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D|D&C | 1 Development Design & Construction issue 9 | December 2011 PROFILE THE MIRA HONG KONG

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Page 1: D|D&C - Issue 9

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Development Design & Construction

issue 9 | December 2011

P R O F I L E

THE MIRA HONG KONG

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PRESENTERThalia Andrews

EditorPaul Snowdon

[email protected]

ADVERTISING [email protected]

[email protected]

QUBE Consul ng (Thailand) Co., Ltd973 President Tower, 11th Floor,

Ploenchit Road, LumpiniPathumwan, Bangkok

Thailand 10330

Tel: +66 2 656 0500 ext 110Tel: +66 8 0589 8479

Front Cover : Room OneThe Mira Hong Kong D|D & C © 2011

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D|D&C published by Qube Consul ng (Thailand) Co., Ltd

Development Design & Construction

03 Summary Newsfrom around Asia

Profi le : The Mira Hong Kong

h p://development-design-construc on.com/

07

pre func on area The Mira Hong Kong

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Central Plaza Hotel Plc (Centel) is predic ng a bright 2012 for its Centara hotel and resort chain. A combina on of government plans to s mulate the economy and an an cipated resurgence in Thailand’s tourism industry is likely to more than compensate for revenue lost due to fl ooding.Although the Centara Sofi tel

Grand Bangkok was forced to close earlier this year as the fl ood waters entered Bangkok, the substan al growth record-ed by the Centara Grand Mi-rage Beach Resort Pa aya and the Centara Grand Beach Re-sort Phuket have given Centel grounds for op mism.Looking ahead, Centel plans to

increase its current por olio of 5,993 rooms in 31 hotels to 14,617 rooms in 89 hotels by 2016. Most of these new prop-er es will be abroad as Centel looks to expand the propor on of its hotels outside Thailand from 7% to 34% over the next fi ve years.

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CENTARA PREDICTING A BRIGHT FUTURE

The Erawan Group has confi rmed that it will not make any major changes to its fi ve-year plan af-ter assessing the damage of this year’s fl oods. Predic ng a quick recovery for Thailand’s tourism in-dustry, the group will press ahead with its plans to develop 14 new hotels with a total of 2,800 rooms, acquire exis ng proper es in Thai-

land, and prepare for overseas expansion to coincide with the im-plementa on of the ASEAN Eco-nomic Community (AEN) in 2015.In a move that will double the group’s current por olio of 3,300 rooms in 13 hotels, Erawan has set aside a total of 8 billion baht to build 14 new hotels, most of which will be mid-scale develop-

ments under the Ibis and Mercure brands. The group is also exploring opportuni es to take over exis ng proper es in Thailand, while over-seas expansion plans are focused on investments in Laos, Vietnam, Cambodia, and Myanmar.

ERAWAN GROUP’S PLANS NOT AFFECTED BY FLOODS

A er years of being off -limits to the interna onal community, My-anmar is experiencing something of a boom in tourism and interna- onal trade. Yet as the country’s

new government gradually relaxes regula ons and the na on unlocks its doors to a world of opportuni-ty, there is one major problem—a desperate shortage of adequate infrastructure. But as every entre-preneur knows, out of crisis comes opportunity. Interna onal inves-tors and developers are already queuing up at the doors of one of

South-East Asia’s last undeveloped real estate markets. Following a series of reforms by the country’s new government, there is genuine op mism that economic sanc ons could soon be eased, leading to increased op-portuni es for interna onal trade. The tourism industry also received a major boost last year when iconic democracy campaigner Aung San Suu Kyi reversed her advice for for-eign tourists to stay away to avoid enriching the country’s former military junta. Following Aung San

REAL ESTATE OPPORTUNITIES IN BOOMING MYANMAR

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Suu Kyi’s call, Myanmar received 300,000 interna onal visitors in 2010. And while the fi gure is expected to be higher in 2011, there is s ll a lot of room for growth; to give some perspec- ve, neighbouring Thailand re-

ceives around 15 million visitors per year.So Myanmar may be ready to open its doors, but there is a desperate shortage of adequate infrastructure to accommodate

According to the “Emerging Trends in Real Estate® Asia Pacif-ic 2012”, Singapore remains the region’s most favourable mar-ket for commercial investment for the second year in succes-sion, while China is s ll the larg-est emerging economy. Jointly published by the Urban Land Ins tute and Pricewaterhouse-Coopers, the real estate fore-cast covers 21 markets across the region and is based on the expert opinions of over 360 in-terna onally renowned real estate professionals, including investors, developers, property company representa ves, lend-ers, brokers, and consultants.

Singapore held on to the top spot due to its con nued emer-gence as a global city with a booming asset and wealth man-agement sector as well as strong immigra on and steady growth in its tourism industry. Also high on the list are Shanghai and Syd-ney, ranked second and third re-spec vely. The Chinese ci es of Chongqing and Beijing complete the top 5.While China is s ll the largest emerging economy, its perform-ance is expected to slow down over the coming 5 years. India retains second spot in this cat-egory. However, investors and developers tend to be ham-

pered by the country’s banking system. Japan reports the slow-est growth in the region as it s ll recovers from the devastat-ing earthquake and tsunami of March, 2011.

YTL TO SELL LUXURY APARTMENTS IN S’PORE

Malaysian property developer YTL Corp. is fi nally set to begin selling apartments in its luxury project in downtown Singa-pore. Having originally bought the Orchard Boulevard property for S$435 million ($339 million) USD in 2007, YTL has spent 4 years conver ng this building

the newly arrived tourists and entrepreneurs. Much of Myan-mar’s real estate dates back to the mes of Bri sh colonial rule. Visitors talk of dilapidated offi ce blocks with no elevators, while the country’s major gateway city of Yangon off ers a meagre total of 540,000 square feet of offi ce space—a similar amount to a single medium-sized offi ce tower in Bangkok. Yangon also

has just 600 serviced apart-ments and 1,700 upper-scale hotel rooms.In addi on to the infl ux of trade and tourists, Myanmar is slated to host a number of Associa- on of South-East Asian Na ons

(ASEAN) summits in 2014. There is clearly a need for property de-velopment, so what’s the hold up? While the interest among foreign developers and inves-

tors is high, it is s ll a li le too soon to rush in. Reforms are s ll at an early stage and the highly-an cipated foreign in-vestment law has s ll not been introduced. But despite the cau- on, it seems only a ma er of me before Yangon becomes

South-East Asia’s next big boom town.

SINGAPORE STILL THE TOP MARKET FOR COMMERCIAL INVESTMENT IN AP

GET THIS SPACE

into 78 luxury apartments. The units will go on the market from early 2012 as YTL con nues its expansion across Asia.

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DOUBLETREE BY HILTON OPENS IN LANGFANG, CHINA

DoubleTree by Hilton has increa-sedits por olio of hotels in Chi-na to eight with the opening of its latest property in the city of Langfang, between Beijing and Tianjin. Owned by the Wanda Group and managed by Hilton Worldwide, the luxury property features 295 rooms and suites, six signature restaurants and lounges, and extensive mee ng and banque ng facili es. The hotel is just a 5-minute drive from Langfang Sta on, from where high-speed trains con-nect with several major Chinese ci es.

There are currently 270 hotels in 22 countries opera ng under the DoubleTree by Hilton brand

with more than 30 new hotels and resorts scheduled to open in China alone over the next 5 years.

HOTEL AND RESTAU-RANT TO BE BUILT IN CONFUCIUS TEMPLE GROUNDSIn an eff ort to generate enough revenue to pay the salaries of its staff , the Confucius Temple in Rehe, China has decided to build a hotel and restaurant within its grounds. The temple, which was originally built in 1779, was destroyed in the 1960s and has been undergoing renova on since 2007. The restaurant and hotel are expected to open in May 2012 and will be managed by Summer Resort and Sur-rounding Temples Management Commi ee of Chengde.

Understated Luxurywww.riverbirches.co.nz

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Safdie Architects who designed Marina Bay Sands in Singapore has unveiled computer-gener-ated images of his latest mas-terpiece, a $3.1bn mixed-use complex in Chongqing, China. The 930,000m2 property will stand at the confl uence of the Yangtze and Jialing Rivers on a plot of land recently acquired by a consor um of Singaporean developers headed by Capi-taLand, CapitaMalls Asia, and Singbridge.Featuring a total of six towers linked by a suspended garden

bridge, the project clearly bears the hallmark of Safdie’s world famous Marina Bay Sands de-sign. The project’s two main central towers will house serv-iced residences, a hotel, private residen al units, and commer-cial space. The four smaller tow-ers will be fully residen al. The two main towers and two of the smaller towers will be linked by the garden bridge, which will also be the loca on of the hotel lobby as well as restaurants that combine fi ne-dining with stun-ning city and river views.

SAFDIE UNVEILS HIS LATEST MASTERPIECE

Image courtesy of Safdie Architects

As the rest of the world con- nues to experience a down-

town in tourism, roughly 30% of worldwide travel now takes place in the Asia-Pacifi c region. The Asian tourism industry has the fastest growth rate in the world with booking revenues set to soar by up to 18% in 2012. Such is the rate of growth that the hotel industry is strug-gling to keep pace. According to the September 2011 STR Glo-bal Construc on Pipeline Re-port, the Asia-Pacifi c region has 1,309 new hotels with a total of 314,309 rooms in the develop-ment pipeline.

Many of the new developments are at the higher end of the scale with big players like Mar-rio Interna onal leading the way. The American hotel chain is already the largest in the

world and aims to increase its Asian por olio to 300 hotels by 2015. As part of its plan, Marri-o will open 20 hotels in China, 9 in India, and 8 or 9 in Thailand in 2012. Another big player, Hy-a Hotels, has announced plans to open two Hya Place hotels and one Hya House hotel in Shanghai between 2014 and 2015. Hya currently has a total of 32 hotels under development in China.

Also looking to expand in the region, Alila Hotels and Resorts is set to open 17 new hotels be-fore the end of 2013. Most of the new hotels will be in China and Indonesia to add to the lux-ury bou que hotel’s 7 exis ng proper es in India, Indonesia, and Cambodia. Meanwhile, MGM Hospital-ity will open 3 new hotels in

MEDIA | MARKETING | OUTSOURCING

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ASIA-PACIFIC CONTINUES TO ATTRACT HOTEL INVESTMENT

the Maker Maxity complex in Mumbai, India, while the Inter-con nental Hotels Group plans to open 12 new proper es un-der its yet-unnamed brand in China.

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The Mira Hong Kong

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The Mira Hong Kong, one of Hong Kong’s funkiest Design Hotels is centrally locat-ed in the heart of Hong Kong’s commer-cial, shopping, dining and entertainment district of Tsimshatsui.Exo cally designed by Edmond Wong of designcorp, Andrew Choy of Atelier C+ and William Lim of CL3 Architect Ltd and lavishly decorated by Charles Allem of CAD Interna onal, Inc., the Mira Hong Kong, off ers art and accommoda on fashionably combined.

492 guest rooms and 56 suites and specialty suites are on off er, each designed in one of the four signature colour themes; red, green, silver and purple. The colours are drawn from Hong Kong’s exo c natural environment and historical and colonial architecture. The emerald and pla num colour scheme that can be found throughout the hotel resonates with the colours and the moods of the city’s region. Handpicked fabrics and designed staples including the Egg Chair by Arne Jacobsen are found throughout the guest rooms. The hotel marries high design and high tech features so that rooms feature a

Above Right : Red C ity Room

Above : Grand Mira Suite 2

Inside Hong Kong’s Hottest Design Hotel

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40-inch LCD TV, 500GB Personal Com-puter / Entertainment Centre, Bose i-Pod dock, “My Mobile” Nokia phone service, which enables guests to con-nect anywhere, any me, inside or outside of the hotel. In addi on com-plimentary high-speed WiFi and wired Internet provided ensures the experi-ence in this Design Hotel is one of un-adulterated enjoyment

The 8 specialty suites found on the 5/F designed by Charles Allem off er a unique and luxurious feel. Lavish dam-asks, embossed leathers, ebony-stained wood fl oors, rich velvets, metallic leath-ers, and luminously coloured resins cre-ates a space that feels stylish and mod-ern yet decadent and delicious.

Allem takes this a step further in his design of the premium suite. Sleek, contemporary and lavish, the premium suite features a living room space remi-niscent of a classical yet ultra-modern

Above Right : Whisk

Above : Infi nity Edge PoolaBabylonian

o a s i s i n t h e middleof t h e H o n g K o n g m e t r o p o l i s

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salon opening out into an in mate bar and lounge, set- ng the scene for casual cocktails or a more serious soi-

ree.

A sumptuous bedroom with a drama c temple bed com-plete with spa bathroom sets the mood for the fi nal drama c centrepiece in the design, the pri-vate terrace. Designed to be “a Babylonian oasis in the middle of the Hong Kong metropolis,” it’s intended as a space of “ meless tranquillity and u er serenity”.

The combina ons of the materials, artworks, sculptures and cu ng-edge ameni es, paired with bespoke fur-nishings, creates a las ng memory for the guests who have the opportunity to enjoy an extravagant sojourn at The Mira Hong Kong. Says Allem: “The whole is not only the sum of its parts. Each facet of this exquisite diamond, set in the heart of Hong Kong, is designed to fascinate and mesmerise. My vision has been to leave an indelible mark on the mind, body and soul.”

h p://www.themirahotel.com

Above : Fins Hotel LobbyLe Upper : Bullet Li LobbyLe Below:Mira Club

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C O M I N G SOON ON D|D&C TVP r a b T h a k r a lSpencer de GreyRohit Sachdev S h i g e r u B a nS imon A l l i sonO l e S c h e r e e nKevin Beauvais

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INTERESTED BUT NOT READY TO COMMIT?

O B D B Y Q U B E C O N S U L T I N G CREATIVE OUTSOURCED SOLUTIONS

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