dax creating custom reports - frankly...

Creating custom reports in comScore DAX

Copyright 2000-2013 Worldnow 1 / 7 Confidential and Proprietary


ComScore DAX includes many options for pre-formatted reports, and users have the added ability to create custom reports for any metric available.

� A full listing of all available reports can be found in the separate document,

“DAX_All_Available_Reports”.

Create a custom report

1. Click “New” from the Report Page.

2. Customize the site (for Group Admins) and/or time frame.

3. Click OK.

4. The Select Report Items will appear. Double click to add the desired Report Builder items (Metrics) to the report.

5. Once all desired items have been added, click Update Report.

� Report Builder (RB) items are grouped by Mobile, Platform and Video. If the needed item is

not immediately visible, try the search field in the upper right.



Saving and/or sharing a custom report

1. Click Save or Save As.

2. Name the custom report in the File Name field.

3. Add an optional description of the report in the File Description field.

4. Select the Collection where the report is to be saved.

5. In the next column, Share With, search for users, stations or groups to grant access to the file.

6. Uncheck Write if the users should not be granted the ability to change the report.

7. Save.

Creating Customized Reports Items

When creating custom reports, users may note some elements are labeled “Report Builder” items and others are labeled ‘Standard”. “Report Builder” items are those created by Worldnow and are editable. Items labeled as “Standard” have been created by comScore as system defaults and are, therefore, not editable.

Worldnow provides Report Builder Label Shortcuts, Segments, Event, and Visit filters to help you create new and in depth report builder items.

Each element of a report has its own header and a set of editing icons to the upper right. To apply a filter such as those listed below, click the pencil icon to edit.

A dialog box will appear; from this, users may apply Segments, Event, and Visit Filters to any Metric.

Segments are used to characterize specific users based on their visitation level. To change, click the “Override segment” checkbox and click the desired selection, such as Visitors with 1 visit, Visitors with 2 – 5 visits. Under the chosen segment, choose the parameters to measure.

Events are used to measure specific activity that happened on a page, such as Weekend Video Plays, or Live Stream Video Plays. They are applied in a similar manner to “Segments”, outlined above.

Visit Filters are used to characterize visitation on certain platforms, like Visitors who only hit your website or video from a tablet.



Applying a Visit Filter:

Using the Report Builder page

) from the report item header. This Users may further edit by clicking the Edit Report Builder icon ( triggers the Report Builder Page, where you can drag, drop and further customize metrics to create your ideal report:

Creating Reports Easily

[WHO IT AFFECTS: Both platform and video-only clients, Platform clients or Video-only clients] Section Subtitle if Needed [VERBIAGE] • [LIST]

Available

Metrics

(Drop

Downs)

Preview the Custom Report statistics,

allowing you to make changes before you

put the report into a dashboard

Columns

Metrics

Easy to create

Calculated Metrics

Use the New, Open and Save Buttons for easy creation and

collaboration among station employees



� While it cannot be renamed throughout comScore Dax, in the Report Builder, “Browsers” can be renamed once it is dragged into a column or row followed by selecting the drop down and clicking to Rename.

Customizing Metrics in the Report Builder:

Sharing custom metrics

Once metric(s) have been customized, they may be shared within a station group.

1. Select Manage from the upper left corner of the dashboard.

2. Click Files.

3. Select but do not open Report Builder Item.

4. In the lower third of the File Manager window, click the tab for “Sharing”

5. Use the search box to locate users or groups to grant access to the metric.

6. Uncheck the “Write” checkbox to deny the user the ability to edit the custom metric.

From the corner

dropdown, you can

rename the Metric title

with “Rename”

From the Metric

dropdown, you can

rename the title, and

apply a Segment,

Visit Filter, and or

Event Filter



Sharing a custom metric in the File Manager:

Calculating columns

Report Builder allows for making advanced calculations on the selected metrics columns and using that new information to create a new column. This functionality should be reserved for more advanced users of comScore DAX.

For a full explanation on applying calculations correctly, please see page 110 of the User Guide, which can be found here:

http://dax-files.comscore.com/digitalanalytix/US/manual/User_Guide_Digital_Analytix.pdf



Report, Report Builder Item, and Custom Appendix

Available Mobile, Platform, and Video Report Builder Items

You can view, open or add Worldnow custom pre-existing mobile, platform, and video report builder items (metrics) to your Reports by clicking the Report Items Icon:

� Report Builder (RB) items are grouped by Mobile, Platform and Video. If the needed item is

not immediately visible, try the search field in the upper right.

Available Label shortcuts for creating custom Report Builder Items

1. Click “Report Builder” tab.

2. In the left column, click and drag “Label shortcuts” into the Columns field

3. Use the drop-down menu to specify one of the following parameters:

• Page Name

• Content Classification

• Content Provider

• Slide Show ID

• Site Name

• Clip ID

• Video Clip Creation Date

• Clip Title

• Clip Genre

• Slide Show Name

• Slide Show Photo Name

• Slide Show Photo ID



Available Segments

• Visitors with 1 Visit

• Visitors with 2 to 5 Visits

• Visitors with more than 5

Visits

• Visitors Playing a Video

• New Visitors Playing a Video

• Visitors with 1 Page View

• Unique Visitors with a Video

Page View

Available Visit Filters

• Mobile Visits (All)

• Mobile (Non Tablet) Visits

• Mobile (Tablet Only) Visits

• Visits Including a Video Play

• Weekday Visits

• Weekend Visits

• Weekday Visits - Video

• Weekend Visits - Video

• Visits with a Video Page

View


View – US


View – International

• Non Mobile Traffic

Available Events

• Video Plays

• Video Plays on Story

Pages

• Stories Only Filter

• Weekend Video Plays

• Video Plays on

Category Pages

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