Media LiteracyNorth Carolina Teachers Academy

Renee Hobbs, Ed.D.

Temple University

Philadelphia PA

Citizen

Educator

Parent

Our Love/Hate Relationship with Media & Technology

Self

Instant Message, Instant Girlfriend

By ROGER HOBBS

For several years I had a problem unusual among Internet geeks: I had too much success with women. I used the Internet as a means of communication with women I had already met offline in order to overcome my social awkwardness and forge romantic relationships.

Sounds healthy? It wasn’t.

It started in my sophomore year in high school…

May 25, 2008

I was blinded by the common belief that somehow a relationship forged on the Internet isn’t real. When I saw that fated text message — “I love you” — I realized the truth. The Internet is not a separate place a person can go to from the real world. The Internet is the real world. Only faster.

May 25, 2008

Instant Message, Instant Girlfriend

Donna Alvermann

Ernest Morrell

Colin Lankshear

Don Liu & Julie Coiro

Richard Beach

David Buckingham

Kathleen Tyner

Henry Jenkins

Gretchen Schwarz & Pamela Brown

Bill Kist

Integrating Multidisciplinary Perspectives

John Dewey

Paolo Freire

Lev Vygotsky

Rudolf Arnheim

Neil Postman

Stuart Hall

Norbert Weiner

Marshall McLuhan

Integrating Multidisciplinary Perspectives

TECHNOLOGY

TOOL: A resource that helps you do or make things

TECHNOLOGY

HardwareComputerDigital cameraVideo cameraCell phoneMicrophoneDVD playerTelevisionPDAs

Software PowerpointWord/ExcelI-movieAudacitySearch engines

TOOL: A resource that helps you do or make things

TECHNOLOGY

TOOL: A resource that helps you do or make things

TECHNOLOGY

CONTENT: The messages that

matter

Current EventsEntertainmentScienceWorkFashionPoliticsMathHistoryNatureMoneyLove/RomanceHealthStories about life

TOOL: A resource that helps you do or make things

TECHNOLOGY

CONTENT: The messages that

matter

MEDIA: Forms of expression and communication

TOOL: A resource that helps you do or make things

TECHNOLOGY

CONTENT: The messages that

matter

ConversationBooksNovelsComicsTV showsPhotographs/ ImagesVideos/MoviesVideogamesMusicInterview

DiaryComedyNews & journalismInformationOpinionReference materialsReviews, criticism

TOOL: A resource that helps you do or make things

TECHNOLOGY

CONTENT: The messages that

matter

MEDIA: Forms of expression and communication

DISTRIBUTION &PARTICIPATION:

A means of sharing

TOOL: A resource that helps you do or make things

TECHNOLOGY

CONTENT: The messages that

matter

MEDIA: Forms of expression and communication

PublicationsPresentationsPerformancesWikis

WebsitesEmail/IM/chatYou TubeSkypeSocial networkingFlickrBlogs

DISTRIBUTION &PARTICIPATION:

A means of sharing

TOOL: A resource that helps you do or make things

TECHNOLOGY

CONTENT: The messages that

matter

MEDIA: Forms of expression and communication

PEDAGOGY: A way of learning and teaching

ACCESSANALYZE/EVALUATE

COMMUNICATE ACT

TOOL: A resource that helps you do or make things

TECHNOLOGY

CONTENT: The messages that

matter

DISTRIBUTION &PARTICIPATION:

A means of sharing

MEDIA: Forms of expression and communication

Media Literacy is an Expanded

Conceptualization of Literacy

SPEAKING & LISTENING

READING & WRITING

CRITICAL VIEWING & MEDIA COMPOSITION

--Aspen Institute Leadership Forum on Media Literacy, Washington DC (1993)

Critically Analyzing Advertising

VIDEO: Assignment Media Literacy, Maryland State Department of Education, 1999

Critically Analyzing Non-Fiction

Comprehending Content

Examining Form- language- image- sound

Authors & Audiences

Messages & Meanings

Representations & Realities

Media Literacy Offers Powerful Conceptual Themes for Exploring Multimedia Genres

Building Analysis and Critical Thinking Skills with theMedia Literacy Remote Control

Promoting Habits of Inquiry

Authors &

Audiences

Authorship: Who made this?

Purpose: Why was it made? Who

is the target audience?

Economics: Who paid for it?

Impact: Who benefits from this?

Why does this matter to me?

Response: What kinds of actions

might I take?

Messages &

Meanings

Content: What is this about? What

values and points of view are

expressed? What is omitted?

Techniques: How was this

constructed? What tools and

techniques were used?

Interpretations: How might

different people understand this

message? What is my

interpretation and what do I learn

about myself from my reaction?

Promoting Habits of Inquiry

Representations &

Realities

Representation: How does this

message represent its

subject?

Context: When was this

made? Where or how was it

shared?

Credibility: What are the

sources of information, ideas

or assertions? What criteria

do I use to evaluate it?

Promoting Habits of Inquiry

Authors & Audiences

Messages & Meanings

Representations & Realities

Media Literacy Offers Powerful Conceptual Themes for Exploring Multimedia Genres

Integrating ML Across the Curriculum

1. Teaching With Media & Technology

2. Making Connections with Out-of-School Literacies

3. Developing Information Access & Research Skills

4. Strengthening Message Analysis Skills

5. Composing Messages using Multimedia

6. Exploring Media Issues in Society

7. Sharing Ideas and Taking Action

Media literacy education has varied characteristics based on program design, learning outcomes, setting, teacher qualifications, and the perceptions of the value of the program by participating teachers and students.

Kist, New Literacies in Action, 2005

What Works: A Look at the Research

Use of contemporary media and popular culture in the classroom makes a difference in school attendance.

Motivation and engagement are increased when students get opportunities to analyze and manipulate familiar texts.

Michie, Holler if You Hear Me, 1999

What Works: A Look at the Research

Media production is a form of composition with many similarities to the writing process.

Students can learn to use & apply many rhetorical concepts in the multimedia production process.

Bruce, “Multimedia production as composition,” Research on Teaching LiteracyThrough the Visual and Communicative Arts, (2008).

What Works: A Look at the Research

When integrated into English language arts, MLE strengthens adolescent literacy learning, including reading comprehension, analysis, and writing skills.

Hobbs, Reading the Media: Media Literacy in High School English (2007)

What Works: A Look at the Research

When integrated into English language arts, MLE strengthens adolescent literacy learning, including reading comprehension, analysis, and writing skills.

VIDEO: Mind Over MediaNational Education Association 2003

What Works: A Look at the Research

Media literacy improves children’s ability to make distinctions between real life experiences and media representations.

MLE alters expectations concerning alcohol and tobacco use among school-age youth.

Austin, Pinkleton, Hust & Cohen,Health Communication, 2004

What Works: A Look at the Research

Media literacy programs can cause lowered internalization of the beauty standard. It can lower the perceived realism of media images for adolescent females.

Irving, DuPen & Berel, 1998; Neumark-Sztainer et al, 2000

What Works: A Look at the Research

Integrating ML Across the Curriculum

1. Teaching With Media & Technology

2. Making Connections with Out-of-School Literacies

3. Developing Information Access & Research Skills

4. Strengthening Message Analysis Skills

5. Composing Messages using Multimedia

6. Exploring Media Issues in Society

7. Sharing Ideas and Taking Action

Citizen

Educator

Parent

Our Love/Hate Relationship with Media & Technology

Self

CONTACT: Professor Renee Hobbs, Ed.D.Temple UniversityPhiladelphia PA 19122

Email: renee.hobbs@temple.eduPhone: (215) 204-4291Web: http://mediaeducationlab.com