Margaret Davis

STR/581

Robert Krell

June 22, 2015

Strategic Plan and Presentation

Background• In 1964 Nike was found as Blue Ribbon Sports • In 1971 Nike officially became its own brand• Nike was created by Bill Bowerman• The name Nike comes from a Greek goddess, which

means “Victory”.• Nike’s first shoe was created with a waffle iron• The actual swoosh that is now known as Nike emblem,

was created but a Portland State University student by the name of Carolyn Davidson

• The first athlete that signed with Nike was tennis player by the name of Ilie Nastase

Mission Statement

Environmental Scan

Strength•Strong brand equity.•Low Cost Manufacturing•Efficient Research & Development

Weakness•Poor labor Practice•High prices

Opportunity

• Up and coming markets• New and improved product

Threats

•Competition•Currency unpredictability

Strategies

• Value Discipline

operational excellence

• Generic Strategy

product differentiation

• Grand Strategy

market & product development

Implementation Plan

Objectives

• Nike’s objective focal

point is on pushing

sustainability

• Lucrative development

• Increasing returns on

capital.

Functional Tactics &

Action Items

• Keeping their customers

satisfied

• Advertising

• Research &

Development

Milestones /Deadline & Risk Management

Objectives Begin Duration Finish

Make Sales Goals 6/1/2015 15 days 6/16/2015

Purchase new and

improved equipment

for manufacturing 6/15/2015 30 days 7/13/2015

Add new features to

website, to help

navigate easier 7/1/2015 25 days 7/26/2015

Make marketing

budget 7/10/2015 12 days 7/22/2015

Complete marketing

strategy 8/1/2015 15 days 8/16/2015

The plan to beat all risk is to continue advertising, and creating product no other brand is carrying.

Budget & Break-even

Departments Budget

Marketing 35,000

Research and

Development 3,000,000

Human Resources 1,000,000

Total 4,035,000

Resource Allocation

• Give a clear and understandable outline of the policies

• Take a pledge

• Encourages the employees

• Responsibility of employees

• Management team will gather a back up plan

References

• Business Wire. (2013, October 9). NIKE, Inc.Announces Target for FY17 Revenues of $36 Billion. Retrieved from http://www.businesswire.com/news/home/20131009006481/en/NIKE-Announces-Target-FY17-Revenues-36-Billion#.VXxQ1vlViko

• Doing Business with Nike. (2015). Company Profile. Retrieved from http://about.nike.com/pages/company-profile

• International Institute for Sustainable Development. (2015). Nike. Retrieved from https://www.iisd.org/business/viewcasestudy.aspx?id=81

• Nike. (2010, May 4). NIKE, INC. INTRODUCES 2015 GLOBAL GROWTH STRATEGY. Retrieved from http://news.nike.com/news/nike-inc-introduces-2015-global-growth-strategy

• O'reilly, L. (2014, November 4). 11 Things Hardly Anyone Knows About Nike. Retrieved from http://www.businessinsider.com/history-of-nike-facts-about-its-50th-anniversary-2014-11