DAVID ALLENdra01@btconnect.com

+44 7785-225447 or +44 7787-996099

@mobileengage

http://uk.linkedin.com/in/davidallen181054/

Significant Background:Mobile Customer Engagement Tools: QR, Barcode, Datamatrix, NFC@Scanbuy/NeoMedia

Customers: London Olympics, Coke, Pepsi, Daily Mail Group, VW Groupe, Skoda Motors, Mediacom, McDonalds…Bricks & Mortar Mobile Interface: 1st mobile shipping app, mobile printing, mobile site dev.

@EssentialAddress.comCustomers: FedEx, SSA Infor, TAG Aviation, NHS, Vodafone, T-Mobile, Surrey

Council(s), ASDA, John Lewis…Mobile Search & Retrieval: device search, active link search, e-discovery @e-Discovery Europe/BlackballMobile Infrastructure: VoIP systems, structures, and interfaces; backbone investments

@Swyx/Mobile projects Mobile Security: structural, backbone, and device, layer 3 security and up @AsitaMobile Collaboration: conferencing, web/systemic collaboration, data sharing @Evoke

APP MARKET SIGNIFICANT ISSUES

75+% internet search on mobiles/tablets now, up from 35% in 2 years; PC sales declining quickly

At start of 2013, 5% total advertising/marketing spend directed towards mobile, now have a “panic to be present”… So, what if you doubled mobile spending???

Inherent limitation of physical size: if you have someone throwing £2B at you, what would you do with it??? Where would you spend it even if you could???

Mobile Sites: 5-7 simple point-to-point tasks vs.

Mobile Apps: actually do things, very task oriented

Agency bias to early adopters: entertainment emerged into engagement and into value

Power of HTML 5 and “Agile” Programming

Emergence of App Complexity/ Requirement of Traditional IT Skill Sets

OPPORTUNITY

Into “easily connected” Wi-Fi enabled environments

Apps that Demand to Engage outside the home

Value to be added: Efficiency (do “it” cheaper/easier) vs. Enlarge Market (sell more)

Connections to other apps in direct proximitous “appmosphere” e.g. Universal

Connections to other business processes; cross platform real time usage e.g. Evernote

Evolving Customer Environments e.g. multi stage value

Markets that can be dominated e.g. Mobile Roadie

Apps that embed alternate functionality e.g. QR or barcode scanners or NFC or AR

IS IT BECOMING HARDER TO GET AN APP OFF THE GROUND?

MOBILE MARKETER, Chantal Tode, 21st March 2013

775,000 apps in the Apple App Store, Google Play about the same

Apple and Facebook are trying to filter out the spammy or less customer-focused apps

Opportunities remain, important to pick the right ones

Big opportunity with apps that try to improve users’ everyday workflow

Need to react to feedback once an app is live and quickly respond with updates

Developers need to have a budget of at least $100,000 per app per platform to be commercially successful???

Likelihood of success depends much more on treating the applications like products

Opportunity in less developed ecosystems such as BlackBerry and Windows Phone