David Pegler

CEO

ExCeL London

An ADNEC Group Company

Focus everyone on

delivering successful

event outcomes

Think like an organiser

Get the Right Audience for

Exhibitions to Succeed

• Quality – Volume

• More relevant

• Increasingly International

• Increasingly younger

• Define, quantify and map target

market

• Evaluate current penetration and

performance versus universe

potential

• Identify emerging trends, challenges

and opportunities

• Propose future strategy, event

positioning and formats

Strategic Research

Overall UK Security Industry All Data

By Category

• Access control (1920)

• CCTV (1147)

• Computer Security (896)

• Internet Security (896)

• Intruder Alarms (3604)

• Physical Security (33)

• Security Solutions (240)

Strategic Research

Creating New Opportunities

• 150 plus events

• Major international media coverage

• 30,000 plus delegates expected

International Boat Show - 60,000 sqm, 112,000 visitors

International Boat Show - 60,000sqm, 115,000 visitors

Outdoor Show and launch of Bike Show - 19,000sqm, 26,000 visitors

International Boat Show - 60,000sqm, 115,000 visitors

Outdoor Show, Bike Show and Adventure Travel - 21,000sqm, 38,500 visitors

International Boat Show - 44,000sqm, 110,000 visitors

Outdoor Show, Triathlon Show, Bike Show & Adventure Travel - 30,000sqm, 40,000

visitors

2012 - Jan

2011- Jan

2013 - Jan

2010 - Jan

Strategic Synergy and Growth

2014 - Jan

MCN Motor Cycle Show -21,000sqm, 36,500 visitors

Outdoor Show, Adventure Travel, Bike Show, Triathlon Show - 35,000sqm, 35,000 visitors

Dive Show - 8,000sqm, 12,000 visitors

Franchise Show - 4,000sqm, 4,000 visitors

2014 - Feb

International Boat Show - 50,000sqm, 116,000 visitors

Classic Car - 19,000sqm, 20,000 visitors

Cruise Show - 8,000sqm, 25,000 visitors

2015 - Jan

International Boat Show - 44,000sqm, 116,000 visitors

Cruise Show - 6,000sqm, 18,500 visitors

Strategic Synergy and Growth

2015 - Feb

Outdoor Show, Adventure Travel, Bike Show & Triathlon Show - 35,000sqm, 40,000 visitors

MCN Motorcycle Show - 23,000sqm, 36,500 visitors

Dive Show - 8,000sqm, 12,000 visitors

• More complex

• More options

• More to understand

Exhibitions have to reflect this

The World has Become;

Changing Visitor & Exhibitor

Needs;

• Time precious

• Engagement not hospitality

• Knowledge exchange

• Interactive experiences

• Face to Face interaction

• More complex floor plans

• Fixed connection’s to every stand

• Conference box solutions

• Commercial education

• SPOC

Exhibition Design;

• Free Wifi throughout

• Public spaces

– Light

– Food & Beverage

– Transport / mobility Connectivity

• Green Approach

• Opening & Build / Break Hours

• License Inclusions

Venue Design;

Thank You