dconstruct workshop - positive behaviors
TRANSCRIPT
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2008
Photo credit: Flickr user ‘striatic’
Encouraging positivebehavior in the crowd
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Young vs Established
Workshop: “Encouraging positive behavior in the crowd” 2008
• Massive change happens as sites mature
• Originally participation is mostly benevolent
• Some ‘negative’ behaviors are really people using
your system as it was designed. Take it in ways you
didn’t imagine.
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Digg top users list
Workshop: “Encouraging positive behavior in the crowd” 2008
• Easy to understand: simple sum
• Fantastic incentive to participate at the beginning
• Taps into peoples’ self-interest in a positive way
• Healthy competition when benefit is low
• Creates recognizable ‘celebrity’ contributors
The pros:
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Digg top users list
Workshop: “Encouraging positive behavior in the crowd” 2008
• Too basic, too static
• Frustrating to climb ladder once others established
• Taps into negative self-interest as well
• Cutthroats climb ladder at any cost
• Creates very influential users
The cons:
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Digg top users list
Workshop: “Encouraging positive behavior in the crowd” 2008
Possible improvements?
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Keep it positive
Workshop: “Encouraging positive behavior in the crowd” 2008
Seems simple, but it’s difficult to stay focused on it
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Focus on the individual
Workshop: “Encouraging positive behavior in the crowd” 2008
Award individuals with merit points
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Focus on the individual
Workshop: “Encouraging positive behavior in the crowd” 2008
Provide individual benefit
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Focus on the individual
Workshop: “Encouraging positive behavior in the crowd” 2008
Think about avoiding the zeitgeist
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Enable expression
Workshop: “Encouraging positive behavior in the crowd” 2008
Emotions expressed online are often misunderstood
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Self-policing
Workshop: “Encouraging positive behavior in the crowd” 2008
Empower users to take care of issues themselves
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Questions
?
Workshop: “Encouraging positive behavior in the crowd” 2008