day 4 - "finding personal finance angles on any beat"

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Thursday, May 13 Show them the Money! Finding personal finance angles on any beat

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Melissa Preddy presents "Finding Personal Finance Angles on Any Beat," a Webinar for business journalists hosted by the Donald W. Reynolds National Center for Business Journalism at Arizona State University's Walter Cronkite School of Journalism and Mass Communication. For more information, visit BusinessJournalism.org.

TRANSCRIPT

Page 1: Day 4 - "Finding Personal Finance Angles on Any Beat"

Thursday, May 13

Show them the Money!

Finding personal financeangles on any beat

Page 2: Day 4 - "Finding Personal Finance Angles on Any Beat"

Today’s agenda:

Transportation

Health care

Show them the money! Finding personal finance angles on any beat

Page 3: Day 4 - "Finding Personal Finance Angles on Any Beat"

Big piece of art

To readers, nothing is sexier than a dollar sign!

Page 4: Day 4 - "Finding Personal Finance Angles on Any Beat"

The $even Dimensions of Personal Finance

Page 5: Day 4 - "Finding Personal Finance Angles on Any Beat"

Finding consumer stories in the transportation sectors

Page 6: Day 4 - "Finding Personal Finance Angles on Any Beat"

Adding value to the baggage-fee story

http://www.nola.com/business/index.ssf/2010/04/common_vacation_hidden_fees_an.html

Page 7: Day 4 - "Finding Personal Finance Angles on Any Beat"

Transportation

Earning: Careers. Endless possibilities; people aren’t

going to stop moving around any time soon. From engineering and alternative power to design to manufacturing, selling, etc. – check BLS occupational handbooks for job forecasts, outlook.

Small business. Service, sales, detailing, aftermarket of all personal transport. Vendors.

Page 8: Day 4 - "Finding Personal Finance Angles on Any Beat"

Transportation

Spending: Cars/trucks/bikes ~ 2nd largest purchase

Selling prices/depreciation (Edmunds, KBB)

FSBO / classifieds

Warranties, extended warranties pros & cons

Recalls, investigations, safety alerts

Fuel mileage

Rentals, exotic rentals

Page 9: Day 4 - "Finding Personal Finance Angles on Any Beat"

http://www.edmunds.com/advice/buying/articles/45310/article.html

Page 10: Day 4 - "Finding Personal Finance Angles on Any Beat"

Transportation

Spending: Aftermarket services, trends

Maintenance/repair caveats, DIY angles Franchises, innovations

Options Factory options – what’s worth it, what’s not, novelties

AAA and other memberships

On-board mobile assistance (On-star, etc.)

Sat radio, GPS, SYNC, other digital options, trends

Page 11: Day 4 - "Finding Personal Finance Angles on Any Beat"

Transportation

Spending: Airline travel

Fees, routing, Internet brokers (Expedia,Orbitz etc.)

FF programs – how to work the angles – hotels, cc, etc.

Similar angles for rail, bus travel

Public transport, tolls, commuting

Page 12: Day 4 - "Finding Personal Finance Angles on Any Beat"

Transportation

Borrowing: Auto lease/loan terms ~ loan lengths

Incentives, interest rates

RVs /boats/light planes ~ credit markets, op costs

Trucks – owner/operator/small biz

Saving: Maintenance tips

Vehicle-sharing programs, rentals

Page 13: Day 4 - "Finding Personal Finance Angles on Any Beat"

Transportation

Taxes Gasoline taxes

Landing fees, excise taxes on air tickets, rail

Sales tax

Investing Local angles – manufacturers, airline hubs etc. – pension

and retirement issues, labor contracts.

Franchises – car washes, detailing shops, etc.

Page 14: Day 4 - "Finding Personal Finance Angles on Any Beat"

Transportation

Risk Insurance – auto, boat, bike, RV, etc. – depends on

state requirements. Min/max, high-risk pools, etc.

Civil infractions – a metro story could become a pocketbook package

Travel insurance, liability, etc.

Page 15: Day 4 - "Finding Personal Finance Angles on Any Beat"

http://www.detnews.com/article/20100427/METRO05/4270380/Many-speed-limits-set-too-low

Page 16: Day 4 - "Finding Personal Finance Angles on Any Beat"

Finding consumer stories in the health care sectors

Page 17: Day 4 - "Finding Personal Finance Angles on Any Beat"

Health care

EarningCareers possibilities are endless. Worth a

series.

Look for offbeat niches. Home visits, NURSECAR, travel/temp RN, MD jobs

Cost of training vs. earning potential for RN, EMT, CNA, etc. – community colleges, etc.

Bioscience, R&D – college grad outlook, start-ups and incubators

Page 18: Day 4 - "Finding Personal Finance Angles on Any Beat"

Question: With medical insurance reform in the news, have you searched your own beat for a health oriented consumer tie-in?

Please answer Y or N.

Page 19: Day 4 - "Finding Personal Finance Angles on Any Beat"

Health care

Spending Implications of health care reform.

Shopping for insurance / evaluating benefits

Flexible spending accounts

Health savings accounts

Alternative service providers: walk-in clinics, dial-a-nurse

Imaging centers – pros & cons

Page 20: Day 4 - "Finding Personal Finance Angles on Any Beat"

Health care

Spending Free/low-cost drugs at mass merchants

Drugmaker programs for elderly, low-income

Child insurance through state programs

Internet, cross-border Rx / medical tourism

Pet health

Dental, vision, fitness, wellness, sports med, electives, physical therapy

Page 21: Day 4 - "Finding Personal Finance Angles on Any Beat"

Health care

Borrowing Medical collections

Financing elective procedures – cash, credit, in-house loans, etc.

Downsides of dipping into home equity, long-term savings to finance unsecured debt

Page 22: Day 4 - "Finding Personal Finance Angles on Any Beat"

Health care

Savings Overlap with “spending”

Where not to cut costs

Homeopathic, alternatives

Avoiding medical scams

Participating in studies

Free clinics, screenings – worth it?

Mail-order supplies

Page 23: Day 4 - "Finding Personal Finance Angles on Any Beat"

Health care

Taxes

Deductible medical expenses; record-keeping, mileage

Investing

Start-ups, focused funds

HSAs

** Risk: Overlaps with insurance spending. Beware dubious products like cancer insurance

Page 24: Day 4 - "Finding Personal Finance Angles on Any Beat"

http://www.nytimes.com/2010/04/25/health/policy/25scam.html

Page 25: Day 4 - "Finding Personal Finance Angles on Any Beat"

Friday: Financial services and personal finance storytelling

Please feel free to e-mail me with additional questions at [email protected].

Show them the money! Finding personal finance angles on any beat