ddma china food import market
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2014March 11th DATA DRIVEN MARKETING ASIA
W W W . D D M - A S I A . C O M
Data Driven Marketing Asia (DDMA) was founded in 2001 and is a full service market research company based in Shanghai, China
A DDMA China Market Snapshot Report
Which countries havean advantage in the China food
market and why
DongLong AIA Building, Office 401, 223 Xikang Road, Jing An District, Shanghai 200040 People's Republic of China www.ddm-asia.com E: [email protected]
March 11th, 2014Which countries have an advantage in the China food market and why
About this study and DDMA
About Data Driven Marketing Asia (DDMA)
Founded in 2002 Data Driven Marketing Asia (DDMA) is an
independent, full service agency providing qualitative and
quantitative market research. Headquartered in Shanghai
with coverage across 28 cities in China the company
conducts consumer market research across the Chinese
market for many leading food and beverage companies as
well as leading technology, fashion and financial brands. A
full list of our clients are provided for reference later in this
report.
Data collection and methodology
This DDMA report is based on quantitative market
research, qualitative market research and secondary
research. These are:
Eight qualitative focus groups with target consumers in
Shanghai. These focus groups were conducted by DDMA’s
qualitative market research team.
DDMA conducted an online survey of 500 respondents in
Shanghai, using its own propriety panel of respondents,
during Q4, 2013. The respondents selected are
representative of middle class consumers. They are aged
between 26 and 45, are employed in either a full or part
time capacity and earn a net income of at least RMB4,000
(US$ 680) per month.
Secondary re sea rch conducted by DDMA f rom
which a database of up to 3,000 media reports
on food safety incidents since mid-2004 has been
constructed. In general for one incident only one
media report i s se lected and mainta ined in the
database to avoid duplication.
DongLong AIA Building, Office 401, 223 Xikang Road, Jing An District, Shanghai 200040 People's Republic of China www.ddm-asia.com E: [email protected] 3
March 11th, 2014Which countries have an advantage in the China food market and why
Data Driven Marketing Asia (DDMA) provides consumer
and trade market research to many international and
domestic companies in relation to China market. One area
of our business that has grown considerably over the past
24 months is with foreign food companies wishing to
market and sell their food produce to the rapidly developing
Chinese middle class. DDMA assists these companies
in identifying the most favorable brand positioning, in
establishing pricing, the development of complete marketing
strategies, retail evaluation and in assisting with product
launches, particularly via leading online sales platforms.
The opportunities for foreign food companies in China have
been boosted further by the recurring food scandals that have
plagued the domestic food producers. The result of these food
scandals has been a complete erosion of consumer confidence
in the credibility of domestic food companies.
The opportunities for foreign food companies in China are
vast.
The poor performance of the domestic food companies is
only one of the contributing factors to the opportunity for
foreign food companies in China. Other factors include:
A rapidly developing middle class that are more
internationally exposed than ever before. This
group tends to travel regularly overseas, are
exposed to foreign media and are gradually
becoming more knowledgeable on foreign food
brands.
A highly developed transport infrastructure has led
to increasingly efficient distribution of foreign foods.
More cities across China’s 650 cities are now easily
accessible, especially the developing second, third and
fourth tier cities that are driving much of the continued
retail expansion.
A developing quality to high end retail segment,
especially in the emergence of high end/boutique
supermarkets and the improvement of the domestic
retail experience.
The boom in online sales and changing consumer
purchase behavior. Online shopping in China
Foreword
continues to develop and it plays a very important
role in the sale of imported food.
A strong currency has meant that imported foods
are more affordable.
This report provides an overview of Chinese consumer
perceptions of domestic food companies and of foreign
food companies from ten pre-selected countries. The
perceptions of these countries are derived from consumer
interviews with 500 middle to high income respondents
in Shanghai.
The findings are relatively straightforward. Today, 48% of
this higher income Chinese consumer group actively seek
out foreign food brands when shopping. There are also
clear opportunities in the catering industry as this higher
income group displays a strong preference for
restaurants that serve foreign food
produce.
The perceptions of food
brands from the countries
included in this study
provide an insight into
how Chinese consumers
access foreign food
brands. New Zealand
and Aust ra l ian food
brands are considered very
appealing, with much of this
appeal being driven by positive
impressions of the clean, natural
environment in each country. However,
smaller countries, such as Norway, have more positive
perceptions among the respondents that are familiar with
that country. Food brands from other countries, such as
Germany, are also considered highly favorable but the
dynamic and the preference is driven by different factors.
I hope that you find this report of interest. If there
are any questions on this report or on services that
we could provide to your company, please do not
hesitate to contact us.
DongLong AIA Building, Office 401, 223 Xikang Road, Jing An District, Shanghai 200040 People's Republic of China www.ddm-asia.com E: [email protected]
March 11th, 2014Which countries have an advantage in the China food market and why
Repeated food scandals in China have undermined
t h e c o n f i d e n c e t h a t C h i n e s e c o n s u m e r s
have i n Ch ine se food compan i e s . Th i s r epo r t
i n t r o d u c e s h o w C h i n e s e f o o d c o m p a n i e s a r e
currently perceived relative to their international
compet i to r s . I t a l so in t roduces the ca tegor i e s
t ha t a r e o f g r ea t e s t conce rn , t he pe r c ep t i on
of food from a wide se lect ion of countr ies and
the growing acceptance of imported food as a
hea l th ie r and sa fe r a l te rnat i ve to domest i ca l l y
produced food.
The history of food scandals in China is relatively well
documented. These scandals have played a key role in
undermining the confidence in local food production. The
key areas of mistrust revolves around poor legislation and
corporate governance. The lack of trust in Chinese food
producers is being driven by the perception that these
companies do not get punished when they break food
laws, are not strictly supervised and are only interested in
1. The impact of Chinese food scandals and the resulting opportunity for foreign food brands and producers in China
What are the biggest concernsin your life?
94%Food safety in China
Air quality where I live
Water quality
Healthcare protection
The outlook for theChinese economy
74%
46%
42%
21%
Base: Shanghai: All respondents : n= 500
Top ranked concern2nd ranked concern3nd ranked concern
profits. Growing concerns about the levels of pollution
in the Chinese environment are also fueling mistrust and
concerns.
Major food scandals reported in Chinese media
2004 – Q4, 2013
Source: DDMA Secondary Research. Q4 - 2013
65
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
425390
290
180 180 170210
710
190
Why are there so many foodscandals in China?
Source: DDMA Secondary Research. Q4 - 2013
Dishonest companiesare not punished
Companies are notstrictly supervised
Companies are dishonest& only care about profit
Food standardsare too low
Environment is pollutedso food is unsafe
Do not have advancedtechnology
Not experienced atproducing quality food
94%
92%
92%
77%
69%
34%
20%
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March 11th, 2014Which countries have an advantage in the China food market and why
2. China’s growing middle class and the growing preference for foreign food brands
The opportunity for foreign food producers is very clear. This study, while only conducted in Shanghai, highlights
the shift in preference for foreign food produce, almost 50% of consumers interviewed state that when they shop,
they actively seek out foreign food brands. With a rapidly developing middle class in China, the opportunity is vast.
The most favorable attitudes are held among higher income producers.
1. Food from foreign countries is perceived to be of
higher quality than Chinese food. This belief is very much
ingrained in the minds of Chinese consumers, in particular
the wealthier consumers from higher income groups. The
perceptions of food from different countries is introduced
later in this report.
2. A clear opportunity for restaurants in China to promote
the foreign food on their menus. There is a developing
preference for restaurants that serve foreign food, the
chart shows that 60% of respondents of this survey stated
that they frequent restaurants that serve imported food.
3. Chinese consumers actively research and collect
information on foreign foods and brands. The importance
of a strong online presence is clear with almost 50% of
consumers stating that they actively collect data on foreign
food brands. The incidence of this data collection increases
as income rises with wealthier consumers being the most
prolific in their research activities.
4. The result: 46% of consumers actively seek out foreign
food brands when shopping. The preference for foreign
food brands grows with income with almost 60% of the
highest income group stating that their preference is for
foreign food brands when shopping.
Foreign food brands are better
% Strongly Agree
Base: Shanghai: All respondents : n= 500
69%
Total Sample Low lncome Medium lncome High lncome
65% 70% 80%
I prefer restaurants that serve foreign food
% Strongly Agree
Base: Shanghai: All respondents: n= 500
60%
Total Sample Low lncome Medium lncome High lncome
57% 59%71%
% Strongly Agree
Base: Shanghai: All respondents: n= 500
48%
Total Sample Low lncome Medium lncome High lncome
41% 51%63%
I actively research foreign food brands before purchase
% Strongly Agree
Base: Shanghai: All respondents: n= 500
46%
Total Sample Low lncome Medium lncome High lncome
43% 45%59%
I seek out foreign food brandswhen shopping
DongLong AIA Building, Office 401, 223 Xikang Road, Jing An District, Shanghai 200040 People's Republic of China www.ddm-asia.com E: [email protected]
March 11th, 2014Which countries have an advantage in the China food market and why
3. Most favored food producing countries for Chinese consumers and the power of perception
New Zealand and Australia top the list of most favored
food producing countries with Chinese consumers.
Germany follows in third place. The preference for
Australia and New Zealand is not surprising. These two
countries are perceived in a very favorable light by Chinese
consumers due to the perceptions of wide open spaces
and both having a clean, unpolluted environment. In many
ways, New Zealand and Australia are the exact opposite of
living in China.
The power of the “Food from New Zealand” and “Food
from Australia” brands is evident in the adjacent charts.
While only 33% of respondents claim to be familiar or
very familiar with Australia, 72% of all respondents are
very comfortable and will consider buying food and food
brands from Australia. This indicates that in the general
population both countries are strongly associated with very
high food quality. Countries that respondents are more
familiar with, such as Japan and the USA, do not score as
highly in terms of favorability for food purchase.
Level of familiarity with the following countries – Top ten countries
Japan
Korea
USA
Australia
England
New Zealand
Germary
France
Sweden
Norway
46%
39%
38%
33%
27%
24%
24%
24%
15%
11%
Base: Shanghai: All respondents: n= 500
Somewhat familiar Very familiar
Which country are you mostcomfortable buying food from?
Japan
Korea
USA
Australia
England
New Zealand
Germary
France
Sweden
Norway
73%
72%
64%
55%
48%
40%
38%
38%
30%
19%
Base: Shanghai: All respondents: n= 500
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March 11th, 2014Which countries have an advantage in the China food market and why
4. Perceptions of selected food producing countries
Correspondence analysis of which food producing
attributes are associated with which countries has
generated the perceptual map below. This map introduces
how Chinese consumers perceive the foreign food
producers. What it indicates is as follows:
That over 80% of perceptions are expressed on the
horizontal x-axis. This access runs between natural
clean environment at one extreme and advanced
technology at the other extreme.
The vertical y-axis ranges does not express much of
the data but reflects relative differences between
perceived levels of corporate governance of food
companies and food safety standards.
The countries that are most associated with clean
environment and high quality foodstuffs are Norway,
New Zealand and Australia. Norway is also strongly
associated with having high food safety standards.
The countries most associated with strong corporate
governance and advanced food technology are Japan
and Germany. These countries are not associated
with having a particularly clean environment.
The United States is more closely associated with
having advanced food technology as opposed to
having strong corporate governance strong food
safety regulations.
Sweden is not clearly defined on this map, but as all
positions are relative to the strengths and weaknesses
o f o the r count r i e s , the fo l lowing s l ides w i l l
demonstrate that Sweden is perceived as being very
similar to Germany but with a cleaner environment.
Perceptions of selected food producing countries Based onresponses of respondents that are familiar or very familiar with each country
Advanced foodtechnology
USA
Japan
Strong Govt. Supervision
Germany High standardsin food safety
Norway
Food producers valuequality over profit
High quality foodstuff
Sweden
AustraliaNew Zealand
Clean & naturalenvironment
F1 (92.84%)
F2 (3
.99%
)
Symmetric plot(axes F1 and F2: 96.82%)
Weaker governance
Strong governance
Environment
Advanced Technology
Base: Shanghai: All respondents : n= 500
DongLong AIA Building, Office 401, 223 Xikang Road, Jing An District, Shanghai 200040 People's Republic of China www.ddm-asia.com E: [email protected]
March 11th, 2014Which countries have an advantage in the China food market and why
4. Perceived strengths and weaknesses of food brands from ten most preferred countries – 1
1. New Zealand
New Zealand tops the list and the strength of the New
Zealand brand is reflected in the high level of purchase
preference for foods from New Zealand versus the
relatively low levels of familiarity about the country. The
appeal for New Zealand food brands is being driven
primarily by above average ratings on the cleanliness of
the environment. New Zealand companies are considered
to be slightly below average on governance and are
not strongly associated with having advanced food
technology.
Will consider to buy food brands from this country
High familiarity with country overall
Base for ratings: All Shanghai respondents: n= 500
81%
High standardsin food safety
Strong GovtSupervision
High qualityfoodstuff
Clean & naturalenvironment
Trustworthyfood producers
Food producersvalue qualityover profit
Advanced foodtechnology
81% 84% 78%70% 67%
75%
73%Rank 1
24%Rank 6
Governance Environment Trust Technology
Base for ratings: All consumers that are familiar/very familiar with New Zealand: n= 105 Average rating for each attribute across all countries
Will consider to buy food brands from this country
High familiarity with country overall
Base for ratings: All consumers that are familiar/very familiar with Australia: n= 130 Average rating for each attribute across all countries
74%
High standardsin food safety
Strong GovtSupervision
High qualityfoodstuff
Clean & naturalenvironment
Trustworthyfood producers
Food producersvalue qualityover profit
Advanced foodtechnology
78%80% 76%
66% 62%73%
72%Rank 4
33%Rank 4
Governance Environment Trust Technology
Base for ratings: All Shanghai respondents: n= 500
2. Australia
Foreign food brands and food produce from Australia
have a very similar perception to those from New Zealand.
The appeal of Australian food brands is driven by positive
perceptions of the Australian environment. The Australian
food industry is considered to be slightly below average in
terms of corporate governance, average in terms of trust
and below average in terms of the use of advanced food
technology.
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March 11th, 2014Which countries have an advantage in the China food market and why
4. Perceived strengths and weaknesses of food brands from ten most preferred countries – 2
3. Germany
The attraction and appeal of German food brands is
not driven by perceptions of a clean environment,
rather, appeal is driven by perceptions of strong
corporate governance, advanced technology and
trustworthy food producers that are honest and
have integrity. The “Made in Germany” brand is
we l l es tab l i shed in China and Chinese-German
commercial co-operation has a longer history than
with most other non-Asian countries. The familiarity
with Germany is relatively low, but the perceptions
of the made in Germany brand creates very positive
perceptions of German food producers.
4. USA
The familiarity with the USA is relatively high. For those
that are familiar with the USA, the country is perceived to
be average for food safety, not strong in terms of having
a clean environment, slightly below average in terms
of trust and integrity of producers but strong in terms
of advanced food technology. America is probably the
non-Asian country that Chinese consumers have most
exposure to, America has always been strong associated
with lifestyle, freedom and wealth. American food
producers need to tell a stronger story on the quality of
their environment to win over more Chinese consumers
to American food brands.
Will consider to buy food brands from this country
High familiarity with country overall
Base for ratings: All consumers that are familiar/very familiar with Germany: n= 92 Average rating for each attribute across all countries
85%
High standardsin food safety
Strong GovtSupervision
High qualityfoodstuff
Clean & naturalenvironment
Trustworthyfood producers
Food producersvalue qualityover profit
Advanced foodtechnology
76%56%
83%68%
82%83%
64%Rank 3
24%Rank 7
Governance Environment Trust Technology
Base for ratings: All Shanghai respondents: n= 500
Will consider to buy food brands from this country
High familiarity with country overall
Base for ratings: All consumers that are familiar/very familiar with USA: n= 123
76%
High standardsin food safety
Strong GovtSupervision
High qualityfoodstuff
Clean & naturalenvironment
Trustworthyfood producers
Food producersvalue qualityover profit
Advanced foodtechnology
72%
51%69%
59%
79%72%
55%Rank 4
38%Rank 3
Governance Environment Trust Technology
Average rating for each attribute across all countries
Base for ratings: All Shanghai respondents: n= 500
DongLong AIA Building, Office 401, 223 Xikang Road, Jing An District, Shanghai 200040 People's Republic of China www.ddm-asia.com E: [email protected]
March 11th, 2014Which countries have an advantage in the China food market and why
4. Perceived strengths and weaknesses of food brands from ten most preferred countries – 3
5. Japan
Japan is the country which Chinese consumers are most
familiar with. Aside from current and historical geo-political
tensions, Japan is widely seen as an attractive destination and
an appealing society. Food brands from Japan are strongly
6. England
England is also a country which Chinese consumers
are relatively familiar with. However, the perceptions
of England do not currently play a strong role in
supporting the appeal of “Made in England” food
brands. England is rated below average on governance,
environment and technology. The outcome is not
surprising as England is more closely associated with
being an attractive holiday destination, a country that
is suitable to conduct third level studies in or as a
shopping trip location.
associated with strong governance, high levels of food safety
and advanced food technology. The ongoing nuclear issue
at Fukushima is playing a role in undermining ratings for the
perceptions of the Japanese environment. Japanese food
brands are already well established in China, but they can
grow further if they can allay fears over the environment.
Will consider to buy food brands from this country
High familiarity with country overall
Base for ratings: All consumers that are familiar/very familiar with Japan: n= 133 Average rating for each attribute across all countries
81%
High standardsin food safety
Strong GovtSupervision
High qualityfoodstuff
Clean & naturalenvironment
Trustworthyfood producers
Food producersvalue qualityover profit
Advanced foodtechnology
75%
57%
76%66%
85%87%
48%Rank 5
46%Rank 1
Governance Environment Trust Technology
Base for ratings: All Shanghai respondents: n= 500
Will consider to buy food brands from this country
High familiarity with country overall
Base for ratings: All consumers that are familiar/very familiar with England: n= 70 Average rating for each attribute across all countries
66%
High standardsin food safety
Strong GovtSupervision
High qualityfoodstuff
Clean & naturalenvironment
Trustworthyfood producers
Food producersvalue qualityover profit
Advanced foodtechnology
68%
48%
73%61% 67%70%
40%Rank 6
27%Rank 5
Governance Environment Trust Technology
Base for ratings: All Shanghai respondents: n= 500
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March 11th, 2014Which countries have an advantage in the China food market and why
4. Perceived strengths and weaknesses of food brands from ten most preferred countries – 4
7. France
The profile of France and food brands from France is
interesting in that it is relatively weak, especially when
considered in the context of the relative popularity and positive
perceptions of French wine in China. Currently the perceptions
of France do not strongly support French food brands. The
country is perceived as being slightly below average on all core
dimensions measured with respondents that are familiar with
the country. This fits with the general perception of France
that is held by Chinese consumers. That is, a country that is a
good holiday destination and strongly associated with fashion.
8. Sweden
Overall preference and purchase consideration for Swedish
food brands is undermined by a lack of familiarity with the
country. However, among the respondents of this survey that
are familiar with Sweden, the country is perceived as having
strong corporate governance, a very clean environment, above
average levels of trust and integrity within the food industry
and a food industry that has advanced technology. In many
ways, the perceptions of Sweden are very similar to those of
Germany, with the difference being much stronger ratings on
the cleanliness of the environment.
Will consider to buy food brands from this country
High familiarity with country overall
Base for ratings: All consumers that are familiar/very familiar with France: n= 60 Average rating for each attribute across all countries
67%
High standardsin food safety
Strong GovtSupervision
High qualityfoodstuff
Clean & naturalenvironment
Trustworthyfood producers
Food producersvalue qualityover profit
Advanced foodtechnology
64% 60% 61% 62% 66%71%
38%Rank 7
24%Rank 8
Governance Environment Trust Technology
Base for ratings: All Shanghai respondents: n= 500
Will consider to buy food brands from this country
High familiarity with country overall
Base for ratings: All consumers that are familiar/very familiar with Sweden: n= 46 Average rating for each attribute across all countries
85%
High standardsin food safety
Strong GovtSupervision
High qualityfoodstuff
Clean & naturalenvironment
Trustworthyfood producers
Food producersvalue qualityover profit
Advanced foodtechnology
89%81% 76% 76%
82%82%
38%Rank 7
24%Rank 8
Governance Environment Trust Technology
Base for ratings: All Shanghai respondents: n= 500
DongLong AIA Building, Office 401, 223 Xikang Road, Jing An District, Shanghai 200040 People's Republic of China www.ddm-asia.com E: [email protected]
March 11th, 2014Which countries have an advantage in the China food market and why
4. Perceived strengths and weaknesses of food brands from ten most preferred countries – 5
9. Norway
Norway is another country where overall preference
as a source fo r food brands i s undermined by
low levels of familiarity with the country. Among
respondents in this study that are fami l iar with
N o r w a y , t h e c o u n t r y i s r a t e d v e r y h i g h l y o n
pe rce i ved co rpora te gove rnance , env i ronment
and trust. The relative weakness is in an average
rating on advanced food technology in the food
industry. Overall, Norway holds similar perceptions
to Germany and Sweden, except that it is stronger in
terms of corporate governance and environment and
weaker in terms of use of advanced technology.
10. Korea
The levels of familiarity with Korea are naturally very high,
however, this does not convert into high levels of consideration
of purchase for Korean food brands. Korea as a food producing
nation does not score strongly on any of the key dimensions
measured in this study. The image of Korea in China is relatively
positive. It is closely associated with fashion and young,
contemporary Asian fashion, style and popular culture. It is also
a very popular location for holidays and shopping.
Will consider to buy food brands from this country
High familiarity with country overall
Base for ratings: All consumers that are familiar/very familiar with Norway: n= 30 Average rating for each attribute across all countries
93%
High standardsin food safety
Strong GovtSupervision
High qualityfoodstuff
Clean & naturalenvironment
Trustworthyfood producers
Food producersvalue qualityover profit
Advanced foodtechnology
90% 87% 80% 77% 70%84%
30%Rank 9
11%Rank 10
Governance Environment Trust Technology
Base for ratings: All Shanghai respondents: n= 500
Will consider to buy food brands from this country
High familiarity with country overall
Base for ratings: All consumers that are familiar/very familiar with Korea: n= 58 Average rating for each attribute across all countries
66%
High standardsin food safety
Strong GovtSupervision
High qualityfoodstuff
Clean & naturalenvironment
Trustworthyfood producers
Food producersvalue qualityover profit
Advanced foodtechnology
59%47%
67%53% 55%60%
19%Rank 10
39%Rank 2
Governance Environment Trust Technology
Base for ratings: All Shanghai respondents: n= 500
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March 11th, 2014Which countries have an advantage in the China food market and why
5. The vast gaps between perceptions of Chinese food companies and foreign food companies
T h e v a s t g a p b e t w e e n t h e p e r c e p t i o n s t h a t
respondents held of Chinese food brands versus their
foreign counterparts is revealed in the table below.
The lack of confidence in Chinese food standards
and extreme doubts as to the capabi l i ty of the
government to regulate and supervise the Chinese
food industry are clearly seen in the survey results.
The damage of poor environmental protection over
the years in China and the mistrust of Chinese food
companies is also reflected.
In contrast, the table also highlights the positive
perceptions of Norway and food brands from Norway
that are held by those famil iar with the country.
Difference in perceptions of Chinese food companies and foreignfood companies based on responses of respondents that are familiar
or very familiar with each country
Attribute
Score for Chinese
Food Companies
% strongly agree
(n=500)
Average score for
top 10 foreign
countries(n=500)
Difference between
Chinese companies
and foreign
companies
Highest rated country
with those familiar
with each country
Familiar with
country & strongly
agree %
T h e c o u n t r y h a s a h i g h
standard of food safety6% 77% 71% Norway 93%
The gove rnment s t r i c t l y
supervises the food industry4% 76% 72% Japan 87%
The country has high quality
raw materials to produce food3% 75% 72% Norway 90%
The food from this country is
trustworthy3% 74% 71% Germany 83%
Advanced food technology 11% 72% 61% Japan 85%
Food producers put priority in
quality as opposed to profit3% 66% 63% Norway 77%
Has a natural and clean
environment4% 65% 61% Norway 87%
Overa l l , Norway , Japan and Germany a t ta ined
the highest ratings on the core image dimensions
measured.
DongLong AIA Building, Office 401, 223 Xikang Road, Jing An District, Shanghai 200040 People's Republic of China www.ddm-asia.com E: [email protected]
March 11th, 2014Which countries have an advantage in the China food market and why
Conclusions & Future Reports
This report has outlined the opportunities for foreign food companies in the China market, how food brands from
selected countries are perceived by higher income Chinese consumers and the key reasons why these opportunities
exist. Future reports on the opportunities in the food market in China will introduce the following:
Most suitable retail channels for foreign food companies and brands in China
The online sales opportunity for foreign food brands in China
An overview of the opportunities in specific food categories, such as meat, dairy, seafood, fruit and beverages. These
reports will be released in the near future.
These reports will be released in the near future.
About DDMA
DDMA is a full service market research company based in Shanghai, China.
Our clients include: