dazzling double digit growth free report

8/3/2019 Dazzling Double Digit Growth FREE Report

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How to Have Dazzling

Double Digit Growth14 Steps To Business Growth AndProsperity They Wont Teach You

In Any Business School.


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How To Have

DAZZLINGDOUBLE DIGIT

GROWTHAnd Avoid

DISASTROUS DOUBLE DIGITDEBT

14 Steps To Business Growth AndProsperity They Wont Teach You In

Any Business School.

Leigh Farnell

Blue Rocket


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Leigh FarnellSpeaker,Author

INTRODUCTION:HOW DISASTROUS DEBT CAN LEAD TO GROWTH

n March 1990, on my 33 rd birthday, the removalists took thetelevision set from in front of my 2 year old daughter Graces

eyes.

Her newborn baby sister Caitlin was crying in the background. Allthe noise had woken her. Her anxious mother, my darling wifeCatherine, was comforting her. Not happy at all at the eventssurrounding her.

I still remember the scene vividly. Sesame Street was on. BabyGrace couldnt understand why those men in overalls would take Kermit and Groperaway from her. I can still see her tears and her crying still rings in my ears. The senseof loss, the sense of defeat was overwhelming.

We were being kicked out.Forced to sell our first home to pay the second mortgage I had takenout to finance a failed business dream.

Father, provider, failureMe.

One dumb decision after another had got me to this position.No income. No clients. No business.

I had lived my life founded on the core belief that, if I studied hard, did the rightthing, I would be OK.

How wrong I was.

In hindsight, this was the foundation stone of my Double Digit Disease Of Debt.

I had a Masters Degree. I had lectured at University. I had worked with a leading edgeconsulting firm. I had been on television, radio and stage. I had created a best sellingvideo series. I had been Club Captain of my University Swimming Club. I had wonStudent Citizen Awards and Scholarships. I had helped hundreds of people performbetter at work and in sport. I was liked (wasnt I?) I was good at what I did.

I was a good person yet I was losing my house, my mind and my self respect.

So if I was that good, that clever this was telling me that I had something else I stillneeded to learn.This was telling me something that, if I listened, would change my life.This painful, painful experience was telling me in the most graphic of ways; that,(among other things) I wasnt good at winning business.

In fact, this was telling me I didnt have a bloody clue about winning business.

I

I had lived my life onthe belief that if I

studied hard, did theright thing, I would

be OK.How wrong I was.


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This was telling me that being good isnt enough. This was telling me that having abusiness name and a business card was not having a business. This was telling me Ihad to change.

A decade later I have moved on.

We are now in a bigger and better house. Our bank account is healthy.

Business is booming. There is still much to do and much to learn. I am a differentperson than I was at 33. I have changed. I have learnt some very valuable lessonsabout business and life.

I have learnt from and applied lessons from the Masters of Business Success. I havestudied hundreds of successful business people and based on their lessons I haveformulated a wealth of systems and tools to make sure that what happened to me, doesnot have to happen to you.

Abraham Maslow told us if the only tool you have is a hammer, you tend to see

every problem as a nail.

To be more successful, we need more than one tool to create that success.

In fact, the mission of my business is to ensure we equip asmany people as possible with their full tool kit of successtools.

My mission is to empower you and your family to realiseyour full personal and business potential by giving you a fullsuccess tool kit.

My mission is for you to be successful; whatever successmeans to you.

The Masters tell us that success is a systematic, methodical process. The problem is,most people arent taught the process at Primary school, Secondary School or evenBusiness School.

Success is attainable for all those willing to work the systems and follow the process.

My clients have used these systems to win National Customer Service Awards,National Sales Awards, break sales records, turn businesses around, reach financial

freedom and in one year alone add an additional $30 million to their bottom lines.

It only proves to me that dreams can become reality if the dreamers are given the toolsand plans to make it happen.

Maybe Im a dreamer, but I do believe that the more people who have the plans andtools for success, the more successful our whole nation will be.

My mission is toensure these toolsand systems getinto the hands of

as many people aspossible.


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A Blueprint To Achieve

The purpose of this report is to give you the tools and a blueprint to achieveDAZZLING DOUBLE DIGIT GROWTH in your business month after month after

month.

You dont need to go into disastrous double digit debt to get these lessons.

If you want your business growth to be:

Consistent

Predictable

Controlled

Systematic

then read on..

After you have read this report and listened to the tape, make sure your staff, yourpartners and team mates listen to the tape and work through the worksheets andquestions of this workbook too..

These tools truly are the foundations to business growth andprosperity. I would dearly love for you and your family to have all thegrowth and prosperity you desire.

So dont just read this, take action, for only actions make thedifference.

Love and best wishes,

Leigh Farnell.

So dont just read this,take action, for only

actions make thedifference.

Its not so much that we are afraid of change, or so in love with the oldways. Its the place in between we fear. Its like being between trapezes.

Its Linus with his blanket in a dryer. Theres nothing to hold on to.Marilyn Ferguson


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THE BEGINNING OF DOUBLE DIGIT GROWTH OR DOUBLE DIGITDEBT?

Ive just started my business Joanne told me. Its a home based video productioncompany. Heres my new card.

Her face seemed to be more leaking fear and anxiety than beaming with glee andpride.

Joanne had gone beyond The Proud New Owner Phase to the My God, Now IveGot More Cash Outflow Than Cash Inflow Phase.

Remember the day you first said Heres my new card?

The excitement of it all. Your very own business.. or new job.

The anxiety of it all.... How do I pay the bills? What do I need to do to make budget?

(Assuming you had a budget.. but thats another story.)

Getting the business name registered and the cards printedand is one thing. Getting paying customers is another.

Two critical questions you must answer

For Joanne (myself) and the thousands like us who startwith an idea and a blank sheet of paper, the two critical

questions that must be answered if we are to grow are....

1. What are the steps to growing a new business from scratch?2. How do you go from having no customers, to a thriving enterprise?

Before I give you my answers, you should first know what gets your new customersto buy from you.

HERES WHAT MAKES PEOPLE BUY

One of the R Factor programme Facts shows that in a study of over 7000consumers, when asked what influenced them to buy a product or service:

60% said recommendations from friends or family

44% said discounts or money off offers 37% said free trails or samples

36% said television advertising

As most new start-ups probably wont be in the position advertise on television,friends and family with a discount or special offer would be a great place to start.

Now that you know what gets people to buy lets formulate the battle plan.

Getting the businessname registered andthe cards printed andis one thing. Gettingpaying customers is

another.


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1. WORK OUT YOUR 20/80

So who are your target market?

Who are the 20% of people who will give you 80% of your profit?

Have you written up a business and marketing plan that includes who youre aimingyour service at?

Dont say everyone is my target market. Be more specific.

Have a clear picture in your mind of your IDEAL CLIENT.

Have a clear picture in your mind of your IDEAL CLIENT.

What do they look like?

Where do they live or operate?

What industries are they in?

What is their demographic profile (age, income, industry etc.)

Are you aiming for companies employing 10-50 people?Consumers in mortgage belt suburbs or more established suburbs?Mothers with young children or retirees?

Where you aim, is where you get.

2. MAKE A LIST

Make a list of all the people you know who fit into this category.Then make a list of all the people you know who might know people who fit into thiscategory.Your goal is a target list of 100-200 prospect names.

3. OPEN UP THE YELLOW PAGES

Then get out the Yellow Pages and make a list of all the non competitive companieswho deal with this category.

Do they use printers, food retailers, travel agents, supermarkets, restaurants, insurance

brokers?

From this you can work out how these other companies market to your target market.Do they direct mail, telemarket, run seminars? How do they do it?

You can go to these non competitive businesses and offer to gift your service FREE asa value add to their customers when they make a purchase.


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For example, with the printer you can offer a FREE REPORT or FREECONSULTATION with every print job they sell over $200.

Use the Yellow Pages also to get the names and contact details of other prospects inyour target category. For example, if you are a commercial photographer youimmediately make contact with all mining companies, advertising agencies, modeling

agencies, etc. And theyre all there in the Yellow Pages.

Aim to have a list of 100-200 prospects on your list.

4. WRITE OUT 5 GOOD REASONS PEOPLE SHOULD DEAL WITHYOU

Write out 5 compelling reasons someone should do business with you. (TIP: alwaysstart with the word YOU. Its the most powerful word in advertising and selling.)

Too many people I have met in business dont qualify to sell their ownbusinesses.

I met a fantastic lady recently who was really struggling to make ends meet in herbusiness. Lets call her Lois. (Lovely hardworking Lois)

Lois had bought the business 3 years ago (from someone who had obviously sold

her then ran as fast as they could).

She had invested heavily in networking and business functions as a way of promotingand marketing her products. (I wont say the business Lois was in to protect heridentity, so lets just say it was the making widgets business)

When someone asked her what she did shed say I make widgetsTheyd say really, chat for a while then move on.

5 Compelling Reasons To Do Business With Us.(Here are PDC Groups 5 reasons)

1.YOU can make just one phone call and you findout how to grow your business by 30% or more..

2.YOU can get at least a 3:1 return on yourinvestment or YOUR MONEY BACK

3.YOU have more fun, making more money, withmore control and more predictability.

4.YOU have proven, practical and powerfulbusiness systems guaranteed to accelerate yourprofit growth for less than $1 a day..

5.YOU can enjoy the benefits now and PAYLATER..


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Dont sell me sausage, sell me sizzle, smell, taste, convenience, enjoyment.

When Lois told me this I immediately said, Lois, dont sell the features of thewidgets, sell the benefitsDont sell me sausage, sell me sizzle, smell, taste,convenience, enjoyment.

What benefits do the widgets do the client?Why do people buy your widgets..?

She immediately transformed. Her eyes widened. Her face lit up. She became asanimated as my 5 year old in the Toy Department at Myers.She excitedly began to rattle off

I help my customers stand out from the crowd, get attention, and advertise in themost cost effective, powerful way knownI can help my customers names stay in front of their clients for months and years forless than 50 cents a unit.I can help my customers win more repeat business and referrals

I can (she could have gone on another 5 minutes)

OK Lois, Ive got the picture. So thats what you should be saying when someoneasks you what you do.

You should have a 30 second sales story that rolls off your tongue without youeven having to think about it

You should have a 30 second sales story that rolls off your tongue without you evenhaving to think about it

Like a multi media production, your sales story should roll on out with enthusiasmand passion every time someone pushes your what do you do button.

And part of your sales story should include answers to these 7 Golden Questions.

Answer these 7 Golden Questions:

1. What are you offering?2. What do they gain when they deal with you?3. What do they save when they deal with you?4. What pain can you take out of their lives?5. What pleasure can you bring them?

6. What special offer are you making them that no-one else offers them?7. What makes your product or service so special?

Get the picture?

Lois had almost wasted all that time at those networking functions.I say almost because at least she had the business cards of all those people she hadmet.Now it was time to go back and see them again.


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From Sizzle toSure Fire Success

AttentionInterestDesire

Action

But this time, Lois would sell the sizzle not the sausage. Sell the benefits of thewidgets, not the widgets.

Lois isnt lonely. There are hundreds of people in business struggling too hardbecause they still havent got their 30 second sales story down pat yet.

There are still too many people selling sausages and not sizzle.

Dont just say, we offer great service at very competitive prices Be specific.I met a guy at one of our DOUBLE YOUR BUSINESS seminars recently. I askedhim, what do you do? His reply knocked my socks off. He saidWe make the best Country Furniture in the Galaxy

Now that got my attention.

I couldnt help myself, I had to ask, Tell me more

He promptly got my card and said, Lets set a time for you to come out to ourshowrooms..

Im out there next week.

He had a sales system.

He had a system to:

1. Get my attention2. Sell the sizzle3. Then immediately follow up with a process to make sure we got belly to belly for

him to take me to the next step.

He was not going to go into full sales mode without having the product right there.He wanted me in his perfect selling environment to maximise thechances of selling me sizzle.

You can do exactly the same.

What do you really do?

What are the key steps you take to make sure you offer great service?

You see, once youve got someones attention with the sizzle, younow need to get their Interest and Desire Up, to then get them to takeAction and do business with you.

Here is a sample script to get you started.


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Have these answers written out in front of you in big, coloured letters when youre onthe phone..

When you can answer these questions, youre well onyour way.

To help you I attach our TELLING YOUR SALESSTORY WORKSHEET and the PDC FAB PlanningSheet in the Appendix.

First we doThen we do..Then we do.Which is completely different from any of our competition which means you get.. and and .

How does that sound to you? Is that the kind of thing you are looking for?

Have these answers written out infront of you IN BIG, COLOURED

LETTERS when youre on thephone..

Insanity is trying to do the same thing over anover again, and expecting different results.

Anon.


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TELLING YOUR SALES STORYImagine you are speaking to a prospective client...

SALES: REHEARSE YOUR STORY: WHATS YOUR SELLING STORY?Every story has a Beginning - middle and end...Create the script using this framework, then rehearse it.

STEP ONE: THE PROBLEMthe problem in our industry is..the problem for most customers when it comes to ..... is..?

STEP TWO: THE CONSEQUENCES OF THEPROBLEM

What they find is it costs them......Then it becomes a real pain.....

STEP THREE: THE SOLUTIONSo what we have done is..

How we do things differently is....

STEP FOUR: THE BENEFITS OF THE SOLUTIONThat way you get to save....Plus you save....


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STEP FIVE: THE CLOSESo what would you need to hear to feel comfortable about going ahead..?When would you like to start... this week or next week?

Would you like to take an order book today and I can get your account started..?

STEP SIX: RE-INFORCE THE GOOD DECISION -FUTURE PACE THE BENEFITS

So youll be able to start saving on your ....... account as of today..?


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5. PRACTICE YOUR SCRIPT

Practice your script 100 times.

You should be able to give the 5 reasons and have answers to the 7 Golden questions

in your sleep. They should be part of your very being.

The better you give those answers, the more customers youll have and the moremoney youll make.

6. PLAN YOUR OBJECTIONS

Everyone gets rejected when theyre starting something new.

Decca records rejected the Beatles in 1962 we dont liketheir sound, and guitar music is on the way out.

A Yale University management professor in response tostudent Fred Smiths paper proposing reliable overnightdelivery service, the concept is interesting and well-formed, but in order to earn better than a C, the ideamust be feasible.

Smith went on to found Federal Express Corp, now thesecond most profitable package and freight delivery

company in the world with revenues of over $8 billion annually.

Everyone who ever achieved anything has had people tell them it cant be done.Rejection, obstacles and hurdles are on every road to success. Its best you plan tohandle them in advance.

Write out the top 10 objections youll most likely face.

Write out the top 10 objections youll most likely face.

Then write out and rehearse your answers to them.

Youll be amazed at how much more confident youll become.

In fact, you get to a point where you just cant wait for someone to object to yourproposal.

Decca records rejected

the Beatles in 1962

We dont like theirsound, and guitar

music is on the wayout.


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6. CREATE A COMPELLING OFFA

Now its time to come up with an offer that really knocks their socks off.

Think of something of value that you can give for FREE to thecustomer that doesnt cost you a lot.

Usually information of some sort is very valuable.

If youre a carpet cleaner, come up with 10 handy hints to makecarpets last longer. If youre a motor mechanic, come up with 7handy hints to make your car run smoother.

Offer guarantees

Offer guarantees.

Well give you a 120% money back guarantee ofsatisfaction. Thats right, not only do we give you yourmoney back, well give you more than your money back.

(Now, thats confidence in your product).

When you buy one you get one FREE plus you get a special booklet on how to savemoney when you next deal with us.

When you own one of our thingamebobs, youll get 6 months FREE PHONESUPPORT SERVICE.... no-one in the industry offers that...

Offer FREE DELIVERY.... And when you put all of these offers together, now youhave a COMPELLING OFFER.... How could anyone refuse?

7. NOW PICK UP THE PHONE

You have your list. You have your script. So now, make that FIRST CALL...

Oh yes. This is the BIG TEST... Dont just make one call, make 5 in a row.

No matter what the result, just make 5 calls. Glue yourself to the phone and do it.Dont get up and have a coffee after one call.

8. GO FOR APPOINTMENTS

By the way, the purpose of the phone is to get appointments in most businesses.

If the prospect doesnt know you from a bar of soap, get out belly to belly with themand present your case.

Dont think you can close your first deal over the phone.

Think of somethingof value that you

can give for FREEto the customerthat doesnt cost

you a lot.


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Dont think you can close your first deal over the phone. Mind you, it has been doneand will be done by top gun telemarketers. But give yourself the best chance ofsuccess. Go and see the prospect.

9. SET A CALL TARGET

Set a target to make 10 to 20 calls a day to new prospects. Dont waver or wain. Thisis the key to your new business. Lock yourself away at the best time of day to makecalls, which is usually first thing in the morning or in the evening.

One of my clients is a top telemarketer.She locks herself away in her office and wont come out till shes made her 5appointments each day. She is tenacious, and shes grown a very successful businesswith 5 employees and hundreds of satisfied customers. You can too..

SAMPLE PHONE SCRIPT OPENER

TO GET APPOINTMENTS

Hello, Mr. Jones?Mr. Jones.. thank you..Mr Jones, this is Leigh Farnell from PDC Group,How are you today?Great, Mr Jones has anyone mentioned our company to you recently?Fine, the reason for my call today is to let you know the PDC have recently developed a newBusiness Growth Programme for companies like yours to:

1. Increase profits2. Increase productivity

3. Save on overheadsIs that the kind of thing youd like to know more about?

When they ask to tell me moreRepeat the 3 key benefits above then ask for the appointment.

1. Its a programme designed to increase profits2. Increase productivity3. Save on overheads

Would Monday or Tuesday be the best day for us to pop by and see you?

A KEY TRAP FOR YOUNG PLAYERS..Giving out too much information over the phone.Qualify that this is the decision maker.Then go for the appointment time. Dont try to sell the product or service over the phone -SELL THE APPOINTMENT OVER THE PHONE.

For more information on getting telephone appointments phone us on 1800 625 669


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10. SET A NEW CUSTOMER TARGET

Write down a goal of how many new customers you aim to win each week.

Be realistic, yet at the same time, stretch yourself.

Will it be one a week, five a week, ten a week ?

Write it down... Where you aim is where you get.

11. HAVE A GAIN LOSS SHEET

Another of my clients has a gain loss book. He is in the soft drink delivery business.In it he writes down the number of customers who have cancelled or postponed theirsubscription delivery.

He has a goal; each day he will not go home until he replaces his lost customer with a

new one.

He is also the top sales performer in that business.

12. RELIGIOUSLY ASK FOR REFERRALS

When you have finished delivering your service and the customer tells you how happythey are say,

Mr/Mrs Jones, Im always happy when my customer tells me theyre happy.The way my business actually grows is mainly through word of mouth andreferrals.

Would you know of any of your friends in your club, family members or otherbusiness contacts whod be interested in gaining the same benefits from my

product and service?

Ask your customer to write down their contacts name and details on a 3x5 inch card.You might even ask them to phone the contact and tell them about you and to expect aphone call from you.

Never forget that every person who owns your product or service knows someone elsewho can own it too.

13. KEEP ADDING TO YOUR LIST

A Champion business builder is always adding to their list.

Make a game of it. The name of the game THE BIG 50.... Have a rule...I always havea list of 50 prospects to aim for..


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Knowledgeinto action is

power.

Get yourself a copy of the PDC Sales Pipeline Scoreboard. This is a fantastic tool tomake sure you keep your Sales Pipeline chock full of prospects.

14. KEEP STATS

Keep good statistics on how well youre playing the game.

Champion footballers keep stats on their game, champion basketballers keep stats ontheir game, if youre to be a champion you too should keep stats on your game.

Some of the stats to keep:

Number of calls

Where people come from; referral, yellow pages, cold call etc.

Conversion rates

Average dollar sales

Youll find a TELEPHONE SUCCESS CALL SHEET in the appendix to help youmeasure and monitor your success.

As one of my clients said recently, Leigh, the more ruthless I monitor my sales,the more sales I make.

So There You Have It

Now you have the 14 steps to DAZZLING DOUBLE DIGIT GROWTH.

Follow these 14 steps and you will have a far greater chance of preventing the DoubleDigit Debt Disease than I had 10 years ago.

The more you can perfect these skills, the more you can use these tools day after dayin your business, the more you can train others in your business to use these tools, themore you will grow, expand and add value to your bottom line.

This technology will be the engine room for your future growth and prosperity.But make sure you USE THEM.

They say Knowledge is Power but knowledge without action is justpotential. Knowledge into action is power. Power applied to goals propelsprosperous results.

TEACH THIS IN SCHOOLS

A Chinese proverb says, The schools of the country are its future in miniature.

If Australia is to grow into greater prosperity, we much teach our children theblueprint to prosperity.

These 14 steps are that bluprint for business growth and prosperity.


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Once you have mastered them in your business, pass them on to your local school.

That way, we help our children realise their full potential, and isnt that the goal anddream for every one of us?

I hope this helps your home video production business Joanne and I hope it helps yourealise your full potential of DAZZLING DOUBLE DIGIT GROWTH, year afteryear.

May your children always be able to watch Sesame Street and may you liveand grow happily ever after.

Your future starts now.

Go for it.

Success rewards action Take your first step today.. NOW..

Whatever you can do or dream you can do, begin...

Boldness has genius, power and magic in it.

- Goethe

We all make a difference by what we do and what we leave undone.You are inevitably one factor affecting the future - and both youractions and inactions will have consequences...

- Robert Theobold - futurist. World Future Society.


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APPENDIX


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RATE YOUR SALES SKILLSThis survey is designed to be honest in your assessment of yourself.

Area POORI really needto improve in

this area

1

AVERAGEI need somework in this

area

2

GOODI could

improve butits not a

priority

3

VERYGOOD

Others lookto me in this

area forcoaching

4

EXCELLENTI lead the

industry in thisarea

5

1. My attitudetowardsselling as aprofession

2. Ability to getrapport withprospect

3. Personalpresentation

4. Ability todiscoverneeds

5. Ability toqualify

6. Ability tohandleobjections

7. Ability topresent ourproduct well

8. Ability toclose the sale

9. Ability tomanage timewell

10.Ability toinfluenceothers

11.Ability tofind newprospects

12.Other areas I

feel I need toimprove

COMMENTS ABOUT MY SALES SKILLS:


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KEEPING SCORE: PROSPECT RUNNING SHEET

What am I doing with who and how much is it be worth to us?To be completed throughout the day or at least at the end of each day. Convert thesefigures to weekly totals on Summary Sheet and bring both sheets to weekly teammeeting. Tick the box and fill in the details.

NAME OF CONSULTANT: ________________ DATE: _____

CLIENT NAME APPOINTMENTSend out prequestionnaire..

NEEDSANALYSISTOP 5PROBLEMS

PROPOSALPRESENTED

SALEMADEDetailsof whatsold.

VALUEOF SALE

PROFIT

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.


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I Want to Show You Step-By-StepHow To Use The R Factor to GrowYOUR Business and Increase Sales!GUARANTEED.

WARNING: If you dont have a CD player or ipod I cant help

you

Dear Colleague

Would you like to discover some quick and easy ways to grow

your business and increase sales?

I thought so.

Please stop what youre doing.

Give me your full attention.

This letter contains vital information that could change your life.

If you have a CD player or ipod and can invest about 53 cents a day, Im going toturn YOUR BUSINESS into a sales and marketing dynamo GUARANTEED.

My name is Leigh Farnell and Im a leading Australian marketing expert.

My client list reads like a whos who of business and includes: Cash Converters,Mitre 10, BHP, Bankwest, Honda, Telstra, and The financial Planners Association.Australia Post, Century 21 Real Estate, Western Power, Home Building Societyand many more

In fact, Ive worked with over 100,000 people from two hundred different businesses,in thirty different industries, helping them to see real results and reach their goals.

I want to show you how to make more money from your business

than you ever thought possible

I recently produced a six-tape programme calledThe R Factordesigned tohelp business owners like you see an immediate increase in profitsalmost overnight.


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Just pop a tape into your cassette player and its just like Im right byyour side pouring literally years of proven experience into your mind.

It doesnt matter how poorly your business is now performing

It doesnt matter if you cant tell a headline from a headlight

It doesnt matter how disappointed you feel with your current marketingresults

If you have a good product or service and are willing to implement a fewsimple changes into the running of your business, youll love The R

Factor there simply is nothing else like it.For a start its so simple

Simply push the START button on your CD player and

Ill show you how to make more sales with less effort

Ill show you a bucket load offiendishly clever ways to gain instantrapport with customers and influence them to spend their money withyour business

Youll discover a proven, easy-to-implement system for getting morereferrals and repeat business than you ever thought possible

Youll learn the Killer Secrets of business growth that have made meone of the most sought-after motivational speakers/business trainers inthe Pacific Rim

Youll discover how to keep customers for a lifetime and build loyaltywith the power of emotional obligation

Youll find out how to save money on your advertising and leave yourcompetitors crying like a baby for its rattle

In fact, I want to spill the beans on a total of sixteen awesomely simple

steps to send your sales into Warp Speed and put more money in yourpocket

But you dont just have to take my word for it - just take a look at thefollowing testimonials from some of my clients


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Our sales have increased by a staggering 1000%! Ourworking capitalhas doubledandfixed overheads have beenreduced by a whopping50%.

Leigh Farnell is invaluable to anyone seeking a change to the bottom

line performance of their business.

Vijay Watson. General Manager - ADI Telecommunications

The best Ive seen in 21 years in real estate!

Gayle Stevens. State Sales Manager - CENTURY 21

Better than my expectations dared to hope for

Lori Vanston. National Retail Training and Development Manager -

COLONIAL.

Leigh Farnell is up there with the very best!

Brian Cumins. Chairman/Founder - CASH CONVERTERS.

Life-changing information amazing value for money

Chris Bloor. President - QUALITY BUSINESS INSTITUTE

The R Factor will show you how to grow your business using the

awesome power of Relationship Marketing Heres what youll get:

Six studio recorded audio tapes where I open my heart and share withyou the same kind of information that saw one of my clients see aamazing 10,000% increase in profits! Another client just made $5 million

using these R Factor Systems Discover how you can too..

A seventy-two page R Factor Manualcrammed to the brim withmoney-making tips, tricks and ideas. All designed to help you generatethe maximum profits possible from every sale.


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But thats not all. If you respond to this letter within the next seven days,Ill throw in the following fantastic bonus gifts TOTALLY FREE OFCHARGE

SPECIAL BONUS # 1

How to Programme YOUR Brain for ProsperityA dynamic CD and52 Week Home Study guide e-book specifically designed to help youconquer fear and low self-esteem and flood your emotions with anunshakable confidence. (Value $97.95!)

SPECIAL BONUS # 2

Pick Up That Phone and Sell!!!I take you through 12 insidersecrets that make selling over the phone Childs play. An absolute must-

hear CD youll treasure for years to come (Value $49.95)

Plus you get all this for just $195 plus GST and $10 postage andhandling. Lets face it youre probably going to spend that much in thenext twelve months anyway on fast-food, newspapers or the like.

Obviously youre interested in getting your own copy of The R Factorand Ive made it as easy as possible for you.

But I really have saved the very best for last.

You see, I know you receive all kinds of offers in the mail, and sometimesits hard to know which ones to respond to.

Well Im so convinced that what Ill share with you in The R Factor willmake you money that

I want to take all the risk out of owning this dynamic series

How? Simply use all the information outlined in The R Factor (Six

tapes and 72 page manual) and the two bonus tapes, apply everything Ishare to your business for a full twelve months and if you honestly cantpoint to an increase in sales as a result return all the material insaleable condition and Ill refund your investment (Less P/H) no hassles.

In short, youve got nothing to lose.


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But our supply is limited so I urge you to act today because you

definitelywont want to miss out on this brilliant offer

So, simply fill your details in the box below and post or fax this page off

to me today!

Or go direct to www.bluerocket.com.au and order directonline for SUPER FAST SHIIPING TO YOU..

RAPID RESPONSE FAXBACK 08 9335 5436

Yes Please Leigh I want my own copy of The R Factor

Name _________________________Business _______________

Address __________________________ P/C _______

Phone ________________Fax ___________________

E-Mail _____________________________________________

Enclosed is my cheque/postal order for $197 + GST + $10.00 P/H

Please debit my credit card for $197 + GST + $10.00 P/H

Bankcard Mastercard Visa Bartercard Amex

Credit Card Number ________________________________________________________________________

Expiry Date / / /

Signature X .

Please make cheques payable to: PERFORMANANCE DEVELOPMENT PTY LTDPO Box 1509 West Perth WA 687221 Colray Ave. Osborne Park. WA.


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So its over to you

If you think investing 53 cents a day with a MONEY BACK GUARANTEEis worth it, fill out the order form right now and we will rush you yourorder..

Warm Regards,

Leigh FarnellBlue Rocket

PS: Just think The R Factor could be exactly what youve beenlooking for to send YOUR sales into Warp Speed and help youmake more money than you can shake a stick at!

PLUS. A $150 EXTRA BONUS Gift for YOU

PS: I think Im going mad I want to give you not just the 2 bonus programmes Iwant to gift you another $150 in value when you order. Ill gift you $150 of my

telephone consulting time to help you build your business PLUS Ill give you 3 otherkey tools to help you innovate, grow, improve YOUR Profits.

PLUS..YOU also get a

Ten times your investment money back guarantee

PS: This programme will show you, I guarantee how you can DOUBLE YOURBUSINESS. Just follow the steps its proven it works and if it doesnt, Illgive you your money back In fact, if it doesnt bring you TEN TIMES Yourinvestment back in the next 12 months I beg you, ask for your money back..

So, what else can I do to help you? All you do is simplyfill your details in the box below and post or fax thispage off to me today!


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Yes,rush me my ownpersonal copy of the amazingR Factor Marketing System

plus all the FREE BusinessDoubling BONUSES valuedat over $200 in FREE Extras.Now

ORDER NOW AND SAVE.FAXBACK 08 9335 5436

First Name: Surname: .

Address:

Post Code: Phone: ..

Fax: E-Mail: ..

Business Name:

Payment Details:

Enclosed is my Cheque/Postal Order for $195 + $10 Postage, Handling & Insurance

plus 10% GSTOR

Please debit my credit card for $195 + $10 Postage, Handling & Insurance plus 10%GST

Bankcard Mastercard Visa Bartercard Amex

Credit Card Number

Expiry DatePlease make Cheques payable to Performance DevelopmentP.O Box 1509 West Perth WA 687228 Tilton Terrace, City Beach. WA. 6014

TEN TIMES MONEY BACK GUARANTEEIf you dont get TEN TIMES your investmentback in results over the next 12 monthsWeinsist you keep the programmes and well still giveyou YOUR MONEY BACK..


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ORDER DIRECT ONLINE NOW

www.bluerocket.com.au

and get your incredibly exciting, cashflow creation Bonuses.


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dazzling double digit growth free report

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