TEAM OF 35, 2/3 ENGINEER

LONDON & SAN FRANCISCO

4 YEARS IN DEVELOPMENT

3 YEARS DELIGHTING...

WHAT YOU WANT.WHEN YOU WANT IT.

11.08.94

0

2

4

6

8

10

12

%

‘09‘10

‘11‘12

‘13

E-COMMERCE NOW 12% UK RETAIL MARKET

Forrester

0

2

4

6

8

10

12

%

‘09‘10

‘11‘12

‘13

17%by 2018

Forrester

ECOMMERCE IS QUICK & CONVENIENT

2 THINGS DELIVERY IS NOT...

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ACQUISTION

BROWSE ONLINE

BUILD BASKET

PLACE ORDER

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2 /3checkout abandoners cite delivery

Source: Comscore 2012, Royal Mail 2011

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ACQUISTION

BROWSE ONLINE

BUILD BASKET

PLACE ORDER

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67%shoppers abandon before checkout

Source: Comscore 2012, Royal Mail 2011

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ACQUISTION

BROWSE ONLINE

BUILD BASKET

PLACE ORDER

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Source: Comscore 2012, Royal Mail 2011

£1bnecommerce marketing spend wasted

90%Online shoppers cite delivery as top annoyance

Source: Royal Mail 2011

57%Comments made by shoppers about delivery are negative

Ubervu Dec ’11

DELIVERYMATTERS

<50k

<200k

191,000k

SKUs

“If traditional retailers hope to survive, they must embrace omni-channel retailing and also transform the one big feature internet retailers lack - stores - from a liability into an asset”

Darrell Rigby “The Future of Shopping”Harvard Business Review

“If traditional retailers hope to survive, they must embrace omni-channel retailing and also transform the one big feature internet retailers lack - stores - from a liability into an asset”

Darrell Rigby “The Future of Shopping”Harvard Business Review

HUB & SPOKE

deliveries sent out next day on separate delivery route

HUB & SPOKE

deliveries sent out next day on separate delivery route

HUB & SPOKE

10+ milesA B

Hub and spoke is the only cost effective way of delivering 10+ miles

A B

POINT TO POINT

<10 miles

B

Point-to-point is cost effective over shorter distances

A

HUB & SPOKE

97% Courier, Express & Parcel Market

POINT TO POINT

3% Courier, Express & Parcel Market

+2,987 more!

POINT TO POINT

‘PAYPAL FOR AWESOME DELIVERY’

Shutl is a branded option offered within checkout alongside existing fulfillment methods

‘PAYPAL FOR AWESOME DELIVERY’

Shutl takes retailer data, returns price & promise for world’s fastest most convenient delivery

‘PAYPAL FOR AWESOME DELIVERY’

Available 24/7 & can be offered for similar price to standard delivery

Shutl generates a quote from each relevant carrier within platform

Optimum picked based on price & quality rating

SHOP

££

£££

£

££

£

£

On checkout, delivery sent via API into chosen carrier’s transportation system

Courier collects from nearest store and delivers to shopper

SHOP

££

GPS TRACKING COMES STANDARD

Shutl takes GPS from courier in real-time and serves up tracking page

Delivery status updated in real-time, performance compared against SLA & carrier quality rating updated

Better performing carriers get more deliveries & can demand higher prices

FEEDBACK

Shutl sends feedback email to consumer seconds after they have received delivery asking to rate qualitative aspects of experience

FEEDBACK

Feedback streamed unedited to shutl.co.uk/feedback & facebook

WHY SHUTL?

1. DELIGHT

2. CONVERT

3. COMPETE

73NPS

+300% NPS.

23% of Shutlers would not otherwise have purchased that session

+30-100% typically

WHAT ARE THE RESULTS?

5 Branding Guidelines

Logo Colours

The primary logo below contains the full title – Shutl. Wherever possible the rocket

should be present on the logo in Shutl Red as shown. It can also appear in black

where budget is a restraint.

Black on white Reverse (white) on darker tones

red on white red on lighter tones

Shutl Main Red:

Pantone 485 C

C0 M100 Y99 K4

R208 G31 B40

HEX D01F28

Shutl Black:

Pantone BLACK

C0 M0 Y0 K0100

Please note:

The black logo should never

appear on in any ‘dark’ colour

background.

Shutl Accent Red:

Pantone 484 C

C0 M100 Y99 K4

R208 G31 B40

HEX D01F28

Shutl Accent Grey:

Pantone BLACK

C0 M0 Y0 K70

@ 70%

Shutl Colour Palette:

Rich and Influential8.2% vs 3.6%

Young and Liberal43.9% vs 8.5%

Young singlesDegree level education

Ethical products

SuccesfulSubstantial Wealth

Luxury Items

2.3x 5xDemographics: over-indexing

5 Branding Guidelines

Logo Colours

The primary logo below contains the full title – Shutl. Wherever possible the rocket

should be present on the logo in Shutl Red as shown. It can also appear in black

where budget is a restraint.

Black on white Reverse (white) on darker tones

red on white red on lighter tones

Shutl Main Red:

Pantone 485 C

C0 M100 Y99 K4

R208 G31 B40

HEX D01F28

Shutl Black:

Pantone BLACK

C0 M0 Y0 K0100

Please note:

The black logo should never

appear on in any ‘dark’ colour

background.

Shutl Accent Red:

Pantone 484 C

C0 M100 Y99 K4

R208 G31 B40

HEX D01F28

Shutl Accent Grey:

Pantone BLACK

C0 M0 Y0 K70

@ 70%

Shutl Colour Palette:

Most coveted by marketeers as highest spending demographic

The hardest to reach, and have the highest Cost Per Acquisition

Demographics: over-indexing

“SAME DAY” DELIVERY SPACE IS HEATING UP...

“SAME DAY” DELIVERY SPACE IS HEATING UP...

~53m

Towns

Aberdeen Basildon Basingstoke Bath Belfast Birmingham Blackpool Bolton Brighton Bournemouth Bristol Cambridge Canterbury Cardi! Chelmsford Cheltenham Chester Colchester Crawley Darlington Derby Dudley Dundee Durham Edinburgh Exeter Gateshead Glasgow Gloucester Gillingham Guildford Harrogate Huddesfield Hull Ilford Ipswich Lakeside Leeds Leicester Lincoln Liverpool Livingstone London Luton Maidstone Middlesbrough Milton Keynes Manchester Newcastle Newport Norwich Northampton Nottingham Oxford Peterborough Portsmouth Plymouth Preston Reading Rotherham She"eld Shrewsbury Slough Southampton Southend Swindon Sta!ord Stirling Sunderland Swansea Swindon Warrington Wigan Wolverhampton York

% UK POPULATION

85%

LIVE

LAUNCHING MetroChicagoNew YorkSan FranciscoAtlantaBostonDallasDenverDetroitHoustonLos AngelesMiamiMinneapolisPhiladelphiaPhoenixSan DiegoSeattleTampaWashington DCMontrealToronto

Pop (m)1019 4 4 5 7 3 4 613 6 3 6 4 3 4 3 6 46

117m

400+ towns < 100k

DO WE REALLY NEED SAME DAY/HOUR DELIVERY?

DO WE REALLY NEED SAME DAY/HOUR DELIVERY?

QUESTIONS?

TOM ALLASONFOUNDER & CEO

tom@shutl.comwww.shutl.com