david berkowitz - a cmo's survival guide from a marketer's marketer
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A CMOS SURVIVAL GUIDE FROM A MARKETERS MARKETERHow to make a weird job a little less weird
David BerkowitzPrincipal, Serial [email protected]
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www.serialmarketer.net
@dberkowitz
m.me/serial.marketer
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CREATIVITY FOR THE NEW
CONSUMER
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http://www.slideshare.net/davidberkowitz/advice-for-a-new-cmo-24019577http://www.slideshare.net/davidberkowitz/advice-for-a-new-cmo-24019577
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https://www.youtube.com/watch?v=MWd6d7PzjsQhttps://www.youtube.com/watch?v=MWd6d7PzjsQ
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Client acquisition
Client retention
Talentacquisition
Talentretention
Research studies
SXSW
Blog
Hosted events
Press
Lunch & Learns
Cannes
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Spee
d
Prov
ocat
ive
POV
Rela
tions
hips
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1. Practice what you preach2. Ask for advice3. Its okay to have fun4. Know when too much is too much5. Ask what your CMO can do for you6. Make everyone your team7. Focus on how others can get ahead8. Never eat alone9. Always know your purpose10.Stick to your core pillars11.Measure more than youre asked to12.Fight for whats yours
Lets look back atour time together
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IM FEELING SO BLUE TO LEAVE [email protected]
www.serialmarketer.net
@dberkowitz
m.me/serial.marketer
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