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© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 1 DATE / TIME TOPIC SPEAKER NOW You, your business and the market Aulia "Ollie" Halimatussadiah CTO and Co-Founder NulisBuku.com Wednesday 11 September 2013 Do you need to change or keep on going? Baskar Subramanian Founder Amagi Media labs

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© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 1

DATE / TIME TOPIC SPEAKER

NOW You, your business and the market

Aulia "Ollie" Halimatussadiah

CTO and Co-Founder

NulisBuku.com

Wednesday

11 September 2013

Do you need to change or keep on going? Baskar Subramanian

Founder

Amagi Media labs

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 2

Look out for the post up on Facebook directly after this session

Our host and keynote speaker will be standing by to answer your questions

To ensure we give everyone enough time to post questions we will leave the post open for 2 days.

All answers will be posted within 1 week of the event

Cisco Confidential Cisco Confidential © 2012 Cisco and/or its affiliates. All rights reserved. 3

Attend all eight sessions of the Bring Out The Technopreneur

In You’ webinar series in-person over Cisco WebEx ‘and you

will receive a certificate of participation.

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 5

All presentations and recordings will be made available after the session.

Please allow one day for the recording and the PPT to be posted up on the website

Cisco Public © 2013 Cisco and/or its affiliates. All rights reserved. 6

Cisco Public © 2013 Cisco and/or its affiliates. All rights reserved. 7

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

The role of a contractor

Managing expectations

The contract

Marketing contracting services

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

Independence

Create your own future

Build your own wealth

Total accountability and responsibility

The Challenges

Little or no resources when you start

You are not known – no brand or reputation

No such thing as 9 to 5!

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

You are on your own!

So what to do?

Not being paid Not understanding the

requirements of clients

Not being able to manage

clients expectations

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

READ TH E CONTRACT

If you do not understand it, finds

someone that does.

3

UNDERSTAND THE RULES

Never assume, either create a

standard contract, or a client will

always have their own contact.

2

AUTHENTICITY

Manage expectations, this is what you

can do, can’t and will not do.

1

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

• Contracts are meant to work for both the provider and the receiver of the service/products

• Each should be clear about what can and cannot be provided over acceptable period of time.

• Be careful

• Unacceptable time expectations

• The fees are too low

• Guarantees and warranties are unreasonable

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

When this happens, the trust and

communication has broken down – my

question to you ‘is the work worth it’?

You know when a relationship is not working

(sometimes broken) when each side keeps

referring to the contract.

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

Literally, a promise to provide services or goods, at a price within a time frame. Those goods and services also are expected to fulfill the requirements of the clients specifications.

Depending on your jurisdiction, there are legal and commercial remedies (solutions) it either party is not satisfied with the others performance

Please see the previous slides if you want to avoid the above situation!

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

The organisation, their activities

and products and services

Their competitors, what are they doing? The market place, both locally and internationally.

Their competitors, what are they doing? The market place, both locally and internationally.

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

A company will request a proposal

for goods / services.

The proposal may be to you or advertised to the market place.

The proposal will specify the type, performance, reliability (to name a few!) of the services/good required.

These elements of the proposal often form the main parts of a contract if you are successful.

Research, find out as much as

possible about the organisatoin as

you can. 1

Contact, try to start the

relationship, call and email for

further details. 2

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

Understanding of the requirements,

technical and time 1

The team capability and capacity 2

Track record – previous work 3

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

When was the last time you

received excellent customer

service?

Many organisations say

they provide great service,

they don’t!

Why is customer service

so rare?

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

5

Tangible 1

Empathy 5

Reliable 2 Responsive 3 Assured 4

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

Reliable

Manage expectations – do what you

say you are going to do

Interested in your customer

Focused on quality with no errors

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

Your customers are always a

priority

Always willing to help

Never to busy to assist the

customer

You and your staff are constantly

updating your knowledge – staying

ahead of the customer

Customers are comfortable with the

ways you provide services/goods

You and your staff are trained and

professional

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

Always the simplest and least expensive

way to compete

Always the hardest to copy Always based on

authenticity

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

Try and treat each

customer personally You will work

around your

customers

time lines

Always thinking

about the

customer and

how you can

provide service

Aulia 'Ollie' Halimatussadiah

My Entrepreneurship Journey

CTO NulisBuku.com

August 14th, 2013

CTO NulisBuku.com

Follow me @salsabeela

[email protected]

Cisco Public © 2013 Cisco and/or its affiliates. All rights reserved. 29

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 51

Thank you.