Startups. Tales from The Parallel

Universe

Katheline Jean-Pierre,

Senior Digital Strategy

The startup tales

A fairy tale is a type of short story that typically features folkloric fantasy characters, such as fairies, goblins, elves, trolls, dwarves, giants, mermaids, or gnomes, …

#Yolo

‘’You Only Live Once’’ Drake

22 million U.S. businesses are one-person operations

The Business Journal, Sept. 2012

Quiz: what is the average income of each business?

$43,000 US dollars

The tales

A fairy tale is a type of short story that typically features folkloric fantasy characters, such as fairies, goblins, elves, trolls, dwarves, giants, mermaids, or gnomes, …

Get some experience first & a track record

Brian Wong was 19 y.o. when he founded kiip.

99 Dresses

Moonlighting won’t lead you anywhere

Denis Crowley moonlighted prior to launching Foursquare

Top 35 innovators under 35 !

You need VC money

Be profitable as soon as you can. 5 million downloads… for a profitable 3.99$ app without VC money

You need a business plan

Next idea/entrepreneur ? Or Business plan?

It’s all about the team

Team + Timing + Luck + Product shipping rate

Your path is your path

Keep you eyes on the bigger picture.

Embrace the process.

My startup tales

#1. Be careful who you sign with.

1st startup: Skatmusic - 1998

Music production, web marketing, buzz, guerilla & grassroots marketing

#2. There is no second chance to get the first

deal.

#3. Don’t be greedy. You want it all? You might get none at all.

1st time working at a startup: KissFilms (2000)

Motion Pictures & Film Advertising Production company

#4. There’s gonna be a trigger.

‘’How I burned 1 million dollars in 1 day.’’

My ex-boss

‘’My daugther is 24 y.o. and the head of a big

agency…’’

#5. Don’t be afraid to change the path… to

make bold moves.

My 2nd Startup: Kido Media

Social Multiplayer Gaming for Kids

Money came unexpectedly…

But money can have an expensive price.

dealbreaking

Intrapreneurship

never get too comfortable

Deloitte

Let’s talk about you now.

Be extremely good at one thing that will get you

known for.

Diversify your skills •  Play with code : Html5, CSS3, Ruby, Python, … •  Marketing : Email mktg, SEM, Social Media, Affiliate, SEO. •  Design: UX, Web Design.

Social has to become your second skin.

Start now!

Internship. Co-op. Exchange program.

Plenty of successful VC backed startups & acquired companies right here in Montreal!

Thank you!

Connect with me online. Search for Katheline Jean-Pierre