DDI Rep Title

Email

Boris BajlovicExport Manager / Victor

bbajlovic@woodstream.com

Business proposalApril 2nd, 2009

•Company with over 500 employees

•Sales in 60 countries

•4 distribution centers in U.S.A.

•Research/sourcing office in China

•4 business units

Rodent Control Caring Control

• Mouse and rat snap traps

• Glue trays and boards

• Rodent electronics

• Rodenticides

• Natural pesticides

• Organic fertilizers

• Mosquito Solutions

• Stakes, Saucers

• Repellents

Wild Bird Feeding

• Nectar Feeders

• Seed Feeders

• Nectar and Seed

• Poles, Baffles and

Accessories

Natural Solutions

• Live animal cage traps

• Animal repellents

• Pet electronics

• Animal containment products

Business Proposal for xxxx retailer

-FIGTING THE CRISIS-

-FIGHTING THE CRISIS-ANTECEDENTES:

• Global economy is slowing down (unemployment, lower

purchasing power)

• Buying behaviors are shifting

• Consumers are buying only what they need (including

volume, etc.)

• Consumers are loyal to brands that are loyal to them (ones that

offer additional benefits and solutions for their everyday problems.)

-FIGHTING THE CRISIS-PROPOSITION:

• Offer the products to the customer at the PRICE POINT they

need with out compromizing the quality.

• Offer OPTIONS for the consumers to choose the product with in

this line that best fits their needs.

SOLUTION:

• Line of VICTOR products sold in bulk packaging and retailed per

PIECE.

-FIGHTING THE CRISIS-Victor line fit for the consumer pocket

Glue board Wooden Mouse Trap Wooden Rat Trap

Glue board.

-FIGHTING THE CRISIS-Model: M320INTName: Glue BoardUPC: 072868003202Pack: 144

List Price (DDI):$0.15USD

NET PRICE: (DIFFERENT FOR DISTRIBUTORS OR AUTOSERVICIO)SRP: $.50USD (Tax included)

M.U. Distribuidor: 30%M.U. Retailer: 50%

Availability: May 2009

-COMBATIMOS LA CRÍSIS-Model: M040MEXName: Wooden Moue Trap

Pack: 72

Price: $0.27USD

NET PRICE: (Different for the distributor or retail chains)SRP: $0.88 (Tax included)

M.U. Distribuidor: 30%M.U. Retailer: 50%

Available: May 2009

Wooden Mouse Trap

-FIGHTING THE CRISIS-Model: M200MEXName: Wooden Rat trapPack: 12

List Price (DDI):$0.83USD

NET PRICE: (Different for the distributor or retail chains) PVP Sugerido: $1.99 (Tax included)

M.U. Distribuidor: 30%M.U. Retailer: 40%

Available: May 2009

Wooden Rat trap

-FIGHTING THE CRISIS-

SOLUTION:

• The consumer has the oportunity to buy exactly what he needs,

saving more mony

• The consumer has 3 options to choose from depending on his

rodent problem.

-FIGHTING THE CRISIS-

BENEFITS FOR THE RETAILER:

• Low cost/high volume items that attract the consumers to the

store

• High marigns for the retailers

• Complete line of products.

-FIGHTING THE CRISIS-

RESULTS:

• Attractive category for the consumer. Ability to by one unit at the

tieme.

• Attractive options for the consumers looking to buy volumes.

• In both cases, competitive pricing.

• Items with attractive margins for retailers.

• Postitive impact on the in store trafic.

• VICTOR solutions for all consumer needs.