P &
720P)30 (1920x1080)
Audio support One way/Two-way Two way
Stream Dual Stream Multiple Stream
Vandal V V
WDR -/View DR V
Video output V V
W tamper Range-20~50(AC)
0~50 -40~55
Local Stroage - Micro SD/SDHC
Warranty 3 Years 3 Years
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Panasonic
WV-NW502S
Panasonic VIVOTEK
Models WV-NW502S FD8362E
MSRP USD $ $
Image Sensor 1/3" 1/2.7“
Lens Type 2.8~8mm/F1.23-9mm/F1.2
Remote focus
Horizontal angle
H: 35.0° (Tele) ~ 100° (Wide), V:
26.2° (Tele) ~ 73.4° (Wide)
31.7~93.0
Min Illumination 1 / 0.08 (B/W) 0.08/0.01(BW)
Video compression
H.264/MPEG4Motion JPEG
H.264/MPEG4Motion JPEG
Max video resolution
2048x1536 (3MP)HDTV 1080P
1920x1080
Frames per second
10 (2048x1536)15 (HDTV 1080P)
30(720P)30 1920x1080)
Audio support Two-way Two way
Power PoE Class 3 DC/AC/PoE Class3
Vandal V V
WDR V V
Video output - V
W tamper Range -30~50 -40~55
Local Storage V V
Warranty 3 Years 3 Years
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Pelco
IEE20DNB-1
Pelco VIVOTEK
Models IEE20DN8-1 FD8362E
MSRP USD $ $
Image Sensor 1/3" 1/2.7“
Lens Type 2.8~8mm/F1.2
CS/ auto back focus3-9mm/F1.2
Remote focus
Horizontal angle 89~32 31.7~93.0
Min Illumination 0.03 lux 0.08/0.01(BW)
Video compression
H.264/Motion JPEGH.264/MPEG4Motion JPEG
Max video resolution
1920x1080 1920x1080
Frames per second
30 (1920x1080) 30 (1920x1080)
Audio support Two-way Two way
Power AC/PoE Class3 DC/AC/PoE Class3
Vandal V V
WDR V V
Video output V V
W tamper Range-30~50(AC)
0~50(PoE) -40~55(PoE)
Local Storage V V
Warranty 3 Years 3 Years
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Market Status Report
Product Feature, Advantage, Benefit
Product Position
Application Highlight
Product Comparison
Product Information Marketing Plan
FAQ
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FD8362/62E Part No.
P/N Region
100064600G FD8362MAEBN
100064610G FD8362,ARG
100064700G FD8362E,MAEBN
100064710G FD8362E,ARG
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Package
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Accessory List
<TBD>IR LED
IR LED
WB-WP /900004300GPendant Pipe(need to be used with WB-82-CV)
Mounting Kit
<TBD>WB-82-CV Converter
WB-8203 / 900005100GJunction Box
WB-WG /900004201GWall Mount Bracket(need to be used with WB-82-CV)
WB-WH /900004100GPendant Head(need to be used with WB-82-CV)
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Accessory List
WB-8212/ 900003002GCorner Mount Adaptor
Mounting Kit
AT-C9 / 900002901GPole Mount Adaptor
Power Supply
MS-POE-PD1212/ 900002202G(PoE Splitter)
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Web page
• FD8362/62E Datasheet
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The End
Thank you for your attention