11.12.2015 - 10.4.2016Exhibition organised bythe Victoria and AlbertMuseum, London

Sound experience by

“To be honest, I did not expect the exhibition in the Groninger Museum to be as successful as it was. To me it seems a huge achievement.”

Geoffrey Marsh, V&A

Entrance of the exhibition at Mendini -1, Exhibition David Bowie is at Groninger Museum.

“Concert room” at the Coop Himmelb(l)au pavilion, Exhibition David Bowie is at Groninger Museum.

Exactly 201.301 people came to see David Bowie is at the Groninger Museum from 10 December 2015 to 10 April 2016. That figure puts Groningen in second place behind London in the list of cities in which the exhibition was presented and tops visitor numbers in large cities like Chicago, Paris, Berlin, Toronto, São Paolo and Melbourne. We are happy and proud that we were able to bring this exhibition to the Netherlands and to share the expe-rience David Bowie is with our visitors. The exhibition spoke to the imagination, not only of Bowie fans but also of the general public. David Bowie is has enjoyed great popularity since it opened in December 2015. Many people saw the show multiple times. “I’m going for the third time on Wednes-day,” wrote one. “I think it’s a fantastic exhibition. I’m really becoming a Bowie fan again.” Numerous activities were also organized outside the Groninger Museum. In a joint project with the museum,

the Dutch national railways sent a train with a David Bowie carriage from Zwolle to Groningen every week-end in January. Virtual reality glasses allowed passen-gers to take an imaginary trip through Bowie’s world. The North Netherlands Symphony Orchestra staged a special series of concerts and the Groninger Forum cinema screened a series of Bowie films at weekends during the exhibition. Shops in Groningen’s city centre competed in a Bowie window display contest. The Noorderlicht photo gallery exhibited 1970s concert photos. The Dutch Comics Museum displayed comics, drawings and illustrations inspired by the character Ziggy Stardust. The Groninger Museum thanks all its partners, especial-ly the Victoria and Albert Museum in London, for their cooperation in the presentation of this exhibition.

This will last with us the longest. Andreas Blühm, Director

A GREATSUCCESS

Central room Mendini 0, Exhibition David Bowie is at Groninger Museum.

201.301Visitors of David Bowie is in Groningen

“Concert room” at the Coop Himmelb(l)au pavilion, Exhibition David Bowie is at Groninger Museum.

Mendini 0, Exhibition David Bowie is at Groninger Museum.

Outside entrance of the Groninger Museum during the David Bowie is exhibition at Groninger Museum.

48average age of visitor

20%first visit to Groningen

40%overnight visit

€ 11.000.000economic spin-off for the city of Groningen

Fans of pop singer David Bowie at the last concert he performed in his Ziggy Stardust persona, at the Hammersmith Odeon, London, 3rd July 1973. Photo by Steve Wood / Express / Hulton Archive/ Getty Images.

Outside entrance of the Groninger Museum during the David Bowie is exhibition at Groninger Museum.

MendiniRestaurant at Groninger Museum, Exhibition David Bowie is at Groninger Museum.

David Bowie Café at the Coop Himmelb(l)au pavilion, Exhibition David Bowie is at Groninger Museum.

25%visitors from Groningen

75%visitors from rest of the

Netherlands

10%international

visitors

90%Dutch visitors

Quilted two piece suit, Ziggy Stardust tour and “Starman” performance in Top of the Pops, 1972, Exhibition David Bowie is at Groninger Museum.

23.3.2013Start David Bowie is

in London

12.5.2015Launch of

David Bowie is website

19.10.2015Start

installation of the exhibition

11.12.2015Opening

David Bowie is in Groningen

1.9.2015Ticket presale

starts

10.1.2016David Bowie

RIP

8.1.2016Release of album

Blackstar Birthday David Bowie

19.2.2016100.000th

visitor David Bowie is

10.4.2016David Bowie is

closes in Groningen

10.3.2016Start

extension

Entrance Hall of the Groninger Museum, Exhibition David Bowie is at Groninger Museum.

“Growing up” room, Exhibition David Bowie is at Groninger Museum.

Groninger Museum, Groningen10.12.2015 – 10.4.2016201.301 visitors

Victoria and Albert Museum, London23.3 – 11.8.2013312.000 visitors

Art Gallery of Ontario, Toronto25.9 – 29.11.2013146.471 visitors

MIS Museo da Imagem e do Som, São Paolo31.1 – 20.4.201480.000 visitors

Martin-Gropius-Bau, Berlin1.5 – 24.8.2014

150.916 visitors

Museum of Contemporary Art, Chicago23.9.2014 – 4.1.2015 193.000 visitors

Australian Center for the Moving Image, Melbourne16.7 – 1.11.2015160.462 visitors

Philharmonie de Paris, Paris, 3.3 – 31.5.2015196.650 visitors

Central room Mendini 0, Exhibition David Bowie is at Groninger Museum.

“An exhibition at a museum in the Netherlands of David Bowie’s costumes, handwritten lyrics and other objects from

his career opened to grieving fans on Monday, when it is normally closed.”

“Excellent”

Costume in the Central room at Mendini 0, Exhibition David Bowie is at Groninger Museum.

Virtual Reality experience in the train. A joint project with Dutch national railways.

Entrance Hall of the Groninger Museum with displays of the Groninger Museum Shop.

Groninger Museum Shop, Exhibition David Bowie is at Groninger Museum.

The David Bowie is hospitality team.

PARTNERS

SUBSIDIZERS BENEFACTORS

SPONSORS

BOWIE SUPERFANCLUBBOER & CROON MANAGEMENT / DE SCHOENENFABRIEK / DEAM GRONINGEN SEAPORTS / HUIS VOOR DE KUNST / TKP PENSIOEN

WITH THANKS

TO

Costumes in the Central room at Mendini 0, Exhibition David Bowie is at Groninger Museum.

Outside view of the Groninger Museum and MendiniRestaurant, Exhibition David Bowie is at Groninger Museum.

© Groninger Museum

Photography: Erik & Petra Hesmerg, Harold Kingma,

Marten de Leeuw, Gerard Taatgen.Outside view of the Groninger Museum, Exhibition David Bowie is at Groninger Museum.

Cover: Album cover shoot for Aladdin Sane, 1973Photograph by Brian Duffy, Photo Duffy

© Duffy Archive & The David Bowie Archive