day 2-t7-1710 justin-panzer-20120524
DESCRIPTION
LTE World Summit Barcelona May 2012 Day 2TRANSCRIPT
Justin Panzer
Product Marketing – Mobile Solutions
JDSU Communication Test & Measurement
© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
2
Introduction: Today’s Mobile Network
Trends Network Complexity
Spectrum Interference
New Revenue Models
Traffic Growth
Evolving end-user
Expectations
LTE/4G services and
revenues Challenges
E2E Inter-operability
Network monitoring
Spectrum clearing
Capacity Mgmt Services
and access decoupled
Speed to market
Operations scaling
© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
3
Seeing The Future
EXPLOSION IN CONNECTED DEVICES:
Source: Ericsson, 2011
T0 500
BILLION
BY 2020
© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
4
337.6
MOBILE POWER USERS CLOG NETWORKS
389.1
435.3
525.5
606.1
Seeing the Future
Average monthly data usage
per user (MB)
Average monthly
per-user data
consumption by
U.S. smartphone
customers jumped
80% from the third
quarter of 2010
to the third quarter
of 2011.
Source: The Nielsen Company
© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
5
Seeing the Future
Source: Pipeline Magazine
STREAMING VIDEO DOMINATES WEB TRAFFIC
Nearly60% by 2015
© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
6
RACE TO BUILD A FASTER, SMARTER NETWORK
Seeing the Future
Source: 2012 Global Investment in 4G, IHS)
$US 8.7 billion in 4G/LTE
© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
7
Seeing the Future
© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
8
Visibility Leads to Intelligence
Centralized
Data Management
Intelligent Collectors
Micro-probes
feed network data from cell sites
Cloud approach to intelligence collection
© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
9
Visibility Leads to Intelligence
EVERYTHING IS ABOUT THE CUSTOMER
Network
Analytic
Solutions
Application
Performance
Management
Service
Analytic
Solutions
Security
Monitoring
Market &
Business
Intelligence
Customer
Analytic
Solutions
© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
10
A New Class of Service
CONSUMERS WILL PAY MORE FOR
SERVICE QUALITY
© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
11
A New Class of Service
VERIFICATION MAKES MOBILE SERVICE
LEVEL AGREEMENTS POSSIBLE
Gaming Video-on-Demand
Commerce Business Traveler
© 2011 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION
12
Maximize the Value of Your Network
Mine network and user data
Use data to create new services
Enhance customer experience
Learn from churn
Push innovation
LEARN FROM SOCIAL NETWORKING COMPANIES
