SINCE TUONG AN HAS JUST MADE A BIG LEAP AS IT HAS CHANGED TO A JOINT STOCK COMPANY,

THE NEED FOR A FRESH BRAND IDENTITY IS INEVITABLE. WE AT STORMEYE ARE CONFIDENT THAT THE FOLLOWING

DESIGNS WILL LEAD TO SUCH A GREAT CHANGE FOR THE BETTER!

CURRENT LOGO

THE EVOLUTION OF THE TUONG AN LOGOTYPE FROM OLD TO NEW:

We have made studies on the possible changes in the Tuong An logotype in terms of look and feel

CURRENT LOGOTYPE

SLIGHTLY REVISED LOGOTYPE New, bolder consumer-friendly look.

ANOTHER SLIGHTLY REVISED LOGOTYPE

MAJOR REVISIONS ON THE LOGOTYPE Entirely new, non-script and semi-modern.

MAJOR REVISIONS ON THE LOGOTYPE More simplified by using basic gothic typeface

MAJOR REVISIONS ON THE LOGOTYPE An aggressive change, the curve makes the logo

look more dynamic

THE EVOLUTION OF THE ELEPHANT ICON: Attempts have also been made to modernize the look of

the elephant icon in order to compliment the logotype

THE CURRENT ELEPHANT ICON

SLIGHT IMPROVEMENTS ON THE ELEPHANT ICON

THE ‘FRIENDLIER’ ELEPHANT ICON

MAJOR CHANGES ON THE ELEPHANT ICON The elephant is more cheerful, more appealing

MAJOR CHANGES ON THE ELEPHANT ICON The elephant is more active, more dynamic

THE ELEPHANT’S HEAD AS THE NEW ICON: More simple, more flexible yet it talks to consumers

HOW WILL THE ICON WORK WITH THE LOGOTYPE?: Here are different permutations on the

icon-logotype combinations…

THE CHALLENGE: To effectively build stronger consumer confidence and

loyalty in Tuong An through the new brand design.

THE ANSWER: Consolidation of Tuong An ‘elephant’ icon, logotype, as

well as the brand support claim into one impactful graphic emblem!

HOW WILL THE NEW LABEL DESIGNS IMPACT SHELF PRESENCE?

SHELF PRESENCE

SHELF PRESENCE

SHELF PRESENCE

SHELF PRESENCE

SHELF PRESENCE

THANK YOU VERY MUCH!