david dolsen company report: advantage computing systems
TRANSCRIPT
Advantage ComputingBy: David Dolsen
Systems
The Product• Subscription management and fulfillment software
• Caters to publishers of magazines, journals, textbooks
• Seeking to move into digital content support
Financials• Glass Door Salary – $65,000 - $75,000
• 100 employees
• Estimated $15 - $20 million a year
History1979 2014
Founded under the
name T&B Computing
Moved to .NET
framework and C# as primary language
Name changed to Advantage Computing
Systems
Becomes an independent corporation
1992 1997 2012
What’s Hot?• Customized subscription management application
• Software updates, training, and support
• Future: Advantage Light for small publishers
Secret Sauce: Family Focus
• Place value on employees’ home lives
• Strong outside of work relationships amongst employees
• Results in employee commitment, company longevity
Historical Reasons…
Competition
Caption: “Company sources say The Onion’s
print business continues to be an unstoppable source
of profit.”
Buy or Sell?
• Compared to its competition: Buy
• Considering the industry: Sell
What would it take?• Diversify into digital media subscriptions
• Cast a wider customer net
• Pass vision and commitment on to new employees