@davidmrush ceo & founder – earshot david rush “making...

12
“Making Real-Time Marketing a Reality” David Rush CEO & Founder – Earshot @davidmrush

Upload: others

Post on 20-May-2020

7 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: @davidmrush CEO & Founder – Earshot David Rush “Making ...insightinnovation.org/wp-content/uploads/2016/11/PDF/rush.pdf · Warc & Deloitte Digital Unveil Six Marketing Trends

“Making Real-Time Marketing a Reality”

David RushCEO & Founder – Earshot

@davidmrush

Page 2: @davidmrush CEO & Founder – Earshot David Rush “Making ...insightinnovation.org/wp-content/uploads/2016/11/PDF/rush.pdf · Warc & Deloitte Digital Unveil Six Marketing Trends
Page 3: @davidmrush CEO & Founder – Earshot David Rush “Making ...insightinnovation.org/wp-content/uploads/2016/11/PDF/rush.pdf · Warc & Deloitte Digital Unveil Six Marketing Trends

As the impact of engaging consumers at the right moment leads to higher conversion rates and more revenues

Page 4: @davidmrush CEO & Founder – Earshot David Rush “Making ...insightinnovation.org/wp-content/uploads/2016/11/PDF/rush.pdf · Warc & Deloitte Digital Unveil Six Marketing Trends

With further evidence showing that faster response times drive higher engagement rates

Page 5: @davidmrush CEO & Founder – Earshot David Rush “Making ...insightinnovation.org/wp-content/uploads/2016/11/PDF/rush.pdf · Warc & Deloitte Digital Unveil Six Marketing Trends

But despite millions of new opportunities every day, it’s almost impossible to find these moments on social media

Page 6: @davidmrush CEO & Founder – Earshot David Rush “Making ...insightinnovation.org/wp-content/uploads/2016/11/PDF/rush.pdf · Warc & Deloitte Digital Unveil Six Marketing Trends

The key is being able to stitch together multiple data points in real time to find these moments with more precision

Page 7: @davidmrush CEO & Founder – Earshot David Rush “Making ...insightinnovation.org/wp-content/uploads/2016/11/PDF/rush.pdf · Warc & Deloitte Digital Unveil Six Marketing Trends

Where marketers can access a wealth of real-time data on social media to achieve different business objectives

Page 8: @davidmrush CEO & Founder – Earshot David Rush “Making ...insightinnovation.org/wp-content/uploads/2016/11/PDF/rush.pdf · Warc & Deloitte Digital Unveil Six Marketing Trends

And then activate that intelligence across multiple channels in real-time to achieve better business results

Page 9: @davidmrush CEO & Founder – Earshot David Rush “Making ...insightinnovation.org/wp-content/uploads/2016/11/PDF/rush.pdf · Warc & Deloitte Digital Unveil Six Marketing Trends

Signals from social can trigger real-time mobile marketing opportunities that accelerate the customer journey

Alan [email protected]

Review: “So psyched to get these before the weekend. Thanks Nike!!”

Page 10: @davidmrush CEO & Founder – Earshot David Rush “Making ...insightinnovation.org/wp-content/uploads/2016/11/PDF/rush.pdf · Warc & Deloitte Digital Unveil Six Marketing Trends

Accessing real-time engagement intelligence to measure success and optimize campaign performance

Page 11: @davidmrush CEO & Founder – Earshot David Rush “Making ...insightinnovation.org/wp-content/uploads/2016/11/PDF/rush.pdf · Warc & Deloitte Digital Unveil Six Marketing Trends

Making Earshot an essential layer within the social stack of leading brands

Page 12: @davidmrush CEO & Founder – Earshot David Rush “Making ...insightinnovation.org/wp-content/uploads/2016/11/PDF/rush.pdf · Warc & Deloitte Digital Unveil Six Marketing Trends

Thank You!

David RushCEO & Founder – Earshot

@earshotinc