day 2 - flickr and photosharing
DESCRIPTION
How to use Flickr and photosharing more generally to tell your non-profit's story and energize your supporters to get involved. These slides accompany live internet demonstrations of do's and don't's of Flickr. Presentation by Nina Simon, Museum 2.0TRANSCRIPT
Sharing Your Story Via Photosharing
and Flickr
Nina Simon
Social Media and Nonprofits: Two-Day Intensive Workshop
flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core mission
use groups to partner with and energize your users as photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell the story via images
flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core mission
use groups to partner with and energize your users as photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell the story via images
join on your own first
use the Explore tab and Flickr blog to learn more
search for groups and pools related to your content
try uploading, commenting, and joining groups
Learn the Landscape
flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core mission
use groups to partner with and energize your users as photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell the story via images
Which of your stories are best told in images?
Events Outreach Core Content
Advanced Tips for Telling Your Story Effectively
Make your photos easy to find
Title photos
Add tags
Use sets
Make your photos easy to share
Use as open a license as makes you comfortable
Make your story appealing to follow
Develop a photo roll-out plan
flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core mission
use groups to partner with and energize your users as photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell the story via images
Energizing Groups: Yours and Theirs
Yours Theirs
Advanced Tips for Working With Flickr Groups
Establish clear ground rules
Accepted media types
Safety level
Preferred content
How content might be used
Learn more about outside groups before you partner
Explore their personal Flickr feeds
Create plan for ongoing energizing
Contests, pools, promotions, time-based projects
flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core mission
use groups to partner with and energize your users as photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell the story via images
Connecting to Other Web Efforts
Advanced Tips for Connecting to Other Web Efforts
Respect user/contributors
Make it clear where the content will be used
Ask first
Link back and credit
Give people instructions on how to participate
Don’t assume your users are Flickr-savvy
flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core mission
use groups to partner with and energize your users as photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell the story via images
LOLSeals and LOLZoo
Non-profits Capitalizing on Viral Web Memes
What Creative Meme Connects to Your Core Story?
more resources on this...http://www.wearemedia.org/Tactical+Track+Module+3
projects referenced in these slides:
http://www.flickr.com/photos/homelessprenatal/
http://www.flickr.com/photos/learning_community/
http://www.flickr.com/groups/thewomensmuseum/
http://www.flickr.com/groups/wildlifewatch/
http://www.flickr.com/groups/ncmls/
http://www.brooklynmuseum.org/community/photos/
http://www.twitter.com/sfzoo
http://www.hsus.org/marine_mammals/protect_seals/protect_seals_what_you_can_do/lolseals.html
http://flickr.com/groups/lolzoo/pool/
http://www.flickr.com/groups/four/, http://www.flickr.com/groups/365days/, http://www.flickr.com/groups/100strangers/