david boardman - the newsroom - beyond integration
DESCRIPTION
19th World Editors Forum and 64th World Newspaper CongressTRANSCRIPT
The newsroom – Beyond intergration
David BoardmanExecutive Editor and Senior Vice PresidentThe Seattle TimesUSA
The 21st Century newsroomHow one workplace is evolving
FIRST, THE BAD NEWS
Newspapers Under Siege
U.S. Newspaper Advertising Revenue
The Decline of Print Advertising
“Seattle … could become the first major U.S. city without a daily newspaper.”
-- Time magazine,Jan. 19, 2009
MEETING THE CHALLENGE
2012 West Coast newspaper circulation
1. Los Angeles Times2. Seattle Times3. Portland Oregonian4. San Diego Union-Tribune5. San Francisco Chronicle6. Sacramento Bee7. Orange County Register8. San Jose Mercury News
11
Seattle Times Circulation Revenue
2006 2007 2008 2009 2010 2011
Total Circ Revenue
In print and digital formats,The Seattle Times reaches
7 out of 10 adults in our primary market area.
New
b
New
b
Today’s Mission Statement
“The fundamental mission of The Seattle Times is to serve this community through quality, independent journalism. We are committed to being the most read, most influential, most indispensible and most
trusted source of news and information in Washington state. We are our region’s
watchdog, its storyteller and its town square. We deliver useful, relevant information when, where and how our readers can best use it.”
Our Goals
• More unique, impactful reporting• True multi-platform newsroom, with better editing, design across platforms• More and better community engagement• Revenue growth• A fun, smart, energetic workplace
“News you can’t get anywhere else …when, where and how you want it.”
Our mantra
The Challenges Ahead
• Financial• Revenue• Changing consumer habits• Debt, pension
• Journalistic• Competition• News as commodity• Changing expectations, roles
The Challenges Ahead
• Labor relations• Restrictions to full integration
• Cultural• IT’s role• Technology as tool of journalism, not just delivery system
THE EVOLVING MODEL
News
Print Web
Typical newsroom structure
Our New Newsroom
The physical newsroom
Supported local
non-profits
Supported local
non-profits
One mission, many platforms
The 2010 Pulitzer Prizein Breaking News Reporting
The 2012 Pulitzer Prizein Investigative Reporting