· foun dation • sound & music 1 • communication 2 • built environment 3 • business 4...

FOUNDATION• Sound & Music 1• Communication 2• Built Environment 3• Business 4• Information Technology 5• Design 6

DIPLOMAFaculty of Design Innovation• Graphic Design Technology 7• Product Design 8• Graphic Design 9

Faculty of Multimedia Creativity• Games Art 10• Interactive & Multimedia Design 11• Creative Multimedia 12• Sound & Music Technology 13• Animation & Multimedia Design 14

Faculty of Communication, Media & Broadcasting• Multimedia, Advertising & Broadcasting 15 • Broadcasting (Radio & TV) 16• Mass Communication 17

Faculty of Architecture & the Built Environment• Civil Engineering 18

• Architectural Technology 19

• Interior Design 20

Faculty of Fashion & Lifestyle Creativity• Fashion & Retail Design 21• Fashion & Apparel Design 22• Professional Diploma in Hair Design 23• Hair Design 24

Faculty of Business Management & Globalisation • Business Management 25

Faculty of Information & Communication Technology• Information Technology 26

Tableof ContentsAvailable in Kuala Lumpur

Available in Kuala Lumpur & Borneo

Available in Kuala Lumpur














Available in Borneo





Available in Borneo





DEGREEFaculty of Design Innovation

• Bachelor of Design (Hons) in Professional Design (Visual Communication) 27

• Bachelor of Design (Hons) in Transport Design 28

• Bachelor of Arts (Hons) in Industrial Design 29

• Bachelor of Arts (Hons)of Creative Imaging inDigital Photography 30

Faculty of Multimedia Creativity

• Bachelor of Arts (Hons) in Games Art Development 31

• Bachelor of Arts (Hons) in Creative Multimedia 32

• Bachelor of Arts (Hons) in Animation 33

• Bachelor of Arts (Hons) in Games Design 34

• Bachelor of Arts (Hons) in Mobile Media Production 35

• Bachelor of Arts (Hons) in Motion Graphics & Visual Effects 36

Faculty of Communication, Media & Broadcasting

• Bachelor of Arts (Hons) in Professional Communication 37

• Bachelor of Arts (Hons) in Broadcasting & Journalism 38

• Bachelor of Arts (Hons) in Digital Film & Television 39

• Bachelor of Arts (Hons) in Event Management 40

• Bachelor of Communication (Hons) in Digital Media 41

• Bachelor of Arts (Hons) Psychology with Communication 42

• Bachelor of Arts (Hons) Media Innovation & Globalisation 43

Faculty of Architecture & The Built Environment

• Bachelor of Arts in Interior Architecture 44

• Bachelor of Arts (Hons) in Urban Planning & Design 45

• Bachelor of Arts (Hons) in Landscape Architecture 46

• Bachelor of Science (Hons) of Construction Management 47

• Bachelor of Science (Architectural Studies) 48

• Bachelor of Civil Engineering 49

• Bachelor of Architecture 50

Faculty of Fashion & Lifestyle Creativity

• Bachelor of Arts (Hons) in Fashion & Retailing 51


























Faculty of Business Management & Globalisation • Bachelor of Business Administration (Hons) 52

• Bachelor of Business (Hons) in Marketing 53

• Bachelor of Business (Hons) in International Business 54

• Bachelor of Business (Hons) in Entrepreneurship 55

• Bachelor of Business (Hons) in Accounting 56

• Bachelor of Business (Hons) in Human Resource Management 57

• Bachelor of Public Management (Hons) 58

• Bachelor of Arts (Hons) in Sports, Health & Fitness Management 59

• Bachelor of Business (Hons) in Hospitality Management 60

• Bachelor of Arts (Hons) in Tourism Management 61

• Bachelor of Arts (Hons) in Business & Quality Management 62

• Bachelor of Arts (Hons) inGlobal Business Communication 63

• Bachelor (Hons) in Islamic Banking and Finance 64

• Bachelor of Business (Hons) in Logistics Management 65

• Bachelor of Business (Hons) in Real Estate Finance 66

• Bachelor of Arts (Hons) inBusiness Innovation 67

• Bachelor of Business (Hons) in Banking & Finance 68

Faculty of Information & Communication Technology

• Bachelor of Computer Science (Hons) in Mobile Computing 69

• Bachelor of Science (Hons) in Games Technology 70

• Bachelor of Science (Hons) in Information Technology 71

• Bachelor of Science (Hons) in Business Information Technology 72

• Bachelor of Science (Hons) in Software Engineering with Multimedia 73

• Bachelor of Science (Hons) in Electronic Commerce 74

• Bachelor of Science (Hons) in Information & Communication Technology 75

• Bachelor of Science (Hons) in Technopreneurship 76

• Bachelor of Science (Hons) in Business Intelligence System 77

• Bachelor of Science (Hons) in Information & Visual Computing 78

• Bachelor of Computer Science (Hons) inCloud Computing Technology 79





























Limkokwing Sound & Music Design Academy

• Bachelor of Arts (Hons) in Recording Arts 80

POSTGRADUATE• Master of Communication 81• Masterof Art in International ContemporaryArt &

Design Practice 82• Master of Art in Innovation Management 83• Master of Business Administration in Human

Resource Management 84• Master of Business Administration in Finance & Banking 85• Master of Business Administration in Leisure &

Tourism Management 86

• Master of Business Administration in Sports Management 87

• Master of Business Administration in Multimedia Management 88

• Master of Business Administration in Communication & Public Relations 89

• Master of Business Administration in General Management 90

• Master of Business Administration in Project Management 91

• Master of Science in Software Management 92

• Master of Science in Software Engineering 93

• Master of Science in Computer Networking 94

• Master in Digital Film& Television 95

• Master in Project Management 96

• Doctor of Business Administration 97

• Doctor of Philosophy (PhD) Management 98

• Doctor of Philosophy (PhD)Creative Industries&Art Practice 99

• Doctor of Philosophy (PhD) Information System 100

LIMKOKWING EXECUTIVE LEADERSHIP COLLEGE• Bachelor of Arts in Mass Communication • 3+0 Curtin 101• BachelorofAppliedScience (Architectural Science)•3+0 Curtin 102• Bachelor of Arts (Hons) in Interior Architecture • 4+0 Curtin 103• Bachelorof Arts(Creative Advertising&GraphicDesign)•3+0Curtin 104• Bachelor of Arts (Digital Design) • 3+0 Curtin 105

A levels• GCE A levels (Arts) 106• GCE A levels (Science) 107





























JPT/BPP (U) 1000-801/36/Jld.7(28)

FOUNDATION

The Foundation in Sound & Music provides an in-depth preparation for a diverse range of careers in therecording industry.

Content covers professional studio production incomputer music production using industry standardsoftware and compositional work, as well as musicproduction for visual media. Media-based moduleswill explore web based applications and formats andstudio and music management through both aca-demic study and practical application.

You will study music production in recording studios;elements of composition and arrangement; the musicbusiness; web-based applications; creative music

sequencing; studio/music recording theory throughboth academic study and practical application.

At the University’s Sound & Music Design Academy,you have access to well-equipped facilities, with pro-fessional sound recording studios, analogue and digitalequipment, industry standard software and IT facili-ties, as well as editing and post production facilities.

Entry Requirement• Pass SPM with 5 credits in any subjects; OR • Any other equivalent qualifications recognized by

the Malaysian Government

Semester 1• Basic Recording• Audio Signal Flow• Intro to Analogue AudioWorkstations

• Human Hearing & Sound Foundation• Music Introduction 1• English for Music 1• Moral Studies/Islamic Studies*

Semester 2• Advance Analogue RecordingApplication

• Microphones & Speakers• Ear Training 1• Keyboard Harmony 1 • Music Introduction 2• English for Music 2• Malaysian Studies*

Semester 3• Digital Audio Workstation 1 • Midi Programming • Music Introduction 3• Keyboard Harmony 2 • Ear Training 2• Music Appreciation• Bahasa Malaysia*

Programme structure

* Not applicable for international students

Where will it lead?• Diploma in Sound & Music Technology• Bachelor of Arts (Hons) in Recording Arts

Career OpportunitiesThis programme can help you become a:• Music Producer• Music Composer• Music Arranger• Studio Engineer

• Lyricist• Vocalist• Mastering Engineer• Sound Designer• Foley Artist• Live Sound Engineer• Music Publisher• Artist & Repertoire• Voice Over Talent

*Mata Pelajaran Umum (MPU) subjects will be introduced from February 2014 onwards as part of government requirement.

1

Foundation inSound & Music

22

Foundation inCommunication FOUNDATIONJPT/BPP (KR11106)12/14

This one year programme is designed to lay a strongfoundation for students pursuing a degree in communi-cationand other related fields. Apart from fundamentalsin conceptual, analytical and critical skills, studentsare taught basic writing skills, computer skills, theoriesin communication, marketing, advertising, designand other expertise to prepare them for a smoothtransition into their degree programme.

The Limkokwing Foundation programme is specifi-cally designed for students to enter University imme-diately after high school. Equivalent to an STPM/Yr12/‘A’ Levels qualification, students will accessLimkokwing’s wide range of undergraduate pro-

grammes upon successful completion of theFoundation year.

Students who have completed a recognized STPM/Yr12/‘A’ Levels or equivalent higher certificate ordiploma programme with the required subjects andcredits may be exempted from the Foundationprogramme upon review of their past results orportfolio (where applicable).

Entry Requirement• Pass SPM /O Levels with 5 credits including English

language; OR• Any other equivalent qualifications recognized by


Where will it lead?Upon successful completion, graduates of theFoundation in Communication can enter one ofthe following degree programmes:• BA (Hons) in Professional Communication

• BA (Hons) in Digital Film & Television• BA (Hons) in Broadcasting & Journalism• BA (Hons) in Event Management• BA in Mass Communication (3+0)• Network of Partner Universities

Semester 1 • Advanced Business English• Human Communication• Information Technology• Introduction to Marketing• Introduction to Mass Media• Bahasa Kebangsaan A /B*

Semester 2• Business Communication• Introduction to Advertising• Introduction to Social Studies•Design Study• Media Appreciation• Malaysian Studies*

Semester 3• Professional Writing• Introduction to Management• Creative Studies• Intercultural Communication• Introduction to Multimedia• Moral / Islamic Studies*

Programme structure



3

Foundation inBuilt Environment

The Foundation programme provides the fundamentalknowledge and skills to those who aspire to beinvolved in the field of architecture and the built envi-ronment. It is a preparatory programme into the fieldof architecture and the built environment prior to con-tinuing the tertiary level leading to a degree qualifica-tion. The programme encompasses all aspects of cre-ative and critical thinking through design, theory andskill-based modules, understanding the historicalbackground of the built environment, mathematics,its applications and other related aspects. It also servesas a catalyst to opening a student’s mind in order toadapt to the new field of knowledge.

The Limkokwing Foundation programme is specifi-cally designed for students to enter University imme-diately after high school. Equivalent to an STPM/Yr12/‘A’ Levels qualification, students will accessLimkokwing’s wide range of undergraduate pro-

grammes upon successful completion of theFoundation year.The Foundation programme relies on intensiveEnglish training that is applied through commu-nication modules of the programme. Native Englishspeakers can spend more time on professional writing,reporting, creative writing, etc.Students who have completed a recognized STPM/Yr12 /A’ Levels or equivalent higher certificate ordiploma programme with the required subjects andcredits may be exempted from the Foundationprogramme upon review of their past results orportfolio (where applicable).

Entry Requirement• Pass SPM/SPMV/O Levels with 5 credits including

English language; OR• Any other equivalent qualifications recognized by

the Malaysian Government.

Semester 1 • Introduction to Design 1 • Drawing 1 • Foundation Mathematics 151 • Introduction to Built Environment

• Foundation English 151• Malaysian Studies*

Semester 2• Introduction to Design 2 • Drawing 2 • Measurements & Applications 152 • History & Cultural Studies 1• Foundation English 152• Bahasa Kebangsaan A /B*

Semester 3• Introduction to Design 3 • Drawing 3• History & Cultural Studies 2 • Building Technology & Concepts 2• Introduction to Project Management

• Moral/Islamic Studies*

Programme structure

Where will it lead?Upon successful completion, graduates of theFoundation in Built Environment can enter oneof the following degree programmes:• BA in Interior Architecture• BA (Hons) in Urban Planning & Design• BA (Hons) in Landscape Architecture• BSc (Hons) in Facilities Management

• BSc (Hons) of Construction Management• Bachelor of Architecture• BA (Hons) in Interior Design (3+0)• Bachelor of Applied Science in Architectural

Science (3+0)• Bachelor of Science (Architectural Studies)• Transfer to selected partner University• Student with this foundation can directly join

Curtin degree without IELTS of 6.5



JPT/BPP (KR10991)01/15

FOUNDATION

4

Foundation inBusinessJPT/BPP (KR11360) 03/15 (LUCT) / JPT/BPP (N/340/3/0003) 04/16 (LICT)

This programme has been specially designed toprepare school leavers for the technical and theo-retical modules of business. It is a one-year bridg-ing programme covering a range of subjects thatform the core competencies required to pursuea degree qualification in this industry.The Limkokwing Foundation programme is specifi-cally designed for students to enter University imme-diately after high school. Equivalent to an STPM/Yr12/‘A’ Levels qualification, students will accessLimkokwing’s wide range of undergraduate pro-grammes upon successful completion of theFoundation year.Every student of the Foundation programme willenter a stream related to their studies as they proceedto their degree programme. They won’t have to studysubjects not related to their planned career line. Keyfocus for all Foundation programmes is on develop-

ing skills in ICT, business and management skills.

The Foundation programme relies on intensiveEnglish training that is applied through commu-nication modules of the programme. Native Englishspeakers can spend more time on professional writing,reporting, creative writing, etc.

Students who have completed a recognized STPM/Yr12 /A’ Levels or equivalent higher certificate ordiploma programme with the required subjects andcredits may be exempted from the Foundationprogramme upon review of their past results.

Entry Requirement• Pass SPM with 5 credits including Mathematic

and English; OR • Any other equivalent qualifications recognized by


Semester 1• Principles of Accounting• English • Introduction to InformationTechnology

• Mathematics 1• Introduction to Business• Bahasa Kebangsaan A /B*

Semester 2• English & Study Skills• Principles of Economics 1• Fundamental of Management• Introduction to Finance• Public Speaking• Moral / Islamic Studies*

Semester 3• English & Critical Thinking • Principles of Economics 2 • Introduction to Banking• Fundamental of Marketing • Malaysian Studies*• Principles of Law

Programme structure

Where will it lead?Upon successful completion, graduates of theFoundation in Business can enter one of the fol-lowing degree programmes:• Bachelor of Business Administration (Hons)• B Business (Hons) in Accounting• B Business (Hons) in Marketing• B Business (Hons) in International Business• B Business (Hons) in Entrepreneurship• BA (Hons) in Business & Quality

Management

• BA (Hons) in Global Business Communication• BA (Hons) in Sports, Health & Fitness

Management• B Business (Hons) in Tourism Management• Bachelar of Public Management (Hons) • B Sc (Hons) in Accounting and Finance (3+0)• BA (Hons) in Business Management (3+0)• BA (Hons) in Marketing (3+0)• BA (Hons) in Tourism Management (3+0)• BA (Hons) in International Management (3+0)• Transfer to selected partner University



FOUNDATION

KPT/JPS(KA8574) 01/13 (LUCT) / KPT/JPS (KA9554) 02/14 (LICT)

5

This programme is specially designed to prepare school leavers for the technical and theoreticalmodules of Information Technology. It is a one-year programme covering a range of subjects thatform the core competencies required to pursue adegree qualification in this industry.The Limkokwing Foundation programme is specifi-cally designed for students to enter University imme-diately after high school. Equivalent to an STPM/Year12/‘A’ Levels qualification, students will accessLimkokwing’s wide range of undergraduate Bachelor’sDegree programmes upon successful completion ofthe Foundation year.Every student of the Foundation programme will entera stream related to their studies as they proceed to theirdegree programme. They won’t have to study subjectsnot related to their planned career line. Key focus forall Foundation programmes is on developing skills inICT and creative skills.

Students will learn to use both computer hardwareand software. They will master computer technology

related to business applications for activities such aspresentations or writing reports as well as an under-standing of technical softwares for website design,graphic design, photo editing, publishing, multi-media etc.The Foundation programme relies on intensiveEnglish training that is applied through commu-nication modules of the programme. Native Englishspeakers can spend more time on professional writing,reporting, creative writing, etc.Students who have completed a recognized STPM/Year12 /A’ Levels or equivalent higher certificate ordiploma programme with the required subjects andcredits may be exempted from the Foundationprogramme upon review of their past results orportfolio (where applicable).

Entry Requirement• SPM with 5 credits in any subject including

Mathematic ; OR• Any other equivalent qualifications recognized by


Semester 1 • Principles of Accounting• English• Introduction to InformationTechnology

• Mathematics I• Introduction to Business• Bahasa Kebangsaan A /B*

Semester 2• English & Study Skills• Principles of Economics 1• Fundamentals of Statistic • Fundamentals of InternetTechnology

• Principles of ProgrammingLogic & Design

• Moral / Islamic Studies*

Semester 3• English & Critical Thinking• Principles of Law• Mathematics II• Programming Fundamentals• Fundamentals of Multimedia• Malaysian Studies*

Programme structure

Where will it lead?Completion of the Foundation in InformationTechnology will provide successful students entry intothe first year of any degree programme, in the Facultyof Information Communication Technology.

• B Sc (Hons) in Business Information Technology • B Sc (Hons) in E-Commerce• B Sc (Hons) in Technopreneurship• B Sc (Hons) in Business Intelligence System • B Sc (Hons) in Games Technology

• B Sc (Hons) in Information Technology • B Comp Sc (Hons) in Mobile Computing• B Sc (Hons) in Software Engineering with

Multimedia• B Sc (Hons) in Information and

Communication Technology • B Sc (Hons) in Business Information Systems (3+0)• B Sc (Hons) in Computer Science (3+0)• B Sc (Hons) in Computing Gaming and

Animation (3+0)• Transfer to selected partner University


Foundation in InformationTechnology


FOUNDATION

KP/JPS (KR10922) 09/14(LUCT) / JPT/BPP (R/214/3/0012) 01/16(LICT)

6

Foundation inDesign

The Foundation in Design is a one-year programme,which provides the essential preparation for entryinto our Degree programmes in Art, Design andMultimedia. The programme emphasizes creativethinking, research and drawing skills. You willlearn how to visualise ideas using different media,whether it is drawing, photography or 3D prod-ucts. You will develop practical skills in two andthree dimensions, explore issues of space, structure,surface, texture, and colour. Progressively you willexperience and experiment across all areas of art anddesign and later concentrate on your chosen field.This programme is aimed at instilling in you:• The elements and principles of design• The skills and techniques of drawing• The creative thinking and problem solving techniques• The ability to carry out primary and secondary research• The ability to communicate ideas visually and orallyThis programme emphasizes the various skills,techniques and learning so that you will benefit inbeing a globally aware, mature and forward thinkingcreative individual.The Limkokwing Foundation programme is specifi-cally designed for students to enter University imme-diately after high school. Equivalent to an STPM/Yr12/‘A’ Levels qualification, students will accessLimkokwing’s wide range of undergraduate Bachelor’sDegree programmes upon successful completion ofthe Foundation year.However, it is compulsory for students enrollinginto a design or multimedia related programme to

undertake the Foundation programme unless theyhave a portfolio for assessment of prior learning,demonstrating their grasp of basic skills.Every student of the Foundation programme will entera stream related to their studies as they proceed totheir degree programme. Foundation subject arefixed subjects that student need to take except forMPW subject depending on their result. Key focusfor all Foundation programmes is on developingskills in ICT and creative skills. Students in foundation are not expose to this level oflearning but the fundamental (basic) level such asdesign studies for graphic design and they learn basiccomputer graphic covering illustrator and photoshop,not website or multimedia.The Foundation programme relies on intensiveEnglish training that is applied through commu-nication modules of the programme. Native Englishspeakers can spend more time on professional writing,reporting, creative writing, etc.Students who have completed a recognized STPM/Yr12 /A’ Levels or equivalent higher certificate orDiploma programme with the required subjects andcredits may be exempted from the Foundationprogramme upon review of their past results orportfolio (where applicable).

Entry Requirement• Pass SPM/O Levels with 5 credits including English

language and Arts; OR • Any other equivalent qualifications recognized by


Semester 1• Communication Studies • Creative Studies 1 • Design Fundamental • Drawing Fundamental• Analytical Drawing• Bahasa Kebangsaan A /B*

Semester 2• 2 Dimensional Design • Figure Drawing • Creative Technologies • Eastern Art • Colour Studies• Malaysian Studies *

Semester 3• Communication Studies 2 • Advance Colour Studies • Digital Photography • History of Art• Moral Studies/Islamic Studies*

Programme structure

Where will it lead?Completion of the Foundation in Design will providesuccessful students entry into the first year of anydegree programmes in the Faculty of DesignInnovation and Faculty of Multimedia Creativity:• B Des (Hons) in Professional Design• BA (Hons) in Industrial Design• BA (Hons) in Fashion & Retailing

• BA (Hons) in Brand Packaging Design• BA (Hons) in Animation• BA (Hons) in Creative Multimedia• Bachelor of Arts (Design) (3+0)• BA (Hons) in Graphic Design (3+0)• BA (Hons) in Graphic & Web Design (3+0)• Transfer to selected partner University



FOUNDATION

KPT/JPS(KR10222) 04/14

7

FACULTYOFDESIGN

INNOVATION

Diploma in GraphicDesignTechnology

YEAR 1Semester 1• Communication Studies 1• Creative Studies 1 • Analytical Drawing • Life Drawing 1• Design Studies 1• Moral / Islamic Studies*

Semester 2• Communication Studies 2

• Design Studies 2• Creative Studies 2

• History of Art• Life Drawing 2 • Photographic Studies 1 • Malaysian Studies*

YEAR 2Semester 3• Communication Studies 3

• Design Studies 3 • Design History • Computer Graphics 1• Photography Studies 2

• Media Exploration• Bahasa Kebangsaan A /B*

Semester 4• Computer Graphics 2• Design Studies 4• Photography Studies 3• Sociology and Design• Illustration 1

YEAR 3Semester 5• Professional Studies • Major Project 1

• Advertising 1

• Photography 1

• Illustration 2

• Multimedia 1

Semester 6• Advertising 2• Photography 2• Illustration 3• Multimedia 2• Major Project 2• Industrial Placement

Programme structure

When new creative and innovative ways to com-municate an idea, product or service arise demandfor graphic designers in the design and advertisingindustry increases.

The Diploma in Graphic Design Technology pro-gramme is a comprehensive course designed towardsproviding the relevant skills in acquiring knowledge andresearch, and applying them to design solutions forindustry-related projects. Our graduates are versatile,industry savvy, multi-skilled, multi-tasking individualswho are trained to succeed in the exciting glamorousworld of advertising and graphic design.

Students are exposed to a wide range of graphicsand visual techniques. This broad exposure enablesstudents to specialise in a particular discipline in

Year 3 of the programme such as illustration, pho-tography, advertising and multimedia. On completionof Semester 5 they will have the added advantageof 8 weeks of internship training in the industryduring the semester break.

At the end of the programme, they will also be ableto develop effective strategies for goal setting, timemanagement and to execute design concepts to aprofessional standard. They will be the new gener-ation of highly skilled, creative and innovativeglobal workforce!

Entry Requirement• Pass SPM / SPMV/O Levels with 3 credits including

Art /Engineering Drawing; OR• Any other equivalent qualifications recognized by


Where will it lead?A Diploma in Graphic Design Technology will provideyou with a number of options, such as: • Advanced Standing into a related Limkokwing

University Degree programme.• Advanced Standing into a related 3+0 Curtin

Universiy Degree offered at Limkokwing.• Advanced Standing into an overseas Degree pro-

gramme from our Partner Universities.• Straight into industry.

Career Opportunities• Art Director• Illustrator

• Photographer• Desktop Publishing Specialist • Image Touch-up Designer • Advertising Manager • Graphic Designer • Packaging Designer• Communications Designer• Stationery Designer • Set Designer • Magazine or Newspaper Designer • Web Page Designer • Exhibition Designer• Event Production Manager



JPT/BPP(R/214/4/0006) 1/16FACULTY

OFDESIGNINNOVATION

8

The Diploma in Product Design is a programmethat develops student’s capability in three-dimensionaldesign. We are surrounded by products - from thewatch on your wrist and the furniture in your houseto the car you drive. Product design also known asindustrial design, is a subject that allows you toconceptualise and design new consumer electronics -such as hand phones, audio and multimedia products -has created opportunities for designers who are ableto generate new, innovative and creative ideas thatcan successfully compare internationally.

A product designer gives form and function to aproduct. He gives a product an identity that cancommunicate to the customer and provide a specificfunction. Students will gain an understanding ofform and function, colour, market research andconsumer demand, new technology, material and

cultural studies. Students are exposed to a wide rangeof international projects ranging from electronicconsumer products, furniture, lighting to toy designand packaging. Students will learn to execute proj-ects in a professional manner through presentationsketches, research reports, visuals, computer gen-erated 3D model and actual prototypes.

Students will also learn the technical side of man-ufacturing and materials in order to producepractical designs. We work with the industry togive students practical exposure to 'live' projectsand the required skills and knowledge to enterinto the global design network.

Entry Requirement• Pass SPM /OLevels with 3 credits; OR• Any other equivalent qualifications recognized by


Diploma inProductDesign

Programme structureYEAR 1Semester 1 • Communication Studies 1• Creative Studies 1 • Design Studies 1• Analytical Drawing 1• Life Drawing 1• Moral / Islamic Studies*

Semester 2• Art History• Drawing Studies

• Technical Drawing• Studio Project1• Model Making 1• Malaysian Studies*

YEAR 2Semester 3 • Design History• Design Trend Studies• Computer Aided Design 1• Studio Project 2• Model Making 2

• Bahasa Kebangsaan A/B*

Semester 4• Sociology & Design• Presentation Technique 1• Materials & Processes• Studio Project 3• Computer Rendering• Computer Aided Design 2

YEAR 3 Semester 5 • Design Research

• Presentation Technique 2

• Professional Studies

• Studio Project 4

• Computer Aided Design 3

Semester 6

• Studio Project 5A

• Manufacturing

Technology

• Studio Project 5B

Where will it lead?A Diploma in Product Design will provide you with anumber of options, such as: • Advanced Standing into a related Limkokwing


University Degree offered at Limkokwing.• Advanced Standing into an overseas Degree pro-


Career Opportunities• Consumer Product Designer• Furniture Designer• Automotive Styling Designer• Toy Designer • CAD Designer • Jewellery Designer• Signage Designer• Set Designer • Exhibition Designer



KPT/JPT (KR6100) 07/15 (LICT)

9

The Diploma in Graphic Design programme iscommitted towards providing a comprehensivecourse that covers the basic skills in acquiringknowledge and research, and applying them todesign solutions for industry-related projects.

Graphic design is all around us - from books,magazines, illustrations, television commercials andbackdrops, company logos, brochures, stationery topackaging, signage, advertisements, web designsand CD-ROMs. The demand for graphic designerscontinues to grow as the communications industrydevelops new ways to communicate an idea,product or service.

Our diploma graduates are well versed in the graphicdesign and advertising industry. Students are multi-skilled, versatile and capable of multi-tasking and,therefore, make a smooth transition into industry.Students are exposed to a wide range of graphicsand visual techniques - drawing, illustration, desktop

publishing, photography and image manipulationand multimedia. This broad exposure enablesstudents to specialise in a particular discipline inYear 3 of the programme such as illustrations,photography, advertising and multimedia.

At the end of the programme, students will be able totranslate ideas into visual form. Their designs willembrace creativity, originality and technical compe-tence. They will be highly skilled and knowledgeablein the production of computer graphics, visualising,finished art and design. They will also be able todevelop effective strategies for goal setting, timemanagement and execute design concepts to a pro-fessional standard.

Entry RequirementSPM with 3 credits including Art Subject or itsequivalent and pass the interview / drawing test orportfolio review for candidate who do not have ArtSubject.

Programme structureYEAR 1Semester 1 • Life Drawing 1• Creative Studies 1• Communication English 1 • Design Studies 1• Moral / Islamic Studies*

Semester 2• Life Drawing 2• Creative Studies 2

• Communication English 2• Design Studies 2 • Photographic Studies 1 • History of Art & Design 1 • Malaysian Studies*

YEAR 2Semester 3• Design Studies 3 • Computer Graphic 1 • History of Art & Design 2

• Illustration 1• Photography 2• Typography 1 • Bahasa Kebangsaan A /B*

Semester 4• Advertising 1 • Computer Graphic 2 • Sociology and Design • Illustration 2• Typography 2

YEAR 3

Semester 5

• Professional Studies

• Advertising 2

• Corporate Image/ Identity

• Final Project 1

Semester 6

• Practical Training

• Final Project 2

Where will it lead?A Diploma in Graphic Design will provide you with anumber of options, such as: • Entry into Year 2 of the Limkokwing Degree in

Professional Design, Cyberjaya Campus• Straight into industry. Career Opportunities• Art director• Illustrator• Photographer

• Desktop publishing specialist• Image touch-up designer• Advertising manager• Graphic designer• Packaging designer• Event production manager• Communications designer• Stationery designer• Set designer• Magazine or newspaper designer• Exhibition designer

Diploma in GraphicDesign


*Mata Pelajaran Umum (MPU) subjects will be introduced from February 2014 onwards as part of government requirement.FACULTY

OFDESIGNINNOVATION

FACULTYOF

MULTIM

EDIACREATIVITY

10

KPT/JPS (KR10526) 06/14

Diploma inGames Art

Computer gaming is a phenomenon of the digital age.Once regarded as an adolescent pastime, computergames are today the entertainment and media industry'sfastest growing segment. It has matured to becomean industry of increasing sophistication and drawson the advancing technologies from software engi-neering, computer programming, computer graphics,animation and even artificial intelligence.

As game enthusiasts seek more challenging platformsand environments, the industry is constantly on thelookout for talented designers to create more excitingnew games that push the boundaries of technologyand creativity.

The Diploma in Games Art will provide comprehensivestudies of conceptual ideas, story, character andvisual design disciplines. It will focus on developing thestudent's technical and aesthetic-based skill-sets as wellas the ability to coordinate games development teams.With a primary focus on creating visuals for the screen,a games art student will learn to create highlymarketable

graphics for the latest gaming platforms/consoles aswell as for the mobile/portable device. The programmewill provide comprehensive study of the conceptual,story, character and visual design aspects. It will focuson developing highly marketable technical and aes-thetic skills as well as the ability to coordinate gamesdevelopment teams.

Students will examine the evolution of computergames, the elements that contribute to a game's playa-bility, hardware and software environments and thevisual design, testing, creation and marketing of games.An important component of the course is the prac-tical training students will undergo in preparation forthis competitive and highly lucrative industry.

Entry Requirement• Pass SPM / SPMV /O Levels with 3 credits; OR• Any other equivalent qualifications recognized by


Programme structureYEAR 1 Semester 1 • Design Studies 1 • Life Drawing 1 • Creative Studies 1 • Analytical Drawing &Color Theory

• Communication Studies 1 • Moral / Islamic Studies*Semester 2• Design Studies 2 • Life Drawing 2 • Creative Studies 2

• History of Art• Photographic Studies • Communication Studies 2• Malaysian Studies*YEAR 2 Semester 3 • Creative Drawing• Digital Imaging 1• Design Principles• 3D Games Modeling 1• Introduction to Games Design

• Bahasa Kebangsaan A /B*

Semester 4• Digital Imaging 2• Animation Principles 1• 3D Games Modeling 2• Casual GamesDevelopment 1

• Principles of GameDevelopment &Technology

YEAR 3Semester 5 • Imaging for Games

• Animation Principles 2• 3D Animation forGames

• Casual GamesDevelopment 2

• Games Production

Semester 6• Advanced GamesDevelopment

• Major Project• Professional Studiesfor Games

Where will it lead?A Diploma in Games Art will provide you with anumber of options, such as: • Advanced Standing into a related Limkokwing

University Degree programme.• Advanced Standing into an overseas Degree

programme from our Partner Universities.• Straight into industry.

Career OpportunitiesThe Diploma in Games Art features a career-relevantconcentration in Games Art that allows students this

specialised focus in greater depth. Graduates will havethe training and skills they need to compete for entry-level positions in the game industry such as:• Concept Artists• 3D Modelers• 3D Character Modelers• Texture Artists• Game Interface Designers• Character Riggers• 2D Game Animators• Lighting Artists• Pixel Artists



FACULTYOF

MULTIM

EDIACREATIVITY

11

KP/JPS (KR10223) 05/14

Diploma in Interactive&MultimediaDesign

Interactive Multimedia Design is a career-oriented pro-gramme. Students will be exposed to the latest con-cepts in the multimedia industry and will be able togain employment in key areas of this growing industry.Increasingly, the creative multimedia industries requirefresh, creative employees who are able to multi-taskin areas such as photography, audio-visual technology,screen production, screenwriting, animation, interac-tivemedia, and post-production. Along with creativeand technical skills, many employers, especially insmaller businesses, seek staff with generic business,management and communication skills that will beoffered in this programme. As such, the programmeaims at honing the students' technical abilities andto aid in evolving their aesthetic maturity within thecreative disciplines of design, media and art.The programme is broad-based and specialises inareas of interactive design for CD-ROM and DVD-ROM, web design, digital video, and animation.Students are able to specialise in an area of study oftheir choice in the final semester. The programme isan exploration of new and emerging media and

encompasses a diverse range of communicationplatforms for various audiences. The programme willdevelop the students' creative and technologicalskills and most importantly, the ability to applythese skills to practical solutions and products.Theprogramme places great emphasis on courseworkand the use of actual industry client briefs. As stu-dents progress, they will develop a portfolio ofwork while adopting a matured work culture thatwill prepare them for immediate employment oreven for a term of higher study.

Students will possess a considerable edge by gainingexperience in some of the leading multimedia com-panies in the region. It is a recurring trend that manyof our students are offered employment even beforethey graduate.

Entry Requirement • Pass SPM / SPMV /O Levels with 3 credits and at

least a pass in Arts; OR• Any other equivalent qualifications recognized by


Where will it lead?A Diploma in Interactive Multimedia Design will pro-vide you with a number of options, such as: • Advanced Standing into a related Limkokwing

University Degree programme.• Advanced Standing into an overseas Degree pro-

gramme from our Partner Universities.• Straight into industry. Career OpportunitiesGraduates will be equipped with a range of skills

and work practices to support employment in avariety of new media arts and creative multimediaindustries. Graduates will enter the industry as :• Multimedia Designers• Animators• 3D Visualisers and Modelers• Web Designers• Producers, Art Directors• Video Producers • Digital Artists

Programme structureYEAR 1 Semester 1 • Design Studies 1• Life Drawing 1• Creative Studies 1• Analytical Drawing • Communication Studies 1• Islamic / Moral Studies*

Semester 2• Design Studies 2 • Life Drawing 2

• Creative Studies 2• History of Art• Communication Studies 2 • Photographic Studies 1• Malaysian Studies*

YEAR 2 Semester 3 • Digital Imaging 1• Graphic Design 1• Web Design

• Digital Animation 1 • Video & SoundVisualisation


Semester 4• Complimentary Studies 1• Digital Imaging 2 • Graphic Design 2 • Web Technology • Digital Animation 2 • Interactive Design 1

YEAR 3Semester 5 • ComplimentaryStudies 2

• Digital Imaging 3 • Interactive Design 2• Multimedia Project 1Semester 6• Multimedia Project 2• Professional Studies• ComplimentaryStudies 3



12

FACULTYOF

MULTIM

EDIACREATIVITY

KP/JPS (KR11669) 10/15

Diploma in Creative Multimedia

Creative Multimedia encompasses the post-production,animation, web and interactive multimedia industries.The production processes and techniques of creativemultimedia are heavily used in the entertainmentindustries, especially to develop special effects inmovies as motion graphics, video editing and visualeffects. It is also evident in animation for cartooncharacters and 3D games and films. Multimedia isalso presented online in the form of interactive webpages, web design and online web games.

The course utilizes the latest multimedia softwareapplication that is most relevant and widely used inthe creative or post-production industry. Thisensures that our graduates will be practicallyequipped and able to seamlessly integrate into anycompany within their chosen area of expertise.

In terms of hardware, we ensure that we have the mostcapable equipment to effectively run the necessarysoftware applications and to provide students withthe knowledge and practical usage of additionalhardware peripherals most likely to be used withinthe industry worldwide.

The course is specially catered to produce graduatesfor the post-production, web and multimediaindustry. Graduates are also trained to work forweb and multimedia companies specializing inFlash Applications and Interface Design Elements.

Entry Requirement SPM with 3 credits and pass Art Subject or portfolioreview evaluation for those who don't have Artsubject.

Where will it lead?A Diploma in Creative Multimedia will provide youwith a number of options, such as:• Entry into Year 2 of the Limkokwing Degree in

Creative Multimedia, Cyberjaya Campus.• Straight into industry.

Career Opportunities• 3D Animators• 2D Artists• Web Designer• 3D Texture Artist• Video Editors• Multimedia Designers

Programme structureYEAR 1 Semester 1 • Creative & InnovationStudies

• Drawing 1 • Fundamental of Design• Introduction toComputer Skills

• Presentation ResearchStudy Skills

• English LanguageProficiency 1

Semester 2• Visual Communication• Photography Studies• Design Studies 2 • Visualization Techniques• English LanguageProficiency 2

• Islamic Studies*

YEAR 2 Semester 3 • Digital Imaging & ImageManipulation

• Writing for InteractiveMultimedia

• Introduction to Video• Interactive Design• English LanguageProficiency 3

• Malaysian Studies*

Semester 4• Web Publishing

• Digital Video Editing

• Sound Production

• 3D Animation

• 2D Animation• Bahasa Kebangsaan A/B*YEAR 3Semester 5 • Major Project• EntrepreneurshipPractice

• Multimedia DesignProduction

Semester 6• Industry Practice• Project Report &Presentation



13

KP/JPS (KA6818) 03/16

Diploma inSound&Music Technology

Where will it lead?A Diploma in Sound & Music Technology will pro-vide you with a number of options, such as: • Advanced Standing into a related Limkokwing


gramme from our Partner Universities.• Straight into industry.• Bachelor of Arts (Hons) in Recording Arts year 2

Career OpportunitiesThe course will result in producing competentgraduates at entry-level positions in recording studio,broadcast and cable television, working on moviesand television programmes, and in corporate audiopost-production as an audio effect artist. A graduate

of the Diploma in Sound & Music Technologytypically works as:

• Acoustic Specialist • Music Director• Concert Manager• Recording Producer• Production Director• Recording Engineering• Music Composer & Arranger• Broadcasting Engineering• Sound Designer• Film Scoring• Live Sound Engineer• Digital Music Producer

Music is a thriving, fast-expanding business. Withthe proliferation of TV and radio stations, emer-gence of new media and technology convergence,the music horizons are expanding beyond traditionalperimeters. This is an exciting time of technologicalchange and challenge. You can be part of this boom-ing industry when you show the potential and passionfor music. You are also in sync if you have a keeninterest in music technology. Students pursuing theprogramme learn essential modules like digital audioapplication, music arrangement and studio acoustics.

In the process, you acquire cutting-edge skills aswell as hands-on experience in an array of profes-sional equipment. Another competitive advantage isthe access or exposure to other campus facilitiesand new learning dimensions in the form of masscommunication, film and TV, broadcasting, mul-timedia and advertising.

Entry Requirement • Pass SPM/O Levels with 3 credits; OR• Any other equivalent qualifications recognized by


Programme structureYEAR 1 Semester 1 • Human Hearing &Sound Foundation

• Audio Signal Flow • Introduction to AnalogueAudio Work-stations

• English for Music 1 • Moral / Islamic Studies*• Music Introduction 1

Semester 2• Microphones & Speakers

• Basic Recording • English for Music 2• Music Introduction 2• Music Appreciation• Malaysian Studies*

YEAR 2 Semester 3 • Advanced AnalogueRecording Application

• Ear Training• Bahasa Kebangsaan A/B*• Keyboard Harmony

• Music Introduction 3 • MIDI, Synthesis &Sampling

Semester 4• Audio Mastering • Audio Live Sound• Studio Acoustics • Music Composition &Arrangement 1

• Advanced Digital AudioWorkstation

• Vocal Technique

YEAR 3Semester 5 • Music Composition &Arrangement 2

• Internship• Career ManagementSemester 6• Sound Design • Music Business & Law• Audio Surround • Audio SystemMaintenance &Computer Management

• Album Production



FACULTYOF

MULTIM

EDIACREATIVITY

14

KP/JPS (KR10564) 07/14

Diploma inAnimation&MultimediaDesignThe rapid advancement of technology has madedigital animation available to the masses and theanimation industry is one of the fastest growingindustries today. The demand for digital animatedcontent has expanded with the development andinnovation of global technologies. This phenomenoncan be seen by the influx of channels of cable andsatellite digital television along with the growingpopularity of the Internet.

The Diploma in Animation and Multimedia Designis a programme developed to meet the growingrequirements and demands of animation studiosglobally. The programme focuses on the developmentof individual creative expression using experimen-tal and innovative animation techniques. This isaccomplished through the melding of artisticapplication of the theories of motion, timing, sto-rytelling, and entertainment, with the use of themost current technology required to successfullyproduce content in the competitive world of 2Dand digital animation.

At its most fundamental stage, the Diploma also

builds on conventional animation methodologiessuch as cell animation which was popularised byWalt Disney. Students will develop skills in drawingand the ability to visualise characters with a senseof acting and motion. Drawings on cells will thenbe used to dramatise the motions of humans oranimals and to provide compelling narrative structureto their storytelling.

As an important part of the programme, storycharacter development is a component that willoccupy a significant amount of time in its applicationwithin the modules of study. This will afford studentsthe opportunity to hone their research skills, theirability to construct a good story and to develop asense of film-directing. With an emphasis on thesecore areas, students will be exposed to advanceddigital animation techniques.

Entry Requirement• Pass SPM / SPMV /O Levels with 3 credits and atleast a pass in Arts; OR

•Any other equivalent qualifications recognized by theMalaysian Government

Programme structureYEAR 1 Semester 1 • Communication Studies 1 • Creative Studies 1• Analytical Drawing • Life Drawing 1 • Design Studies 1• Moral / Islamic Studies*

Semester 2• Communication Studies 2• Photographic Studies 1

• History of Art & Design• Creative Studies 2• Life Drawing 2 • Design Studies 2 • Malaysian Studies*YEAR 2 Semester 3 • CommunicationStudies 3

• Photographic Studies 2• Computer Graphics 1 • Illustration 1

• Design Studies 3 • Bahasa Kebangsaan A/B*

Semester 4• Sociology & Design • Computer Graphics 2 • Design Studies 4• Entrepreneurship • Illustration 2

YEAR 3Semester 5 • Major Project 1

• History of Animation• Film Structure • Animation ProductionDesign 1

Semester 6• Animation Production Design 2

• AnimationMethodology 2

• Major Project 2

Where will it lead?A Diploma in Animation and Multimedia Design willprovide you with a number of options, such as: • Advanced Standing into a related Limkokwing



Career OpportunitiesGraduates will be equipped with a range of tradi-tional and digital animation skills. These skillsetscan be utilised in a variety of ways such as : • 2D Animators• Assistant Animators or 'In-Betweeners'• Background & Layout Artists• Character Designers• Storyboard Artists• Visual Development or Inspirational Artists• Concept Artists• Digital Ink and Paint Artists



FACULTYOF

MULTIM

EDIACREATIVITY

FACULTYOFCOM

MUNICATION,M

EDIA&BROADCASTING

KP/JPS (A7648) 8/16

Diploma inMultimedia, Advertising&Broadcasting

15

Programme structureYEAR 1 Semester 1 • Media, Culture &Society 1

• Information Technology• Malaysian Studies*

Select One:• Human Communication• Advanced BusinessEnglish

Semester 2• Design Study 1• Professional Writing• Media, Culture, Society 2• Bahasa Kebangsaan A/B*

Select One:• Introduction toMarketing

• Introduction toManagement

YEAR 2 Semester 3• Design Study 2• Writing for ElectronicMedia

• Introduction toAdvertising

• Moral/Islamic Studies*Select One:• Creative Studies• Writing for Print

Semester 4• Advertising Creativity• MultimediaTechnologies 1

• Broadcast MediaProduction

• PhotographySelect One:• Buyer Behavior • Introduction to PublicRelations

YEAR 3Semester 5 Advertising Major• Media Planning &Strategy

• Copywriting • AdvertisingManagement

Multimedia Major• MultimediaProduction

• Graphic Design forMultimedia

• MultimediaTechnologies 2

Broadcasting Major• Introduction to ScreenStudies

• Video Production 1 • Introduction toScreenwriting

Semester 6Select One:• Internship or MassMedia Research

Advertising Major• Integrated MarketingCommunication

• Presentation Skills • Advertising CampaignPlanning

Multimedia Major• Multimedia Project • MultimediaBroadcasting

• Visualisation &Animation

Broadcasting Major• Video Documentary Production

• Video Production 2• Directing Workshop

Where will it lead?A Diploma in Multimedia, Advertising & Broadcastingwill provide you with a number of options, such as: • Advanced Standing into a related Limkokwing




Career OpportunitiesA graduate can enter industries involved in multimedia,advertising, public relations, journalism, electronicmedia, film and television, broadcasting, publishingand education. He/She can be employed as: • Audio-Visual producer• Reporter/Broadcast Journalist

• Multimedia Producer/Writer• Account Executive• Public Relations Executive• Communication Executive• Product Executive• Brand Executive• Advertising Executive• Web Designer• Assistant Producer/Director• Editor• Copywriter• Account Executive• Media Executive• Sub-Editor• Art Director• Regional Correspondent• Scriptwriter

The programme prepares students for the highestlevel of professional creative communication skillsthrough intensive industry practicals and creativethinking modules. In this 3-year programme, studentswill be exposed to three majors - Advertising,Multimedia and Broadcasting - each area designedto equip students with the skills and technological

know-how to contribute effectively in their chosencareers in communication. Entry Requirement • Pass SPM /O Levels with 3 credits; OR• Any other equivalent qualifications recognized by




FACULTYOFCOM

MUNICATION,M

EDIA&BROADCASTING

16

KP/ JPS (KR11672) 05/16 (LICT)

Diploma inBroadcasting (Radio & TV)

YEAR 1Semester 1• English Language Proficiency 1

• Creative & Innovation Studies

• Drawing 1• Fundamental of Design

• Introduction to Computer Skills

• Presentations Research Study Skills

Semester 2• English Language

Proficiency 2• Introduction to Broadcasting

• Photography Studies• Media Writing• Intro to Management• Islamic Studies*

YEAR 2Semester 3• English Language Proficiency 3

• Principles of Broadcasting Technology

• Introduction to Broadcast Writing

• Fundamental of Camera Operation

• Radio Production• Malaysian Studies*

Semester 4•English LanguageProficiency 4

•Introduction to ScreenStudies

•Introduction to ScreenWriting

• Broadcast Media Production

•TV Broadcasting•Bahasa Kebangsaan*

YEAR 3Semester 5•English LanguageProficiency 5

•EntrepreneurshipPractice

•MultimediaBroadcasting

•Sound Technology•Studio Directing

Semester 6• Industry Practice• Project Report & Presentation

Programme structure

Where will it lead? A Diploma in Broadcasting (Radio & TV) willprovide you with a number of options, such as:• Entry into the Limkokwing Degree in

Broadcasting & Journalism, Cyberjaya Campus.• Straight into industry.• Advance standing to year 2 Limkokwing pro-

grammes.

Career OpportunitiesAs the communication industry continues toexpand there are tremendous opportunities for

broadcasting graduates. Graduates of the Diplomain Broadcasting (Radio & TV) programme typi-cally work as:• Film Director• TV Producer• Film Editor• Creative Director• Art Director• Copywriter• Documentary Producer• Cameraman• Traffic Coordinator

Broadcasting (Radio & TV) is a very large segmentof the mass media market, consisting of radio andtelevision stations and networks that create contentor acquire the right to broadcast taped televisionand radio programs.

The Diploma in Broadcasting creates many oppor-tunities in the exciting world of broadcasting.Through the course content, students will becomeknowledgeable about the basic developments inthe history of broadcasting.

They will understand the impact of broadcastingand its influence on society and be familiar withthe necessary broadcasting terminology to acquirepractical skills in the various dimensions of broad-casting such as audiences, research, regulations,programming, screenwriting and production.

Entry requirement• Pass SPM/SPMV with 3 credits in any subjects; OR• Any other equivalent qualifications recognized by




17

KPT/JPS (KA9553) 06/14 (LICT)

Diploma in Mass Communication

The programme prepares students for the highest levelof professional creative communication skills throughintensive industry-practical and creative-thinkingmodules. In this 3 years programme, students will beexposed to three majors - Advertising, Multimedia andBroadcasting - each area designed to equip students withthe skills and technological know how to contributeeffectively in their chosen careers in communication.

In this programme, students will be:• Exposed to the principles and practices of contemporary

advertising, marketing and public relations, the value ofadvertising, the role of advertising, and basic prin-ciples of copy writing and design for various media.

• Taught to develop strong historical senses of howmass media originated and developed into whatthey are today.

• Exposed to media information technologies, industriesand media trends.

• Taught to appreciate how the media is able toinstantly inform allowing for fast assimilation ofinformation.

• Guided to learn of, and then develop, implementand evaluate media relations strategies and tacticsrelevant to a wide range of real life situations

• Trained to develop knowledge of the conventions of,and an ability to write within, a range of importantpublic relations genres.

Entry requirementPass SPM / SPMV with 3 credits in any subjects orany other equivalent qualifications recognized bythe Malaysian Government

YEAR 1Semester 1• Information Technologies• Media, Culture &Society 1

• Human Communication • Advance Business English • Malaysian Studies*

Semester 2•Professional Writing •Design Study 1 •Media, Culture & Society 2 •Introduction to Marketing •Moral Studies/Islamic Studies*

YEAR 2Semester 3• Introduction to Advertising

• Design Study 2• Writing for ElectronicMedia

• Introduction to Print • Bahasa Kebangsaan A/B*

Semester 4• Advertising Creativity • Broadcast Media Production

• Photography • Buyer Behavior • Introduction to Public Relations

YEAR 3Semester 5• Communication in New Economy

• Presentation Skills

Major (Journalism):• History of Journalism • Media Law• News Writing and Reporting

Major (Public Relations):• Public Relations Communication

• Public Relations Writing• Managing Publicity and Media Relations

Semester 6• Internship• Desktop Publishing

Major (Journalism):• Media Ethics • Feature Writing• Investigative Writing

Major (Public Relations):• Corporate Communication

• Public Relations Management

• Corporate Event Management

Programme structure

Where will it lead? A Diploma in Mass Communication will provideyou with a number of options, such as:

• Entry into Year 2 of the Limkokwing Degree in Professional Communication, Cyberjaya Campus.

• Straight into industry.

Career OpportunitiesA graduate can enter the industries involved in

advertising, public relations, journalism, electronicmedia, broadcasting, publishing and education.• Reporter/ Broadcast Journalist• Public Relation Executive• Advertising Executive• Editor• Copywriter• Media Executive• Art Director• Scriptwriter

*Mata Pelajaran Umum (MPU) subjects will be introduced from February 2014 onwards as part of government requirement.* Not applicable for international students

FACULTYOFCOM

MUNICATION,M

EDIA&BROADCASTING

18

FACULTYOFARCHITECTURE&

THEBUILTENVIRONM

ENTJPT/BPP(U) 1000-801/36/Jld7(1)

Diploma inCivil EngineeringThe programme’s aims, objectives and learning out-comes stress the creation of tangible outcomes inthe form of projects, assignment and case studies.It is the individual module outlines that will focuson the themes of leadership, social responsibility,scholarship, community involvement, ethical val-ues and professionalism.Civil engineers are engaged in the planning,design, construction, and maintenance of bridges,buildings, foundations, dams, sanitary and solidwaste disposal systems and related environmentalconsiderations, highways, airport facilities, trans-portation systems, waterways, hydroelectric instal-lations, pipelines, coal preparation and loadingfacilities, and other systems and structures.Engineering students get a sound basic knowledgeof science and a set of core courses in humanitiesand social sciences. Design is incorporated acrossthe Civil Engineering curriculum in the junior andsenior years with 11 courses having a design com-ponent for a total of 19 hours of design. The designcomponent is completed with a capstone designcourse in which student teams are responsible forthe completion of a comprehensive CivilEngineering project which involves several CivilEngineering disciplines with oral and written pre-sentations of the project. In addition to design, the

Projects course includes principles of projectand/or civil engineering, cost analysis and estimat-ing, and scheduling. Required courses and requiredelective courses which include significant designcontent are Hydraulic Engineering, SanitaryEngineering, Highway Design, the required struc-tural design elective (Structural Steel Design orReinforced Concrete Design), the required geot-echnical elective (Foundation Design orGroundwater and Seepage), the required environ-mental elective (Advanced Sanitary or AdvancedHydraulics), and Civil Engineering Projects. Oneof the two additional electives (one CVLE and oneTechnical) also must contain significant design.

Entry Requirement • Pass SPM / O Levels with 3 credits including

Mathematics and another Science / Technical /Vocational related subject And a must pass English; or

• Pass certificate in related field with minimumCGPA of 2.0; or

• Pass Vocational / Technical / Skills certificate inrelated field with one year working experience inrelated field or one semester bridging program withminimum one credit ; or

• Any other equivalent qualification recognized bythe Malaysian Government.

Programme structureYEAR 1 Semester 1 • Mathematics-1 • Engineering Physics-I &LAB

• Engineering Chemistry& LAB

• Computer ApplicationLAB

• Introduction to BuiltEnvironment

• Malaysian Studies(Degree)*

Semester 2• Engineering Calculation

• Mathematics-1I• Engineering Physics-II &LAB

• Engineering Drawing• Construction Materials• Bahasa Kebangsaan ADIP/DEG(Local)

• Bahasa Kebangsaan B*DIP/DEG(International)

YEAR 2 Semester 3 • Engineering Mechanics& LAB

• Structure Elements• Surveying 1 & LAB

• CAD in CivilEngineering LAB 1

• Islamic Studies/ MoralStudies*

Semester 4• Structural EngineeringDesign 1(Concrete)

• TransportationEngineering

• Fluid Mechanics• Water ResourceManagement

• Surveying 2 & LAB

YEAR 3Semester 5 • Structural Engineering

Design 2 (Steel)• Quantity Surveying• Concrete Technologyand Construction

• Water and WastewaterManagement

• CAD in CivilEngineering LAB 2

• Construction LAB

Semester 6• ConstructionManagement

• Building Interior Design• Urban Planning• Final Project

* Not applicable for international students*Mata Pelajaran Umum (MPU) subjects will be introduced from February 2014 onwards as part of government requirement.

Where will it lead? A diploma in civil engineering will provide youwith a number of options, such as:• Entry into Year 2 of the Limkokwing Degree in

Civil Engineering.• Straight into industry.

Career Opportunities• Structural Engineering• Geotechnical Engineering• Environmental Engineering• Materials Engineering• Water Resource Engineering• Earthquake Engineering• Coastal Engineering


THEBUILTENVIRONM

ENT

19

LICT [KPT/BPP(K) (KR11782) 10/15 LUCT [JPT/BPP (R/540/4/0002) 11/16

Diploma inArchitectural Technology

Where will it lead?A Diploma in Architectural Technology will provideyou with a number of options, such as: • Advanced Standing into a related Limkokwing




Career Opportunities• Architectural Assistant • Architectural Draftperson or Technical Assistant • Site Supervisor • Project Executive/ Coordinator • CAD Draftperson• Landscape Project Executive

The architect as a practicing professional has thecreative responsibility of designing the building thatshapes the physical environment. To understand thediverse technological, humanistic and economicalnature of environmental problems, the architect musthave a sound general education. More importantly,the knowledge learnt must prepare him or her fora life of continuing change in which problems tobe solved will be large and small, for every sort offunction, in every type of climate and for everybudget. The curriculum of this program is designed

to prepare students for a career that supports thebuilding design industry. It equips students with thenecessary technological skills and knowledge thatrange from building services, building constructionand materials, technical and CAD drawings andoffice practice.

Entry Requirement • Pass SPM /O Levels with 3 credits including

English; OR• Any other equivalent qualifications recognized by


Programme structureYEAR 1 Semester 1 • Building Construction 1• Building Structure 1• Architecture Drawing 1• Architecture Design 1• Foundation English 151 • Moral / Islamic Studies*

Semester 2• ArchitectureConstruction 2

• Building Materials 2• Architecture Drawing 2• Architecture Design 2• Foundation English 152• Malaysian Studies*

YEAR 2 Semester 3 • Building Construction 3• Architecture Drawing 3• Architecture Computing• Architecture Design 3

• Building Services 1 • Bahasa Kebangsaan A*

Semester 4• Building Construction 4• Working Drawing• Architecture Design 4• Building Services 2• Architecture Science

YEAR 3Semester 5 • Architecture Techniques

• Architecture Design 5• Architecture Theory &Practice

• Technical ReportWriting

Semester 6• Architecture Design 6 • Architecture & Culture• Architecture OfficePractice

• Architecture Option * Not applicable for international students



THEBUILTENVIRONM

ENT

20

LICT [JPT/BPP(K) (R/214/40023) 9/16 LUCT [JPT/BPP (R/214/4/0019) 4/16

Diploma in InteriorDesign

Where will it lead? A Diploma in Interior Design will provide youwith a number of options, such as:

• Advanced Standing into a related LimkokwingUniversity Degree programme.

• Advanced Standing into a related 3+0 CurtinUniversiy Degree offered at Limkokwing.

• Advanced Standing into an overseas Degreeprogramme from our Partner Universities.

• Straight into industry.

Career Opportunities• Interior Designer• Interior Design Assistant• Project Manager Assistant • Business Marketing Assistant • Specialist Designer • Light and Acoustic Consultant • Site Supervisor • Freelance Designer • Columnist • Retail Designer • Visual Merchandizing Consultant • Colour Consultant

Interior Design is a professional discipline. It existsin the overall framework of the building industrywith its own area of specialty and considerationsprimarily for the interior environment. InteriorDesign takes into consideration basic human needsand aspirations for living through its expressionsof style, structure, function and form. It is a highlyrespected profession that responds to the needs ofthe building industry and corresponds to the socialdevelopment, economic growth and prosperity ofa country.

While responding to changes in the design environ-ment, interior design also plays a vital role in ensuringthe continual preservation of a country’s identityand heritage. Students will begin with a thorough

training in the basic principles of building anddesign, then move on to explore various areasof specialisation.

Modules of study are centered on creating interiorspaces and environments utilising knowledge of humanbehavior, psychology, environmental science andtechnology. Color, texture, rendering skills, computer-aided design, pattern, fabric and design trends arealso studied within this field.

Entry Requirement • Pass SPM / O Levels with 3 credits including

English; OR• Any other equivalent qualifications recognized by


Programme structureYEAR 1 Semester 1 • Introduction to Design 1 • Drawing 1• History & Culture 1• Measurement &Application 152

• Creative Studies• General English• Moral / Islamic Studies*

Semester 2• Design 2

• Drawing 2• History & Culture 2• Intro to Building Science& Construction

• Building Materials 152 • Communication Studies 1• Bahasa Kebangsaan A /B*

YEAR 2 Semester 3 • Design 3• Drawing 3• History & Culture 3

• Building Construction• CADD 1• Foundation English 151• Malaysian Studies*

Semester 4• Design 4• Drawing 4 • History & Culture 4• Technical Studies 1• CADD 2• Foundation English 152• Professional Practice 221

YEAR 3Semester 5 • Practicuum Experience

Semester 6• CommunicationPrinciples 111

• Design 5• Technical Studies 2• Furniture Design 5• Professional Practice 222



FACULTYOF

FASHION&LIFESTYLE

CREATIVITY

KPT/JPS(KR10529) 06/14

Diploma in Fashion&RetailDesign

21

The Diploma in Fashion & Retail Design is a pro-gramme that develops students’ capability in theinternational fashion and retail industry. Fashion is aninternational industry which demands talenteddesigners who are able to innovate and develop creativedesigns that can compete in the global market.

The Fashion & Retail Design programme respondsto the direct needs of the global industry. The diplomaemphasises innovation and creativity in Fashion &Retail Design while providing students the technicalknowledge necessary for a successful entry into thefashion industry. That is, to produce graduates whohave an all-round talent in the fashion industry – fromfashion design, manufacturing and retail design tomerchandising and fashion management. Students arealso exposed to fashion photography and journalismas an extra advantage.

The three-year programme ensures students will obtaina firm foundation in research, design methods andpractical skills in drawing, communications and fashionphotography. In the 2nd year of the programme, stu-dents work with industry on live projects and areexposed to fashion management and merchandising.

In the program, the students are introduced to theskills of construction in sewing, flat pattern draftingand illustration. Field trips to showrooms, museumsand factories help to broaden the knowledge of thefashion industry, as do special projects and lecturesby guest speakers. In the final year, students begin tospecialise and develop an area of expertise. Whilstmost of the graduates go on to become fashiondesigners, others have decided to move into fashionmanagement and merchandising.

The programme is very hands-on and students areexpected to make their own garments collection. Thisincludes all designs worn to create a statement aboutthe individual. It incorporates all the production acti-vities which include the manipulation and experimen-tation of textiles and trims to generate ideas that willthen be translated into three-dimensional formthrough pattern drafting and/or draping and sewing.

Entry Requirement• Pass SPM /O Levels with 3 credits; OR• Any other equivalent qualifications recognized by


Programme structureYEAR 1Semester 1 • Life Drawing 1• Creative Studies 1• Communication Studies 1• Design Studies 1 • Analytical Drawing 1• Moral / Islamic Studies*

Semester 2• Communication Studies 2• Pattern Drafting & SewingTechnique 1

• Fashion Design 1• Fashion History• Photography 1• Figure Drawing• Malaysian Studies*

YEAR 2Semester 3• Fashion Design 2 • Pattern Drafting & SewingTechnique 2

• Fashion Illustration

• Business & Management Studies


Semester 4• Retail Design• Fashion Design 3• Pattern Drafting & Sewing Technique 3

• Presentation Techniques 1

YEAR 3Semester 5

• Event Management• Fashion Design 4 • Pattern Drafting &Sewing Technique 4

• Garment Drapping • Presentation Techniques 2• Industrial Placement

Semester 6• Fashion Design 5• Pattern Drafting &Sewing Technique 5

Where will it lead?A Diploma in Fashion & Retail Design will provideyou with a number of options, such as: • Advanced Standing into a related Limkokwing



Career OpportunitiesA graduate with the Diploma in Fashion & RetailDesign can work as:• Fashion Designer• Costume Designer• Fashion Merchandiser• Fashion Buyer• Fashion Illustrator• Fashion Promoter• Marketing Consultant• Retail Manager



FACULTYOF

FASHION&LIFESTYLE

CREATIVITY

22

KPT/JPS(KA8597) 7/13 (LICT)

Diploma in Fashion & Apparel Design (Available in Kuching)

The Diploma in Fashion & Apparel Designemphasizes the innovation and creativity in fashiondesign while providing students the technicalknowledge necessary for a successful entry into thefashion industry. In the program, the students areintroduced to the basic skills of construction insewing, flat pattern drafting and illustration.

Fashion design is the applied art dedicated to thedesign of apparel and lifestyle accessories. Fashionand Apparel Design incorporates all the productionactivities involved in the development and manu-facture of apparel items for men, women and children.These include the manipulation and experimentationof textiles to generate ideas that will then be trans-lated into three-dimensional form through pattern

drafting and/or draping and sewing.

Field trips to showrooms, museums that help tobroaden the knowledge of the fashion industry(special projects and lectures by guest speakers).

By examining their own work and the work of theirpeers students learn to think critically about design.Students move on to the development of collectionsin fashion shows and competitions. Business prac-tices, marketing, and client relations are studied toprovide students with a realistic view of the world ofbusiness.

Entry Requirement• SPM with 3 credits or its equivalent and pass the

Art Subject or drawing test/ colour blind test

Programme structureYEAR 1Semester 1 • Creative & Innovation Studies

• Drawing 1 • Fundamental of Design• Introduction toComputer Skill

• Presentation ResearchStudy Skills


Semester 2• Intro to Fashion &

Apparel Design• Introduction to Fashion &Apparel Industry

• Figure Drawing, Fashion& Apparel Design

• Textile Studies • English LanguageProficiency 2

• Moral/ Islamic Studies*

YEAR 2Semester 3• Principles ofEntrepreneurship

• Business Planning

Semester 4• Pattern Drafting & Sewing Techniques 1

• Fashion & Apparel Design 1 • Fashion & ApparelIllustration

• Fashion & Apparel History• English LanguageProficiency 3

YEAR 3Semester 5• Pattern Drafting &Sewing Techniques 2

• Fashion & ApparelDesign 2

• Fashion & ApparelMarketing

• Fashion & ApparelProduction


• Bahasa Kebangsaan A/B*

Semester 6• Industrial Training • Project Report

Where will it lead?A Diploma in Fashion & Apparel Design will provideyou with a number of options, such as: • Entry into Year 2 of the Limkokwing Degree in

Fashion & Retailing Design, Cyberjaya Campus.• Straight into industry.

Career Opportunities• Patternmaker• Product Developer• Fashion & Production Supervisor• Quality Supervisor• Design Room Assistant• Sample Hand• Assistant Designer• Fashion Designer and Entrepreneur

*Mata Pelajaran Umum (MPU) subjects will be introduced from February 2014 onwards as part of government requirement.* Not applicable for international students

Professional Diploma in Hair Design

Globally, most of the industries especially film, televi-sion, fashion, public relations and publishing are onthe lookout for talented professional hair designers.

This course is a flexible and affordable pathway thatdevelops talent and grooms students into polishedprofessionals who can communicate well and workwith confidence. It covers all aspects of hair services,and it has various combinations and creativityinvolved which helps students to visualize and design.

The course is conducted in three stages, graduallybuilding the students to become a professional hairdesigner. During the foundation level, students willbe exposure to all aspects of hair design which alsoinclude Occupational Health & Safety. Moving on

to the intermediate level, the student is now a juniorstylist. During this stage, students are able to weavetheir way through advanced styling techniques andgain in depth knowledge of hair technology in a pro-fessional environment.During the Professional level, students will learn tomanage their own salon as professional and confidenthair designers while gaining entrepreneurial insightsthat give an added advantage to become successfulentrepreneurs.

Entry requirement•Pass SPM/O Level•Any other equivalent qualifications recognized bythe Malaysia Government.

*Only available for local students

Programme structureLevel 1 – Foundation• Foundation of Cutting• Foundation of Perming• Fundamental of Color• Styling & Setting• Hair Care & Treatment• Occupational Health &Safety

• English Communication

Skills 1• Make Up 1

Level 2 – Intermediate • Intermediate Cutting• Intermediate Perming• Intermediate Color• Up Do Creation• Fashion Styling

• Straightening &Relaxing

• English CommunicationSkills 2

• Make Up 2

Level 3 – Professional • Advance Cutting• Advance Perming

• Color Correction• Black Hair Styling• Hair Show Project &Photo Shoot• Salon Management• English CommunicationSkills 3• Make Up 3

Career OpportunitiesGraduates of the course can take up a job as:• Hair Designer• Personal Make-Up Artist

• Bridal Make-Up Artist• Professional Stage Make-Up Artist

23

*Each Level is a 3-month course.

FACULTYOF

FASHION&LIFESTYLE

CREATIVITY *Mata Pelajaran Umum (MPU) subjects will be introduced from February 2014 onwards as part of government requirement.


24

FACULTYOF

FASHION&LIFESTYLE

CREATIVITYKPT/BPP(U)1000-801/36/Jld 1(37)

Diploma in Hair Design

The hair design industry is a fast expanding andlucrative industry. As the population is becomingmore affluent and sophisticated, the consumerdemands greater professionalism and creativity inthe area of hair design. In Malaysia, however, thetraining of hair designers has not grown in tandemwith the pace set by the rest of the world. There ishigh demand as well as career prospects for talenteddesigners.

The programme is designed to help students makea seamless transition into industry. They will enjoyclose rapport with working professionals and learnfrom their experience and expertise. Students will

interact with industry on a daily basis through thelecturers and tutors who teach on the course. Visitsto salons and prominent suppliers will make theirindustry experience current.

The graduates of this programme will be technical-ly, professionally and creatively poised to achievelasting success in this demanding but rewardinghair design environment.

Entry Requirement• Pass SPM/O Level with 3 credits; OR• Any other equivalent qualifications recognized

by the Malaysia Government

Programme structureYEAR 1Semester 1 •Creative and InnovationStudies

• Introduction toComputer Skills

•English LanguageProficiency 1

•Fundamental of Design•Drawing 1•Presentation ResearchStudy Skills

•Communication - MalayLanguage 1

•Malaysian Studies 2

Semester 2• English LanguageProficiency 2

•Hair Design 1•Hair Techniques 1•Salon Management 1•History of Art•Decision Making Skills•Thinking Skills•Entrepreneurship•BahasaKebangsaan A

YEAR 2Semester 3• English LanguageProficiency 3

•Hair Design 2•Hair Techniques 2•Salon Management 2•History Fashion•Constitution and Societyof Malaysia

•Comparison of Religions•Comparison of Ethics

Semester 4• English LanguageProficiency 4

•Hair Design 3•Salon Management 3•Hair Techniques 3•Community Services

•Co-curriculum •Work Sociology andMalaysian Industry

YEAR 3Semester 5• EntrepreneurshipPractice

•Final Project•Fashion Photography 1

Semester 6• Industry Practice•Project Report &Presentation

Career Opportunities• Hair Designer• Fashion TV Producer• Fashion Editor• Fashion Director• Fashion Show Producer

• Fashion Buyer• Technical Manager• Brand Manager• Public Relations Director• Marketing Director• Salon Manager• Entrepreneur


FACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

25

JPT/BPP (U)1000-801/36/JLD 1(28)

Diploma in Business Management

Students acquire a firm grasp on business strategies inwhich they get to develop a knowledge in businessdisciplines and knowledge concepts and learn to usethem as thinking tools of analysis for different busi-ness situations.It enables the student to acquire thorough under-standing of various business environment, functions

and operations as well as important skills and knowl-edge in which they learn and adapt analytical, plan-ning, communication and operating skills which canbe applied to various complex business situations.

Entry requirement•3 Credits in SPM/’O’ Level or its equivalent

Programme structureYear 1• Introduction to BusinessManagement

•Computer Applicationin Business

•Principle of Marketing•Presentation ResearchStudy Skills


•Principle of Economics•Bahasa Kebangsaan•English Language

Proficiency 2• Introduction to Finance•Business Mathematics•Concept ofOrganization

•Principle of Accounting•Fundamental ofInternet Technologies

• Islamic StudiesYear 2 •Human ResourceManagement

•Business Statistics


•Organization Behavior•Leadership Skill &Competency

•Malaysian Studies•Business Law•Small BusinessManagement


•Cost Accounting•Business

CommunicationYear 3• Marketing Research•Operation Management•Corporate Finance•Public Relation•EntrepreneurshipPractice

• Industry Training•Project Report &Presentation

Career OpportunitiesCareer opportunities are almost limitless as theywould be well groomed to meet industrydemands. Among them are:

• Operations Management Executive• Business Planning Consultant• Management Trainee• Business Executive• Manager


FACULTYOFINFORM

ATION&COM

MUNICATION

TECHNOLOGY

26

JPT/BPP (U)1000-801/36/JLD 1(28)

Diploma in Information Technology

Information technology is a label that has twomeanings. In the broadest sense, we often use“information technology” interchangeably with“computer technology”. Diploma programs thatprepare students to meet the technology needs ofbusiness, government, healthcare, schools, andother kinds of organizations. IT’s emphasis is on thetechnology itself more than on the information itconveys. IT is a new and rapidly growing discipline,which started as a grass roots response to the practi-cal, everyday needs of business and other organiza-tions. Today, organizations of every kind aredependent on information technology. They need

to have the appropriate systems in place. Those sys-tems must work properly and be secure.Professionals must upgrade, maintain, and replacethem as appropriate. The people who workthroughout an organization require support fromIT staff that thoroughly understands computer sys-tems and are committed to solving whatever com-puter-related problems they might have. Graduatesof information technology programs address theseneeds.

Entry Requirement• 3 Credits in SPM/’O’ Level or its equivalent

Programme structureYEAR 1•Mathematics 1• Introduction toComputer

• Introduction to BusinessManagement

•Principles of Economics•Principles of Marketing•English LanguageProficiency 1

• Islamic Studies ORMoral Studies

•Fundamental ofInternet Technologies

•Principle ofProgramming Logic &Design

•Fundamental ofInformationTechnologies

• Introduction to Finance•Principles of Accounting•English LanguageProficiency 1

YEAR 2•Mathematics ll•C++ Programming• Introduction to

Database• Introduction toInformation System


•Malaysia Studies• Introduction to DataCommunication

• Introduction to JAVAProgramming

•Operating System•Human ComputerInteraction

•Probability & Statistics


YEAR 3• EntrepreneurshipPractice

•Leadership Skills &Competencies

•Major Project•PC Maintenance•Bahasa Kebangsaan• Industry Practice•Project Report &Presentation

Career OpportunitiesIT programs exist to produce graduates who possessthe right combination of knowledge and practical,hands-on expertise to take care of both an organiza-tion’s information technology and the people whouse it. IT specialists assume responsibility for select-ing hardware and software products appropriate foran organization, integrating those products withorganizational needs and infrastructure, andinstalling, customizing and maintaining those appli-cations for the organization’s computer users.Examples of these responsibilities include the instal-lation of networks; network administration andsecurity; the design of web pages; the developmentof multimedia resources; the installation of commu-

nication components; the oversight of email prod-ucts; and the planning and management of the tech-nology life-cycle by which an organization’s technol-ogy is maintained, upgraded, and replaced.Career opportunities exist are:• IT Executive• System Engineer• Software Technologist• Applications Engineer• Network Architect• Network Engineer• System Analyst• System Builder• Programmer Database Administrator


FACULTYOFDESIGN

INNOVATION

KPT/JPS (KR9394) 10/13

Bachelor ofDesign(Hons)inProfessionalDesign(Visual Communication)

The Bachelor of Design (Hons) in Professional Designis a three-year honours degree designed to progressivelydevelop students’ creative potential in conceptualisingand innovative technical skills as they progress. Inthe first two years, students will acquire the necessaryfundamental knowledge and skills of a graphic designerwith direct exposure to the industry in the areas ofcorporate communications, multimedia and illus-tration. In the second half of Year 2, students willgain eleven weeks of practical industry experience.

In the final year, students will specialise and developdeeper knowledge in an area of their choice, whichincludes advertising and multimedia with supportingsubjects in animation, Web technology and marketing.

Equipped with entrepreneurship and design man-agement knowledge, our graduates will enter theindustry with confidence to succeed. They willtake on the challenge to develop their careers at aglobal level.

Entry requirement•Pass STPM /A Levels withminimum 2 principals; OR •Pass Foundation/Matriculation programme in relatedfield; OR

• Any other equivalent qualifications recognized bythe Malaysian Government

Students with a recognised Diploma in the relevant fieldwill be given credit exemptions based on past results andportfolio review (where applicable).

Programme structureYear 1 Semester 1 • Design Heritage 1• Visual Problem Solving• Illustration 1• Photography 1• Digital Imaging 1• Design Principles 1

Select One:•Malaysian Studies• Co-Curriculum 1

Semester 2• Design Principles 2 • Digital Imaging 2

• Design Heritage 2• Typography 1• Illustration 2• Photography 2

Select One:•Moral Studies• Islamic Studies• Co-Curriculum 2

Year 2 Semester 3 • Graphic Design 1 • Sociology & Design• Typography 2• Illustration 3

• Screen Design• Directed Elective 1

Select One:• Bahasa Kebangsaan A /B• Co-Curriculum 3

Semester 4• Graphic Design 2 • Design ManagementPrinciples 1

• Typography 3•Marketing• Directed Elective 2• Free Elective• Global Classroom

Year 3Semester 5 • Design ManagementPrinciples 2

• Graphic Design 3• Design Analysis• Directed Elective 3• Internship

Semester 6• Final Project• Design Cultures &Ideas

• Professional Studies• Entrepreneurship

Career OpportunitiesAs the communications industry continues to expand,there are tremendous opportunities for graphic designgraduates. Graduates typically work as: • Art Director• Design manager• Illustrator, photographer• Desktop publishing specialist• Image touch-up designer• Advertising manager

• Graphic designer• Packaging designer• Event production manager• Communications designer• Stationery designer• Set designer• Magazine or newspaper designer• Web page designer• Exhibition designer• Multimedia designer.


27

FACULTYOFDESIGN

INNOVATION

28

JPT/BPP(U) 1000-801/4/Jld 6(30)

Bachelor ofDesign(Hons)in Transport DesignThe Bachelor of Design (Hons) in Transport Designis the only Transport Design course in Malaysia so far.The program develops individuals who are able tointroduce new innovations and creative approach toall forms of transportation including air, rail, road and sea.This program focuses on practical issues that will enableyou to create desirable yet efficient transportation of thefuture. You can enroll and focus on different streamsthat cover personal use or public transportation design.In the syllabus, students will address current majorissues that will shape the future in transportation design.There are various specializations from motorcycles, cars,and even design for public transport as well as commer-cial vehicles and custom vehicles.This program is set for 3 years with a compulsoryFoundation in Design. As this is an art and designbased program, the Foundation year is vital to imbedstrong introductory visual skills such as manual draw-ing, sketching; technical aspects such as form andcolor; and theory components such as history and cre-ative thinking.In the first year, students will be exposed to sufficientbasics about both 2D and 3D design skills, as well ashow to work with scaled models derived from trans-portation design concepts. Theory and analysis skillswill also strengthen design work. Also, students will beexposed to packaging and ergonomic requirements

for the best design solutions. In the second year, stu-dents will focus on their special interests projects. Thedelivery will be conducted in such a way that it isdirectly related to ergonomics and knowledge of engi-neering construction. In the final year students will beexposed to collaborative projects with industry. Thereis the opportunity to apply for a professional experi-ence that may include an industry internship.This program will be taught through conventionalteaching and learning approach; there will be theoryclasses in forms of lectures and paper assignments,practical demonstrations and 3D work submissions.There will also be tutorials and coaching for most stu-dio based projects. Students will be engaged withindividual as well as group work. At any point oftime, students will be required to do presentations incritic sessions.

Entry requirement•Pass STPM / A Levels with minimum 2 principals : or•Pass Foundation in Art and Design with minimumCGPA of 2.0; or

•Pass Diploma with minimum CGPA of 2.0; or•Any other equivalent qualifications recognized bythe Malaysian Government.

•Submit portfolio or drawings for students who doesnot have Arts subject.

Programme structureYear 1 Semester 1 • Experimental Construction• Workshop Technology 1• Transport Design 1• History of Design• 2D Computer AidedDesign

• Form and Color Studies• Ethnic Relations (Localstudent)Malaysian Studies(International student)

Semester 2• Transport Innovation• Workshop Technology 2• Transport Design 2

• Rendering Techniques• 3D Computer AidedDesign

• Materials & Processes• Islamic Civilization andAsian Civilization (Localstudent)Communication MalayLanguage 3(International student)

Year 2 Semester 3 • Vehicle Interiors 1• Digital Modeling 1• Integrated TransportDesign 1

• Human Factors in Design

• Automotive Design History• Bahasa Kebangsaan Aor Creative & InnovationSkills (local student)

• Creative & Innovation Skills(International student)

Semester 4• Vehicle Interiors 2 • Digital Modeling 2• Integrated TransportDesign 2

• Transport Engineering• Professional Practice(Transport)

• Global Classroom• Work Sociology andMalaysian Industry

Year 3Semester 5 • Internship• Academic Writing• Global ClassroomAll student - Choose one• Community Services• Co-curricular

Semester 6• BDes Transport DesignProject

• Self-Selected TransportProject

• Thesis• Design & BusinessStrategy

Career OpportunitiesGraduates will have the ability to be absorbed intoa wide range of positions in the transport industryall over the world. They would fit well in customdesigns industry if not in mainstream mass pro-duction facilities. The program is designed to giveyou the expertise and understanding to work as a

designer in the wider creative transport industrythat include new areas of transportation such ashybrids and personal mobility devices. Apart fromthat, conventional transportation such as motor-cycles, off-roads, trucks, vehicles for constructionand interior designs would still be the main focus.


FACULTYOFDESIGN

INNOVATION

29

JPT/BPP(R/214/6/0021) 4/2016

Bachelor ofArts (Hons)in Industrial Design

The field of industrial design covers mainly the areasof product design, furniture and transportationdesign. The BA (Hons) in Industrial Design offers astrong curriculum that will give students an opportunityto explore and meet the demands for innovation fora better living. The programme also enables graduatesto contribute and support the development of themanufacturing industry. Industrial Design studentsdevelop their creative and technical skills by employingthe current technology through a programme sup-ported by business studies, professional practice,consumer knowledge and ethics. Students are intro-duced to the design process in the earlier semestersand get to learn studio practices through set projects.They conduct research, identify problems, propose

solutions and convey final ideas through sketches,computer renderings and prototypes. They are alsoencouraged to engage in live projects for betterunderstanding of the actual industry practice. Suchexperiences are vital towards a seamless transitionfrom learning institution to working environment.

Entry requirement•Pass STPM /A Levels with minimum 2 principals; OR •Pass Foundation/Matriculation programme in relatedfield; OR

•Any other equivalent qualifications recognized bythe Malaysian Government


Programme structureYear 1 Semester 1 • Visual Culture• Creative Development• Computer AidedDesign 1

• Models & Prototypes• Technical Drawing• Industrial Design 1

Select One:• Malaysian Studies• Co-Curriculum 1

Semester 2• Multimedia Presentation 1

• Computer AidedDesign 2

• Industrial Design 2• Digital Visualization• Elective 1

Select One:• Moral Studies• Islamic Studies• Co-Curriculum 2

Year 2 Semester 3 • Sociology & Design• MultimediaPresentation 2

• Computer AidedDesign 3

• Industrial Design 3• Materials & Processes


Semester 4• Ergonomic Studies• Design Technology• Industrial Design 4• Design Research• Elective 2 • Global Classroom

Year 3Semester 5 • Design Management• Design in GlobalContext

• Design ReflectivePractice

• Professional Practice•Manufacturing Technology• Elective 3• Internship

Semester 6• Exhibition Design• Innovative Technology• Portfolio Review• Industrial Design 6

Career OpportunitiesThe evolution of time, and demand for new innovationand rapid development of new technology haveresulted in the necessity for business expansion. Theneed for research and development, and innovationhas seen increasing demand for people with industrialdesign background. A graduate can work as:• Consumer Product Designer• Furniture Designer

• Automotive Designer• Toy Designer• Exhibition Designer• CAD Designer• Set Designer• Environmental Designer• Researcher• R&D Manager• Jewellery Designer• Signage Designer


FACULTYOFDESIGN

INNOVATION

30

JPT/BPP (N/213/6/0008) 3/16

Bachelor of Arts (Hons) of Creative Imaging inDigital Photography

YEAR 1Semester 1• History of Photography• Introduction to ImageMedia

• Element of Photography• Moral / Islamic Studies* or• Co-curriculum 1

Semester 2• Advanced Creative

Image Media• Photojournalism 1• Advertising Photography 1• Advertising Principles• Bahasa Malaysia A/B* or• Co-curriculum 2

YEAR 2Semester 3• Photojournalism 2 • Architectural & Interior

Photography• Advertising Photography 2• Malaysian Studies* or • Co-curriculum 3

Semester 4• Fashion Photography 1• Fine Art Photography 1• Creative Motion Graphics• Digital Video 1• Nature Photography

YEAR 3Semester 5• Fashion Photography 2• Fine Art Photography 2• Industry Training• Digital Video 2

Semester 6• Final Project • Research Method

Programme structure

Creative technology is all about combining moderntheory with relevant practical skills. Through advancetechnique, this program is designed to the criticalthinking process, as well as visual literacy in evaluatingand understanding images and their implementations.In addition to this, it equips students aesthetically,technically and professionally for a future in photo-graphy. In other words, this program will developyour understanding of contemporary skills,methodologies and processes relevant to producingcreative work across the disciplines of visual arts,contemporary editorial art and journalism, digitalimaging, visual communication techniques andintegrating areas that are particularly valuable to thoseconsidering a professional photographic career.

BA (Hons) of Creative Imaging in Digital Photo-graphy will prepare you to becomes successful cre-ative thinkers, business people and highly valuedemployees. This course also emphasizes on the orig-inality of photography, self-expression, creative

thinking and experimentation within the discipline ofphotography. Therefore, it focuses on creative imagemaking while also exposing and experimenting tech-nical skills, which can be applied in the commercialfield. The aims are structured to provide studentswith the skill and understanding to enable them tocreate images that will stand out among the abun-dance of photographs in the commercial, editorialor fine art arenas.

Entry Requirement• Pass STPM/ A-Levels with 2 principals or a mini-

mum CGPA of 2.0 or • Pass Foundation / Matriculation programme (recog-

nized by Malaysian Government) in related field or• Pass Unified Examination Certificate (UEC) with an

average of grade B in 5 subjects or • Diploma in related field or• Any other equivalent qualification recognized by

Malaysian Government.

Career Opportunities• Photojournalist• Advertising Photographer• Editorial Photographer• Media & Publication House Photographer • Art Director • Wedding Photographer • Portrait Photographer • Fashion Photographer

• Wildlife Photographer• Stock Photographer • Archaeological Photographer • Commercial Photographer • Food Photographer• Architectural Photographer• Landscape Photographer and Videographer• Travel Photographer• Entrepreneur Photographer



FACULTYOF

MULTIM

EDIACREATIVITY

KPT/JPS (KA7687)06/12

Bachelor ofArts (Hons) in Games ArtDevelopment

31

Computer games have become mainstream media,with nett earnings even surpassing that of the filmindustry. Production values are very high and costs ofdevelopment are rising partly due to heavy demand,lack of specialised and qualified skilled workers, andthe pressure to deliver more within an increasinglyshorter amount of time. Hence, there is a need forpeople who are trained and competent in the workflowof game development with very specialized fieldsof studies. The games industry spans even otherareas like serious games, casual games, mobile games,simulations and virtual reality. It comes as no surprisethen that more companies are now outsourcing theirwork to countries like Malaysia due to lower costsand a competitive standard of quality.

The BA (Hons) in Games Art Development is aprogramme specially developed with a comprehensiveapproach to developing the right mindsets for ajob in the global games industry, specifically in thearea of arts. The games art graduate will take awaywith them the right skill-set to develop world-classart and game assets that programmers will be ableto seamlessly integrate into their proprietary gameengines. The programme is designed to be highly

practical and industry-oriented. Students exploretheir own creative vision within the context of thisdiverse, multi-disciplinary medium with the aimof shaping and developing the promising regionalindustry. Their understanding of industry will beenhanced through involvement in the semester -long internship, improving their potential for eventualemployment upon graduation.

The outline of the programme concentrates on allstages of the production process similar to the workflowpracticed by professionals from related industries.Students will undergo a series of hands-on profes-sional training to develop their skills in an industry-based learning system.

Entry requirement• Pass STPM /A Levels with minimum 2 principals;OR• Pass Foundation / Pre-university / Matriculation

programme in related field; OR• Pass Diploma in related field; OR• Any other equivalent qualifications recognized by

the Malaysian Government Students with a recognized Diploma in related field willbe given advanced standing into the Degree programme.

YEAR 1Semester 1•Digital Imaging 1 •Design Principles•3D Modeling for Games 1•Visual Narrative Studies •Critical Game Studies 1•Conceptual Studies


Semester 2•Animation Studies 1•Digital Imaging 2•3D Modeling for Games 2•Games Assets

Development 1•Critical Games Studies 2•Concept Art for Games


YEAR 2Semester 3• Free Elective•Animation Studies 2 •Games Assets Development 2

•3D for Games 1•Introduction to Games Scripting

•Casual Games Development 1


Semester 4•3D for Games 2•Casual Games Development 2

•Games Assets Development 3

•Games Engine Studies•Games Portfolio Management

•Research Methodology

•Global Classroom

YEAR 3Semester 5•Dissertation for Games •Cinematography forGames

•Pre-Production for Games

•Entrepreneurship for Games

•Directed Elective (Streambased)

•InternshipSemester 6•Final Project•Games Production•Games Futures•Professional Studies

Programme structure

Career OpportunitiesGraduates will be able to work in the GamesDevelopment Industry as: • Games Artist• Games Modelers • Texture Artists• 3D Animators • 3D Modelers

Their options are limitless with many of the USand UK-based games companies setting up pro-duction studios in South-East Asia.

Graduates will also be skilled enough to work evenin the Post-Production Industry doing special effectsand 3D animation for Television Commercials.


FACULTYOF

MULTIM

EDIACREATIVITY

32

KP/JPS (KR11359)03/15

Bachelor ofArts (Hons) inCreativeMultimedia

Creative Multimedia is the vehicle in which emergingtechnologies drive home the concept of multimediacommunications in business, art and design, enter-tainment and education.

The creative media and information businesses havealways been a crucial sector of the economy. Together,the creative and media business sectors invest, produceand disseminate a huge array of content that educates,informs and entertains the public. It is this creativecontent that people are looking for when they are con-necting to the Internet, activating their broadbandconnection, switching on their mobile phone orchoosing a channel on their TV service. The creativeand media sector is thus the true heart of theInformation Society, as it represents the segment thatis the most accessed, and most accessible by the masses.The emerging content provider in the InformationSociety will be a professional who understands theauthoring process, and who is an expert in graphics,sound, video and text content production.

The BA (Hons) in Creative Multimedia is a 3-yearprogramme that provides the students with an all-rounded knowledge on the four major componentsof Creative Multimedia; 2D Animation and Imaging,

3D Modeling & Animation, Video and Motion-Graphics, and Interactive Web Design. This is a highlyversatile, multi-disciplinary programme that providesthe students with a comprehensive education in theprinciples and practices of multimedia design, pro-duction, management and evaluation. This degree also focuses on the integration of theoryand technology, and their practical application tocurrent and emerging industry trends. An importantfeature is practical problem solving in multi-disci-plinary teams using current and emerging technologies.The programme simulates the practice in the mul-timedia industry and allows students to develop morespecialised skills in their chosen areas of interestand professional development.

Entry requirement• Pass STPM/A Levels with minimum 3 principals;OR• Pass Foundation / Pre-university / Matriculation

programme in related field; OR• Pass Diploma in related field; OR• Any other equivalent qualifications recognized by

the Malaysian GovernmentStudents with a recognized Diploma in related field willbe given advanced standing into the Degree programme.

YEAR 1Semester 1•Visual Communication•Digital Imaging 1•Typography Design•Design Principles 1 •History of Multimedia•Drawing


Semester 2•Conceptual Studies•Digital Imaging 2

•Design Principles 2•Film Language•Illustration•Animation Studies 1


YEAR 2Semester 3•Free Elective•Multimedia Imaging 1•Animation Studies 2 •Web Design 1

•3D Design 1•Video Production 1


Semester 4•Multimedia Imaging 2•Video Production 2•Web Design 2 •3D Design 2 •Research Methodology •Multimedia Project Management

•Global classroom

YEAR 3Semester 5•Multimedia Production•Interactive Design•Dissertation for Multimedia

•Visual Effects Production•Directed Elective (Stream based)

•Internship

Semester 6•Final Project•Professional Studies•Entrepreneurship•Media Law

Programme structure

Career OpportunitiesGraduates will gain a broader sense of conceptdevelopment and art direction in creative multime-dia through the theoretical understanding of theimpact, meaning and implications of multimediaand its associated technology. Thus, the graduate'sskill-set is honed not only in the usage and under-standing of technology but to train the graduates to befuture visionaries, creative directors and innovatorsof the creative multimedia industries. They will be able to work in almost all the key areas

of the Creative Multimedia Industry ranging fromPost-Production Companies, Web Design Studios,Animation Houses and Games Production Companies.Graduates will work as:• 3D Animators• 2D Artists• Web Designers• Interactive Web Specialists• 3D Texture Artists• Video Editors• Motion-Graphic Artists• Multimedia Designers


FACULTYOF

MULTIM

EDIACREATIVITY

KP/JPS (KR11670)08/15

Bachelor ofArts (Hons)in Animation

33

The world of animation has diversified from film, TV,games and entertainment sectors to many other indus-tries. Digital animation is used for advanced training,simulation and planning programmes, medical diag-nosis, interactive learning and architectural virtualwalkthrough. Increasingly, works from advanced coun-tries are being outsourced to countries like Malaysia.The evergrowing animation industry has made headwayinto markets represented by the various fields of researchsuch as behavioral analysis, architectural visualisation,and now, even in digital filmmaking. These are amongthe areas covered in the design practice. The BA (Hons) in Animation explores the funda-mental aspects of animation using contemporaryapproaches. This course will equip the graduates withthe fundamentals and principles of classical animation,which will serve as a solid foundation for every type,kind and style of animation. They will learn of thehistory, style and culture of animation as well as thescriptwriting, narrative and storytelling skills requiredthroughout an industry production pipeline. Students

will also explore digital animation techniques using3D and vector-graphics software, video and specialeffects techniques for creating stunning visuals fortheir animated projects and the necessary writing skillsfor the research and development of animation.The outline of the programme concentrates on all stagesof the production process similar to the workflowpracticed by professionals from related industries.Students will undergo a series of hands-on profes-sional training to develop their skills in an industry-based learning system.

Entry requirement•Pass STPM /A Levels with minimum 2 principals;OR•Pass Foundation / Pre-university / Matriculationprogramme in related field; OR

•Pass Diploma in related field; OR•Any other equivalent qualifications recognized bythe Malaysian Government

Students with a recognized Diploma in related field willbe given advanced standing into the Degree programme.

YEAR 1Semester 1•Digital Imaging 1 •Animation Practice 1•Film Structure•Conceptual Studies 1•DrawingSelect One:• Malaysian Studies• Co-Curriculum 1 Semester 2•History of Animation•Digital Imaging 2•Animation Practice 2

•Video Production•Conceptual Studies 2•Typography DesignSelect One:• Moral Studies• Islamic Studies• Co-Curriculum 2 YEAR 2Semester 3•Film Appreciation •Free Elective•Multimedia Imaging•Animation Practice 3•3D Modeling

•Pre-Production Studies 1Select One:• Bahasa Kebangsaan A /B• Co-Curriculum 3 Semester 4•Animation Practice 4•3D Animation 1•3D Environment & FX•Pre-Production Studies 2•Research Methodology•Global Classroom

YEAR 3Semester 5•3D Animation 2

•Animation Project Management

•Animation Production•Dissertation for Animation

•Directed Elective (Stream based)

•Internship

Semester 6•Professional Studies•3D Animation 3•Final Project•Entrepreneurship

Programme structure

Career OpportunitiesAnimation is one of the fastest-growing industriesin the world, which will potentially play an active role inour everyday lives. With technological developmentsat the stage they are today, it has become increasinglydifficult to differentiate reality from fiction. Animatorscan be responsible for one or all aspects of featurefilm production from the creation of models, photo

sets, computer-generated images, art direction,commercial material, even till that of advertisements.Graduates will be able to work as:• Animation Supervisors• Character Animators• 3D Animators• 3D Modelers• Digital matte Artists• Texture Artists


FACULTYOF

MULTIM

EDIACREATIVITY

34

JPT/BPP (KA11059)10/15

Bachelor of Arts (Hons)in Games Design

The BA (Hons) in Games Design is a programmespecially developed with a comprehensive approach todeveloping the right mindsets for a job in the globalgames industry, specifically in the area of games design.The games design graduate will take away with him theright skill-set to design, project-manage and produceworld-class games on top of attainingvaluable skills as aproject manager for a team of artists and programmers.The programme is designed to be highly practical andindustry-oriented. Students explore their own creativevision within the context of this diverse,multi-disciplinarymedium with the aim of shaping and developing thepromising regional industry. Their understanding ofindustry will be enhanced through involvement in thesemester long internship, improving their potential foreventual employment upon graduation.

At the end of the programme, students will be able to:• To be able to comprehend moral, cultural and ethical

issues and responsibilities and related inter-cultural communication within a global environment

• To be able to practice and conform to positive workattitudes and to develop the work ethics as importantrequirements in the digital content creation andcreative industries

• To be able to confidently deliver a theoretical and

technical information in an appropriate form for a specific audience. To be able to work with others

who possesses various attitude, knowledge and skillsto achieve a common goal.

• To be able to demonstrate the ability to plan, implementand manage a game development project and to analyzesituationsand recognize the opportunityand potentialfor business

• To be able to functionally work in a variety of situationsandrole and to learn and adopt critical knowledgeof thedevelopment processes and concepts related to gamedevelopment and other content creation industries.

• To be able to learn independently and to identifyproblems and provide creative and innovative solutionsto design problems

Entry requirement• Pass STPM/ A-Levels with a minimum CGPA of 2.0• Pass Foundation (recognized by Malaysian

Government) in related field or• Pass Unified Examination Certificate (UEC) with

an average of grade B in 5 subjects or• Diploma in related field or• Any other equivalent qualification recognized by


YEAR 1Semester 1•Fundamentals of Games Design 1

•Fundamentals of Games Art 1

•Fundamentals of Games Technology 1

•Games System and Architecture

•Casual Games StudiesSelect One:• Malaysian Studies• Co-curriculum 1

Semester 2•Fundamentals of Games

Design 2•Fundamentals of Games Art 2

•Fundamentals of Games Technology 2

•Games Design Project 1•Game World Creation•Game Genre Studies 1Select One:• Islamic / Moral Studies• Co-curriculum 2

YEAR 2Semester 3•2D Games Project 1•Games Design Project 2

•Game Level Design •Game Genre Studies 2•DatabaseDesign for Games

Select One:• Bahasa Malaysia A / B • Co-curriculum 3

Semester 4•2D Games Project 2•Game Genre Studies 3•Game Assets Development

•Story Telling in Games•Game Platform Studies•Research Methodology

YEAR 3Semester 5•Dissertation for Games•Social Networks in Games•Games Business Knowledge

•Multiplayer Games Design•Games Design Project 3•Directed Elective

Semester 6•Final Project •Games Project Management

•Game Quality Control and Testing

•Games Localization•Games Design Project 4

Programme structure

Career OpportunitiesGraduates will be able to work in the GamesDevelopment Industry as Game Designers, LevelDesigners, Production Managers, Project Managers andGame Testers in either the local Games Industry,

which comprises International Games Developers suchas Codemasters and Ubisoft, or in local games compa-nies such as e-One Studios. Their options are limitlesswith many of the US and UK-based games companiessetting up production studios in South-East Asia.


JPT/BPP (KA10650)01/16

Bachelor ofArts inMobileMedia Production

35

Career OpportunitiesGraduates will be able to work in the MobileApplications Industry as a Mobile ApplicationDeveloper, Mobile Programmer, iphone Developerand Software Designers in either the local MobileApplications Industry, which comprises International

Mobile Developers such as 3gwirelessjobs.com,Mobile Development Business, Telecom WirelessJobs and Jobisin. Their options are limitless withmany of the US and UK-based Mobile companiessetting up production studios in South-East Asia.

YEAR 1Semester 1• Mobile Media Studies 1• Interactive Web Studies 1•Digital Imaging 1•Design Principles•Web Design•Concept Development

Select One:• Moral / Islamic Studies•Co-curriculum 1

Semester 2•Mobile Media Studies 2•Interactive Web Studies 2•Digital Imaging 2

•Web Scripting 1•Screen Design

Select One:• Bahasa Kebangsaan A / B• Co-curriculum 2

YEAR 2Semester 3• Human Computer Interface • Database Management• Web Scripting 2• Application Development 1• Mobile Media Production 1

Select One:• Malaysian Studies or

• Co-curriculum 3

Semester 4•Introduction to Java Programming

•Information Architecture•Application Development 2

•Mobile Media Production 2

•Research Methodology

YEAR 3Semester 5• Dissertation for Mobile Content Development

• Mobile Device Programming 1

• Industrial Training• Mobile Application Development Project

• Free Elective 1

Semester 6•Final Project •Professional Studies•Entrepreneurship•Mobile Device Programming 2

•Free Elective 2

Programme structure

The growth in usage and application of all kinds ofmobile electronic devices has caused a change in theway some companies develop and distribute soft-ware. Users are increasingly looking for high-speedaccess, dynamic, entertaining and diverse content inall types of media on mobile and hand held devices:music, video, Internet, movies, games, medical,mobile learning and many other applications. Infact, the business of Mobile Applications now fea-ture in the top ten world companies, with forecastsof sector growth and employment prospects veryencouraging.

Students are taught key content technologies andelements in the creation of mobile applications such asanimation, web development, video, image mani-pulation and assorted development tools. Classes arestudent-centered, interactive, collaborative andmulti-disciplinary; giving students multiple avenuesin their respective areas of specialization from iphoneDevelopment tools to Windows Mobile. The coursealso develops practical skills to become a mobileapplication developer, as well as general knowledgeof computing and experience of programming.

At the end of the programme, students will be able to:

• To be able to design, manipulate or build content orapplication that relate directly to the mobiledevelopment process including documentation,asset creation, scripting, programming and use ofdesign-based methodology and skills.

•To be able to demonstrate the ability to plan, implementand manage a mobile application and contentdevelopment project and to analyze situations andrecognize the opportunity and potential for business.

• To be able functionally work in a variety of situationsand role to learn and adopt critical knowledge of thedevelopment processes and concepts related to MobileContent and Application Development Industry aswell as other content creation industries.

Entry requirement• 2 principals in STPM / 'A' Levels; OR• Pass any foundation / Matriculation (recognised

by Ministry of Higher Education of Malaysia)from related field ; OR

• Pass Unified Examination Certificate (UEC) with average grade B in 5 subjects; OR

• Diploma from related field with CGPA at least 2.50• OR other equivalent qualification recognized by



FACULTYOF

MULTIM

EDIACREATIVITY

36

FACULTYOF

MULTIM

EDIACREATIVITY

JPT/BPP(U) 1000-801/36/Jld 7(38)

Bachelor of Arts (Hons)in Motion Graphics& Visual Effects

Soaring Demand for Special Effect Artists.Today’s audiences tend to be attracted and fascinatedby movies which present brilliant motion graphicsand visual effects. Hence, the demand for creativeartists in the field of special effects has tremendouslyincreased over the recent decade. This course provides students with the knowledge touse digital compositing to create layered and texturallandscapes that engage both the mind and the emo-tions. Students will learn to build a seamless presen-tation that is both visually arresting and commercial-ly effective through the integration of live-actionfootage, programming clips, graphic elements andsound.Industry - Ready Graduates.The programme concentrates on all stages of the pro-duction process similar to the workflow practiced byprofessionals in the related industries. Students will

undergo a series of hands-on professional training todevelop their skills in an industry-based learning sys-tem. This gives them a competitive edge over their peers inthe industry since they are able to fulfil their task asan innovative and effective thinkers & directors with-in the digital content creation and creative industries.

Entry requirement• 2 principals in STPM / ‘A’ Levels; OR • Pass any foundation / matriculation (recognised

by Ministry of Higher Education of Malaysia)from related field; OR

• Pass Unified Examination Certificate (UEC)with average grade B in 5 subjects; OR

• Diploma from related field; OR • Other equivalent qualification recognized by


YEAR 1Semester 1• Photography• Design Principles• Digital Imaging• Drawing• Environment DesignSelect One:• Malaysian Studies• Co-Curriculum 1

Semester 2• Ideation & ConceptualDrawing

• Film Structure• Video Production 1

• Design Principles 2• Digital IllustrationSelect One:• Moral Studies • Islamic Studies • Co-Curriculum 2

YEAR 2Semester 3• Broadcast Design• Video Production 2• Typography• 3D Design 1• Animation Studies• Free ElectiveSelect One:

• Bahasa Malaysia (A) • Bahasa Malaysia (B)• Co-Curriculum 3

Semester 4• Mograph in Film & TV 1• 3D Design 2• Digital Compositing 1• Production 1• Global Classroom

YEAR 3Semester 5• Digital Assets forVisual Effects

• Digital Compositing 2

• Mograph in Film andTV 2

• Match Moving andTracking Techniques

• Production 2• Directed Elective(Stream based)

• Internship

Semester 6• Visual Effects Studio and Medla Law &Policy

• Advance Compositing and Mograph

• Final Project

Programme structure

Career Opportunities• Broadcast Graphics Designer• Film & Television Editor Producer

• Film & Television Producer• Motion Graphics Designer• Visual Effects Specialist


KP/JPS (KR11180)03/15

Bachelor ofArts (Hons)inProfessional CommunicationFACULTY

OF COMMUNICATION,M

EDIA&BROADCASTING

37

The importance of communication as an integralpart of individual success is recognized in this pro-gramme as it strives to equip students with the abilityto communicate at all levels of society. Studentsare exposed to the varied skills of communication,advertising, public relations, writing and marketingas well as the soft skills of interacting well withpeople to enhance communication effectiveness.

Entry requirement• Pass STPM/A Levels with minimum 2 principals; OR• Pass Foundation/Matriculation programme in related

field; OR• Pass Diploma in related field• Any other equivalent qualifications recognized by


YEAR 1Semester 1• Writing Skills forCommunicators

• Communication Theories• Public Speaking &Presentation Skills

• Fundamentals ofOrganisationalBehaviour

• Introduction to WebTechnology


Semester 2• Writing for Mass Media• Communication in theNew Economy

• Principles of PublicRelations

• Advertising Creativity• Digital Imaging


YEAR 2Semester 3• Writing for CreativeIndustries

• Media Law & Ethics• Global Marketing Major: Select One• Public Relations Writing• Copywriting

Elective: Select One• Public RelationsCommunications

• Advertising AgencyManagement


Semester 4•Media Audience Studies• CommunicationTechnology

Major: Select Two• Corporate Communication• Managing Publicity &Media Relations

• Media Planning• Strategic AdvertisingElective: Select One• Consumer Behaviour•Dynamics of SmallBusiness

• Principles of Business Law•Global Classroom

YEAR 3Semester 5• CommunicationResearch Methods

• Entrepreneurship• Strategic Marketing

CommunicationSelect One:• Public RelationsCampaign

• Advertising CampaignElective: Select One• Advertising Regulations,Issues & Ethics

• Public RelationsManagement

• InternshipSemester 6• Dissertation• Innovative ProblemSolving Skills

Major: Select One• International Public Relations

• Global AdvertisingElective: Select One• Internet Marketing• Digital Advertising

Programme structure

Career OpportunitiesA graduate can enter industries involved in adver-tising, public relations, journalism, marketing, pub-lishing and education. He or she can be employed as:• Communication manager• Senior writer• Editor

• Copy editor• Copywriter• Advertising manager• Freelance writer• Columnist• Public relations officer


JPT/BPP (R/321/6/0036) 11/16 FACULTY

OF COMMUNICATION,M

EDIA&BROADCASTING

Bachelor ofArts (Hons)inBroadcasting& Journalism

38

Broadcasting and Journalism demands a combina-tion set of skills and knowledge both in print andbroadcasting. Broadcast copy is written to be readout loud by newscaster with more accurate wordsand sentences which compliments picture, video andaudio leading to a perfect story. Print journalistsmust prepare themselves to write, report and deliv-er the content to be parallel with the emergence ofnew media. The television, radio and new mediaindustry including cable TV systems, continues toevolve in exciting ways. As the news business movesmore rapidly from the printed newspaper to electronicnews, demands will grow for students equipped forbroadcasting and journalism is politics, investigative,talk show, science and technology, entertainment

and sports. The programme will equip students notonly to hone their writing and editing skills in broadcast-ing and journalism but also to be more enterprising,inquisitive in order to stand out from the crowd.

Entry requirement• Pass STPM / A Levels with minimum 2 principals; OR• Pass Foundation / Matriculation programme in related




YEAR 1Semester 1•Writing Skills forCommunicators

•History of Journalism •News Media Institutions •Principles to Broadcasting•Introduction to WebTechnology


Semester 2•News Writing andReporting 1

•Feature Writing •Screen ProductionTechniques

•Digital Photography•Principles of PublicRelations


YEAR 2Semester 3•News Writing andReporting 2

•Media Law and Ethics •Broadcast Scriptwriting•Graphic and Publication Design

Elective: Select One•CorporateCommunication

•Public Relations Writing

Select One• Bahasa Kebangsaan A /B• Co-Curriculum 3 Semester 4•Media AudienceStudies

•Online and MobileJournalism

•TV News•Political News Analysis •Documentary StudiesElective: Select One•Investigative Journalism•Entrepreneurship•Corporate Production•Global ClassroomYEAR 3Semester 5•Communication

Research Methodology •Current Affairs & TalkShows

•Radio News•Newspaper Production•Social Psychology•Fundamentals of Organizational Behaviour

•Internship

Semester 6•Dissertation •Broadcast Production Project

•International RelationsStudies

•International PublicRelations

Programme structure

Career OpportunitiesA Limkokwing degree enables graduates to be versa-tile and provides them skills to a variety of fieldsincluding print media, electronic media, multimedia,design, advertising and public relation consultancies.They can be employed as: • Reporter• Journalist

• News Editor• News Producer• News Anchorperson• International Correspondent• TV Producer• Broadcast Journalist• Corporate Producer• Scriptwriter• Public Relations Manager


KP/JPS (A6165) 8/16

Bachelor ofArts (Hons)inDigital Film&Television

39

Students who have a passion to be outstandingfilmmakers will find this exciting course exactlyright for them. This course is set to dominate theinternational world of filmmaking whether inHollywood, Bollywood, Hong Kong, France, Italyand other emerging markets. The endless technicalpossibilities and flexibility of digital technologymakes the digital format the preferred choice ofsome of the top filmmakers of the world. This isthe opportune time for students to prepare themselvesfor the endless opportunities to come as they arethought how to conceptualize, write scripts, direct,

produce and edit films in the digital format.





YEAR 1Semester 1•Writing Skills for Communicators

•Film Studies •Public Speaking & Presentation Skills

•Screen Production Techniques

•Video for WebSelect One:• Malaysian Studies• Co-Curriculum 1

Semester 2•Principles of Scriptwriting•Aesthetics of Documentary

•Principles of Broadcasting•Digital Imaging•Digital PhotographySelect One:•Moral Studies• Islamic Studies• Co-Curriculum 2

YEAR 2Semester 3•Creative Interactive Design

•Media Law and Ethics•Directing Workshop•Digital Post

Select One:• Film Genre• Studio Directing• The Art of Producing

• Bahasa Kebangsaan A /B• Co-Curriculum 3

Semester 4•Animation Practice 1•Creative Multimedia •CommunicationTechnology: Policy andPlanning

•Sound Technology•Media Audience Studies

Select One:•Director’s Studies•Studio Production •Production Management

•Global Classroom

YEAR 3Semester 5•Communication Research Methods

•Animation Practice 2•Corporate Screenwriting•Global Advertising•Commercial and Music Video Production

•Asian Cinema•Internship

Semester 6•Corporate Video Production

•Exposition/Dissertation •Entrepreneurship forScreen Media

•Global Marketing

Programme structure

Career OpportunitiesA Limkowking degree programme enables the graduateto be versatile. They can apply their knowledge andskills to a variety of fields, including multimedia,broadcasting, directing, producing, and art directionfor film and television.

A graduate can enter such industries as advertising,broadcasting, filmmaking and multimedia. Theycan be employed as:

• Director• Producer• Screen Writer• Editor• Production Manager• Digital Camera Operator• Feature Film and Television Writer• Script Supervisor• Assistant Editor• Assistant Producer


FACULTYOF COM

MUNICATION,M

EDIA&BROADCASTING

JPT/BPP (R/321/7/0035) 10/16

Bachelor ofArts (Hons) inEvent Management

40

YEAR 1Semester 1•Writing Skills for Communicators

•Event Operations and Industry

•Accounting for Managerial Decision

•Introduction to Web Technology

•Public Relations Principles

Select One:• Malaysian Studies• Co-Curriculum 1Semester 2•Corporate Event Management

•Global Marketing•Public Speaking and Presentation Skills

•Communication in the New Economy

•Digital Photography•Corporate Communication


YEAR 2Semester 3•Venue Concept and Operations

•Media Law and Ethics•Strategic Marketing•Public Relations Writing•Digital ImagingElective: Select One•Dynamics of Small Business

•Consumer Behaviour


Semester 4•Studies on Media Audiences

•Event Consultancy •Innovative ProblemSolving Skills

•Global Advertising•Global ClassroomElective: Select One•Public Relations Manangement

•Entrepreneurship

YEAR 3Semester 5•Entertainment and

Leisure EventManagement

•Event Impact Analysis•Sound and VideoProduction

•Public Relations Campaign

•InternshipElective: Select One•Advertising Process•Copywriting

Semester 6•Conference and Exhibition Management

•Dissertation •International Public Relations

Elective: Select One•Internet Marketing•Advertising Campaign

Programme structure

Career OpportunitiesA Limkokwing degree programme enables thegraduate to be versatile and to apply skills to meeta variety of challenges in event management. They can be employed as: • Account Manager• Campaign Manager

• PR Manager• Media Manager• On-site Team Leader• Talent Vault Manager• Resource Manager• Market Researcher• Corporate Writer

For students who enjoy making things happen, eventmanagement can be the most satisfying career. Eventshappen everyday and the professionally trained eventmanager is in high demand at all levels. A wide rangeof exciting and challenging activities awaits for thosewho choose this career - celebrity events, rock concerts,sports tournaments, corporate functions, exhibitions,product launches, marketing promotions and road shows.

The emergence of event management as a professionalskill is now recognised and needed by the fast growingservice industry. Now is the time to explore an excellent

career in this exciting world of event management.

Entry requirement• Pass STPM/A Levels with minimum 3 principals;OR• Pass Foundation/Matriculation programme in related





FACULTYOF COM

MUNICATION,M

EDIA&BROADCASTING

JPT/BPP (N/090/6/0002)03/16

Bachelor ofCommunication(Hons)inDigitalMedia

41

YEAR 1Semester 1•Communication Theories•Writing for Digital Media•Introduction to New Media

•Digital Photography •Video for WebSelect One:•Moral Studies• Islamic Studies• Co-Curriculum 1 Elective: Select One• Principles of PublicRelations

• Principles of Advertising

Semester 2•Communication in the New Economy

•Internet Technology &

Web Design•Media Convergence•Creative Multimedia Design

•Digital PhotographySelect One:• Bahasa Kebangsaan A /B• Co-Curriculum 2Elective: Select One• Principles of Journalism• Principles of BroadcastingYEAR 2Semester 3•Communication ResearchMethods

•Writing Skills for Communicators

•Digital Media Communication 1

•Media Audience Studies

Select One:• Malaysian Studies • Co-Curriculum 3 Elective: Select One• Digital Advertising• Public RelationsManagement

Semester 4•Communication Management

• Animation Practice •Internet Marketing•Radio & Television Production

•Digital Media Communication 2

Elective: Select One•Publication Design•Feature Writing•Global Classroom

YEAR 3Semester 5•Internet Technology in Communication

•Media Planning•Digital Technology 1•Internship

Semester 6•Corporate Communication

•Dissertation •Communication Law,Media & Ethics

•Digital Technology 2 Elective: Select One•Strategic Marketing Communication

•Public Relations Writing

Programme structure

Career OpportunitiesThere are many career opportunities that Bachelor ofCommunication (Hons) in Digital Media will preparefor you. Fields that fall into this category are as follows:Account Directors, Advertising, Communications/PR,

Copy writing, E-Business/E-Commerce, E-mailmarketing, IT, Marketing, Media Buyer, E-Learning,Project Management, Search Engine Optimization,Interface Design, Web Design, Lecturer, WebManagement and Web Programming.

This programme will cover aspects in new media,internet technology, digital media and how it canbe used to enhance communication in the digital eraof technology. The digital era of information andtechnology has created a strong demand for young tech-savvy individuals who are capable of using the latestand most advanced media tools in getting the messagethrough. Students will be exposed to multimedia andhow it plays an important role in the information age,digital technologies, theory of communication, newmedia communication methodologies and the digitalsociety. Material is presented in the form of readings,practical applications and self-assessments. Thisprogramme is for the tech-savvy and young com-municators that would like to have an edge in usingthe latest technology as a tool in communicating.Graduates will not only be able to manage, produceand design multimedia content such as web sites, DVDsand other interactive media, but also have a broadenough capability to allow them to join any organizationand perform in the media industry and beyond.When you graduate you will be able to:• exhibit extensive theoretical and practical knowledge

of digital media communications;• demonstrate capacities for creativity, transformation

and interpretation;• demonstrate a flexible and innovative approach towards

new media communication methodologies and the digital

society; and understand their relationship with andresponsibility to their cultural environment and society.

On a more practical level, you will be able to:• exhibit the capacity to design, conduct and presentoriginal ideas via digital media communications;

• critically and creatively engage with digital mediaof cultural significance across communities;

• contribute at an advanced level as collaborators,designers and writers; and

• demonstrate an entrepreneurial approach coupledwith an understanding of how to further innovatedigital media communications.

This course is in-line with the nation’s vision in movingtowards digital media and technology era. Graduateswillbe able to go straight into web design and web devel-opment, internet advertising, marketing and publishingwith a unique touch of communication skills.





FACULTYOF COM

MUNICATION,M

EDIA&BROADCASTING

JPT/BPP(U)1000-801/36Jld.7(40)

BachelorofArts(Hons)Psychology withCommunication

42

YEAR 1Semester 1•Communication Theories •Writing Skills forCommunicators

•Introduction toPsychology

•Introduction toSociology

•Intro to Web Technology•Malaysian Studies or,Co-Curriculum 1(Performance, CommunityService, Sports or EventManagement)

Semester 2•Communication in theNew Economy

•Fundamentals ofOrganizational Behaviour

•Social Psychology•Media Psychology

Select One:•Moral Studies• Islamic Studies• Co-Curriculum 2(Performance, CommunityService, Sports or EventManagement)

YEAR 2Semester 3•Media Law and Ethics •Consumer Behaviour•Cognitive Psychology ofMass Communication

•Principles of PublicRelationsElective: Select One•Public RelationCommunication, or

•News Writing &Reporting 1

Select One:• Bahasa Kebangsaan A

• Bahasa Kebangsaan B• Co-Curriculum 3(Performance, CommunityService, Sports or EventManagement)

Semester 4•Media Audience Studies•CommunicationTechnology

•Psychology of Personality•Organizational Psychology•Corporate CommunicationElective: Select One•Managing Publicity &Media Relations

•News Writing &Reporting 2

•Global Classroom

YEAR 3Semester 5•Communication

Research Methodology•Entrepreneurship•Psychology ofCommunication

•Personnel PsychologyElective: Select One•Public RelationsManagement, or

•Feature Writing

Semester 6•Dissertation•Community Psychology•Strategic Marketing•Internship Elective: Select One•International PublicRelations, or•International RelationsStudies

Programme structure

Career OpportunitiesIn today digitalised environment, communicationswith customers have become a two-way communica-tion. Therefore it is imperative to accurately profile thetarget audience if a brand or an organisation is to suc-ceed in engaging them. The study of Psychology andCommunication develops these specific skills andknowledge which provide an advantage for employ-ment opportunities in Public Relations, Business

Communications, Advertising and Marketing,Broadcasting, the Media, Journalism, Publishing,research and consultancy. Psychology also enhancesother job-related skills - such as skills in research, infor-mation processing, analysis evaluation, organization,oral and written communication - equipping gradu-ates for an increasingly dynamic job market in suchbroad areas as administration, management, businessand the public service.

The Bachelor of Arts (Hons) in Psychology withCommunication is a three-year honours degreedesigned to progressively equip students to master therole that communication plays in creating, maintain-ing, and changing human behaviour through majordisciplines, especially in the field of Public Relations,Professional Communication, Journalism, InterpersonalCommunication, Advertising, Marketing, Businessand Corporate Communication, Management andLeadership roles, and general personal developmentand effectiveness.

The discipline of Psychology is a broad subject whichaims to understand human mental processes, feelings,and behaviours. Psychologists explore topics such asinterpersonal relationships, perception, emotion, per-sonality, leadership, language and culture, to name buta few. Communication is a discipline which can beviewed as occurring on a spectrum from the global or

large-scale to the interpersonal or small-scale level.Together, this course will explore the foundations ofpsychology, interpersonal communication, social psy-chology, personality, consumer behaviour, publicspeaking, presentation skills, and communication andpsychological processes at work (within organizations).

Entry requirement• Pass STPM / A Levels with minimum 2 principals : or•Pass UEC with minimum Gred B in 5 subjects; or•Pass Foundation in Communications with minimum

CGPA of 2.0; or•Pass Diploma in related field with minimum CGPA of

2.0; or•Any other equivalent qualifications recognized by the




FACULTYOF COM

MUNICATION,M

EDIA&BROADCASTING

JPT/BPP(U)1000-801/35/Jld5(17)

Bachelor of Arts (Hons) Media Innovation& Globalisation

43

YEAR 1Semester 1•Communication Theories•Introduction to New Media•Computers & DigitalTechnology•Writing Skills for MassMedia•Digital PhotographySelect One:•Malaysian Studies or,• Co-Curriculum 1(Performance, CommunityService, Sports or EventManagement)

Semester 2•Internet Technology &Communication Network•Media Convergence•Culture & Globalization•Communication in NewEconomy

•Publication DesignSelect One:•Moral Studies, or• Islamic Studies, or• Co-Curriculum 2(Performance, CommunityService, Sports or EventManagement)

YEAR 2Semester 3•Communication Law &Media Ethics•Digital Technology•Digital MediaCommunication•Digital AdvertisingSelect One:• BahasaKebangsaan A, or• BahasaKebangsaan B, or• Co-Curriculum 3(Performance, CommunityService, Sports or Event

Management)Elective: Select One• Principles of Broadcasting•Web Journalism

Semester 4•Media Audiences Study•Global Media Markets &Policies

•Media Planning•CommunicationManagement

•Mobile System &Application

Elective: Select One•Production Design•Conceptual DesignYEAR 3Semester 5•CommunicationResearch Method

•International Relations

and Global Activism•Advertising Management•Information SystemsAnalysis & Design

•Global ClassroomElective: Select One• Radio & TV Production• Creative Multimedia DesignSemester 6•Dissertation•Innovation inCommunication

•E-commerce Tools &Applications

•Internet Marketing•InternshipElective: Select One•Digital Post•Animation Practice

Programme structure

Career OpportunitiesWith the convergence of communication technologyand proliferation of digital media, graduates areexpected to be internationally-minded and sensitive toglobal cultures in their approach to solving communi-

cation problems.Students will work as content creators in the areas ofTV/video and movie production, radio and audioproduction, print and graphic communications, pho-tography, and animation.

A new age requires new demands in learning. AlvinToffler, a renowned futurist calls this age as the thirdwave, where changes in the way we communicate andthe tools we use are so fast paced that we have to learnthe ability to adapt to steep learning curves. Lookingat today’s media landscape many of the most relevantand widely used media are the ones innovated recent-ly. This course will equip students with the ability toadapt to technologies of the future while at the sametime understanding the essence of the way we com-municate. This is even more important consideringthat media and communication are more pivotal totoday’s society and cultures Students will have hands-on exposure to differenttechnologies of new and traditional media and alsoproduce their own contents and shows, or creatingnew applications and platforms,giving them an over-all knowledge and practice of the industry. This courseenables the students to tap into the potentially lucra-tive market created by the rise of such new technolo-gies in the field of communication by equipping themwith skills to handle and manage the technologies thatis so vital in this sector, namely digital communica-tion, wireless devices, broadband, media design andother emerging media and telecommunication tech-

nologies. With its "hands-on, minds-on" approach,this programme covers the many premises in commu-nication, understanding the workings of communica-tion technology with a dedicated focus on new media.

A set of wide range of skills is imbued to give gradu-ates the ability to write different kinds of contents, cre-ating the latest digital applications or innovating cut-ting edge methods in traditional media. They will beable to conceptualize and create content for the latestmedia products as well as being proficient in the tech-nological aspects of media. Projects will include com-puter-based activities such as creating videos, editingphotos, working with audio, cartooning, developinganimations, and designing web pages.

Entry requirement• Pass STPM / A Levels with minimum 2 principals : or• Pass Foundation in Communications with minimum

CGPA of 2.0; or• Pass Diploma in related field with minimum CGPA of

2.0; or• Any other equivalent qualifications recognized by the

Malaysian Government.Students with a recognized Diploma in related field willbe given advanced standing into the Degree programme.


FACULTYOF COM

MUNICATION,M

EDIA&BROADCASTING

KPT/JPS (KR10394) 06/14FACULTY

OFARCHITECTURE

&THEBUILT

ENVIRONMENT

Bachelor ofArts in Interior Architecture

44

Career OpportunitiesCareer prospects await graduates in areas such as: • Interior Architect/Designer• Exhibition Design & Event Management• Public Space Planner• Commercial Space Planner• Set Designer for the Entertainment Industry• Furniture Designer

• Residential Designer• Retail Designer• Visualizer• CAD Designer• Information Designer• Project Management Consultant• Colour Consultant• Arbitrator for Interior Design Profession

YEAR 1Semester 1•Architectural Graphic 141•Architecture Culture & History 141•Interior Architecture 141 •Theory & Practice of Design 141•Building Science 141•Building Construction & Materials 141

•Environmental Psychology•Select One:• Malaysian Studies• Co-Curriculum 1

Semester 2•Digital Communication142•Design Communication 142•Architecture Culture & History 142•Interior Architecture 142•Building Science 142•Building Construction &Materials 142

•Seminar/Workshop

Select One:• Bahasa Kebangsaan A/B• Co-Curriculum 2

YEAR 2Semester 3•Digital Communication241•Architecture Culture & History 241 •Interior Architecture 241•Building Science 241•Building Technology 241•Design Communication 241•Furniture Design Workshop 241

Select One:•Moral Studies• Islamic Studies• Co-Curriculum 3 Semester 4•Digital Communication 242•Design Communication 242

•Furniture Design Workshop 242•Furniture, Furnishing, Fitting & Equipment 242

•Interior Architecture 242•Professional Practice 242•Environmental Study & Services 242•Building Technology 242•Global Classroom

YEAR 3Semester 5•Research Methodology 341•Practical Training & Report 341•Design Management & Bye Law341

Semester 6•Interior Architecture 342•Directed Research 342•Project Management 342•Leadership in Energy & Environmental Design (LEED) 342

Programme structure

The scope of work in interior design has expandedtremendously. As the built environment of thepresent day has grown in complexity and diversity,the realm of the interior has become a professionin its own right. While an interior designer worksalongside other consultant such as architects, engi-neers and construction managers, in many cases todayprojects are handled independently by a new breedof professionals: interior architects. These are cre-ative professionals who do not only plan and designpublic, commercial, recreational, institutional anddomestic buildings, but are also responsible for andqualified in the management of the implementationof such projects.

These projects help Interior Architecture students to

develop an understanding of the relationship betweenarchitecture, interiors, engineering and project manage-ment. Students will also learn to solve pragmatic pro-blems related to interior spaces and build up a soundknowledge of construction as well as technical issues.

Entry requirement•Pass STPM/A Levels with minimum 2 principals;OR •Pass Foundation/Matriculation programme in relatedfield; OR

•Pass Diploma in related field•Any other equivalent qualifications recognized bythe Malaysian Government



KPT/JPS (KA 7666) 12/12

Bachelor ofArts (Hons)inUrbanPlanning&DesignFACULTYOF

ARCHITECTURE&THEBUILT

ENVIRONMENT

45

YEAR 1Semester 1•Planning Studio 1•Evolution of Planning Ideas

•City in History •Introduction to Planning•Communication Principal


Semester 2•Planning Studio 2•Site Planning•Malaysian Society•Option 142 - Plant Material

•Communication 112

YEAR 2Semester 3•Planning Studio 3 •Land-use Planning 1•Development & Urban Environment

•Quantitative Technique & Computer


Semester 4•Planning Studio 4 •Land-use Planning 2•Transport Planning & Highway Engineering

•Urban Economic Geography

•Urban Engineering•Global Classroom•Select One:• Malaysian Studies• Co-Curriculum 3

YEAR 3Semester 5•Planning Studio 5 •Public Policy Making 1 - Structure Plan

•Planning Law (Malaysian Context)

•Community & Housing Diversity

•Shaping the Metropolis•Seminar

Semester 6• Planning Studio 6 • Public Policy Making 2 -

Local Plan• Environmental Sustainable Studies

• GIS in Planning• Government & Politics in Planning

• Research Methodology

YEAR 4Semester 7• Industrial Training• Industrial Training Report & Logbook

• Planning TheorySemester 8• Research Project• Planning Practice• Development Control & Management

• Option 143 - Project Management

Programme structure

Career OpportunitiesCareer prospects await graduates in areas such as: • Urban Planner• Urban Designer

• Transportation planner• Urban Landscape Designer• Consultant Planner

Urban planning and design is a professional disciplinethat explores several aspects of the built and socialenvironments of cities and communities anticipatinghow the city will function and how it will look as itdevelops (or redevelops) in the future. Urban plan-ning aspects takes into consideration the technicaland political process concerned with the welfare ofpeople, control of the use of land, transportationand communication networks, and protection andenhancement of the city environment. The designaspects responds to changes of the technology aswell as construction that deals with the look andaesthetic details of urban places and spaces. Thesedesigned spaces creates sense of place, character andgive meanings to the city as well as becomes theplatform for social interactions that enriches the qualityof life for the people, vital not only for the growthof the nation, but also in making a livable and sus-tainable nation. The student's journey in this coursestarts with the fundamentals on Urban Planning as

well as fundamentals of design principles followedby a thorough training on every discipline involvedin this field. Modules of study are centered on theplanning, conservation and heritage, policy and plan-ning law as well as landscape. Ultimately, the studentwill be equipped with a holistic understanding ofthe basic knowledge and operational skills necessaryfor achieving sustainable urban planning and design,their environments, facilities and support services.

Entry requirement•Pass STPM/A Levels with minimum 2 principals;OR •Pass Foundation/Matriculation programme in relatedfield; OR




KPT/JPS (KA 7667) 12/12FACULTY

OFARCHITECTURE

&THEBUILT

ENVIRONMENT

Bachelor ofArts (Hons)in Landscape Architecture

46

YEAR 1Semester 1• Landscape DesignStudio 1

• Design Theory 1• Landscape Drawing 1 • English forCommunication

•Select One:• Malaysian Studies• Co-Curriculum 1

Semester 2• Landscape DesignStudio 2

• Plant Material • Design Theory 2

• Landscape Drawing 2


YEAR 2Semester 3• Landscape DesignStudio 3

• Computer Aided Design 1•Material & Technology • History & Philosophy inLandscape

Select One• Bahasa Kebangsaan A/B

• Co-Curriculum 3

Semester 4• Landscape Design Studio 4 • Landscape Construction 1• Computer Aided Design 2• Forestry in TropicalClimate

• Soil Science•Global Classroom

YEAR 3Semester 5• Landscape Design Studio 5• Landscape Construction 2• Asia Landscape

Semester 6• Landscape Design Studio 6• Research Methodology• Softscape Maintenance •Malaysia Landscape

YEAR 4Semester 7• Office Practise & Report• Logbook & portfolios

Semester 8• Landscape Design Studio 7• Project Management• Housing Law• Landscape Seminar &Conference

Programme structure

Career OpportunitiesCareer prospects await graduates in areas such as: • Landscape Architect• Landscape Designer• Park and Recreation Managers

• Golf course Designer• Theme Park Designer/Conceptualiser• Project Manager• Landscape Consultant• Nursery Manager

A recent report by a national publication calledlandscape architecture a "hot-track profession." Notonly is nearly every landscape architecture studentassured of a job when he or she graduates, it is likelythat several offers might be on the table.

The best landscape architects care deeply about thehealth and well-being of people and cultures. Theywant to ensure that development does not damageenvironmental and cultural integrity. They like touse products and materials that will have as fewimpacts on the environment as possible. Landscapearchitects take steps to forecast what the long-termimpacts of a project will be.

There is a wide range of opportunities for landscapearchitects. Landscape architects work on a varietyof projects such as the development of open spaces,waterfront improvement projects, recreation areas likegolf courses, theme parks and public playgrounds, orsuch of preservation project like wildlife refuges,zoos, and transportation systems such as street andhighway beautification. Increasingly, landscape archi-

tects work in environmental remediation, such aspreservation and restoration of wetlands. Historiclandscape preservation and restoration is another areawhere landscape architects increasingly play a role.

Lastly, landscape architects never stop learning. Theyseek constant improvement in knowledge, abilities,and skills to more effectively achieve sustainable develop-ment. As they learn, landscape architects activelyengage in creating awareness of sustainable develop-mentamong clients, government, academia, students,and the public at large.

Entry requirement•Pass STPM/A Levels with minimum 2 principals; OR •Pass Foundation/Matriculation programme in relatedfield; OR




KPT/JPS (KA 7669) 08/12

Bachelor of Science(Hons) ofConstructionManagement

47

YEAR 1Semester 1•Construction Technology 1•Building Structure 1•Site Surveying•Building Services 1•Information Technology& Communication

•Construction Materials 1• Malaysian Studies• Co-Curriculum 1(Performance)

Semester 2•Construction Technology 2•Building Structure 2•Building Services 2 •Building Quantities

•Building Science•Construction Materials 2•Bahasa Kebangsaan A(Dip or Degree) Local

• Bahasa Kebangsaan B• Co-Curriculum 2 (Sports)

YEAR 2Semester 3•Construction Technology 3•ConstructionManagement 1

•Construction Law•Procurement System•Construction Economics•Production Management•CAD-Computer AidedDesign

• Islamic Studies• Moral Studies• Co-Curriculum 3 (EventManagement)

Semester 4•ConstructionManagement 2

•Sustainable & GreenConstruction

•Contract Management•Professional Practice &Management

• Facilities and MaintenanceManagement

•Research Methodology•Construction Health &Safety

•Global Classroom

Semester 5•Construction IndustryAttachment

Semester 6•ConstructionManagement 3

•Project Evaluation &Development

•Financial Management •Construction BusinessManagement

•Management Theory &Practice

•Research Project

Programme structure

Career OpportunitiesA graduate in the Bachelor of Science (Hons) of Con-struction Management can take up a job position as: • Construction Manager

• Project Co-ordinator• Project Manager• Site Manager• Site Supervisor

Construction Management is a professional disciplinethat exists within the overall framework of the buildingindustry with its own area of specialty and considerationsprimarily for the effective and efficient managementconstruction to meet the costs and deadline.Construction Management takes into considerationbasic issues such as time frame, availability of material,labour and human resource and financial constraint.It is a profession that responds to the needs of thebuilding industry and contributes to the success ofthe construction projects, hence economic growthand prosperity of a country.While responding to changes of the technology, con-struction plays a vital role in ensuring the quality ofthe built environment.Student will begin with a thorough training in construc-

tionand its process, the basic principles of managementthen move on to explore various construction relatedareas. Modules of study are centered on buildingmanagement knowledge and skill. Contract manage-ment, building economies, management softwareare also studied within this field.

Entry requirement•Pass STPM/A Levels with minimum 2 principals; OR •Pass Foundation/Matriculation programme in relatedfield; OR

•Pass Diploma in related field• Any other equivalent qualifications recognized bythe Malaysian Government



FACULTYOF


ENVIRONMENT

48

KPT/JPS/(KA8626) 08/13

Bachelor of Science (Architectural Studies)

Career OpportunitiesFor a graduate with a Bachelor of Science (ArchitecturalStudies), job opportunities bound as:• Architectural Assistant• Assistant Designer• Project Manager• Project Coordinator• Site Supervisor• Design Consultant• Interior Designer/Interior Architect• Landscape Designer

• 3D Visualiser• Architectural Model Specialist• Tutor• Architectural Draftsman• Architectural Photographer• CAD/3D Visualiser• Graphic Designer• Theme Park Conceptual Architect• Architectural Structure Specialist• Residential/Commercial Architect• Resort/Hotel Architectural Conceptualiser• Town Planning Conceptual Architect

YEAR 1Semester 1•Architectural Design & Theory 1

•Building Construction& Materials 1

•Architecture Drawing 1•Computer Aided Design1•CommunicationPrinciples

•Building Science


Semester 2•Architectural Design 2

•Building Construction &Materials 2

•Structures 1•Ecologically Sustainable Design

•Architecture Drawing 2•Computer Aided Design 2


YEAR 2Semester 3•Architectural Design 3•Building Construction &Material 3

•Structures 2

•Building Services 1•Architecture Techniques•Landscape


Semester 4•Architectural Design 4•Building Construction &Materials 4

•Structures 3•Building Services 2•Architecture History &Theory 1

•Introduction to Planning

•Global Classroom

YEAR 3Semester 5•Architectural Design 5•Building Construction& Materials 5

•Building Services 3• ArchitecturalCommunication Project

• Architecture History &Theory 2

Semester 6•Architectural Design 6•Working Drawing•Environmental Design•Architecture History & Theory 3

•Elective •Specification

Programme structure

The Bachelor of Science (Architectural Studies) isthe first part of the Architect’s training. The threeyears delivered in this programme precedes the finaltwo years available in the Bachelor of Architecture.Professionally, architectural training requires aminimum of seven years and consists of three parts.The first two parts, comprising of 5 years of study iscompleted in an academic institutions. It consists ofa three year Bachelor of Science degree (for Part I)followed by a two year study that confers a Bachelorof Architecture degree that is recognised profe-ssionally as Part II. Between the two parts, theUniversity requires student to undertake a period ofpractical training ranging from 6 months to oneyear. The two parts, though conferring two differentBachelors degree, at the end of the third and fifthstudy year maybe one continuous process. Thecurriculum is designed as one; meaning that manyof the things taught in the fourth year through the

Bachelor of Architecture are developments ofthings learnt in the third year. The third part is atwo year period of practical training or workingexperience that enables a candidate to sit for theprofessional Part III Examination.

Entry requirement• Pass STPM / A Levels with minimum 2 principals

and pass in Arts subject; OR • Pass Foundation/Matriculation programme in related

field; OR• Pass Diploma in Architecture Or Diploma in

Architecture with LAM Part 1 form any recognizedinstitution; OR




FACULTYOF


ENVIRONMENT

JPT/BPP(U)1000-801/36/Jld8(9)

Bachelor of Civil Engineering

49

YEAR 1Semester 1•Engineering Mathematics I(Vector Calculus)

•Statics and Dynamics•Computer Programming•Engineering Surney•Malaysian Studies

Semester 2•Engineering Mathematics II(Algebra)

•Structural Analysis I•Strength of Materials•Bahasa Kebangsaan A/B•Civil Engineering Materials

YEAR 2Semester 3

•Engineering Mathematics III(Differential Equations)

•Fluid Mechanics•Environmental Engineering•CAD in Civil Engineering•Engineers and Society•Islamic Studies/MoralStudies

Semester 4•Engineering Mathematics IV(Statistics)

•Waste water Engineering•Structural Analysis II•Soil Mechanics•Hydrology and WaterResources

YEAR 3Semester 5•Hydraulics•Construction Methods andTechnologies

•Structural Design I(Reinforced Concrete)

•Foundation Engineering•Highway and TrafficEngineering

Semester 6•Sustainable UrbanPlanning

•Stormwater Management •Site Investigation•Professional Ethics andLaw

•Structural Design II

(Structural Steel)Intersession•Industrial Training

YEAR 4Semester 7•Engineering Management•Capstone Project I•Structural Design III(Prestressed Concrete)•Elective I•Elective II•Final Year Project I

Semester 8•Project Management•Capstone Project II•Elective III•Final Year Project II

Programme structure

Over the next decade the landscape of the worldwill be hugely transformed as new and excitingengineering projects materialize, such as theworld’s first shipping tunnel, a space age underwa-ter hotel and the world’s biggest shopping mall. Atthe heart of these projects are civil engineers whoplan and build structures as wide-ranging asbridges, buildings, transport systems and dams.The majority of civil engineering careers are witharchitectural firms or construction companies andthe largest percentage of civil engineering careersare as structural engineers.

Entry requirement•Pass STPM / A Levels with minimum 2 principalsin Mathematics and Physical Science; or

•Pass Matriculation in related field with minimumCGPA of 2.0; or

•Pass Foundation in related field with minimumCGPA 2.0; or

•Pass UEC with minimum 5 subjects with Grade Bincluding Mathematics and Physical Science; or

•Pass Diploma in related field with minimumCGPA of 2.0; or

•Any other equivalent qualification recognized bythe Malaysian Government.


Career OpportunitiesA career in civil engineering can be diverse and excit-ing, touching on everything from geology to survey-ing to risk management. There are a number of tech-nical specialities within the scope of civil engineering.These include:Structural Engineering:Creating structural elementsof design for a wide range of structures.Geotechnical Engineering: Concerns rock and soilthat support the structures that other civil engineersdesign.Environmental Engineering: Designing systems for

the treatment of chemical, biological and thermalwastes.Materials Engineering: Experts of the various mate-rials which other civil engineers use for their projects.Water Resource Engineering: Experts of the variousmaterials which other civil engineers use for their projects.Earthquake Engineering: A specialty dealing withcreating buildings and other structures that can with-stand the stresses of earthquakes without falling.Coastal Engineering:managing the coastal areas of acountry including marshlands. Creating defencesagainst flooding and erosion.


FACULTYOF


ENVIRONMENT

Career Opportunities• Architect• Drafter

• Project Manager• Landscape Architect

50

KPT/JPS/(KA8612) 08/13

Bachelor ofArchitecture

YEAR 1Semester 1•Architectural Design &Theory 1

•Building Construction & Materials 1

•Architectural Drawing 1•Computer - Aided Design 1•Communication Principles

•Building Science


Semester 2•Architectural Design 2•Building Construction &Materials 2

•Structures 1•Ecologically SustainableDesign

•Architectural Drawing 2•Computer - Aided Design 2

Select One:• Malaysian Studies

• Co-Curriculum 2

YEAR 2Semester 3•Architectural Design 3 •Building Construction &Materials 3

•Structures 2•Building Services 1•Architecture Techniques•Landscape

Select One:•Bahasa Kebangsaan A /B• Co-Curriculum 3

Semester 4•Architecture Design 4•Building Construction &Materials 4

•Structures 3•Building Services 2•Architecture History & Theory 1

•Introduction to Planning•Global Classroom

YEAR 3Semester 5•Architecture Design 5•Building Construction &Materials 5

•Building Services 3•ArchitectureCommunication Project

•Architecture History &Theory 2

Semester 6•Architecture Design 6 •Working Drawing •Environmental Design•Architecture History &Theory 3

•Elective•Specification

YEAR 4Semester 7•Practical Training

Semester 8•Housing Design Studio•Advanced Construction•Environment Behaviour

•Introduction to Urban Planning

•Design Seminar•Design Practice 1

YEAR 5Semester 9•Urban Design Studio•Integrated Buiding System

•Research Methodology•Directed Elective•Project Management 1•Building Economics•Design Practice 2

Semester 10•Thesis Part 1•Topical Studies •Project Management 2•Professional Practice 1

YEAR 6

Semester 11•Thesis Part 2 •Directed Elective 2•Professional Practice 2

Programme structure

Architecture is both the process and product ofplanning, design and construction. There are 4streams of studies in the course: design, technolo-gy, practice and special interest. The students arealso taught professional practice and project man-agement, in line with the requirement of theProfessional Examination.

Specialised subjects are taught to enhance theirstudy and work skills and to provide additionalcareer opportunities. The subjects prepare studentsto become a practitioner in these four fields.

Entry requirement•Pass STPM / A Levels with minimum 2 princi-pals and pass in Arts subject; OR

•Pass Foundation / Matriculation programme inrelated field; OR

•Pass Diploma in Architecture; OR•Any other equivalent qualifications recognized bythe Malaysian Government.

•Students with a recognised Diploma in the relevantfield will be given credit exemptions based on pastresults and portfolio review (where applicable).

Students with a recognised Diploma in the relevantfield will be given credit exemptions based on pastresults and portfolio review (where applicable).


FACULTYOF


ENVIRONMENT

JPT/BPP (R/214/6/0020)4/2016

Bachelor ofArts (Hons) in Fashion&RetailingFACULTYOF

FASHION&LIFESTYLE

CREATIVITY

51

The course is specially designed to upgrade skillsand knowledge that will enable graduates to excelin the fashion business by being more creative andprogressive. Graduates are able to evaluate andrespond to fast-changing fashion trends. Skills andknowledge in the fashion field are important ele-ments because they determine placement for indus-trial training that can lead to career openings in thehigh-end market. These insights will be conveyed tostudents, stressing and emphasizing the basic struc-ture and principles important to the fashion indus-try Skills and knowledge gained will equip studentswith the ability to engage in display design (mer-chandising, retailing and display) using their indi-vidual expertise and creativity. The main objectiveof this programme is to ensure graduates excel in

the fashion design business and industries related toit. Due to fashion trend changes, technical skills arealways needed to upgrade the productivity of indus-tries. Those in possession of the skills and knowl-edge will always be in demand. Their creative talentand capability to assess industry requirements willensure that they are successful in their careers.

Entry requirement•Pass STPM /ALevels with minimum 2 principals; OR •Pass Foundation/Matriculation programme in relatedfield; OR

•Any other equivalent qualifications recognized bythe Malaysian Government


Programme structureYear 1 Semester 1 • Fundamentals ofSociology

• Principles of Retailing• Design ManagementPrinciples 1


• English 1 Select One:•Malaysian Studies• Co-Curriculum 1

Semester 2• Principles of Fashion

Marketing • Fashion Marketing • Retail & Logistics• Creative Development• English 2 Select One:•Moral Studies• Islamic Studies• Co-Curriculum 2

Year 2Semester 3 • Fashion Design &Visualization: Design 1

• Fashion Design &Visualization: Production 1

• Textile Design • Hair & Face Design• Fashion Styling &Coordination: RedCarpet Glamour

• English Language 3Select One:• Thinking Skills• Entrepreneurship• Leadership Skill &Human Relations

• Creative & InnovationSkills

• Writing Skills• EQ Management Skills• Decision Making Skills• Bahasa Kebangsaan A(Local students)

Semester 4• Fashion Design &Visualization: Design 2

• Fashion Design &Visualization:Production 2

• ProductCommercialization

• Branding & E-commerce:Build your Brand

• English Language 4 • Malaysian Economy• Government & PublicPolicy of Malaysia

• OrganisationalBehaviour in theMulti-Ethnic Society ofMalaysia

• Work Sociology &Malaysian Industry

• Constitution & Societyin Malaysia

• Comparison ofReligions

• Comparison of Ethnics• Banking & Finance inMalaysia

• Global Classroom

Year 3Semester 5 • Human ResourceManagement

• Electronic Commerce • Brand Management • Fashion EventManagement

• English 5• Internship Semester 6• InternationalMarketing

• Marketing Research • Product Development• Retail Operation • Merchandizing &Technology

• Professional Practice

Career OpportunitiesAs the retail industry continues to expand so willthe demand for innovative fashion and retaildesigners. Whether you are interested in fashiondesigning, fashion journalism, photography orretail management, there is a world of opportunitiesfor talent and skills. A graduate can work as: • Fashion Merchandiser

• Fashion Buyer • Fashion Writer Editor • Fashion Promoter • Marketing Consultant • Retail Manager • Retail Display Artist



OFBUSINESSMANAGEM

ENT&GLOBALISATION

Bachelor ofBusinessAdministration (Hons)

YEAR 1Semester 1• Introduction toManagement

• Financial AccountingFundamentals

• Business Mathematics• Computer Applicationfor Business

• Business CommunicationSkills 1


Semester 2• Organizational Behavior • Principles of Marketing

• Microeconomics• Business Statistics• Business CommunicationSkills 2


YEAR 2Semester 3• Human ResourceManagement

• Fundamental ofEntrepreneurship

• Financial Management 1 • Macroeconomics forBusiness Analysis

• Commercial Law

Select One:• Bahasa Kebangsaan A/B• Co-Curriculum 3 Semester 4• OperationsManagement

• Managerial Accounting• Financial Management 2• Business Ethics• Corporate Governance• Directed Elective(Stream based)


YEAR 3Semester 5• Business Planning

• ManagementInformation System

• Service OperationManagement

• Research Methods • Malaysian Taxation • Open Elective• Internship

Semester 6• Global Human ResourceManagement

• Creativity andInnovation in Business

• Investment Analysis• Project Managementfor Business

• Strategic Management • Corporate Law

Programme structure

Career Opportunities• Operation Management Executive• Office Administrator/ Manager Business• Planning Consultant• Purchaser

• Banker• Operation Management Executive• Business Planning Consultant• Office Administrator/ Manager

This programme is essential for today’s challengingbusiness environment. These will include analysis ofbusiness problems, formulation and implementation ofbusiness strategies and understanding of its function on:• Business strategies: concrete knowledge and skills

in business disciplines and knowledge concepts astools of analysis for business situations;

• Operations: acquire thorough understanding of variousbusiness environment, functions, and operations;

• Skills & knowledge: learn & adapt the analytical,planning, communication, and operating skills, whichcan be applied to various complex business situations.

Confident leaders who are superb problem-solvers plusskilled in analysis and critical thinking are the main

products of this programme. In a business organiza-tion, without the right touch of excellent managers, itwill definitely lead to many unsolved problems.

Entry Requirement• Pass STPM/ A Level with minimum 3 principals; OR• Pass Foundation/Pre-University/Matriculation in

related field and pass SPM with 5 credits excludingreligious and moral studies; OR

• Pass Diploma in related field; OR• Any other equivalent qualifications recognized by



52

KPT/JPS (KR10398) 06/14

Bachelor of Business(Hons) inMarketingFACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

53

YEAR 1Semester 1 • Introduction toManagement

• Financial AccountingFundamental




Semester 2• Principles of Marketing• Microeconomics

• Business Statistics• Business CommunicationSkills 2

• OrganizationalBehaviour


YEAR 2Semester 3 • Marketing Research• Money and Banking• MacroeconomicsAnalysis for Business

• Fundamental of Entrepreneurship


Semester 4• Sales Management• Managerial Accounting• InternationalMarketing

• Quantitative Methods• Business Ethics• Directed Elective(Stream based)


YEAR 3Semester 5 • Service Marketing• Consumer Behaviour

• Retail Management• ManagementInformation System

• Service OperationManagement

• Open Elective• Internship

Semester 6• Product & BrandManagement

• Strategic MarketingManagement

• Academic Paper• Integrated MarketingCommunication

• Electronic Commerce• Supply ChainManagement

Programme structure

Career OpportunitiesCareer prospects abound in marketing. A graduatecan work in a small firm to establish its brand, helpa multinational firm to maintain its brand image orclimb the corporate ladder in an advertising agency.He or she can be: • Marketing Executive • Brand Management Consultant

• Market Researcher • Promotions Manager• Advertising Manager• Account Manager• Media Executive• Advertising Production Manager• Brand Manager• Marketing Consultant• Creative Team Director

This programme aims to equip students with asolid foundation for various business disciplines,which focuses on marketing and communicationconcepts in the following areas:• Business tools: exposure to communication &

presentations skills, statistics, accounting, organ-isational behavior, human resource management,and economics;

• Marketing: adapting techniques of marketing toenable them to discover opportunities and developstrategies to exploit them; and

• Individual development: exposure to practical mar-keting problems, and developing the skills in solvingpractical marketing problems.

Our graduates are well equipped with both theoreticaland practical knowledge in the specialised area ofmarketing. Apart from this, they are competent in

IT as well. The business world cannot functionwithout the right marketing executives. With ourgraduates who have all the right ingredients i.e.specialiseed knowledge, skills and behaviour, anyemployer can be assured of high quality experts.

Entry Requirement• Pass STPM/ A Level with minimum 3 principals; OR• Pass Foundation/Pre-University/Matriculation in






OFBUSINESSMANAGEM

ENT&GLOBALISATION

Bachelor ofBusiness(Hons)in InternationalBusiness

54

Career OpportunitiesThis programme opens doors to business andmanagement, but more than that, graduates fromthis programme will be well-placed for internationalcareers in multi-national firms, international aid agencies,government departments, banks and organizations

seeking a wider, more international clientele.

A graduate can work as:• Import & Export Executive• International Business Consultant• International Public Relations Executive

This programme aims to expose students to inter-disciplinary skills and knowledge of the interna-tional business environment, with opportunitiesto develop functional expertise in various areas:• Business: concrete knowledge & skills in international

business disciplines, used as tools of analysis in variousbusiness environments;

• Operations: technical understanding of variousinternational business environments, functionsand operations;

• Knowledge & skills: sound & concrete understandingin the importance of knowledge & skills acquiredto understand the role of international businessin varying contexts.

Today, our world is getting smaller due to the newtechnology age (borderless world), internationalbusiness can be created with a click of the mouse.Our graduates are being trained for this type of

exciting & fast-paced environment. He/she wouldpossess adequate knowledge plus the extra value inhaving the ability to speak in public; no doubt,our graduates would be highly sought after.Strong focus on the area of knowledge and beingable to provide solutions to the practical businessproblems are a few of our up-front abilities.

Entry Requirement• PassSTPM/A Level with minimum in 3 principals;OR• Pass Foundation/Pre-University/Matriculation in




YEAR 1Semester 1 • Introduction toBusiness Management





Semester 2• Introduction toInternational Business

• Principles ofMarketing



YEAR 2Semester 3• International BusinessStrategy

• Financial Management 1• MacroeconomicAnalysis for BusinessDecisions

• Commercial Law• Fundamental ofEntrepreneurship


Semester 4• ManagerialAccounting

• Corporate Governance• Financial Management 2• InternationalMarketing

• OperationsManagement

• Directed Elective(Stream based)


YEAR 3Semester 5• Research Methods• International BusinessEnvironment

• Global HumanResource Management

• InternationalManagement

• International Finance• Open Elective• Internship

Semester 6• Risk Management•International Banking• Strategic Management • GlobalEntrepreneurship

• International Economics• Company Law

Programme structure


KPT/JPS (KR10395) 06/14

Bachelor ofBusiness(Hons)inEntrepreneurship

55

Programme aims to expose students to the conceptsand theories of business and management. These willinclude analysis of business problems, formulationand implementation of business strategies andunderstanding of its function on: • Business strategies: concrete knowledge and skills

in business disciplines and knowledge conceptsas tools of analysis for business situations;

• Operations: acquire thorough understanding of variousbusiness environment, functions, and operations;

• Skills & knowledge: learn & adapt the analyti-cal, planning, communication, and operatingskills, which can be applied to various complexbusiness situations.

Confident leaders who are superb problem-solvers

plus skilled in analysis and critical thinking are themain product of this programme. In a business organ-isation, without the right touch of excellent managers,it will definitely lead to many unsolved problems.

Entry Requirement• Pass STPM/A Level with minimum 3 principals; OR• Pass Foundation/Pre-University/Matriculation in




Programme structureYEAR 1Semester 1• Introduction to BusinessManagement





Semester 2• Principles of Marketing• Microeconomics• Business Statistics


• Organizational Behavior


YEAR 2Semester 3• Fundamental ofEntrepreneurship

• Financial Management 1 • Macroeconomics Analysisfor Business Decisions

• Commercial Law• Money & Banking

Select One:• Bahasa Kebangsaan A/B

• Co-Curriculum 3

Semester 4• Managerial Accounting• Small BusinessManagement

• Business Ethics• Finance forEntrepreneur

• International Marketing• Directed Elective(Stream based)


YEAR 3Semester 5 • Research Methods• Consumer Behavior• Family and BusinessEntrepreneurship

• Entrepreneurship &New Venture

• Marketing forEntrepreneur

• Open Elective• Internship Semester 6 • Creativity andInnovation in Business

• Strategic Management• GlobalEntrepreneurship

• Project Managementfor Business

• Financial StatementAnalysis

• Company Law

Career OpportunitiesA graduate can work in his or her family business orin any small business needing big business skills.Alternatively, he or she can be a consultant for largerorganisations trying to harness the new ideas that usu-ally come out of small business. Career opportunities

also exist in banks targeting small and medium sizedenterprises, and government departments or agencies.A graduate can work as:• Project Manager• Business Planning Consultant • Entrepreneur


OFBUSINESSMANAGEM

ENT&GLOBALISATION

KP/JPS (KR10897) 09/14

Bachelor of Business (Hons) in Accounting

56

YEAR 1Semester 1• Introduction toBusiness Management





Semester 2• Financial Accountingand Reporting 1

• Microeconomics


• Management AccountingFundamentals


YEAR 2Semester 3• Fundamental ofEntrepreneurship

• Commercial Law• Financial Accounting &Reporting 2

• Financial Management 1

• MacroeconomicAnalysis for BusinessDecision

• Select One:• Bahasa Kebangsaan A/B• Co-Curriculum 3

Semester 4• Financial Management 2• Accounting InformationSystems

• ManagementAccounting

• Financial Accounting &Reporting 3

• Corporate Governance• Directed Elective(Stream based)


YEAR 3Semester 5• Risk Management• Research Method• Accounting Theory &Practice

• Malaysian Taxation• Audit I• Open Elective• Internship Semester 6• Audit 2• International Accounting• Financial StatementAnalysis

• Strategic Management• Corporate Taxation• Company Law

Programme structure

Programme aims to provide solid understandingof the accounting & financial concepts, modernaccounting, and the ability to apply to real-lifesituations: • Knowledge & skill: understand the concepts of

accounting, acquire the analytical & numericalskills, preparation of accounts, book-keepingtechniques, and interpretation of financial statements;

• Management perspective: adapt & apply theknowledge and skills in making financing decisions;

• Nature of work: participation in group and teamactivities designed to simulate the work environment;

• Economics & law: economics theory & its appli-cations, the law that applies to businesses, bothfrom contract and company perspectives.

This is an exquisite programme where we are givingequal importance to accounting and finance. Our

graduates would have a list of special skills such ashaving the ability of interpreting and using financialinformation in managerial decision making.Accounting and finance would be an excellentmatch for our students to go into a wide range ofbusiness disciplines i.e. ranging from a generalbusiness career to more specified areas such asfinancial departments and professional bodies.


related field; OR• Pass Diploma in related field; OR• Any other equivalent qualifications recognized by


Career OpportunitiesStudents who follow an accounting degree usuallydo so with the intention of going into professionalaccounting. However, this degree programme,while opening up the opportunity to follow acareer in accounting or finance, does not by anymeans, limit choices to just this area. Students whofollow this pathway will have a good groundingin some of the general principles of management,

but with a focus on the skills and knowledgewhich are crucial to project management, financialmanagement, consultancy work as well as thepotential for a career as a professional accountantor working with financial institutions.

A graduate can work as:• Finance Analyst • Accountant • Financial Controller


FACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

KP/JPS (KA7410) (5/12)

Bachelor ofBusiness(Hons)inHumanResourceManagement

57

Career OpportunitiesAs well as more general management roles, graduatescan find rewarding careers in human resource man-agement, personnel or training, such as:• Operation Management Executive• Office Administrator• Office Manager• Business Planning Consultant• Purchaser

• Banker• Compensation Executive / Manager• Employee Assistance or Benefits Executive / Manager• Equal Employment Opportunity (EE0) or Affirmative

Action Coordinator• Labor Relations Executive / Manager• Recruitment Executive / Manager• Human Resources Information System Executive

/Manager

This course is ideal for students who are interestedin business but would like to focus your studies onhuman resource management. The increased real-ization that human resources are a vital organi-sational capability has given human resourcemanagement a critical role in the achievement oforganisational effectiveness. In order to achievecompetitive advantage, organisations are increasinglylooking at human resource management at theoperational and strategic levels. Students will studycore business and HR disciplines and will also gainan insight into: how people work in organisations –their motivation, group dynamics and leadershipqualities; the management of human resources –development, reward, resourcing and employee

relations; contextual influences such as employmentlegislation; plus the role human resources play inmeeting organisations’ strategic goals.

Entry Requirement• Pass STPM/A Level with minimum 3 principals

including general studies or recognized equivalentqualification; OR

• Pass Foundation in related filed or other qualificationrecognized by Senate; OR

• Diploma in Business field or related from anyinstitution recognized by Government



• Financial Accounting Fundamental




Semester 2• Operational Management• Principles of Marketing• Microeconomics• Business Statistics



YEAR 2Semester 3• Human ResourceManagement

• Financial Management 1• MacroeconomicsAnalysis for Business

• Commercial Law• Fundamental ofEntrepreneurship


Semester 4• Human ResourceDevelopment

• Managerial Accounting• Human Capital Training• Quantitative Methods• Business Ethics• Directed Elective(Stream based)

• Global ClassroomYEAR 3 Semester 5 • CompensationManagement

• PerformanceManagement

• Strategic HumanResource Planning

• Information Systemfor Human Resource

Management • Research Method • Directed Elective(Stream based)

• Internship

Semester 6 • Current Issues inHuman ResourceManagement

• Safety & HealthManagement

• Academic Paper• Labour & Industrial Law• Globalisation OfHuman ResourceInternational HumanResource Management

• Cross-CulturalManagement


FACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

JPT/BPP (KA6451) 5/12

Bachelor ofPublicManagement (Hons)

58

The Bachelor of Public Management (Hons) allowsstudents to address the challenges of governance,public administration and international relations innational and regional contexts. The programme alsofocuses on the fundamental principles, practises andtechniques of organisational management relatedto public institutions. The course exposes students to significant theories,and their application in research in multidisciplinaryfields such as public administration, political economy,human resources management, international relationsand town management. The emphasis is on linkingtheory to research, experimental and professionalanalysis of a wide range of issues, analytical andprofessional activities in the areas of policy analysis,

public sector management, urban planning designand urban development. This programme will also enhance students’ personalconfidence and career prospects by widening yourportfolio of skills and deepening your insights of cur-rent public policy issues.






• Introduction to PublicAdministration

• Computer Application for Business

• Effective CommunicationSkills 1


Semester 2• Introduction to PublicPolicy

• Personal Development

• Microeconomics• Business Statistics• Effective CommunicationSkills 2


YEAR 2Semester 3• Politics andOrganization


• Administrative Law• MacroeconomicsAnalysis for BusinessDecision


• Select One:• Bahasa Kebangsaan A/B• Co-Curriculum 3Semester 4• ICT in Public Sector• Human Resource inPublic Sector

• Local and StateGovernment

• Leadership in PublicSector



YEAR 3 Semester 5 • Research Methods• Public Sector Strategy • Constitutional Law

• Criminal JusticeManagement

• Non-GovernmentOrganizationManagement

• Open elective• Internship

Semester 6 • Strategic Managementin Public Sector

• Sustainability andPlanning PolicyDevelopment

• International PublicRelations

• Public Finance• Immigration andPublic Policy

• International Politics

Career OpportunitiesOn successful completion students will enter a varietyof challenging careers, such as public or private sectorsof any industries. These positions include economist,current affairs executive, diplomat officer, and adminis-

trative officer. Graduates will be able to seekemploymentin many roles in the public sector such as educationhealth and policy authorities, local government,charities, environmental agencies and civil serviceagencies, as well as in private sector management.


FACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

JPT/BPP(R/345/6/0131) 1/17

BA(Hons) inSports,Health& FitnessManagement

59

Career OpportunitiesCareer opportunities exist in sport developmentand administration, sports events management,

sports tourism, corporate sports hospitality, healthand fitness, the marketing of sports service andproducts and education.

Programme structureYear 1Semester 1• Introduction toBusiness Management


• Introduction to FitnessManagement

• Computer Applicationfor Business



Semester 2• Introduction to SportManagement

• Principles of Marketing



Year 2Semester 3• Human ResourceManagement


• Event Management• Resort &Fitness CentreManagement

• Web Design


Semester 4• OperationsManagement

• Personal andProfessionalDevelopment

• Introduction toWellness

• Customer & ServiceMarketing

• Diet & Nutrition • Directed Elective(Stream based)


Year 3Semester 5• Sport Facility

Management• Strategic MarketingManagement

• Sports and FitnessPsychology

• Research Methods • Excercise & Sports • Open elective• Internship

Semester 6• Physiology of Health • Future Trends & Issues• Coaching Techniques• Sports Marketing &Sponsorship

• Sports RiskManagement

• Talent Development

This degree is designed to provide you with anunderstanding of the skills and knowledge required forefficient and successful management of sport and fitnessprovision. Students will also consider the importanceof sport and fitness for the welfare of individuals andgroups in society and how management can respondeffectively to their needs. Emphasis is placed uponan understanding of how sports, health and fitnessresources are effectively and efficiently managed inorder to satisfy participation and profit. Managementtopics include: marketing, human resources, finance,

economics, legal issues and strategy.





FACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

KPT/JPS (KA7645) 06/12

Bachelor ofBusiness(Hons)inHospitalityManagement

60

Programme structureYear 1 Semester 1• Introduction toTourism Management

• Financial Accounting Fundamentals

• Business Mathematics• Computer Application for Business



Semester 2• Introduction toHospitality Management

• Principles of Marketing• Microeconomics• Business Statistics

• CommunicationTheory & Study Skills


Year 2 Semester 3 • Planning & Design ofFood Service Facilities


• Financial Management 1 • Macroeconomics Analysis for BusinessDecision

• Food & Beverage CostControl

• Select One:• Bahasa Kebangsaan A/B

• Co-Curriculum 3

Semester 4• Dining Room Operations • Food & BeverageManagement &Operations

• Customer Service • Human ResourceManagement inHospitality

• Marketing forHospitality & Tourism


• Global ClassroomYear 3Semester 5 • Legal Aspects inHospitality

• Dining RoomManagement

• HospitalityManagementInformation System

• Research Methods • AccommodationManagement

• Open Elective• Internship Semester 6• InternationalHospitality Industry

• Hospitality Policy andPlanning

• Trend and Challengesin Hospitality

• Strategic Managementin Hospitality

• EnvironmentalManagement inHospitality Industry

• Economics andHospitality

Career OpportunitiesMany career opportunities await graduates in thetourism and leisure industries. They can work intourism marketing, hotel marketing, travel marketing,airline operations, government tourism departments,

travel firms' research departments, tour agencies,hotels, leisure complexes and tourism-promotingindustries such as medical tourism, eco-tourismand rain-forest tourism.

This degree prepares you for the Hospitality industryby covering food and beverage management, accom-modation management and business studies. This programme will develop your understandingof front office procedures, enhanced by a workingknowledge of essential behind-the-scenes operations.The strength of this program lies in combining busi-ness management. The program will cover a broadrange of business and management topics includingeconomics, financial administration, law, personnelmanagement and marketing.


including general studies or recognized equivalentqualification; OR

• Pass Foundation in related field or other qualifica-tion recognized by Senate; OR

• Diploma in Business field from any institutionrecognized by government



FACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

KPT/JPS (KR10397) 06/14

Bachelor ofArts(Hons)inTourismManagement

61

Many economists and economies estimate thattourism is the world’s single biggest industry bothin monetary and employment terms. Tourismhas become a lifestyle choice for many of thepopulation in the developed world. Tourism is oneof largest industrial sectors in these economies. Itcan be the single largest industrial sector for lesswell-developed economies.

Malaysia, in recognizing the revenue potential ofTourism, has made the successful developmentof Tourism an economic goal. This is designed to

build on the success to date of the Tourism industryin Malaysia.





YEAR 1Semester 1• Computer Applicationfor Business

• Introduction toTourism Management

• EffectiveCommunication 1


• Business Mathematics


Semester 2• EffectiveCommunication 2

• Tourism Geography

• Tourism Marketing• Microeconomics• Introduction toHospitalityManagement


YEAR 2Semester 3• Meeting IncentivesConcepts & TourismManagement

• Ecotourism• Hotel & ResortManagement

• Service Management


• Foreign Language 1Select One:• Bahasa Kebangsaan A/B• Co-Curriculum 3

Semester 4• Cultural Tourism• Tour OperationManagement

• Ticketing & Reservation • Foreign Language 2• Sustainable Tourism• Tourism Policy &Planning

• Global ClassroomYEAR 3Semester 5• Current Issues in

Tourism• Tourism & HospitalityResearch Method

• Foreign Language 3• Strategic Managementin Tourism

• Tourism Ethics• Internship

Semester 6• Tourism &Transportation

• Tourism Economics• Food & CateringServices

• Tourism ProductManagement

• Tourism ResearchProject

Programme structure

Career OpportunitiesCareer opportunities await graduates in the tourismand leisure industries. They can work in tourismmarketing, hotel marketing, travel marketing, airlineoperations, government tourism departments, travelfirms’ research departments, tour agencies, hotels, leisurecomplexes and tourism-promoting industries such as

medical tourism, eco-tourism and rain-forest tourism, as:• Tourism Marketing Executive• Travel Marketing Executive• Tour Agency Operator• Tour Agency Consultant• Front-desk Manager• Public Relations Officer


FACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

JPT/BPP (KA 10903) 01/15

Bachelor ofArts(Hons)inBusiness&QualityManagement

62

Programme structureYear 1 Semester 1• Introduction to BusinessManagement


• Introduction to QualityManagement

• Computer Application forBusiness


Select One:•Malaysian Studies• Co-Curriculum 1Semester 2• Principle of Team Work• Principles of Marketing


Select One:• Moral Studies• Islamic Studies• Co-Curriculum 2 Year 2 Semester 3 • Quality Planning• Fundamental ofEntrepreneurship

• Financial Management 1• Macroeconomics forBusiness Analysis

• Commercial Law

• Select One:• Bahasa Kebangsaan A/B• Co-Curriculum 3Semester 4• Leadership in Quality• TQM Implementation• Business ProcessManagement

• Managerial Accounting• Corporate Governance• Directed Elective (Stream based)

• Global Classroom Year 3Semester 5 • Service Quality • PerformanceMeasurement

• Quality ManagementTools & Techniques

• Research Methods • ManagementInformation System

• Open elective• Internship

Semester 6• ContinuousImprovement

• Creativity and Innovation inBusiness

• Quality Culture • Knowledge Management• Strategic Management• Project Management forBusiness

Career OpportunitiesGraduates of the programme will be sufficientlyequipped with knowledge to take up jobs and buildcareers as quality management executives, project

supervisors, production quality executives, productionplanners, business development executives, inventorycontrol managers, quality control officers and lecturersin quality management.

The BA (Hons) in Business and Quality Managementwould be one of its kind in Malaysia. While BAprogrammes in management is common nowdays,quality elements more embedded in needs of globa-lization. Many short courses or certification in qualitymanagement is offered by several professional traininginstitutions such as SIRIM of Malaysia and Inter-national Standards for Organization (ISO). Not manyinstitution of higher learning currently offers a BachelorDegree that combines these two increasingly importantaspects of management. The increasing role of globa-lization and international competition means that itis not sufficient just to manage businesses in aconventional way. Managers today must managequality in a continuous fashion if their businessesare to survive in future. In the globalized era ofintense competition, producing products and servicesin the name of quality was something to ponder andthis alone is not enough. Management need toensure that the quality is managed effectively andefficiently to ensure continuous market dominanceand customer focused strategies. At the end of this programme, students will be able to:• Demonstrate the acquisition of a philosophical,

analytical and statistical framework that facilitatesorganization successfully making a transition toTotal Quality Management (TQM)

• Synthesize the historical framework under which qualityand quality assessment has evolved internationally

• Implement an integrated approach to the managementof quality systems which includes leadership, strategicplanning and human resources management

• Evaluate and apply various statistical process controltechniques used in manufacturing and servicesand effectively apply the tools and techniques ofquality improvement

• Synthesize an understanding of how marketing,technology, people and information can be utilizedto satisfy customer requirements in the services sector

• Demonstrate the importance of quality assu-rance in TQM and evaluate the approaches toquality assurance.

• Demonstrate an appreciation for learning as a life-long process


and pass Mathematics at SPM; OR• Pass Matriculation /Pre-University in related field;

and pass SPM/ SPVM or O Level with 5 credits• Any other equivalent qualifications recognized by



FACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

JPT/BPP (N/340/6/0028)03/16

Bachelor of Arts (Hons)inGlobal Business Communication

63


• Computer Application inBusiness

• Business Mathematics• Business CommunicationSkills

• Financial Accounting Fundamental

Select One:•Malaysian Studies• Co-Curriculum 1Semester 2• Principle of Marketing• Principle of Public

Relations• Microeconomics• Business Statistics• Public Speaking


Year 2 Semester 3 • Commercial Law• Entrepreneurship• Organizational Behavior• Macroeconomics forBusiness Analysis

• PR Communication

• Select One:• Bahasa Kebangsaan A/B• Co-Curriculum 3Semester 4• Communication ResearchMethodology

• Corporate Communication• International Marketing• Managing Publicity &Media Relations

• Managerial Accounting• Directed Elective (Stream based)

• Global Classroom Year 3Semester 5 • Advertising AgencyManagement

• Media Audience Studies • Strategic MarketingCommunication

• Consumer Behavior • Advertising RegulationsIssues & Ethics

• Open elective• Practical InternshipSemester 6• International PublicRelations

• Strategic MarketingManagement

• Global StrategicManagement

• Project Paper• KnowledgeManagement

Career OpportunitiesExpected areas of graduate employment:• Corporate Liaison Manager/Executive • Advertising Manager/Executive• Journalist

• Public Relations Manager/Executive• Public Affair Manager/Executive• International Business Development Manager/

Executive

The Bachelor of Arts (Hons) in Global BusinessCommunication is designed to produce graduateswith comprehensive knowledge that informs, moves,creates and shapes the world of communicationfrom business perspectives. Students will be exposedto a broad-based learning experience encompassingnearly all major aspects of communication such asjournalism, advertising, broadcasting, corporatecommunication and public relations. The programmewill also develop learners’ ability to apply communi-cation techniques critically and objectively in reallife situations of the world of business.

In this programme, student will be:• Guided to recognize, within a global economic order,

the humanist perspective of the human resourcesthat will occupy diverse positions in global business.

• Taught with the planning, organizing, and controland leadership skills used in the global businessenvironment.

• Exposed to the importance of acquiring diverseskills in the global environment. They will analyzeand synthesize, specifically, innovation experimentationand design skills that will allow them to operatein diverse organizations within global business.

• Guided to participate in innovating and creatinga global market.

At the end of this course, student will be able to:• Explain the communication process from the

positions of “receiver” and “sender”in businesscontexts, including faxes and email.

• Apply reasoned, practical, and ethical communicationprinciples when writing business messages.

• Recognize the nuances of written and oral commu-nication practices in a global context

• Demonstrate business communication skills inindependent and collaborative situations.

• Analyze various business communications employingcommunication theory.

• Design and deliver an effective oral presentationon a business topic






FACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

JPT/BPP(N/343/6/0022) 09/16

Bachelor (Hons) in Islamic Banking and Finance

64

Programme structureYear 1 Semester 1• Business CommunicationSkills 1

• Business Mathematics• Introduction to Business Management


• Computer Applicationfor Business

• Bahasa Kebangsaan A/B

Semester 2• Microeconomics• Principles of Marketing• Business Statistics

• Fiqh Muamalat• Principles of IslamicBanking• Fundamental ofEntrepreneurship

Select One:•Moral Studies• Islamic Studies

Year 2 Semester 3 • Usul-al-Fiqh• Islamic Banking: Theory &Practice

• Islamic Economics• Commercial Law• Macroeconomics Analysis for Business

• Islamic Financial Management

Semester 4• Zakat and Public Finance• Commercial BankManagement

• Corporate Governance &Finance

• Islamic Corporate Finance• Islamic Financial Services• Quantitative Method•Malaysian Studies

Year 3Semester 5 • Insurance & TakafulManagement

• Islamic Contracts & Modesof Financing

• Islamic Law of BusinessContract

• Research Methods• Risk Management inIslamic Banking


Semester 6• Project Paper• Open Elective• Islamic Funds and EquityInvestments

• Islamic Capital Market• Advanced IslamicEconomics and Finance

Career Opportunities• Islamic bank executive• Islamic finance officer• Islamic financial consultant

• Financial planner• Insurance/Takaful officer• Entrepreneur

This Islamic Banking & Finance degree program,aims at enabling the candidate to deeply understandthe Islamic Banking operating system and the con-cepts of Islamic Finance through participation inclass discussions and activities. Market participantcandidates are to be well-equipped with an excellentbackground about Islamic Finance and its innovativeproducts. An introductory background on the relatedIslamic concepts is offered linking them to theemerging banking and financial issues. IslamicBanking & Finance is a growing industry and willhold a market value of USD$8 Trillion by 2015.

In this programme, students will be:• Exposed to the basic concepts of Islamic Banking

and Finance• Able to gain knowledge on Islamic Finance especially

on Banking and Takaful• Able to effectively contribute to their organisation's

business strategies to gain competitive advantage• Able to conduct research in this field

At the end of this course, students will be able to:• Explain the importance of religion and economic

factors in Islamic finance and banking.• Define the concepts underlying Islamic finance and

banking• Discuss the legal maxims and main underlying

Islamic principles related to Islamic financinginstruments which are Shariah compliant

• Identify the structure of a modern Islamic financialsystem

Entry Requirement• Pass Sijil Tinggi Persekolahan Malaysia (STPM)

OR “A” Level with 3 principals or CGPA 2.00; • Pass Foundation course, Pre-University, related

Matriculation Course or other qualificationfrom any public or private higher institutionrecognized by the Government of Malaysia andpass Sijil Pelajaran Malaysia (SPM/SPVM) OR“O” Level with 5 credits in any subjects; OR

• Other equivalent qualifications recognized by theMalaysian Government


FACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

JPT/BPP(U)1000-801/36/Jld.8(11)

Bachelor of Business (Hons)inLogistics Management

65



• Business Mathematics• Computer Application forBusiness


•Malaysian Studies or,• Ethnic Relation, or(Local Student)Malaysian Studies 3(International Students)

Semester 2• Financial Accounting &

Reporting 1 • Principles of Marketing• Microeconomics• Business Statistics• Business CommunicationSkills 2

• Islamic Civilization &Asian Civilisation, orCommunication-MalayLanguage 2

Year 2 Semester 3 • Fundamental ofEntrepreneurship

• Introduction ToTransportation Mgt


• Macroeconomics forBusiness Analysis

• Commercial Law• Bahasa Kebangsaan A, or• Creative & Innovative SkillsSemester 4• Financial Management 2• Managerial Accounting• Warehouse &Distribution Channel

• Corporate Governance• Supply Chain management• Global Classroom• Constitution and Societyin Malaysia

Year 3Semester 5 • Research Methods

• Risk Management • Packaging• Transportation &Distribution System

• Transportation & CargoSecurity

• Co-Curricular OR• Community Services• InternshipSemester 6• Financial StatementAnalysis

• Supply Chain Analysis• Purchasing & VendorManagement

• Logistic Management• Strategic Management• Business policy

Career OpportunitiesGraduates from this programme will be equippedwith knowledge to work in areas as such:• Logistic Manager• Supply Chain Manager

• Warehouse Manager• Distribution Centre Manager• Transportation Manager• Inventory Planning Manager• Freight Forwarder• Entrepreneur

The complex world of logistics, supply chain andtrade industries is becoming increasingly specialisedand challenging, with strong demand for graduateswho are business savvy, sensitive to different cultures,and who have strong project management and nego-tiation skills. Logistics and supply chain managementinvolve purchasing, materials management, inventorycontrol, warehousing, transport and distribution toprovide the market with access to products and effec-tively managing end-user stakeholder expectations.Graduates will be able to understand the interdepend-ence of contemporary global and localised logisticsand regional logistics issues, and be able to apply andadapt to manage business problems in the global mar-ketplace. The program is designed to prepare the grad-

uate for a professional career and to develop his or herconfidence to tackle the evolving challenges of a rap-idly globalised logistics and supply chain industry.Excellent opportunities exist both in Malaysia andoverseas for well-trained professionals.

Entry Requirement• Pass STPM / A Levels with minimum 3 principals :

or• Pass Foundation/Matriculation programme: or• Pass Diploma with minimum CGPA of 2.0; or• Any other equivalent qualifications recognized by the




OFBUSINESSMANAGEM

ENT&GLOBALISATION

JPT/BPP(U)1000-801/36/Jld7(25)

Bachelor of Business (Hons)inReal Estate Finance

6666



• Business Mathematics• Computer Application forBusiness


•Malaysian Studies or,• Ethnic Relation, or(Local Student)Malaysian Studies 3(International Students)

Semester 2• Financial Accounting &

Reporting 1 • Principles of Real Estate• Business Statistics• Business CommunicationSkills 2

• Microeconomics• Islamic Civilization &Asian Civilisation, orCommunication-MalayLanguage 2

Year 2 Semester 3 • Fundamental ofEntrepreneurship

• Commercial Law• Financial Management 1 • Macroeconomics forBusiness Analysis

• Essentials of Banking• Bahasa Kebangsaan A, orCreative & Innovative Skills

Semester 4• Financial Management 2 • Managerial Accounting• Real Estate developmentProcess 1

• Corporate Governance• Real Property Valuation• Global Classroom• Constitution and Societyin Malaysia

Year 3Semester 5 • Research Methods• Risk Management• Real Estate Development 2

• Real Estate Investment• Mortgage Financing• Co-Curricular ORCommunity Services

• Internship

Semester 6• Financial StatementAnalysis

• Forecasting in Real Estate• The Laws and regulationGoverning Real Estates

• Real Estate InvestmentStrategies

• Strategic Management• Income PropertyAppraisal

Career OpportunitiesGraduates from this programme will be equippedwith knowledge to work in areas such as:• Appraiser• Residential / Commercial Sales Agent• Residential / Commercial Broker• Leasing Agent

• Mortgage Lender• Real Estate Developer• Investment Advisor / Consultant• Market Analyst / Consultant• Asset Manager / Property Manager• Site Selector / Acquisitions• Corporate Real Estate Manager

The undergraduate Real Estate Finance (REF) pro-gram at Limkokwing University provides studentswith an analytical foundation and firm understandingof the areas of real estate finance, investment, and val-uation. A number of courses also qualify for state-mandated continuing education requirements forlocal real estate professionals. As a result, the under-graduate classes in real estate provide considerableinteraction between faculty, traditional undergraduatestudents, and active real estate professionals.The primary objective of the Real Estate Financemajor is to provide the knowledge and skills requiredto compete successfully in the real estate industry,while contributing to the community and the profes-

sional advancement of the industry. Specifically, theprogram focuses on providing the analytical and con-ceptual framework necessary to make informed deci-sions regarding real estate investment, financing,development, and valuation.

Entry Requirement• Pass STPM / A Levels with minimum 3 princi-

pals : or

• Pass Foundation/Matriculation programme: or

• Pass Diploma with minimum CGPA of 2.0; or

• Any other equivalent qualifications recognizedby the Malaysian Government.


FACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

JPT/BPP(U)1000-801/35/Jld7(25)

Bachelor of Arts (Hons)in Business Innovation

67

Programme structureYear 1 Semester 1• Introduction to Business Management



• Business CommunicationSkills ISelect One:• Malaysian Studies• Co-Curriculum 1

Semester 2• Innovative Organization• Principles of Marketing • Microeconomics• Business Statistics

• Business CommunicationSkills 2 Select One:• Moral Studies• Islamic Studies• Co-Curriculum 2

Year 2 Semester 3 • Human ResourceManagement

• Fundamental of Entrepreneurship

• Financial Management 1 • Macroeconomics for Business Analysis

• Commercial LawSelect One:• Bahasa Kebangsaan A,or

• Bahasa Kebangsaan B,or• Co-Curriculum 3

Semester 4• E-Business Technology & Application

• Managerial Accounting• Finance for Entrepreneur• Innovation & Creativity in Business Competition

• Corporate Governance• Directed Elective (Streambased)


Year 3Semester 5 • Business Planning• Venture Capital & TheFinance of Innovation

• Managing Change• Research Methods • Managing InnovationProcess


Semester 6• Electronic Commerce • Creativity andInnovation in Business

• Business ModelInnovation in NewVenture

• Strategy of Managing Innovation andTechnology

• Strategic Managementfor Intellectual Property

• Global Entrepreneurship

Career Opportunities• Entrepreneur• Innovation Consultant

• Strategy Formulation Executive• Organizational Change Analyst• Innovation Process Executive

Profit from Creativity.Business innovation is the recognition of an opportu-nity, the creation and development of ideas, and thebuilding of these from that early spark into a profitablebusiness venture. The course is a vocationally orienteddegree designed to provide students with the knowl-edge, practical skills and framework of innovation inbusiness. This can assist the intellectual, social andpersonal development of the student as preparationfor entrance to a range of specialized business profes-sions. The New Business Leaders.In this programme, student will be taught to applycreative thinking tools to the entrepreneurial process.They will also be trained to lead teams that successful-ly establish new ventures.They are the leaders who use Deliberate CreativeThinking techniques individually and in teams tofocus on the generation and development of new

ideas which drive entrepreneurship.Students are well-prepared for a career in business,whether domestic or international, recognizing thatthe business world is a global one in the 21st century.

Entry Requirement• Pass Sijil Tinggi Persekolahan Malaysia (STPM) / A

Levels with 2 principals or any equivalent qualification recognized by the Senate; OR

• Pass Foundation course, Pre-University, relatedMatriculation Course; OR

• Other qualification from any public or privatehigher institution recognized by the Government ofMalaysia and pass Sijil Pelajaran Malaysia(SPM/SPVM) / O Level with 5 credits in any sub-ject excluding religious and moral subjects.

• Students with a recognized Diploma in related fieldwill be given advanced standing into the Degreeprogramme.

FACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

JPT/BPP(U)1000-801/35/Jld7(26)

Bachelor of Business (Hons)inBanking & Finance

6868

Programme structureYear 1 Semester 1• Introduction to Business Management



• Business CommunicationSkills ISelect One:• Malaysian Studies • Co-Curriculum 1

Semester 2• Financial Accounting & Reporting 1

• Microeconomics


• Essentials of BankingSelect One:• Moral Studies• Islamic Studies• Co-Curriculum 2

Year 2 Semester 3 • Fundamental of Entrepreneurship

• Commercial Law• Money and Banking• Financial Management I• Macroeconomic Analysis for Business DecisionSelect One:

• Bahasa Kebangsaan A• Bahasa kebangsaan B• Co-Curriculum 3

Semester 4• Financial Management 2 • Commercial BankManagement

• Managerial Accounting• Corporate Governance• Financial Market andInstitutions

• Directed Elective (Stream based)


Year 3Semester 5 • Research Methods

• Financial RiskManagement

• Credit Management• Islamic Banking & Finance• International Finance• Open Elective• Internship

Semester 6• Financial StatementAnalysis

• International Banking• Treasury Management• International Economics• Strategic Management • Banking Regulation and Compliance

Career Opportunities• Investment Advisor• Bank Executive

• Financial Advisor• Investment Executive• Financial Executive

Thrive in an Evolving Industry.Banking and financial services is a highly competitiveand rapidly changing sector in every modern econo-my. In recent years, forces such as globalization andtechnological change have fundamentally trans-formed the sector. The Banking and Finance courseallows students to develop the vital skills to managemoney, people and information, while gaining a spe-cialised body of knowledge in banking and finance.This program offers the opportunity to study boththeory and practical aspect of financial services andfinancial markets, to analyse the broader internationalrole of the sector, and to apply management principlesand practices in a financial sector setting. Financial Experts.Students will be able to employ analytical problem-solving skills and ethical decision-making techniquesto resolve complex finance and banking issues withinthe context of the internal enterprise structures andexternal institutional requirements.

They will also be equipped with the knowledge toincorporate the scientific approach and related princi-ples into financial & banking problems resolution anddecision making.

Entry Requirement• Pass Sijil Tinggi Persekolahan Malaysia (STPM)

/ A Levels with 2 principals or any equivalentqualification recognized by the Senate; OR


• Other qualification from any public or privatehigher institution recognized by the Governmentof Malaysia and pass Sijil Pelajaran Malaysia(SPM/SPVM) / O Level with 5 credits in anysubject excluding religious and moral subjects.

• Students with a recognized Diploma in relatedfield will be given advanced standing into theDegree programme.

FACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

JPT/BPP (KR11535) 06/15

Bachelor of Computer Science (Hons)inMobile ComputingFACULTY

OFINFORMATION

&COM

MUNICATION

TECHNOLOGY

69

Career OpportunitiesOn successful completion students will enter avariety of challenging careers, such as mobile businessapplication development; user-support managementin networked organisations, and informationanalysis in decentralised businesses. Working opportunities:

• Mobile Solution Specialist• Mobile Application Developer• Software Engineer• M-Commerce Consultant• Software Architect• Visual User Interface Designer• Lead Programmer

The course aims to provide students with an under-standing of mobile/wireless technologies and howthese technologies are utilized and integrated tomeet specific business needs.

The course builds a solid foundation of softwaredevelopment skills and introduces the specific skillsneeded for developing mobile/wireless applications.Students will also gain the necessary understandingof current technologies and architectures that providethe network and communications infrastructure formobile enabled enterprise computer systems. Studentswill also develop skills in the design of moderndistributed software systems, using appropriatetechnologies, architectures and techniques, and in theadvanced network technologies supporting the upperlayers, together with their planning, managementand security. The structure of the course allowsstudents to gain valuable practical experience in

building software systems, and also apply knowledgein mobile game design.

Entry Requirement• STPM/A Level with minimum 2 principals or

CGPA 2.0 ; OR • Pass Foundation/Pre-University/Matriculation in

related field and pass SPM/SPVM with 5 creditsincluding Mathematic ; OR

• Pass Diploma in related field with minimumCGPA 2.5. Candidates with CGPA below 2.5and above 2.0 , thorough internal evaluation willbe carried out; OR

• Pass Diploma in other fields with minimumCGPA 2.5; OR



Programme structureYEAR 1Semester 1• CommunicationTheory & Study Skills

• Fundamental ofComputer Systems

• Mathematics forComputing

• C++ Programming 1• Creative Studies• Multimedia technology

Select One:• Co-Curriculum 1 •Malaysian Studies

Semester 2• JAVA Programming 1• Introduction toInformation Systems

• Multimedia Authoring

• Database System• Probability & Statistics• Data Structures &Algorithm Analysis

Select One:• Co-Curriculum 2 • Moral Studies• Islamic Studies

YEAR 2 Semester 3 • Business CommunicationSkills

• Computer Architecture• Mobile System• Wireless InternetProgramming

• Discrete Structures

• Select One:• Bahasa Kebangsaan A /B

• Co-Curriculum 3

Semester 4• Data Communication& Networking

• Human ComputerInterface Design

• Mobile DeviceProgramming 2

• System Analysis & Design• InformationTechnology Law

• Mobile ElectronicCommerce


YEAR 3Semester 5 • Major Project 1• Software Project

Management• Wireless Network • Ethics & Professional Conduct

• Database Design &Management

• Interactive Multimedia Design

• Practical Internship

Semester 6• Distributed Operating System

• Wireless Network Security

• Global InformationSystem Management

• Major Project 2• Knowledge Management


JPT/BPP(R/482/6/0006)02/16FACULTY

OFINFORMATION

&COM

MUNICATION

TECHNOLOGYBachelor of Science(Hons)inGamesTechnology

70

Programme structureYEAR 1Semester 1• Comm. Theory & Study Skills

• Fund. of ComputerSystems


• C++ Programming 1• Creative Studies• Fundamental of Game


Semester 2• C++ Programming 2• Game Technology 1

• Multimedia Authoring• Database System• Mathematics for Game• Business Comm. Skills


YEAR 2 Semester 3 • Object-OrientedTechniques

• Computer Graphics• Game Technology 2• Computer GameDesign 1

• Interaction Design

• Computer Architecture

• Select One:• Bahasa Kebangsaan A /B• Co-Curriculum 3

Semester 4• System DevelopmentMethods & Tools

• Data Communication& Networking

• Data Structure &Algorithm Analysis

• Interactive Multimedia • Object-Oriented GameImplementation

• Computer GameDesign 2


YEAR 3Semester 5 • Major Project 1• Software ProjectManagement

• Game Programming 1• Ethics & ProfessionalConduct

• Artificial Intelligence• Digital Modeling &Animation


Semester 6• Game Programming 2• Operating System• Virtual Reality• Major Project 2• Game Business & Market

Career OpportunitiesWithin this context, graduates entering the industryneed to be from multi-displinary background andyet be masters of current technology so as to be ableto take advantage of opportunities afforded byfuture technological advance and transferable skillsto enable them to seek employment. They can beemployed as:

• Computer Games Developer • Graphics and Visualiser• Games Programmer • Console Programmer • AI Programmer• Virtual Reality Specialist• Lead Programmer • Software Product Planner

The computer Games Industry is a significant anddeveloping contributor to the national economy.Games creation requires the collaboration ofexperts from a diversity of fields including visualand audio design, programming, project manage-ment and entrepreneurship.

This highly interactive course, taught by a leadinggame designer, is an excellent primer on all topicssurrounding the computer gaming industry. Thiscourse is academically challenging and will developstudents skills in mathematics, real-time graphics,console game development and hardware architecture.

The Games Technology programme offers studentsan opportunity to study the interactive design processand theories underpinning the design and developmentof computer game engines. In addition to the theoreticalelements students will learn and use software applicationsto apply their understanding of games technology.




• Pass Diploma in related field with minimumCGPA 2.5. Candidates with CGPA below 2.5and above 2.0 , thorough internal evaluation willbe carried out; OR





KPT/JPS (KR 10528) 06/14

Bachelor of Science (Hons) inInformationTechnology

71



• Digital DesignFundamentals

• C++ Programming 1• Creative Studies• Multimedia Technology

Select One:• Co-Curriculum 1•Malaysian Studies

Semester 2• JAVA Programming 1• Intro to InformationSystems

• Multimedia Authoring • Database System• C++ Programming 2


YEAR 2Semester 3 • BusinessCommunications Skills

• Computer Architecture • JAVA Programming 2• E-Commerce Theories& Practices

• ManagementInformation Systems

• Discrete Mathematics



• Web Programmingwith JAVA

• Interactive Multimedia• System DevelopmentMethods & Tools

• InformationTechnology Law

• Human ComputerInteraction




• Ethics & ProfessionalConduct

• Distributed System• Database Design &Management


Semester 6• Operating System• Computer Network• Artificial Intelligence• Major Project 2• Knowledge Management

Career OpportunitiesOne who will be responsible to implement, analyse,design, manage and evaluate system solutions.Equipped with sound skills and knowledge in appli-cation & tools usage to provide recommendationsto improve design cycle time, keeping abreast withthe speed of change with IT technologies or toolsavailable. Graduates can be employed as:

• IT Specialist• System Analyst• System Engineer • Lead Programmer• Database Analyst• MIS Manager

A broad-based programme of studies, which aims toacquaint students with a wide range of problemsthat arise in computing & information technology,together with various methods & technologiesavailable as solutions: • Programming skills: high level languages – C++

& JAVA • Multimedia: awareness of multimedia use in

computer programming; • Theoretical & technical knowledge: importance of

data and telecommunications to information systems,the emergence of the Internet, to understandingthe principals of underlying operating systemsand their continued development;

• Individual development: acquiring analytical and

numerical skills for computer programming,presentation & PR skills for various workingenvironments.

Entry Requirement• STPM/A Level with minimum 2 principals ; OR• Pass Foundation/Pre-University/Matriculation in

related field and pass SPM/SPVM with 5 creditsincluding English and Mathematic (excluding otherlanguage, religious and moral studies) ; OR

• Pass Diploma in related field); OR• Any other equivalent qualifications recognized by



FACULTYOFINFORM

ATION&COM

MUNICATION

TECHNOLOGY

KPT/JPS (KR10531) 06/14

Bachelor of Science (Hons) inBusiness Information Technology

72

Career Opportunities One who is responsible to maintain strong rapportfor user support; which includes profile creation, system& hardware maintenance, strong save/restore skills,critical, creative and analytical thinking abilities in systemproblem solving. Job will require sound capabilitiesin technical support to Application Developmentstaff, installation, system configurations and expo-sure to Reflection/Client Access client-side Software.

• IT Consultant • E-Business Consultant• Information System Analyst• Database Adminisrator • MIS Manager• Software Project Manager• IT Business Analyst• Lead Programmer

This programme is designed to equip and providestudents with a thorough grounding in the area ofmodern business approaches with the use ofinformation technology and knowledge: • Theoretical foundation of IT: ground concepts

of IT, emphasising the importance of techniquesand tools used;

• Current IT system: changes & converging tech-nologies with their potential for increased organ-isation efficiency;

• Management perspective: understanding of therole of information flow system in variousorganizations, how new systems are conceived,designed, developed, implemented and evaluated;

• Socio-economic, political & legislative perspec-

tives: insight into IT and into its impact onpeople & organizations

Entry Requirement• STPM/A Level with minimum 2 principals ; OR • Pass Foundation/Pre-University/Matriculation in

related field and pass SPM/SPVM with 5 creditsincluding English and Mathematic (excluding otherlanguage, religious and moral studies); OR

• Pass Diploma in related field); OR• Any other equivalent qualifications recognized by






• C++ Programming 1• Introduction toManagement

• MultimediaTechnology

Select One:• Co-Curriculum 1 • Malaysian Studies

Semester 2• JAVA Programming 1• Introduction to

Information Systems• Business Accounting• Database System• Probability & Statistics• BusinessCommunication Skills


YEAR 2 Semester 3 • Management ScienceModel

• ComputerArchitecture

• JAVA Programming 2• E-Commerce Theories& Practices

• Management

Information System• Discrete Structures

• Select One:• Bahasa Kebangsaan A /B• Co-Curriculum 3Semester 4• Data Communication& Networking

• Business Planning• ManagerialAccounting

• System DevelopmentMethods Tools


• Interaction Design• Global Classroom


• Software ProjectManagement

• Information SystemPlanning


• Global InformationSystem



Semester 6• Decision SupportSystem

• Computer Network• Database Design &Management

• Major Project 2 • KnowledgeManagement


FACULTYOFINFORM

ATION&COM

MUNICATION

TECHNOLOGY

KPT/JPS (KR 10532) 06/14

Bachelor of Science (Hons) in Software Engineering withMultimedia

73






Semester 2• JAVA Programming 1• Principles of Software

Engineering• Multimedia Authoring • Database System• Probability & Statistics • BusinessCommunication Skills

Select One:• Co-Curriculum 2• Moral Studies• Islamic Studies

YEAR 2 Semester 3 • Object OrientedAnalysis & Design

• Computer Graphics• JAVA Programming 2• Software RequirementsEngineering

• Interaction Design• Discrete Structures


Semester 4• Software Design• Data Communication& Networking

• Digital Production• Interactive Multimedia • Digital Modelling &Animation



YEAR 3Semester 5 • Major Project 1 • Software ProjectManagement



• Formal Methods• Concept of Modelling• Practical Internship

Semester 6• Character Animation• Software Testing &Reliability

• Virtual Reality• Major Project 2• Database Design &Management

This programme will direct students to the devel-opment and use of multimedia systems. Studentsare exposed and trained in the relevant program-ming skills with use of multimedia applications: • Theoretical & Technical: understanding the role

of communication technology & tools asapplied to distributed multimedia;

• Programming Skills: developing skills and in-depthunderstanding and use of multimedia tools(application) with programming languages forInternet and World Wide Web applications;

• Design: to appreciate the importance of interac-tive design in computer programming.

Entry Requirement• STPM/A Level with minimum 2 principals ; OR • Pass Foundation/Pre-University/Matriculation in

related field and pass SPM/SPVM with 5 creditsincluding English and Mathematic (excluding otherlanguage, religious and moral studies) ; OR




Career OpportunitiesOne has to be able to keep abreast with the needsof production of software(s) and programmes forcomputers; which revolve around the importance ofinformation and content creation, content presentation;and animation and graphics usage in a particularwebsite. Keeping up with the speed of changewithin the technologies is vital. Graduates can be

employed as:

• Web Designer • Web Content Developer• Software Engineer• Animator• Software Tester• Lead Programmer• Software Project Manager


FACULTYOFINFORM

ATION&COM

MUNICATION

TECHNOLOGY

KPT/JPS (KR10527) 06/14

Bachelor of Science(Hons)inElectronicCommerce

74


• Fundamental ofComputer System

• Basis of e-CommerceSystem

• Visual Basic• Principles of Marketing• Business Economics

Select One:• Co-Curriculum 1 •Malaysian StudiesSemester 2• JAVA Programming 1• Introduction toInformation Systems

• Web Design • Database Systems• Probability & Statistics • BusinessCommunication Skills

Select One:• Co-Curriculum 2• Moral Studies• Islamic Studies

YEAR 2 Semester 3 • Strategic MarketingManagement

• Discrete Structures• E-Business Application • ManagementInformation System

• E-Commerce Theory &Practice

• E-Marketing



• Business Planning• E-Advertising• System DevelopmentMethods & Tools

• Information TechnologyLaw

• Marketing Research• Global Classroom



• Internet Payment• Ethics & ProfessionalConduct

• Global InformationSystem

• Supply ChainManagement


Semester 6• Decision Support System• Internet Security• Database Design &Management

• Major Project 2• KnowledgeManagement

The programme aims to equip students withupdated knowledge and skills in both the techni-cal and business aspects of electronic commerce.The syllabi will equip students with: • Business Strategies: develop knowledge and skills

in making decisions on e-commerce projects on thebasis of sound market analysis;

• Change Preparation Skills: ability to take into accountthe organisational consequences and regulatoryconstraints when moving into electronic commerce;

• Technical Skills: adapting to the knowledge and skillsneeded to implement e-commerce application.

Entry Requirement• STPM/A Level with minimum 3 principals including

general studies ; OR • Pass Foundation/Pre-University/Matriculation in

related field and pass SPM/SPVM with 5 creditsincluding English and Mathematic and excludingother language, religious and moral studies; OR




Career OpportunitiesOne must have excellent communication skills as togenerate leads, prepare and give corporate presen-tations to board level clients, performance driven,strong maintenance of rapport, and sound knowledge& skills in Internet solutions within a corporateenvironment. One should also have strong analyticaland business development skills, capable to developand execute sales plans/strategies.

• Web Developer • E-Commerce/Business Consultant• Internet Research Analyst• Web Policy Maker • Cyber Law Consultant• Database Designer• Internet Security Analyst • Procurement Manager• Project Manager• E-Marketier


FACULTYOFINFORM

ATION&COM

MUNICATION

TECHNOLOGY

JPT/BPP (R/523/6/0066) 11/16

Bachelor of Science (Hons) in Information&Communication Technology

75

Programme structureYEAR 1Semester 1• Comm. Theory & Study Skills





Semester 2• JAVA Programming 1• Intro to InformationSystems

• Data Communication • Database System• Probability & Statistics • Business Comm. Skills

Select One:• Co-Curriculum 2 • Moral Studies• Islamic StudiesYEAR 2 Semester 3 • Sys. Dev Methods &Tools

• Computer Architecture• JAVA Programming 2 • Mobile Systems• Computer Network• Discrete Structures

• Select One:• Bahasa Kebangsaan A /B

• Co-Curriculum 3

Semester 4• Wireless Network• Web Programmingwith JAVA

• Network Design &Management

• Wireless InternetApplication


• Principles of SoftwareEngineering




• Operating System• Client / ServerArchitecture




Semester 6• Network Security &Testing

• LAN Technology• High Speed Networks• Major Project 2• KnowledgeManagement

Like the internet, network applications have madea tremendous impact on industry, commerce, edu-cation and society. The students will have theopportunity to develop skills in analysis, design,implementation and evaluation of many aspects ofnetwork computing using new and establishedtechniques and software tools. This is a programmethat provides the student with a solid foundation ininternetworking, telecommunication systems andmathematical principles. Students are equippedwith the knowledge of setting up, troubleshooting,and maintaining a network. They learn hands-onskill such as configuring a switch. This programmewill develop their skills in information commu-nication technology principles and design toenable them to specify and develop networkcommunications systems solutions. Students will

become familiar with the different technologiescurrently available, and upon completion of thisprogramme, they will be able to specify andmanage the implementation of a range of net-working systems.

Entry Requirement• STPM/A Level with minimum 3 principals including

general studies ; OR • Pass Foundation/Pre-University/Matriculation in




Career OpportunitiesGraduates of BSc (Hons) in InformationCommunication Technology can be employed as:• Network Designer • Network Administrator• Security Analyst• Telecommunication Engineer

• Information Security Engineer• Network Consultant• Security Policy Maker (Network)• Project Manager• Client/Server Specialist• Lead Programmer


FACULTYOFINFORM

ATION&COM

MUNICATION

TECHNOLOGY

JPT/BPP (KA 10904) 11/15

Bachelor of Science(Hons)in Technopreneurship

76

Career OpportunitiesGraduates of the programme will be sufficientlyequipped with knowledge to start their ownbusiness or take up jobs and build careers in thefollowing areas:• Technopreneur• Technology Evangelist

• Technology Evaluator• Project Manager• Business Development Manager• E-Commerce Consultant• Web Designer• Web Content Developer• Information Security Analyst• Database Designer

Programme structureYEAR 1Semester 1• Comm. Theory & StudySkills

• Fundamental OfComputer Systems



• Principles of Economics • Multimedia TechnologySelect One:• Co-Curriculum 1 •Malaysian Studies

Semester 2• Database System• Financial Accounting

Fundamental• Probability & Statistics• Business CommunicationSkills

• JAVA Programming 1 Select One:• Co-Curriculum 2 • Moral Studies• Islamic StudiesYEAR 2 Semester 3 • Information Security• ManagementInformation Systems

• Introduction toFinance

• E-Commerce Theories& Practices

• JAVA Programming 2• Principles of Marketing


Semester 4• Buss. Planning & IdeaGeneration

• System Analysis & Design• Data Communication& Networking

• Small BusinessManagement

• Entrepreneurship• IT Law• Global Classroom

YEAR 3Semester 5 • Major Project 1• Strategic Information

System• Software ProjectManagement

• Ethics & ProfessionalConducts




Semester 6• Major Project 2 • Technology &Innovation

• Emerging Technologies• Entrepreneurial Finance• Knowledge Management

This programme provides a combination of the studyof IT with business modules designed to enable youto exploit your technical innovations commercially. Itgives students the ability to program and use multimediato develop innovative business solutions. Students willalso be exposed to the implementation of commercialdevelopment opportunities whether in start-up, smallor large businesses. Students will also be given an aware-ness of market research, finance and managementunderpinning the development of entrepreneurialcapabilities The programs also provides students withan understanding of the context, nature, role andsignificance of management activities as undertakenby managers in a range of organizations. Studentswill also be exposed to well-researched, logical andintegrated solutions to multi-faceted problems inuncertain and dynamic context.At the end of this programme, students will be able to:• Demonstrate knowledge and understanding of

essential facts, concepts, principles, and theories relating to information technology

• Apply theoretical principles of technology and entrepreneurship in relevant areas

• Demonstrate understanding of business functionsand be able to plan, design and manage technologybased enterprise

• Integrate various technology solutions• Utilize relevant techniques and demonstrate anlytical

and critical thinking skills in problem solving• Apply skills and principles of lifelong learning in

academic and career development• Communicate effectively with peers, clients, supe-

riors and society at large• Demonstrate teamwork, interpersonal and social skills• Demonstrate professionalism and social and ethical

considerations in accordance with ethical and legalprinciples

• Apply broad business and real world perspective inworkplace and everyday activities and demon-strateentrepreneurial skills




• Pass Diploma in related field with minimum CGPA2.5. Candidates with CGPA below 2.5 and above2.0,thorough internal evaluation will be carried out; OR





FACULTYOFINFORM

ATION&COM

MUNICATION

TECHNOLOGY

JPT/BPP (KA 10905) 11/15

Bachelor of Science (Hons) in Business Intelligence System

77


• Fundamental ofComputer System


• Introduction toBusiness Management

• Principles of Economics• Fundamental ofInternet Technologies


Semester 2• Database System

• Probability & Statistics• Business CommunicationSkills

• JAVA Programming 1• Introduction toInformation System

• Principles of Marketing


YEAR 2 Semester 3 • Introduction to Finance• Quantitative Method• JAVA Programming 2• Strategic MarketingManagement

• Information Security• System Analysis &Design



• Business IntelligenceTools


• Customer RelationshipManagement

• Ethics & ProfessionalConducts

• Research Methods• Global Classroom

YEAR 3Semester 5 • Major Project 1 • Advanced StatisticalMethod

• Decision Support System• Market & IndustryIntelligence




Semester 6• Major Project 2• Data Visualization andAnalysis

• Data Mining Techniques• Knowledge Management• Artificial Intelligence

Business intelligence (BI) is a broad category ofapplications and technologies for gathering, storing,analyzing, and providing access to data to helpenterprise users make better business decisions. BIapplications include the activities of decision sup-port systems, query and reporting, online analyti-cal processing, statistical analysis, forecasting, anddata mining. Data analysis, reporting, and query toolscan help business users wade through a sea of data tosynthesize valuable information from it.

At the end of this programme, students will be able to:• Demonstrate knowledge and understanding of

essential facts, concepts, principles, and theoriesrelating to information technology.

• Apply theoretical principles of technology andentrepreneurship in relevant areas.

• Demonstrate a critical and practical understanding ofbusiness intelligence systems and the role they play inproviding a competitive advantage to the organizations.

• Integrate various technology solutions• Utilize relevant techniques and demonstrate analyticaland critical thinking skills in problem solving.

• Apply skills and principles of lifelong learning inacademic and career development.

• Communicate effectively with peers, clients, supe-riors and society at large.

• Demonstrate teamwork, interpersonal and social skills.• Demonstrate professionalism and social and ethicalconsiderations in accordance with ethical and legalprinciples.

• Apply broad business and real world perspective inworkplace and everyday activities and demonstrateentrepreneurial and managerial skills




• Pass Diploma in related field with minimum CGPA2.5. Candidates with CGPA below 2.5 and above2.0,thorough internal evaluation will be carried out; OR

• Pass Diploma in other fields with minimum CGPA2.5; OR



Career OpportunitiesGraduates of the programme will be sufficientlyequipped with knowledge to take up jobs and buildcareers in the following areas:• Business Analyst• Marketing Manager

• Business Technologist• Data Warehouse Designer• Information System Analyst• Information System Designer• Project Manager• Lead Programmer


FACULTYOFINFORM

ATION&COM

MUNICATION

TECHNOLOGY

JPT/BPP(U)1000-801/36/Jld8(15)

Bachelor of Science(Hons)in Informatics& Visual Computimg

78

Career Opportunities• Image Processing Engineer• Virtual Reality Application Developer

• Informatics Visualizer• Graphic Designer• Computer Vision Software Engineer• Augmented Reality Application Developer




• C++ Programming I• Creative Studies• MultimediaTechnologySelect One:• Co-Curriculum 1 • Moral Studies • Islamic Studies

Semester 2• JAVA Programming I

• Interactive Multimedia• Data Communication• Database System• Probability & Statistics• Business Comm. SkillsSelect One:• Co-Curriculum 2 • Bahasa Malaysia (A) • Bahasa Malaysia(B)

YEAR 2 Semester 3 • Image Processing • Computer Architecture • JAVA Programming II• Mobile System• Computer Network• Discrete Structures

Select One:• Co-curriculum 3 • Malaysian Studies

Semester 4• Mobile Programming• Web Programming• Computer Graphics• Wireless InternetApplication

• Artificial Intelligence• Virtual Reality• Global Classroom


• Operating System• Augmented RealityApplication



• Internship

Semester 6• Advanced ImageDetection

• LAN Technology• Digital Modeling &Animation

• Major Project 2 • Mobile AugmentedReality

Fundaments of Data Processing. Informatics is the transformation of information,which is the pivotal function of any computer system.Visual computing, on the other hand, is aboutmanipulating visual images either as direct workobjects or as objects representing other objects. Beyond the IT Field.Besides computer system, the two elements areapplied widely in medicine, video processing, security,biometrics and other digital network where a largequantity of information and image processing takesplace.Ability to solve real-life problems.The programme is specially designed to cover funda-mental principles, processes and applications of com-puter assisted processing of information and image.The programme develops students’ skills in the fieldsof image processing, computer vision and graphicsand real-time applications. The theoretical and practical knowledge taught in this

course will enable students to solve real-life problemsusing image processing, computer graphics and com-puter vision. Hence they can easily embark in the ITindustry as a successful engineer or developer.

Entry Requirement• Pass Sijil Tinggi Persekolahan Malaysia (STPM) /

A Levels with 2 principals or any equivalent qual-ification recognized by the Senate; OR


• Other qualification from any public or privatehigher institution recognized by the Governmentof Malaysia and pass Sijil Pelajaran Malaysia(SPM/SPVM) / O Level with 5 credits in anysubject excluding religious and moral subjects.

• Students with a recognized Diploma in relatedfield will be given advanced standing into theDegree programme.

FACULTYOFINFORM

ATION&COM

MUNICATION

TECHNOLOGY


JPT/BPP(U)1000-801/36/Jld8(14)

Bachelor ofComputer Science (Hons) in Cloud Computing Technology

79




• C++ Programming • Creative Studies• Multimedia technology• Co-Curriculum 1(Performance)Select One:• Moral Studies • Islamic Studies

Semester 2• JAVA Programming I• Intro to Information

Systems• Data Communication• Database System• Probability & Statistics• Business Comm. Skills• Co-Curriculum 2(Sports)Select One:• Bahasa Malaysia (A) • Bahasa Malaysia (B)

YEAR 2 Semester 3 • Sys. Dev Methods &Tools

• Distributed System for Cloud Computing

• JAVA Programming II• Mobile System• Computer Network

• Co-Curriculum 3 (Event Management)

• Discrete Structures

Semester 4• Wireless Network• Cloud Architecture• Network Design &Management

• Wireless InternetApplication


• Data Warehousing• Global Classroom


• Cloud ApplicationDevelopment

• Business IntelligenceTools



• Internship

Semester 6• Network Security &Testing

• Entreprise StorageSystem

• High Speed Networks• Major Project 2 • KnowledgeManagement

• Malaysian Studies

Future of The Internet.Cloud computing is the technology of storing andaccessing data and programs over the Internetinstead of hard drive in the computer. A researchconducted by IBM indicated that implementationof cloud computing is expected to grow from 13%today to 41% in 3 years. Furthermore, the research observes that there areenormous untapped opportunities in cloud com-puting which can drive business innovation.Future-Ready Graduates.This programme is designed to build knowledgeand skill in Cloud computing. At the initial stage,students will be exposed to the general area of com-puting and this will be expanded upon from theperspective of Cloud computing. Another focus isthe future development and transformation ofCloud technology which is highly sought-after inthe industry. This course aims to produce gradu-ates of high academic quality as well as practicalstandards in Cloud computing and network com-

munication to match the demands of bothMalaysian and international IT industry.

Entry Requirement• 5 Passes (Credit) in Sijil Pelajaran Malaysia

(SPM/SPVM) including Mathematics but doesnot include other language subjects or Moraland Religious Studies, AND

• 3 Principal passes in Sijil Tinggi PelajaranMalaysia (STPM) or equivalent with minimumCGPA of 2.0. ;OR

• (One Year) Foundation Course or any otherSenate recognized equivalent with minimumCGPA of 2.0.;OR

• A diploma in Computer Science, InformationSystems, Information Technology, SoftwareEngineering or equivalent with a minimumCGPA of 2.5.

• Candidates with CGPA below 2.5 but above 2.0maybe admitted subject to a robust internal assessment process.

Career Opportunities• Cloud Engineer• Security Engineer• Project Manager• Technical Consultant

• Security Analysis• Security Tester• Information Security Manager• Computer Forensic / Security Consultant• Solution Architect

FACULTYOFINFORM

ATION&COM

MUNICATION

TECHNOLOGY


JPT/BPP (U)1000-801/4/Jld.7(29)LIM

KOKWING SOUND

&MUSIC

DESIGN ACADEMY

Bachelor of Arts (Hons)in Recording Arts

80

Programme structureYEAR 1Semester 1• MIDI, Synthesis andSampling Techniques

• Advanced Digital AudioWorkstation

• Modern Harmony• Fundamentals in VocalTechnique

• Principles of Acoustics• English for Music 1• Ethnic Relations(Local student)Malaysian Studies 3(International student)

Semester 2• Audio MasteringTechniques

• Composition andArrangement for Music 1

• Sound Design & AudioPost Production

• Live Sound Techniques• Surround Sound• English for Music 2

• Islamic Civilization andAsian Civilization(Local student)Communication MalayLanguage 2(International student)

YEAR 2 Semester 3 • Live Event Production• Composition andArrangement forMusic 2

• Advanced Audio PostProduction

• Video Production• English For Music 3• Bahasa Kebangsaan A(local student withoutBM Credit in SPM) or

• Select One:• Leadership Skill &Human Relations

• Creative & Innovation Skills• Entrepreneurship• Writing Skills• EQ Management Skills

• Decision Making Skills• Thinking Skills(International student)• Select One:• Leadership Skill &Human Relations

• Creative & Innovation Skills• Entrepreneurship• Writing Skills• EQ Management Skills• Decision Making Skills• Thinking Skills

Semester 4• Mobile RecordingTechnology

• Record Label• Digital Imaging 1• Web Design &Technology

• Music Production for Visuals• Select One:• Malaysian Economy• Government and PublicPolicy of Malaysia

• Organisational Behaviourin the Multi-Ethnic Society

of Malaysia• Work sociology andMalaysian Industry

• Constitution and Societyin Malaysia

• Comparison of Religions• Comparison of Ethnics• Banking and Finance inMalaysia

YEAR 3Semester 5 • Internship (DuringSemester Break)

• Entrepreneurship• Research Methods• Public Relations• Digital Imaging 2• Artist & Repertoire• Select One:• Community Services• Co-CurricularSemester 6• Creative Studies & Thesis• Music Phychology &Theraphy

• Music Industry Studies

The Bachelor (Hons) in Recording Arts is designed todevelop a broad range of industry-specific skills for acareer in studio and live sound engineering, sounddesign and audio for visual media.The course includes the fundamentals of sound engi-neering; the scientific principles of sound; sound sys-tems; studio techniques; sound for visual media, TV,special effects, computer games; electronic music;sound synthesis; audio post production; live sound forevents and music business.The strong practical emphasis of the course is under-pinned by a relevant amount of theoretical study. Ourdegree has been developed in close partnership withkey industry partners, allowing for a mix of theoreti-cal understanding and practical applicationDesigned to teach elements of music production andsound engineering, from fundamental to advanced,the course focuses these skills towards the specificpurpose of studio engineering and the live soundindustry. At Sound & Music Design Academy, youhave access to well-equipped facilities, with profession-

al sound recording studios, analogue and digitalequipment, industry standard software and IT facili-ties, as well as editing and post production facilities.Entry Requirement• Pass STPM / A Levels with minimum 2 princi-

pals : or• Pass Diploma in related field with minimum

CGPA of 2.0; or• Pass Foundation / Matriculation in related field

with minimum CGPA of 2.0; and• Pass SPM / SPMV / O Level with 5 credits in

any subjects not including Moral and ReligiousStudies; or

• Any other equivalent qualifications recognizedby the Malaysian Government.

• Must pass interview by the University in the rel-evant area.

• Pass Diploma in Sound & Music Technologyfrom Limkokwing Sound & Music DesignAcademy with minimum 2.0 CGPA.


Career OpportunitiesThis programme can help you become a:• Music Producer• Music Composer• Music Arranger• Studio Engineer• Lyricist

• Vocalist• Mastering Engineer• Sound Designer• Foley Artist• Live Sound Engineer• Music Publisher• Artist & Repertoire• Voice Over Talent


POSTGRADUATE

81

JPT/BPP (R/321/7/0035) 11/16

Master of Communication

Programme structureYear 1 Semester 1 • Mass CommunicationTheory

• Strategies forProfessional Writing

Select One• Public Relations inOrganisation

• AdvertisingManagement

Semester 2• Communication

Research Methods • InterculturalCommunication

Select One• Public RelationsCampaign

• Advertising CampaignPlanning

Year 2Semester 3• ProfessionalCommunication Ethics

Select One• Public OpinionResearch

• Consumer BehaviorResearchSelect One

• Issue & CrisisManagement

• Account PlanningManagement

Semester 4• Project Paper

Select One• Negotiation & ConflictManagement

• Advertising Creativity

Select One• Decision Making &Problem Solving

• Seminar in Persuasion& Attitude Change

• Audience Analysis

Career OpportunitiesGraduates of this course will be able to seekemployment in the corporate sectors, advertising, and

the banking industries as managers where effectivecommunication is vital.

This course focuses on the nature and functions ofcommunication (Advertisement and Public Relation).It examines the role of communication in under-standing currents changes and events, and exploresvarious advanced communication theories and researchtools as applied to professional communication. Theobjectives are firstly to expose students to the changingmedia landscape, as a result of the rapid developmentin the field of communication technology. Studentswill continue to understand how the media environmentaffects our economical growth, political scene, lawand policy trends, and cultural and social system. Lastly,students will explore how the information super-highway has effects on mass communication andits society.

The objectives are firstly to expose students to thechanging media landscape, as a result of the rapiddevelopment in the field of communication technology.Students will continue to understand how the newmedia environment affects our economical growth,political scene, and social system. Lastly, students

will explore how the information superhighway hasits effects on mass communication and its society.

The course aims to develop theoretical understandingand practical vocational skills to facilitate the planning,implementation and management of communicationsstrategies, in the local and international context.Graduates benefit from exposure to the most advancedmindset and practices, especially in terms of computermediated communications. It also includes practicalinput from the top industry media professionals withthe involvement in ‘real’ case studies.

Entry Requirement• A minimum of Bachelors Degree with CGPA of

2.5; AND• STPM/A Level with minimum 3 principals or

CGPA 2.0; AND• Pass Foundation/Pre-University/Matriculation in


• Any other equivalent and recognized qualificationin related field.


POSTGRADUATE

82

KPT/JPS (A7788)03/12

Master of Art in InternationalContemporaryArt&DesignPractice

This course provides the basis for a contemporary dis-course centred on the notions of internatioamlism inthe Creative Industry. Designers are enabled to pursuean MA while being active and developing their work.The very core of the programme is to enableInnovative in Action via personalised research con-tent and professional engagement with industry. Thestudents are encouraged to explore new methods andtechniques, discussing in an international arena withprofessionals and public alike. Their new radical ideaswill fuel the development of the creative industry andbenefit the society at large changing the landscape ofDesign business. The programme is based on individ-ual projects that can be researched on and developed

anywhere, with the completion in the advanced aca-demic environment of the University.





• Any other recognized qualification equivalent to aBachelors Degree in related field.

• Student must also meet minimum entry forBachelor’s degree.

Programme structureYear 1

Semester 1

• Locating Practice

• Practice Development

• Practice Management

Semester 2• Advance ProfessionalPractice

• Professional PracticeDocumentation

• Professional PracticeSeminar

Year 2 Semester 3• Research PlanDevelopment

• Outline ProposalDevelopment

• Study Case Analysis

Semester 4• Research & Practice • Contextualisation &Methodologies

• Project Realisation• Final Project Execution

Career Opportunities• Media and Creative Industries • Commercial and Independent projects • Film Industry Archive /documentation• Communications

• Television • Animation • Advertising • Research • Artist or Designer


JPT/BPP(U)1000-801/36/Jld 7 (39)

Master of Art in Innovation Management

This course aims to bring together open mindedindividuals from a diverse range of academic andprofessional backgrounds in order to promotenew ways of thinking and doing that encouragescreative collaborations in the pursuit of innova-tion. In addition, students will explore innovation inrelation to services, products and user experiences.It will be delivered through a range of differentlearning experiences, from the traditional to theexperimental, from student-led to industry-linked, so that students can produce synergisticand co-operative approaches to problem-solving,risk-management and opportunity development.Students can acquire specialist knowledge and theability to work independently using scientificmethods, to familiarize oneself independentlywith the varied tasks relating to application,research and teaching activities and to overcome

the frequently changing challenges that arise inprofessional life.

Entry RequirementProgramme with Research• STPM/A Level with minimum 3 principals or

CGPA 2.0 ; AND• Pass Foundation/Pre-University/Matriculation in

related field and pass SPM/SPVM with 5 creditsincluding Mathematic ; AND

• Bachelor Degree with minimum CGPA 2.75 orany bachelor degree equivalent accepted by senate,OR

• Bachelor Degree or equivalent with minimumCGPA 2.50 can be accepted based on internalreview; OR

• Bachelor Degree or equivalent less than CGPA 2.5are required to have minimum 5 years workingexperience in the related field.

Career OpportunitiesGraduates of this program will be able to identifyand deliver creativity and innovation within botha lifestyle and business context. For example:

• Strategy development• Business development• Brand management• Policy and strategy development• Innovation research• Research and development management

83

Programme structureYear 1 Semester 1 • Advance QuantitativeAnalysis

• Advance ResearchMethodology

Semester 2• Thesis 01• Thesis 02

Year 2 Semester 3• Thesis 03• Theses 04

Semester 4• Thesis/Viva


POSTGRADUATE

84

KPT/JPS (A7626)09/12

Master ofBusiness Administration inHumanResourceManagement

The MBA in HRM program is designed to meetthe needs of a broad but unique population of thefresh graduate or the working adult. Students willlearn concepts and skills for making the most ofthe company's human resources. Topics coveredare such as training and development, strategicstaffing, labour and employment law, managingorganisational change, compensation and benefits,and leadership and team building.

In addition, students will also learn the humanresource issues triggered by technology and theinternational business environment, how to applythe knowledge as a human resource manager orpersonnel officer in business and public organisa-tions and help organisations to increase employeeefficiency and productivity with successfulhuman resource programs.

This will help students to be more aware of thechallenges that face global business and able to

develop the tools, competencies, and long-rangemindset needed to meet these challenges.





• Any other equivalent recognized qualificationIncluding• Two letters of reference / recommendation provided

by former or current employer or professor or Com-munity Leader

• International students shall posses a proficiency inEnglish language with a minimum score of 500 forTOEFL (paper based), 6.0 for IELTS or Englishlanguage as mother tongue or minimum score of500 in GMAT

Programme structureYear 1 Semester 1 • Managerial Accounting• Marketing Management• Quantitative Methodsfor Business

Semester 2• Financial

Management • ResearchMethodology

• Managerial Economics• Communication &Negotiation in Employee Relations

• Organisational Behavior

Year 2 Semester 3• International HumanResource Management

• Human ResourcesDevelopment

• Strategic Management• Dissertation

Elective: Select One• Compensation &Negotiation inEmployee Relations

• Labor & Industrial Law

Career OpportunitiesAn MBA in Human Resource Management canbe used to pursue a wide variety of career oppor-tunities. This program will help prepare graduatesfor senior or leadership positions in the Human

Resource Department. For example, as: • Directors of Human Resources• Director of Industrial Relations• Compensation Managers• HR and management consulting.


POSTGRADUATE

KPT/JPS (A7627)09/12

Master ofBusinessAdministration in Finance&Banking

85

Programme structureYear 1 Semester 1 • Management • Managerial Accounting• Marketing Management• Quantitative Methods for

Business

Semester 2• FinancialManagement

• Econometrics • Managerial Economics

• Bank Management• Derivatives

Year 2 Semester 3• Modern SecurityAnalysis

• Portfolio Management• Fund Management &Treasury Operations

• Strategic Management• Project Paper

Career OpportunitiesWith an MBA and a specialisation in finance,opportunities in the corporate world are greatlyenhanced. Graduates are typically found in thefollowing employment:

• Large and small sized industrial firms (whichmay be manufacturers of automobiles, steel,

household appliances and electronic equipment)• Service-oriented firms (electric power, real estate

and retail firms)• Financial institutions (banks, state and federally

chartered savings and loan associations, andinsurance companies)

• Non-profit enterprises (universities, laborunions and foundations) and private businesses

MBA in the finance specialisation helps studentsto acquire the knowledge of financial manage-ment, advanced skills in assessing financial risksand rewards, so that you can direct organisationsin ways that optimise their value and enhancestheir skills and business acumen. Students willstudy courses in areas like portfolio management,global finance, financial markets, corporate finan-cial analysis, decision making and learn to applyfinancial theories to real decisions.


2.5; AND

• STPM/A Level with minimum 3 principals orCGPA 2.0; AND

• Pass Foundation/Pre-University/Matriculation inrelated field and pass SPM/SPVM with 5 creditsincluding Mathematic ; OR

• Any other equivalent recognized qualificationIncluding• Two letters of reference / recommendation provid-

ed by former or current employer or professor orCommunity Leader



POSTGRADUATE

86

KPT/JPS (A7616)03/12

Master ofBusinessAdministration inLeisure &TourismManagement

Programme structureYear 1 Semester 1 • Management • Managerial Accounting• Marketing Management• Quantitative Methodsfor Business


• OrganisationalBehavior

• Managerial Economics• RecreationalManagement

• ResearchMethodology

Year 2 Semester 3• Travel & Tourism• Event Management inLeisure & Tourism

• Management ofInternational Tourism

• Strategic Management• Project Paper

Career Opportunities• Tourism Marketing• Hotel Marketing• Travel Marketing• Airline Operations

• Government Tourism Departments• Travel firms research departments• Travel firms• Hotels• Leisure complexes

It combines the very best of a general MBA withfurther specialist knowledge in the area of leisureand tourism management. It is oriented towardskey qualifications required for management posi-tions in the tourism and leisure industry. It aims toconvey specialised knowledge, methods and skillson an academic level still closely connected withpractice. The course is designed to bridge profes-sional competencies with analytical and theoreti-cal experience to meet the strategic challenge fac-ing business operations within the leisure andtourism industry worldwide. The course has beendeveloped in close collaboration with businessorganisations and the leisure and tourism industry.


2.5; AND



• Any other recognized qualification equivalent to aBachelors Degree with a minimum of 5 years ofworking experience in the related field.

Including• Two letters of reference / recommendation provid-

ed by former or current employer or professor orCom-munity Leader



POSTGRADUATE

KPT/JPS (KA7619)03/12

Master ofBusinessAdministration inSportsManagement

87

The MBA in Sports Management programmeprovide non-business graduates who are in man-agement positions, or who aspire to managementpositions, with contemporary management skillsand knowledge in their areas of responsibility. TheMBA in Sports Management equips students withthe essential management knowledge and an appre-ciation of the latest technologies much broaderthan their initial specialisation.



CGPA 2.0; AND


• Any other recognized qualification equivalent to aBachelors Degree with honors

Including• Two letters of reference / recommendation provided



Programme structureYear 1 Semester 1 • Facilities & Events Management• Strategic Management• Marketing Management • Quantitative Methods forBusiness

Semester 2• Finance & Accounting • Human ResourcesManagement

• Sports Law • Sponsorship & Fund Raising • Organisational Behavior

Year 2 Semester 3• Sports Marketing Management• Sports Finance • Sports Management • Media Relations & Sports • Project Paper

Career OpportunitiesCareer opportunities exist in sports developmentand administration, sports events management,

sports tourism, corporate sports hospitality, healthand fitness, the marketing of sports services andproducts and education.


POSTGRADUATE

88

KPT/JPS (A7618)09/12

Master of Business Administration inMultimediaManagementThe programme deals with various research topicsaround the question how multimedia data can bemanaged effectively and efficiently in informationsystems. The Multimedia Management programmeprovides non-business graduates who are in man-agement positions, or who aspires to be in manage-ment positions, with contemporary managementskills and knowledge in their areas of responsibility.The programme is designed for those who have apassion for multimedia from variety of disciplines,including art, computer science, film-making, entre-preneurship and engineering.

The MBA in Multimedia Management equips studentswith the essential management knowledge and anappreciation of the latest technologies much broaderthan their initial specialization. Students undertakingthis programme will study on the creative aspects ofmultimedia design, production and project manage-ment. This programme is aimed at students from avariety of background and experience who wish tofurther their understanding and skills in multimedia,web design and production without concentratedemphasis on technology – related issues. This degree

provides students with design and specialist skillsfor digital media, underpinned by a thorough ground-ing in multimedia production. Graduates may typicallyfind employment in web and multimedia design anddevelopment, digital media industries, consultancy,teaching and research.





• Any other equivalent recognized qualificationIncluding• Two letters of reference / recommendation provided



Programme structureYear 1 Semester 1 • Managerial Accounting• MarketingManagement

• Quantitative Methodsfor Business

• Human ResourceManagement


• Managerial Economics• Research Methology

• KnowledgeManagement

• Interactive Multimedia

Year 2 Semester 3• Multimedia ProjectManagement

• Strategic Management• Technology &Innovation

• Multimedia Marketing • Project Paper

Career OpportunitiesGraduates may typically find employment in web andmultimedia design and development, digital mediaindustries, consultancy, teaching and research, such as: Project Manager, • Creative Director/Multimedia

• Director • Graphic Designer/Multimedia • Designer • Multimedia Developer • Contents Developer • Instructional Designer


POSTGRADUATE

KPT/JPS (A7617)05/12

Master ofBusinessAdministration inCommunication&PublicRelations

89

Programme structureYear 1 Semester 1 • Management • ManagerialAccounting

• MarketingManagement

• Quantitative BusinessMethods

Semester 2• Managerial Economics • OrganizationalBehaviour

• Financial

Management • Research Methodology• StrategicManagement

Year 2 Semester 3 • Public Communication

• Organisational

Communication

• Practical Application

in Public Relations

• Public Relation

• Dissertation

Public Relation is one of the fastest growing profes-sions in the world. The profession has experiencedan enhanced change in status over the years. TheMBA in Communication and Public Relationsprogramme will provide students with the highlevel of knowledge and the increased skills neededto succeed in this dynamic and expanding profession.In this programme, students will be able to explorethe concepts and principles of management and alsothe roles of communication and public relation inorganization including strategies, skills and functions.Besides that, the students will also look into the his-torical development, theoretical aspects and practicalapplications of the managerial process in their respectivedepartments. They will be exposed to the ethicaldilemmas faced by managers and the social respon-sibilities of businesses, especially during the issue, riskand crisis management.

Today’s public relations professional plays an importantrole in helping organizations reach their overall goalsand objective. This course aims to further educateindividuals who have completed related degree pro-grammes to incorporate principles of research in areasof communications and public relations that will

help students to achieve professional results in aestheticdesign and cultural arts. These can be incorporatedinto communication and public relations to reacha broader audience.





• Any other recognized qualification equivalent to aBachelors Degree with a minimum of 5 years ofworking experience in the related industry.




Career OpportunitiesGraduates of this course will find opportunities as • Marketing Directors • Advertising Agents

• Public Affair Advisor• Managers• Public Relations Directors• Public Opinion Analysts


POSTGRADUATE

90

JPT/BPP (N/345/7/0055)05/16

Master of Business Administration in General ManagementIn the fast changing business environment today,leading organisations are demanding multi-skilledand multi-talented workforce. Individuals mustequip themselves with a geed level of generalisa-tion within their respective field of specialisation.The MBA in General Management is designed toenhance individual’s competency to meet up withthese challenges. The programme provides stu-dents with creative and innovative entrepreneur-ship skills they may use in their future manage-ment activities. It equips them with leading-edgemanagement tools that they can use to increasetheir competitive advantage.

Learning OutcomesUpon completion of this programme, graduates areable to develop an extensive and practical knowl-edge-base of theory, tools, skills, practices, andresearches related to business and apply these to theproblems and opportunities that are encountered inthe business environment. Through critical thinking,graduate can appraise and select innovative and cre-ative solutions to business problems and opportuni-ties while upholding strong ethical values and behav-iours by looking at the broader role the business has

in society and their own responsibilities as a memberof the business community and citizens in society.

Entry Requirement• A minimum Bachelors Degree with CGPA of 2.5

in related field; AND• STPM/A Level with minimum 3 principals or



• Any other equivalent qualification recognized bythe Malaysian Government

Including• Two (2) supporting reference letters from the cur-

rent or previous employer, lecturer or supervisorfrom previous University or Institution or NotaryPublic Service from place of stay AND

• Have IELTS score of 6.0, or TOEFL score of 500,or The first Degree is conducted and examined inEnglish language; OR applicants without EnglishLanguage certification must complete and passEnglish program conducted by LUCTInternational House during the tenure of study aspart fulfilment of their graduating requirement.

Programme structureYear 1 Semester 1 • Management• MarketingManagement

• ManagerialAccounting

• Quantitative Methodsfor Business

Semester 2• Managerial Economics• FinancialManagement

• Research Methology• Human ResourcesManagement

Year 2 Semester 3• Strategic

Management• LeadingOrganisationalChange

• OperationalManagement

• Dissertation

Career OpportunitiesGraduate from this course may find themselvesengaged as general managers or directors within theirrespective field such as Human Resource management,Logistics and Distribution management, Production

management, Producer/Project Management, QualityAssurance and Control management, Crisis andBusiness Continuity management, risk managementand other functional unit management.


POSTGRADUATE

JPT/BPP (N/345/7/0103) 09/16

MasterofBusinessAdministration in Project Management

91

Programme structureYear 1 Semester 1 • Management• Marketing Management• Managerial Accounting• Research Methodology

Semester 2• Managerial Economics• Financial Management • LeadingOrganisational Change

• Project Scope, Time &Cost Management

Year 2 Semester 3 • Strategic Management• Project Quality Assurance,Human Resources &CommunicationManagement

• Project Risk, Procurement& IntegrationManagement

• Dissertation

In the fast changing business environment today,change is inevitable. Leading organisations are lookingfor workforce that have strong business sense andto lead change initiatives. Individuals must equipthemselves with concrete business knowledge andchange management. The MBA in ProjectManagement is designed to enhance individual'scompetency to meet up with these challenges. Theprogramme provides students with creative andinnovative entrepreneurial project skills they mayuse in their future management activities. It equipsthem with leading-edge management tools thatthey can use to increase their competitive advantage.In this programme, graduate will be able to:• Develop innovative entrepreneurial project man-

agement skills in the various industries.• Demonstrate the body of knowledge in project

management within various functional areas ofbusiness such as marketing, management,accounting, finance, human resources and oper-ations among others.

• Develop the capacity to adapt and innovate tosolve problems, to cope with unforeseen circumstances, and to manage the uncertainties.

• Develop the ability to think strategically & criti-cally; and to lead, motivate and manage projectteams across borders.

• Apply the organisational skills for the effectiveimplementation of projects policy in the contextof the organisation.

• Apply the values of social responsibility, legal andethical principles, and corporate governance inprojects.

Learning OutcomesUpon completion of this programme, graduatesare able to:• Develop an extensive and practical knowledge-

base of theory, tools, skills, practices, and

researches related to business projects and applythese to the problems and opportunities that areencountered in the business project environment.

• Appraise and select creative and innovative solu-tions to business problems and opportunities.

• Develop a range of professional projects strategiesthat promote effectiveness in a business environment.

• Demonstrate ethical, legal, and responsiblebehaviour; and explain the broader role that busi-ness has in society and their own responsibilitiesas a mem ber of the business community and cit-izens in society.

• Communicate effectively and manage a creativeproject team.





• Working applicants with any degree recognised by theSenate from local or overseas Universities with CGPAless 2.0 must have a minimum of 5 years workingexperience at executive or managerial level, and

• Two (2) supporting reference letters from the cur-rent or previous employer, lecturer or supervisorfrom previous University or Institution or NotaryPublic Service from place of stay and

• Have IELTS score of 6.0, or TOEFL score of 500,or The first degree is conducted and examined inEnglish language; or applicants without EnglishLanguage certification must complete and passEnglish program conducted by LUCTInternational House during the tenure of study aspart fulfilment of their graduating requirement.

Career OpportunitiesGraduate from this course may find themselvesengaged and leading the Programme ManagementOffice, Project Management Office, Transformation

Management Office, or other functional areas suchas Human Resource, Operations Management,Customer Services, Risk Management, Marketing,Event, Creative Management to name a few.


POSTGRADUATE

92

POSTGRADUATEJPT/BPP (KA10486)05/15

Master of Science inSoftwareManagementThis program provides students with the most rel-evant, practical, and applicable knowledge availablein software engineering and software management.This program aims at equipping industry practi-tioners and academicians with advanced knowledgeand skills in Software Management. Among the mainaims are:• Prepare graduates who possess fundamental skills

and knowledge in design and implement softwaremetrics that align with business and stakeholder goals.

• Train graduates to manage software developmentthroughout its lifecycle and the resources neededto finish projects.

• Equip graduates with advanced theoretical principlesand scientific methods to create effective solutions topractical problems and to evaluate the solutions.

• Develop graduates' effective communication skillsin both written and oral form.

• Train graduates to work on a project in which theypropose, design, build, test, analyze, and deliver acomputing solution to meet appropriate comput-ing standards and realistic constraints.

• Instil graduates to seek knowledge through life-long learning.

• Equip graduates with the ability to supervise andcarry out research under supervision

• Inculcate graduates with professional and ethicalresponsibilities as well as understanding the possi-ble social, economic, cultural, legal and environ-ment impact if their computing solutions in theglobal context.

• Equip graduates to obtain an understanding offailed projects and their root causes.

At the end of this programme, students will be able to:• Apply and integrate knowledge concerning cur-

rent research issues by offering specialized expert-ise at an advanced level in business, financial andinformation systems disciplines in the domain ofthe programme of study.

• Ability to uses facts and data together withprocess-oriented thinking and logic to ensure thatsoftware management will meet organizational,financial, market, and technical requirements.

• Evaluate and analyze ICT solutions in terms oftheir usability, efficiency and effectiveness.

• Demonstrate an ability to integrate methods fromdifferent areas of organization, management,information systems and communication tech-nology to analyze the performance.

• Apply existing techniques of research and enquiryto acquire, extend, create and interpret knowl-edge in ICT.

• Communicate and function effectively in a group.• Prepare, publish and present technical material to

a diverse audience.• Demonstrate behaviour that is consistent with

codes of professional ethics and responsibility.

Entry Requirement• A minimum Bachelors Degree in Computer

Science or Software Engineering with CGPA of2.50 from any recognized public/private univer-sities by Government; AND




Year 1 Semester 1 • Strategic ManagementInformation System

• Research Methodology • Innovation & Entrepreneurship• Decision Support & IntelligentSystem

• Software Maintenance &Configuration Management

Semester 2• System and Software RequirementAnalysis and Specifications

• Software Metrics • Software Marketing Management• Human Resource Management For

Software Professionals

Year 2 Semester 3• IT Policy & Strategy• Software Quality Management• Research Project Paper • Management of OutsourcedDevelopment

Programme structure


Career Opportunities• Chief Technical Officers (CTO's) in

International Organizations• Senior Managers in Software industry• Project Managers in Multinational Organizations

• Consultants and Trainers in SoftwareConfiguration Management

• Successful Academicians involved in theresearch and development of Software Industry

JPT/BPP (KA10485)05/15

Master of Science in SoftwareEngineering

93

Programme structureYear 1 Semester 1 • Strategic ManagementInformation System

• Research Methodology • Software Maintenance &Configuration Management

• Innovation & Entrepreneurship

• Decision Support & IntelligentSystem

Semester 2• Software Metrics • Software Architecture• Data Engineering• Software Quality

Year 2 Semester 3 • Software Agents• Data Warehousing & Data Mining• Research Project Paper • Management of OutsourcedDevelopment

Focusing on current software engineering conceptsand methodologies, the Master of Science in SoftwareEngineering provides an opportunity for scientific,technical and sophisticated commercial systemsdevelopers to enhance their expertise in systems soft-ware development and applied research. The Masterof Science in Software Engineering is the preferredprogram track for the hands-on developer.At the end of this programme, students will be able to:• Demonstrate knowledge and understanding of

essential facts, concepts, principles and theoriesrelating to Information Technology.

• Applying theoretical principles of technology andentrepreneurship in relevant areas.

• Demonstrate a critical and practical understandingof business intelligence systems and the rolethey play in providing a competitive advantageto the organizations.

• Integrate various technology solutions.• Utilize relevant techniques and demonstrate ana-

lytical and critical thinking skills in problem solving. • Apply skills and principles of lifelong learning in

academic and career development.• Communicate effectively with peers, clients, superiors

and society at large.• Demonstrate teamwork, interpersonal and social skills.• Demonstrate Professionalism and social and ethical

considerations in accordance with ethical andlegal principles.

• Apply broad business and real world perspective inworkplace and everyday activities and demonstrateentrepreneurial and managerial skills.

Entry Requirement•A minimum Bachelors Degree in Computer Science

or Software Engineering with CGPA of 2.50 fromany recognized public/private universities by Govern-ment; AND



• Any other equivalent qualification recognized by theMalaysian Government

Career OpportunitiesGraduates of this course will find opportunities as: • Software Developers • System Engineers • Requirements Engineer • Software Architect

• Quality Assurance Engineer • User Interface Designer • Project Leaders • Business Analysts • Other jobs in related fields

*Mata Pelajaran Umum (MPU) subjects will be introduced from February 2014 onwards as part of government requirement.POSTGRADUATE

9494

JPT/BPP (KA10487)07/15

Master of Science in Computer Networking

This Program is intended for people who require notsimply an expertise in the area of computer scienceand Internet applications, but significant technicalknowledge in the area of networking.Not only does this programme seek to provide youwith specialist networking knowledge and program-ming skills, but it also aims to address those key areasin which there is a widely acknowledged skills gap inwhat businesses are seeking.In Short, MSc in Computer Networking is intended toprovide an in-depth understanding of the current andfuture emerging technologies in computer networkingand to underpin the design, analysis and implemen-tation of networks that suits a variety of businesses.At the end of this programme, students will be able to:• Demonstrate knowledge and understanding of

essential facts, concepts, principles and theoriesrelating to Information Technology

• Applying theoretical principles of technology andentrepreneurship in relevant areas

• Demonstrate a critical and practical understandingof business intelligence systems and the role theyplay in providing a competitive advantage to theorganizations

• Integrate various technology solutions

• Utilize relevant techniques and demonstrate analy-tical and critical thinking skills in problem solving

• Apply skills and principles of lifelong learning inacademic and career development

• Communicate effectively with peers, clients, superiorsand society at large

• Demonstrate teamwork, interpersonal and social skills• Demonstrate Professionalism and social and ethical

considerations in accordance with ethical and legalprinciples

• Apply broad business and real world perspective inworkplace and everyday activities and demonstrateentrepreneurial and managerial skills

Entry Requirement• A minimum Bachelors Degree in Computer Science

or Software Engineering with CGPA of 2.50 fromany recognized public/private universities by Govern-ment; AND




Programme structureYear 1 Semester 1 • Advanced Computer Network• Advanced Operating System• Real Time Systems • Project Innovation &Management

Semester 2• Advanced Network Programming• Network Security• Mobile Distributed ComputingSystem

• Network Administration• Research Methodology

Year 2 Semester 3• Internet & Intranet ProtocolApplication

• Network Design & Performance• Project Paper• Grid Computing

Career OpportunitiesBusinesses and organizations continue to adoptincreasingly complex and sophisticated technologiesin their network and broadband infrastructures.This rapid change creates new jobs with responsibi-lities that reflect the changes in technology requiringan increasing level of skills and education.

According to the latest statistics, the demand forNetwork Specialists/Communications Analysts willgrow by 55% between now and 2014. Careers rangefrom the traditional telecommunication professionalsto Network design engineer, network developerand in marketing and technical support.


POSTGRADUATE

JPT / BPP (KA11057)01/16

Master inDigital Film&Television

95

Programme structureYear 1 Semester 1 • Graduate Seminar• Digital Media in Society • World Cinema

Electives : Select One• Creative Screenwriting • Screen Production Methods

Semester 2• Research Methods• Advanced TV Production &Animation

• Documentary in Digital Age

Electives : Select One• Directing Workshop • Entrepreneurship: Film & TV

Entertainment

Year 2 Semester 3 • Satellite & Cable TV Operations

Electives : Select One• Exegesis• Creative Project

The phenomenal rise of Digital Film and Television(DFTV) is at the heart of the explosive growth ofthe global Creative Industry.

The Master in Digital Film & Television is designedto fully equip students with the skills to produceand understand moving images for digital film andtelevision; current and future production demands.The programme is strongly committed to nurtur-ing individual talents in digital film and television asstudents gain hands-on practical experience andnew skills in creative and technical areas.

This programme will include the many aspects offilm and television skills in production along withan advanced knowledge and theoretical perspectivein film and television studies by way of film analy-sis, writing project proposals and scripts, budgetingand work flow planning. Students will learnmethodology of production from conception tofinal presentation along with applied theories byway of examining historical and contemporaryworld cinema and the international broadcastingindustries. Course material will be presented in theform of readings, film screenings, practical produc-tion experience and self assessment projects.

The Master in Digital Film & Television is for any-one wishing to advance their skills and knowledgein the production process of Film and TV as well asthose who are interested in research and advancestudy of the global film culture.When you graduate you will be able to:• Exhibit extensive theoretical and practical knowledge

of the digital film, television and allied industries,

including relevant professional knowledge, skills,discipline and ethics at an advanced level as theyrelate to these industries;

• Demonstrate capacities for creativity, transformationand interpretation;

• Demonstrate a flexible and innovative approachto the national and international challenges for theprofessional digital film and television producerin the 21st century;

• Understand and appreciate how filmmaking connectswith the broader society and contribute to social andeconomic development.

On a more practical level, you will be able to:• Exhibit a capacity to design, conduct and present

original research outcomes;• Demonstrate advanced skills in respect of digital film

and television creative production.• Demonstrate an entrepreneurial approach coupled

with an understanding of how to engage with keyindustry players;

• Work at various levels, both as an individual and asa team member, in a wide variety of environments

Entry Requirement• A minimum Bachelors Degree in related field with

minimum CGPA of 2.50 from any recognized public /private universities by Government; AND

• STPM/A Level with minimum 3 principals orCGPA 2.0 ; AND


• Any other equivalent qualification recognized by theMalaysian Government

Career OpportunitiesFields that fall into this category are as follows:Film/TV Producer, Audio/Video Editor, Film/TVDirector, Cinematographer, Screenwriter, Copywriter,Film Critic, Copy Editor, Interaction Designer,Character Designer, Production Manager, Broadcaster,

Floor Manager, Talent Development, Director ofPhotography, Casting Manager, Lecturer, ContentDeveloper, Animation Storywriter, EntertainmentEntrepreneur, Documentary Filmmaker andBroadcast Journalist.


POSTGRADUATE

96

JPT/BPP (N/345/7/0102)09/16

Master in Project ManagementIn the fast changing business environment today,change is inevitable. Leading organisations are lookingfor workforce that have strong project managementcompetency to manage and lead the change initiatives.Individuals must be adaptive and equip themselveswith strong horizontal competencies through the use ofproject management. The Master of Project Manage-ment is designed to enhance individual's cross-functional,cross-border competency to meet up with these challenges.The programme provides students with creative andinnovative entrepreneurial project skills they may usein their future management activities. It equips themwith leading-edge management tools that they can useto increase their competitive advantage.In this programme, graduates will be able to:• Develop innovative entrepreneurial project manage-

ment skills in the various industries.• Demonstrate the body of knowledge in project

management across and within various functionalareas of business such as marketing, management,accounting, finance, human resources, creativemanagement and operations among others.

• Develop the capacity to adapt and innovate to solveproblems, to cope with unforeseen circumstances, andto manage the uncertainties of project environment.

• Develop the ability to think strategically & critically;and to lead, motivate and manage project teamsacross borders creatively.

• Apply the organisational skills for the effectiveimplementation of projects policy in the context ofthe organisation.

• Apply the values of social responsibility, legal andethical principles, and corporate governance in projects.

Upon completion of this programme, graduates are able to• Develop an extensive and practical knowledge-base of

theory, tools, skills, practices, and researches related to

management of projects and apply these to theproblems and opportunities that are encountered inthe project environment.

• Appraise and select creative and innovative solutions toproject problems and opportunities.

• Demonstrate effective professional and interpersonalpractices essential in managing projects.

• Develop a range of professional projects strategies thatpromote effectiveness in project implementations.

• Apply integrative and critical thinking skills inmanaging projects.

• Communicate effectively and manage a projectteam creatively.



CGPA 2.0 ; AND• Pass Foundation/Pre-University/Matriculation in


• Working applicants with any degree recognised bythe Senate from local or overseas Universities withCGPA less 2.0 must have a minimum of 5 yearsworking experience at executive or managerial level, and

• Two (2) supporting reference letters from the currentor previous employer, lecturer or supervisor fromprevious University or Institution or Notary PublicService from place of stay and

• Have IELTS score of 6.0, or TOEFL score of 500,or The first degree is conducted and examined inEnglish language; or applicants without EnglishLanguage certification must complete and passEnglish program conducted by LUCT InternationalHouse during the tenure of study as part fulfilmentof their graduating requirement.

Programme structureYear 1 Semester 1 • Global Business & Management • Sustainable Decision Making• Leading Organisational Change• Management ConsultingSemester 2

• Research Methodology• Innovation Management• Project Management Framework Year 2 Semester 3• Project Scope, Time & CostManagement

• Project Quality Assurance,Human Resources &Communication Management

• Project Risk, Procurement &Integration Management

Semester 4• Dissertation

Career OpportunitiesGraduate from this course may find themselvesengaged and leading the Programme ManagementOffice, Project Management Office, Transfor-mation Management Office, Consultancy, or other

functional areas such as Human Resource,Operations Management, Customer Services,Risk Management, Marketing, Event, CreativeManagement to name a few


POSTGRADUATE

JPT/BPP (KA10488)11/14

Doctor ofBusinessAdministration

97

Programme structureYear 1 Semester 1 • Advance Management• Advance Case Studies• Advance Quantitative Methods• Advance Research Methodology

Semester 2• Consultancy & AppliedProject Management

• Global Marketing Strategy• Information Systems forManagers

• Strategic Finance

• Strategic Accounting• Competitive Strategy &Management

Year 2 Semester 3• Thesis

Career OpportunitiesObtaining a “Doctorate Degree in Business” willput you ahead and also differentiate you from thecompetition in the market. It will enable successfulgraduates to obtain lucrative careers in businessenterprises and also in the academic world. These

graduates will have the potential to become:• Chief Executive Officers / Managing Directors• Entrepreneurs • Management, Training and Research Consultants • Academicians

This programme is a doctoral qualification that aimsto educate and nurture all types of business playersincluding top executives, managers, entrepreneurs,consultants, industry leaders, researchers, and businesseducators. The curriculum is designed to meet theneeds of the candidates to contribute to their fields andalso to respond to the needs of society particularlyin the management of various government, privateagencies, and NGOs. Graduates of this programmewill be “Doctors of Business” who are capable leadersaccountable for strategic sustainability whilst upholdinghigh moral and ethical values in their business prac-tices as well as being able to manage change withina dynamic business environment. You will be wellequipped with advanced skills in the teaching, research,managerial, entrepreneurial, and strategic knowledgein business, making you capable of examining any for-malorganization and discern its strengths, weaknesses,opportunities and threats; and use these findings tomake accurate business decisions and recommendations.

The learning outcomes for this programme includesbeing able to:• Explain and apply a range of quantitative and qualitative

research methods frequently used in business researchto solve current business management problems.

• Construct research questions that can be examinedempirically following the methods of social sciences

• Apply the state-of-the-art knowledge in the field ofthe student's research.

• Demonstrate independent and critical thinking abil-ity and appreciate the ethical issues and concernsrelevant to the discipline.

• Generate new and readily applicable knowledge ina chosen area of business typically relevant to theirhost organizations and their own career objectives,leading to an improved understanding of how to lead

and manage an organization effectively in a globaland rapidly changing environment.

• Appraise and select innovative and creative solutionsto business problems and opportunities.

• Apply relevant theoretical knowledge to contemporarybusiness problems.

• Critique contemporary organizational practice inlight of relevant theory.

• Assess business research studies in order to rate theirquality and applicability in improving the effectivehandling of business management problems.

• Manage behavioral, policy and strategic issues toimprove the effectiveness of their own organizations.

• Identify, analyze and evaluate internal and externalenvironmental influences on organizations in orderto develop strategic plans for the management ofchange and the development of their organizations.

• Compose superior written reports and skills relevantto business organizations.

• Compare and link their educational experiencedirectly with their own workplace experience.

Entry Requirement• MBA or any other equivalent qualification recognized

by the Malaysian Government with a minimumof 2 years of working experience in executive ormanagerial role


by former or current employer or professor orCommunity Leader

• International students shall posses a proficiencyin English language with a minimum score of550 for TOEFL (paper based), 7.0 for IELTS orEnglish language as mother tongue.


POSTGRADUATE

98

JPT/BPP (KA10541)03/15

Doctor ofPhilosophy(PhD)Management

This program aims to produce “Doctors of Philosophy”in Management with advanced knowledge, skills inmanagement practices and research works.

This program aims at equipping industry practitionersand academicians with advanced knowledge and skillsin business management. Among the main aims are:• To accomplish the country's objectives of developing

management professionals with doctoral qualifications.• To produce high quality doctorates with advanced

skills in teaching, training, research works, managerial,entrepreneurial and strategic knowledge for leadingand innovative contemporary organizations.

• To provide doctorates sound knowledge in managerialfunctions such as marketing, accounting, finance,information systems, human resources and operations.

•To produce doctors of philosophy with capabilities ininnovative leadership and change management inmarketing, accounting, finance, information systems,human resources and operations..

• To improve professional practices through the appli-cation of research and case methodologies in market-ing, accounting, finance, information systems, humanresources, the problems and issues.

At the end of this programme, students will be able to:• Apply a range of quantitative and qualitative research

methods frequently used in research works to solvecontemporary problems in management practices.

• Construct research questions that can be examinedempirically using scientific methods.

• Demonstrate an understanding of the state-of-the-art knowledge in the field of the student's research.

• Demonstrate independent and critical thinking abilityand appreciate the ethical issues and concerns relevantto the discipline.

• Generate new and readily applicable knowledge in achosen area of management typically relevant to their hostorganizations and their own career objectives, leadingto an improved understanding of the managementpractices in a global and rapidly changing environment.

• Appraise and select innovative and creative solutionsto management problems and opportunities.

• Apply relevant theoretical knowledge to contempo-rary debates in the field.

• Critique contemporary organizational practices inlight of relevant theory.

• Assess management research studies in order to ratetheir quality and applicability in improving the effec-tiveness of business management.

• Manage behavioural, policy and strategic issues toimprove the effectiveness of their own organizations.

• Identify, analyze and evaluate internal and externalenvironmental influences on organizations in orderto develop strategic plans for the management ofchange and development of their organizations.

• Compose superior written reports and skills relevantto business organizations.

Entry Requirement• Master’s Degree or any other equivalent qualifica-

tion recognized by the Malaysian Government


by former or current employer or professor orCommunity Leader

• International students shall posses a proficiency inEnglish language with a minimum score of 550for TOEFL (paper based), 7.0 for IELTS or Englishlanguage as a national language.

Programme structure1st Level• Advanced Research Methodologies • Advanced Quantitative Methods

2nd Level • Thesis

Career OpportunitiesEarning a PhD in Management can help 'Doctorsof Philosophy' to differentiate themselves as indus-try leaders with remunerations. Graduates of thiscourse will find opportunities as:

• CEOs/MDs of companies.• Consultants and Trainers in Management.• Successful faculty members of reputable Business

and Management Schools/ Faculties in Malaysiaand Overseas.


POSTGRADUATE

JPT/BPP (KA10542) 01/15

Doctor ofPhilosophy (PhD)Creative Industries & Art Practice

99

Course structure1st Level• Advanced Research Methodology• Creativ e Research Methodology


This program aims to produce “Doctors of Philosophy”in the creative industries, form fine art to applieddesign specialisations. It equips creative practitionerswith the skills to exploit their specialist knowledgein applied research and development within the creativeindustries and creative academia.At the end of this programme, students will be able to:• apply a range of quantitative and qualitative research

methods frequently used in Media, Arts and Designresearch to solve current and contemporary problems,providing innovative solutions to academia and theCreative Industries.

• apply a range of theoretical knowledge and methodsfrequently used in creative practice, research andindustry frameworks.

• construct research questions that can be examinedempirically using scientific methods.

• apply the state-of-the-art knowledge in the field ofthe student's research.

• demonstrate independent and critical thinking abilityand appreciate the ethical issues and concerns relevantto the discipline.

• generate new and readily applicable knowledge ina chosen area of Media, Arts and Design typicallyrelevant to their host organizations and their own

career objectives, leading to an improved under-standing of the Creative Industries and Art practicesin a global and rapidly changing environment.

• appraise and select innovative and creative solutionsto business problems and opportunities related tothe field.

• apply relevant theoretical knowledge to contempo-rary debates in the field.

• critique contemporary organizational practices inlight of relevant theory.

• asses Media, Arts and Design research studies in orderto rate their quality and applicability in improv-ing the effectiveness and creating innovations inCraetive Industries.

• define a new art practices within a global context ofthe contemporary media, arts and design industries.

• compose superior written reports and skills relevantto creative practices.

• compare and link their educational experiencesdirectly with their own workplace experience.

Entry Requirement• Master’s Degree in Graphic Design; OR• Any other equivalent qualifications recognized by the

Malaysian Government

Career OpportunitiesEarning a PhD in Creative Industries and Art Practice,will enable graduates to become industry leaders,who are ahead of the competition, and who willbe leading innovation on the global stage withintheir respective specialisations.

Graduates of this course will find opportunities as:• CEOs/MDs of companies involved in creative

industry and art practices.• Consultants and Trainers in creative industry and

art practices.• Successful academicians in creative industry and

art practices.

*Mata Pelajaran Umum (MPU) subjects will be introduced from February 2014 onwards as part of government requirement.POSTGRADUATE

100

JPT/BPP (KA10543)02/16

Doctor of Philosophy (PhD)Information SystemsThe PhD Information Systems provides candi-dates with theoretical knowledge and method-ological skills to enable them to become produc-tive researchers. Through a combination ofcoursework, research seminars, and mentoredresearch, candidates study problems that practic-ing IS professionals and managers; as they design,use, and apply IS and technologies to solve busi-ness problems.

Candidates also acquire breadth of knowledge inthe range of issues that define the field of IS, aswell as in-depth expertise in an area of their choice.It produces high quality doctorate candidates withadvanced skills in teaching, research, managerial,entrepreneurial, strategic knowledge and skillsnecessary for leading and managing all facets ofcontemporary organizations.

Graduates will be able to:• Explain and apply a range of quantitative and

qualitative research methods frequently used inresearch to solve IS problems.

• Appraise and select innovative & creative solu-tions to management problems and opportuni-ties.

• Manage behavioral, policy and strategic issues toimprove the effectiveness of organizations.

• Identify, analyze and evaluate internal & externalenvironmental influences on organizations inorder to develop strategic plans via use of IS forthe management of change and the develop-ment of organizations.

Entry Requirement• Master’s Degree in related field with minimum

CGPA of 3.0; OR• Any other equivalent qualifications recognized by

the Malaysian Government.

Programme structure1st Level• Advanced Research Methodologies • Advanced Quantitative Methods



Career OpportunitiesGraduates will find opportunities as CEOs/MDOf Companies, Consultants and Trainers in

Information Systems and successful Practitioners,Academicians & Researchers in the field ofInformation Systems.

POSTGRADUATE

LIMKOKW

ING EXECUTIVELEADERSHIP

COLLEGE

101

Awarded by Curtin University Technology, Australia • JPT / BPP (KR11105) 12/14

Bachelor of Arts inMass Communication

Communication is the most exciting and challengingfield in today’s world, where the need to interactand communicate with people at all level happenseveryday. This is a high-profile profession and theuniquely wide range of programmes at Limkokwingare particularly designed to equip students with excel-lent communication skills for their chosen careers.Offered jointly with Curtin University of Technology,Perth, Australia, this programme offers career-focusareas of study that include creative advertising,communication, broadcasting, journalism, public

relations, copywriting, film & television, photographyand multimedia.

Entry Requirement• Pass STPM/A Levels with minimum2 principals;OR• Pass Foundation in Communication; OR• Any other equivalent qualifications recognized by

the Malaysian GovernmentStudents with a recognised Diploma in the relevant fieldwill be given credit exemptions based on past results andportfolio review (where applicable).

Career OpportunitiesThis degree programme enables the graduate to be ver-satile and apply his knowledge and skills to a variety offields, including international marketing, sales, services,management, multimedia, healthcare, manufacturingand biotechnology (consumer education).Graduate from this programme will find tremendousopportunities to gain employment in all businesses, thegovernment sector and international organisations. Agraduate of this discipline can enter the industry as:• Copywriter • Multimedia Producer • Broadcast Producer

• Film Producer/Director • Journalist • Photographer • Photojournalist • Newscaster • Creative Director • Digital Designer • Advertising Manager • Media Manager • Research Manager • Brand Manager • Account Manager • Public Relations Manager • Marketing Manager

YEAR 1Semester 1•FTV 121: ScreenProduction Techniques

•JRN111: Introduction toPrint

•PR201: Public RelationsPrinciples

•MCCA102: Culture toCultures

•MCCA103: MakingMeanings

•Design Practice 172•Bahasa Kebangsaan A/B*

Semester 2•FTV111: History ofScreen Language

•MCI 102: Research &Presentation 2

•JRN 112: Introduction to

Broadcasting•PR220: Public RelationsTechniques

•MCCA101: NarratingSelves

•MCCA104: EngagingMedia

•Brand Identity 271•Digital Design Studio 271 •Malaysian Studies* YEAR 2Semester 3•JRN 210: Media Law•FTV 212: ScreenActualities

•MCI 216: Asia Media inTransition

•FTV241: Introduction toScreen Writing

•MDI291: MultimediaDesign Introduction

•CAD291: CreativeAdvertising DesignTheory

•Islamic / Moral Studies*Semester 4•FTV222: DocumentaryWorkshop

•JRN211: Media Ethics•MCI 212: Consumers,Audiences, Public &Users

•IDI291: Internet DesignIntroduction

•CAD292: CreativeAdvertising DesignProcess

YEAR 3Semester 5•JRN 212: Radio News•PR393: Public RelationsProfessional

•FTV 233: Advertising &Music Video

•FTV 243: Corporate ScriptWriting

•3DAni292: 3D Animation•CAD391: CreativeAdvertising Design Practice

Semester 6•JRN213: Print NewsReporting

•PR340: Public RelationsInternational

•FTV334: CorporateVideo Production

•AMGI292: Animation &Motion Graphics

•CAD292: CreativeAdvertising DesignCopywriting & ArtDirection

Programme structure

** Elective Subject: Public Relations, Advertising, or Multimedia Design. * Not applicable for international students


LIMKOKW


COLLEGE

102

Awarded by Curtin University of Technology, Australia • KPT/JPS (KR9237) 07/13

Bachelor ofApplied Science (Architectural Science)

The degree programme is jointly offered by LimkokwingUniversity of Creative Technology and CurtinUniversity of Technology, one of the most compre-hensive universities in Australia. The curriculumof the programme is fully delivered by LimkokwingUniversity of Creative Technology and moderatedby Curtin University of Technology, Australia. The curriculum of the Faculty of Architecture &the Built Environment offers a broad education inprofessional architectural subjects. An emphasis onthe solving of actual theoretical problems enhancesthe knowledge and skills that link understanding toexperience, theory to practice and art to science inways that directly respond to human needs, aspira-tions and sensibilities. Through its consortium ofarchitects, interior designers, engineers, quantitysurveyors and lecturers, the faculty aims to provide aservice to society and the profession by enhancingthe state-of-the-art in architectural design, technologyand the urban environment.

The Bachelor of Applied Science (Architectural Science)programme is a 3+0 degree course that leads toBachelor Degree in Applied Science in ArchitecturalScience awarded by Curtin University of Technologyand equivalent to the Part 1.

Entry Requirement• Pass STPM/A Level with minimum 2 principals; OR• Pass Foundation in Built Environment; OR• Pass Diploma in Architecture / Architecture

Technology; OR• Any other equivalent qualifications recognized

by the Malaysian Government; AND• Pass Arts in SPM /O Level; OR pass portfolio

assessment portfolio assessment (for students with-out a pass in Art subject)


YEAR 1Semester 1•Architecture & Culture 101 •Building Technology 101•Architecture Design 101•Design Communications 101

•Communication Principles 111

Semester 2•Architecture Design 102•Architecture & Culture 102•Building Technology 102

•Communication Principles 112

•Ecologically SustainableDesign 102

•Design Communications 102•Malaysian Studies

YEAR 2Semester 3•Building Science 201•Architecture & Culture 201

•Architectural Design 201•Computer Aided Design

•Bahasa Kebangsaan BDIP/DEG

•Building Technology 203

Semester 4•Building Science 202•Building Technology 204•Architectural Design 202•Architecture & Culture 202•Architectural Techniques 202

YEAR 3Semester 5•Building Technology 301

•Architechture & Culture 301•Building Science 301•Architectural Design 301•Architectural Option 302

Semester 6•Building Science 302•Building Technology 302•Architectural Design 302•Architechture & Culture 302

•Architectural Option 302•Architectural Option 302Working Drawing

Programme structure

Career OpportunitiesFor a graduate with a Bachelor of Applied Sciencein Architectural Science, job opportunities are: • Architectural Assistant• Assistant Designer• Project Manager• Project Coordinator• Site Supervisor• Architecture/ Design Consultant• Interior Designer/Interior Architect• Landscape Designer

• 3D Visualiser• Architectural Model Specialist• Tutor• Architectural Draftsman• Architectural Photographer• CAD/3D Visualiser• Graphic Designer• Theme Park Conceptual Architect• Architectural Structure Specialist• Residential/Commercial Architect• Resort/Hotel Architectural Conceptualiser• Town Planning Conceptual Architect.



103

Awarded by Curtin University of Technology, Australia • JPT/BPP (KR5167) 07/15

Bachelor ofArts (Hons) in Interior Architecture

Career OpportunitiesInterior designers can secure employment in variousindustries. Career prospects await graduates in areassuch as: • Theme Park Designer• Residential/Commercial Development• Transport Facilities (Plane/Train Interiors)• Project Manager• Corporate Interior Designer

• Set/Stage Designer• Retail Designer• Exhibition/Display Designer• Hotel/Resort Development Designer• Museum Interior Designer• Developer of Restaurants and other spaces.• Corporate Interior Designer• Arbitrator for Interior Design Profession

This degree programme is jointly offered byLimkokwing University of Creative Technologyand Curtin University of Technology, Australia.The curriculum of the programme is fully deliveredby Limkokwing University and moderated byCurtin University. Interior designers, as qualified professionals, findcreative solutions to problem relating to the functionand quality of people's built environment. Interiordesigners coordinate the design and construction ofbuilding interiors including commercial and retailoffice space, laboratories, intensive care units, computingareas, hotel and resort developments, theatres, aswell as presentation environments for boutique andlarge scale retailing, trade fairs, exhibitions, museumsand gallery exhibition and displays.Interior Designers require skills and understanding inall aspects of design, combined with technical knowledgeof interior construction, equipment and buildingsystems. They must also exercise ability in commu-

nication and administrative skills. Students can complete their whole duration of degreestudies at Limkokwing University with a BA (Hons)in Interior Design, which is a degree recognised by theDesign Institute of Australia.

Entry Requirement•Pass SPM /SPMV/O Levels with 5 credits including

English language and pass in Mathematics and Artsor portfolio assessment (for students without a passin Art subject); AND

•Pass STPM / A Level with minimum 2 principalor equivalent; OR

•Diploma in Interior Design recognized by theMalaysian Government; OR

•Bachelors Degree in related field recognized by theMalaysian Government


Programme structureYEAR 1 Semester 1 • Design 3• Drawing 3• History & Culture 3• Building Construction• CADD 1• Foundation English 151• Malaysian Studies

Semester 2• Interior Design 4• Drawing 4• History & Culture 4• Technical Studies

• CADD 2• Foundation English 152• Professional Practice 221

YEAR 2 Semester 3 • Practicum Experience

Semester 4• Professional Practice 222• Interior Design 5• Furniture Design 5• Technical Studies 2• CommunicationPrinciples 111

YEAR 3Semester 5 • IA 20th Century Deve-lopment in Interiors 321

• IA Design 321• IA Research Methods 321• IA Technical Studies 321• Building Science 321

Semester 6• IA Design Architecture 322

• IA Technical Studies 322• IA Design CareerStrategies 322

• Building Science 322• Elective 1

YEAR 4Semester 7• Interior ArchitectureDesign 421

• IA ProjectDevelopment 421

• Architectural Law 421

Semester 8• IA Management 422• IA Dessertation 499• IA Practice 422



LIMKOKW


COLLEGE

104

Career Opportunities• Art Director• Design Manager• Illustrator• Photographer• Desktop Publishing Specialist• Image Touch-Up Designer• Advertising Manager• Graphic Designer

• Packaging Designer• Event Production Manager• Communications Designer• Stationery Designer• Set Designer• Magazine Or Newspaper Designer• Web Page Designer• Exhibition Designer• Multimedia Designer

Programme structureYEAR 1 Semester 1 • Communication Studies• Photographic Studies 1• Design History• Computer Graphics 1• Illustration 1• Design Studies 3• Bahasa Kebangsaan A / B*

Semester 2• Photographic Studies 3• Sociology & Design• Computer Graphics 2• Illustration 2• Design Studies 4

YEAR 2 Semester 3 • Typography Studies• Marketing• Design Research

Select One:• Graphic Design• Creative Advertising

Design Theory• Internet Design

Introduction

Semester 4Graphic Design Major

• Typography Application• Consumer Behaviour• Design In Context• Graphic Design

Advertising Major • Creative Advertising

Design Copywriting &Art Direction Workshop

• Creative AdvertisingDesign Process

• Consumer Behaviour• Design in Context

Multimedia Major• Animation & Motions

Graphics• Typography Application• Consumer Behaviour• Design in Context

Semester 5 Graphic Design Major• Graphic Design• Design Management• Creative Adv Design

StudioSelect One:

• Introduction toAnimation

• Introduction to Internet• Multimedia Design

Introduction

Advertising Major • Creative Advertising

Design Practice• Design Management• Creative Advertising

Design StudioSelect One:



Introduction

Multimedia Major• Multimedia Design Intro• Design Management• 3D Modeling &

Rendering IntroductionSelect One:



Introduction

Semester 6Graphic Design Major• Graphic Design• Design Reflective Practice• Visual Communication

PracticeSelect One:



Introduction

Advertising Major• Creative Advertising

Design Practice• Design Reflective Practice• Creative Advertising

Design StudioSelect One:



Introduction

Multimedia Major• Multimedia Project• Design Reflective Practice• Multimedia Project

Select One:• Introduction to

Animation• Introduction to Internet• Multimedia Design

Introduction


Bachelor of Arts(Creative Advertising and Graphic Design) *pending approvalThis programme is professionally and academicallystructured to produce graduates for the industry whoare able to conceptualise and execute creative innova-tive design solutions. Through the study of historicaland contemporary theory students will develop theirability to research, analyse and generate intelligentdesign solutions that will be profitable to their futureclients in the world of graphic design and advertising.

Through the course students will develop a broadawareness of disciplines within the Graphic Designfield. They will identify their special skills and interestsby engaging in a wide range of design experienceswhich cover the major fields of design practice.

Being versatile, industry savvy, multi-skilled, multi-tasking individuals our graduates will readily blendinto the industry and succeed.

Entry Requirement• Pass STPM / A Level with minimum 2 princi-

pals; OR• Pass Foundation in Design; OR • Any other equivalent qualifications recognized

by the Malaysian Government.• Students with a recognised Diploma in the rele-

vant field will be given credit exemptions basedon past results and portfolio review (whereapplicable).

LIMKOKW


COLLEGE

Bachelor of Arts (Digital Design) *pending approval

Career Opportunities• Multimedia Designer • Digital Animation Designer

• 3D Modeller• Web Designer

As the majority of products and services of todayhave embarked onto digital platforms, digital designcovers a vast area from motion graphics, visualeffects, television commercials, cinema to 3D ani-mation, serious gaming, mobile phone apps andinteractive installations for performance. Digitaldesigner is, therefore, highly sought after in the cre-ative field. The program equips graduates with creativitythinking as well as well as up-to-date software skills.Hence, they will able to specialise in the excitingfields of digital, multimedia and web design profession.

Entry Requirement• Pass STPM / A Level with minimum 2 principals;

OR• Pass Foundation in Design; OR • Any other equivalent qualifications recognized by the

Malaysian Government.• Students with a recognised Diploma in the relevant

field will be given credit exemptions based on pastresults and portfolio review (where applicable).

Programme structureYEAR 1 Semester 1 •Communication Studies 3•Photographic Studies 2•Design History•Computer Graphics 1•Illustration 1•Design Studies 3•Ethnic Relations (Local)•Malaysian Studies (Int.)

Semester 2•Photographic Studies 3•Sociology & Design•Computer Graphics 2•Illustration 2•Design Studies 4

•Idea Generation•Islamic Civilisation andAsian Civilisation(Local)

•Communication MalayLanguage 2(International Students)

YEAR 2 Semester 3 •Design Research•Typographic Studies•Creative Marketing•Animation Design Intro•Internet Design Intro•Bahasa Kebangsaan A(For those without BM

credit in SPM)Choose one

•Creative andInnovation Skills

•Decision Making Skills•Entrepreneurship

Semester 4• Universal DesignPrincipal

•Internet InteractivityDesign

•Digital ImageCompositing Choose one

•Work Sociology andMalaysian Industry

•Comparison of Ethnics

YEAR 3Semester 5 • Internet DynamicEnvironment Design

•Advance Animation•Motion & Texture Design•Photography•Co-curriculum

Semester 6•Internet DesignDelivery

•Digital PortfolioDevelopment

•Game Design Intro•Photography

LIMKOKW


COLLEGE

105


106

JPT/BPP(K)1000-600/B284(54)

GCE A Level (Arts)

The careers of the future demand literacy and fluen-cy in the use of technology, design and language thathelps industries in building their global consumerreach. Employers are keen to hire talented graduateswith the ability to produce content and provide con-nectivity with global consumers. The choice of the subject matters in our A Levels(Arts) course has relevancy to the manner in whichcareers are changing. It requires a mix of skills that isreflected in these disciplines.We offer this A Levels in collaboration with EdExcel

International United Kingdom. EdExcel is the largestawarding body offering academic qualifications in theUK. It is fully accredited by the UK Qualification andCurriculum Authority (QCA).

Entry Requirement•SPM / O-Level with 5 credits including English and

a Pass in Mathematics; OR•Equivalent qualifications recognised by the Malaysian

government.

Students with a recognised Diploma in the relevant fieldwill be given credit exemptions based on past resultsand portfolio review (where applicable).

Where will it lead?Edexcel A-Level programme is a globally recognisedPre-University qualification enabling the gain of entryinto prestigious universities worldwide, includingthose in the UK, USA, Canada, Australia and NewZealand. Additionally, through this one campus weare able to chart your pathway right through to post-

graduate. On offer are a wide range of specializations.This is also a university that employrs its alumni forpostings across the world. Postings are not restricted toteaching but include careers related to publishing,web, music, fashion, broadcasting, business manage-ment, ICT among others.• Related degree programmes at Limkokwing

Subjects• Art and Design• Economics

• Mathematics• Business Studies

• Applied ICT• English Literature

LIMKOKW


COLLEGE

A Levels is the main entry prerequisite for progres-sion to tertiary education, and is sometimes listedas requirement for jobs. Our A Levels programmeis offered in collaboration with EdExcel, which isthe UK largest awarding body offering academicqualification. It is registered with the Office ofQualification and Examination Regulation(Ofqual) and fully accredited by the UKQualification and Curriculum Authority (QCA). There is a wide range of subject areas to choosefrom, to be taken at AS (Advanced Subsidiary)and A (Advanced) level. Students will be:

• Trained to be well-informed, open &independent-minded.

• Guided through subject specialisation withunderstanding in depth and rigour progressionto higher education.

• Exposed to international outlook and cross-cultural awareness.

Entry Requirement• For Pursuing Medical Courses

• Pass SPM (SPM)/ STPM / O Level with at leastgrade B in 5 subjects which are Chemistry,Physic, Biology, Mathematics, AdditionalMathematics or one of the subject includingcredit in Malay Language and EnglishLanguage, OR

• Other equivalent qualification recognized by theMalaysian Government.

• For Pursuing Pharmacy and Dentist courses• Pass SPM/ SPMV/ O level with at least grade B

in 5 subjects which are Mathematics, AdditionalMathematics, Chemistry, Physic and Biology; OR

• Any other technical subjects including passMalay and English language; OR


• For Pursuing Science Courses• Pass SPM/STPM/O-Level with at least 5 credits

including mathematic and 2 science subjects,OR


JPT/BPP(k)1000-600/B284(54)??

GCE A Level (Science)

107

Subjects• Mathematics• Applied ICT

• Physics• Biology

• Chemistry

Where will it lead?Edexcel A-Level programme is a globally recognisedPre-University qualification enabling the gain of entryinto prestigious universities worldwide, includingthose in the UK, USA, Canada, Australia and New

Zealand. Moreover, through this one campus we areable to chart your pathway right through to postgrad-uate. We offer a wide range of specializations includ-ing civil engineering, architecture among others.• Related degree programmes at Limkokwing

LIMKOKW


COLLEGE

· foun dation • sound & music 1 • communication 2 • built environment 3 • business 4...

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