david watkins, rsa presentation at the cdo forum, europe
TRANSCRIPT
THE SECRET INGREDIENTS FOR SUCCESSFUL ANALYTICS
OCTOBER 2015
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• 35 Age
• Office Worker Occupation
• Group F Car
• Safe Home locale
• Career Climber Acorn
• 9 years No Claims
Premium £346
Cost £336
• 650+ Credit Score
Premium £336
Cost £324
• 650- Credit Score
Premium £359
Cost £351
Insurer A & Insurer B Insurer A only
Driver 1
• Credit Score: 700
• Cost: £324
• Insurer A: £336 – Profit £12
• Insurer B: £346
Driver 2
• Credit Score: 600
• Cost: £351
• Insurer A: £359
• Insurer B: £346 – Loss £5
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Measurement
Measurement
How many customers?
1.5m 1.7m Err…
