day 2 - flickr and photosharing

17
Sharing Your Story Via Photosharing and Flickr Nina Simon Social Media and Nonprofits: Two-Day Intensive Workshop

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How to use Flickr and photosharing more generally to tell your non-profit's story and energize your supporters to get involved. These slides accompany live internet demonstrations of do's and don't's of Flickr. Presentation by Nina Simon, Museum 2.0

TRANSCRIPT

Page 1: Day 2 - Flickr and Photosharing

Sharing Your Story Via Photosharing

and Flickr

Nina Simon

Social Media and Nonprofits: Two-Day Intensive Workshop

Page 2: Day 2 - Flickr and Photosharing

flickr for non-profits: big picture

get to know the community ecosystem

share photos that tell a story connected to your core mission

use groups to partner with and energize your users as photographers

connect Flickr outreach to other Web locations

consider alternative, creative, potentially viral ways to tell the story via images

Page 3: Day 2 - Flickr and Photosharing

flickr for non-profits: big picture

get to know the community ecosystem

share photos that tell a story connected to your core mission

use groups to partner with and energize your users as photographers

connect Flickr outreach to other Web locations

consider alternative, creative, potentially viral ways to tell the story via images

Page 4: Day 2 - Flickr and Photosharing

join on your own first

use the Explore tab and Flickr blog to learn more

search for groups and pools related to your content

try uploading, commenting, and joining groups

Learn the Landscape

Page 5: Day 2 - Flickr and Photosharing

flickr for non-profits: big picture

get to know the community ecosystem

share photos that tell a story connected to your core mission

use groups to partner with and energize your users as photographers

connect Flickr outreach to other Web locations

consider alternative, creative, potentially viral ways to tell the story via images

Page 6: Day 2 - Flickr and Photosharing

Which of your stories are best told in images?

Events Outreach Core Content

Page 7: Day 2 - Flickr and Photosharing

Advanced Tips for Telling Your Story Effectively

Make your photos easy to find

Title photos

Add tags

Use sets

Make your photos easy to share

Use as open a license as makes you comfortable

Make your story appealing to follow

Develop a photo roll-out plan

Page 8: Day 2 - Flickr and Photosharing

flickr for non-profits: big picture

get to know the community ecosystem

share photos that tell a story connected to your core mission

use groups to partner with and energize your users as photographers

connect Flickr outreach to other Web locations

consider alternative, creative, potentially viral ways to tell the story via images

Page 9: Day 2 - Flickr and Photosharing

Energizing Groups: Yours and Theirs

Yours Theirs

Page 10: Day 2 - Flickr and Photosharing

Advanced Tips for Working With Flickr Groups

Establish clear ground rules

Accepted media types

Safety level

Preferred content

How content might be used

Learn more about outside groups before you partner

Explore their personal Flickr feeds

Create plan for ongoing energizing

Contests, pools, promotions, time-based projects

Page 11: Day 2 - Flickr and Photosharing

flickr for non-profits: big picture

get to know the community ecosystem

share photos that tell a story connected to your core mission

use groups to partner with and energize your users as photographers

connect Flickr outreach to other Web locations

consider alternative, creative, potentially viral ways to tell the story via images

Page 12: Day 2 - Flickr and Photosharing

Connecting to Other Web Efforts

Page 13: Day 2 - Flickr and Photosharing

Advanced Tips for Connecting to Other Web Efforts

Respect user/contributors

Make it clear where the content will be used

Ask first

Link back and credit

Give people instructions on how to participate

Don’t assume your users are Flickr-savvy

Page 14: Day 2 - Flickr and Photosharing

flickr for non-profits: big picture

get to know the community ecosystem

share photos that tell a story connected to your core mission

use groups to partner with and energize your users as photographers

connect Flickr outreach to other Web locations

consider alternative, creative, potentially viral ways to tell the story via images

Page 15: Day 2 - Flickr and Photosharing

LOLSeals and LOLZoo

Non-profits Capitalizing on Viral Web Memes

Page 16: Day 2 - Flickr and Photosharing

What Creative Meme Connects to Your Core Story?

Page 17: Day 2 - Flickr and Photosharing

more resources on this...http://www.wearemedia.org/Tactical+Track+Module+3

projects referenced in these slides:

http://www.flickr.com/photos/homelessprenatal/

http://www.flickr.com/photos/learning_community/

http://www.flickr.com/groups/thewomensmuseum/

http://www.flickr.com/groups/wildlifewatch/

http://www.flickr.com/groups/ncmls/

http://www.brooklynmuseum.org/community/photos/

http://www.twitter.com/sfzoo

http://www.hsus.org/marine_mammals/protect_seals/protect_seals_what_you_can_do/lolseals.html

http://flickr.com/groups/lolzoo/pool/

http://www.flickr.com/groups/four/, http://www.flickr.com/groups/365days/, http://www.flickr.com/groups/100strangers/