Sassyliscious Brand Explosion

Final Validation

Sassyliscious Brand Explosion

2 Steps

Check for:

#1 - Overall Trend & Demand

#2 - Profitability

Sassyliscious Brand Explosion

#1 Overall Trend & DemandTOOLS:

• Google Trends

• Google Keyword Planner => Monthly Search Volume:

The higher the better.

Main niche > 10,000 ---- Sub Niche > 1000

Sassyliscious Brand Explosion

# ProfitabilityAre people spending money on books, courses and other products in this sub niche?

• Amazon (ABSR, # of reviews, # of products/books)

• Udemy, Teachable

• Clickbank, Commission Junction

• Google your sub niche + "affiliate program"

Sassyliscious Brand Explosion

Commercial IntentGoogle niche keywords with buyer intent:

• "Buy" + sub niche product

• Same with "Coupon", "Discount", "Deal", "Shipping"

• "Review", "Best", "Top" + Niche Product

• Lots of Ads

Sassyliscious Brand Explosion

Sassyliscious Brand Explosion

Sassyliscious Brand Explosion

Commercial Intent

"Suggested bid is the single most accurate gauge of commercial intent."

- Brian Dean, Founder of Backlinko.com -

Sassyliscious Brand Explosion

Commercial IntentCheck Google Keyword Planner for (same KWs):

* Monthly Search Volume

* Adwords Suggested Bid

* Adwords Competition

The higher, the more demand.

Sassyliscious Brand Explosion

Sassyliscious Brand Explosion

Competition

• Lots of competition shows strong customer interest

=> GOOD! (for main niche)

• SEO Test with MOZ Bar:

Google the sub niche.

Sassyliscious Brand Explosion

Competition

Signs for medium to low competition on page #1:

• low PA and DA, low number of Backlinks

• poor visual quality of site

• pages not keyword optimized

Sassyliscious Brand Explosion

CompetitionGoogle page #1 is littered with:

• ezines

• ehows

• Q&A Sites (Yahoo answers, Quora)

• free blog sites (blogger, blogspot, wordpress.COM)

Sassyliscious Brand Explosion

Never a Perfect ScenarioTaking all factors into account, you will get a good overall sense whether this is a profitable niche and whether publishing in this niche makes sense.

#1 - Are people buying courses/books in that niche?

If not, you could become a trend setter, BUT make sure you check with potential buyers whether there is interest and how much they would be willing to pay.

Sassyliscious Brand Explosion

Never a Perfect ScenarioHow?

Ask your existing client base (people love surveys...) and run professional surveys.

Check out forums. See what people keep saying they wish was available.

Then....

Sassyliscious Brand Explosion

Never a Perfect Scenario....start a question thread in various forums and ask:

"If a quality course was available, would you buy it and how much would you be willing to pay?"

THEN

you KNOW whether you can start a trend or whether you would be wasting your time.

Sassyliscious Brand Explosion

Well-Equipped to Crush it!

There is never a perfect scenario, there are always a few pros and cons, but testing these different parameters will help you making that final decision.

Most importantly:

You won't be guessing and hoping for the best...:)

Sassyliscious Brand Explosion

What's it gonna be?