dc mmt-don't delay your reporting roadtrip
TRANSCRIPT
www.definitive-results.com @DefintvResults
Who We Are Break the Seal on Reporting Digestion Benchmarking Question and Answer
Agenda
Who Is This Lady Presenting?
www.definitive-results.com
@DefintvResults
14 years Marketing Ops & Marketing experience (6 years of Eloqua) Founder and CEO based in Leesburg, VA Bootcamp, weekend getaways with my husband and 2 daughters
2000-2003Marketing Database
2004-2006Marketing Analysis
2006-2012Marketing Operations“Eloqueen”
2012 to Present
www.definitive-results.com @DefintvResults
And then your fun is interrupted….
When your boss wants reports.
www.definitive-results.com @DefintvResults
Be Accurate!
Nearly impossible to accurately QA a report that you built
Tips
www.definitive-results.com
But let me ask you a question…
Just because you produce reports, does that mean they are being
used?
www.definitive-results.com @DefintvResults
Data Digestion
2 Ways to help your stakeholders utilize your reports:
1. Dashboards
Don’t forget your stakeholder! Depending on who is reading the report will determine what metrics are relevant, how to group and rollup the data. Look at the report through the readers’ eyes and make sure you are setting it up so that THEY can quickly find the answers they’re looking for.
Benchmarking
“Great reports…how do we compare to our competitors?”
www.definitive-results.com @DefintvResults
Overall funnel counts do not tell the story…
www.definitive-results.com @DefintvResults
Benchmarking
DR Reporting Guides:Part 1: http://www.definitive-results.com/resources/knowledge-center/reporting-dashboards-and-results-oh-my/Part 2: http://www.definitive-results.com/resources/knowledge-center/reporting-dashboards-and-results-oh-my-Part2/
Sirius Decisions Benchmark Data:https://www.siriusdecisions.com/Topics/B-to-B-Benchmark-Data.aspx www.definitive-results.com @DefintvResults
Resources